New Post

The first-of-its-kind an international 24×7 helpline for patients suffering from pancreatic diseases was launched during the 10th International Advanced Therapeutic Endoscopy Symposium here on Saturday at Hotel Palladium.

The 24×7 helpline will help create awareness about the most neglected and vital organ of human body, the pancreas. In addition to remedies for acute attacks, the helpline will also provide free consultation for patients who want to know more about their existing pancreatic conditions. “This is a first-of-its-kind 24×7 international helpline that will patients from worldwide to provide free consultation about their pancreatic conditions. The aim is to connect the caller with the high quality doctor for tele consultation,” said Dr. Vipulroy Rathod, Founder & Director, Endoscopy Asia.

The launch of the international 24×7 helpline for pancreas was attended by over 500 participating Gastroenterologist, Surgeons, Physicians performing Endoscopy including internationally renowned experts from 27 countries like Canada, United States, Netherlands, Belgium, France, Japan, Egypt and India in the two-day symposium.


Jimmy Shergill’s Tweets On ‘Darr@The Mall’ Sets Amuses Everyone

Actor Jimmy Shergill, who will be next seen playing a security officer in upcoming horror flick ‘Darr@The Mall’, found an amusing way to deal with the exhaustion on the sets of the film, which was mostly shot at night at various malls in the city.

Jimmy said, “During the night shoots, we all used to be sleepy and exhausted as we had to go about our daily routine during the day too. So, whenever I used to see members of the cast catching a nap in a chair or something, I would click their pictures and put them up on social networking sites, with funny comments accompanying them about how the director was making us work so hard.” Apparently, Jimmy’s friends and associates found this quite amusing and they got back to him to tell him about how much they enjoyed the funny tweets.

The film, which is directed by Pavan Kripalani and produced by MSM Motion Pictures and Contiloe Entertainment, also stars Nushrat Bharucha, Arif Zakaria, Asif Basra, Nivedita Bhattacharya, Shraddha Kaul and Neeraj Sood and the film is slated to release on February 21.

Vivek Oberoi walks the ramp for the Bandra Community Center at the India Kids Fashion Week .

Vivek Oberoi recently took to the ramp to walk for designer Kirti Rathore, representing the charitable organization , the Bandra Community Center, at the India Kids Fashion Week held at the Lalit.

While the first season saw Sushmita Sen ,Dia Mirza, Sohail and Arbaaz Khan, the fashion week’s second season saw Vivek Oberoi walk the ramp with 14 children from the community center.

Says designer Kirti Rathore, “My professional journey with Vivek started 2 years ago when Vivek himself voluntarily supported the HIV cause during the Rajasthan fashion week where he walked with 15 special kids on the ramp in Jaipur ..He is truly an actor with a golden heart “. Adding that, “I had taken up a polo theme on the ramp which was something very unusual ..Vivek walked the ramp with 14 orphan children .Vivek has been working on social causes himself was the best choice as we both connect on the social front”.

Says Vivek Oberoi, “It was fabulous walking the ramp with all those adorable kids! And it felt great to give such a platform to underprivileged kids, making them feel like stars


Actress Sapna Singh says she’s a victim of casting couch, alleges molestation by producer

Mumbai-based model and actress Sapna Singh today alleged that she was molested by a producer at Versova near Andheri whom she had met at an audition about two weeks ago. Speaking to, she said the producer tried to pull her towards him and touched her bust, but she slapped him and fled.

Speaking to Sapna said, “I was called for an audition which I attended, but the audition was a farce. After speaking to me for a few minutes the producer asked me point blank if I was willing to compromise. He said he would give me a big break and launch me in a big way. He tried his level best to convince me, by dropping names and talking about certain known directors who had started their careers with him as Ads (assistant directors) or assistants. He also mentioned the names of some known models and upcoming actresses who he asserted had slept with him and he in turn had financed them or their music videos. I told him bluntly that I do not compromise, and if that was all he wanted to ask me, he could have asked me on phone itself and I would have replied with a capital NO.”

Revealing her ordeal to, Sapna recounts the traumatic incident, “It was then that he got up and touched me inappropriately. I too immediately got up and made for the door, but he held my hand and tried to pull me towards him and tried to touch me on my bust. I turned around and slapped him hard which stunned him for a few seconds giving me time to flee.

My friends have insisted that I file a police complaint. At this stage I do not want to file a police complaint because I am shooting for a Tamil film and I am not in Mumbai for the next 20 days. Also a lot of paperwork, court appearances and other legal formalities are involved and it will cause me great mental stress, but I have spoken to my family and they will take a call on this in a day or two. I am trying to forget the incident and have made up my mind never to meet any producer or director alone. The incident happened in the first week of January,” she reveals adding that the producer in question has financed two murder-mystery movies in the past which were released under the banner of a known director/producer.

Sapna Singh has been acting and modelling for the last three years. She has featured in serials like Mahadev Putra Bal Ganesh on Life Ok and episodic roles in various other Indian television serials like CID and is signed on for a suspense thriller movie going on floors soon. She has also featured in 3 south films – both Tamil and Telugu and has done several magazine cover shoots and music videos both in Hind and regional languages.

Sapna has also featured in episodic roles in CID, Haunted Nights, Crime Patrol, Savdhan India, Police Diary, Tarak Mehta ka Ulta Chasma, Zee Horror Show, Naagin and regional projects like Jai Jagni Ma Durga, Jai Bajrang Bali and many others over the last two years.


Giaa Manek wins best actress at 22nd Kalakar Awards for ‘Jeannie Aur Juju’

Yesterday in Kolkatta petite actress Giaa Manek received the Best Actress award for her role in ‘Jeannie Aur Juju’ at 22nd Kalakar Awards.

When contacted elated Giaa, who recently quit the show, said, “Two months back, when I was doing Jeannie Aur Juju I got a call from Kalakar award committee. They said they want to give me the award for best actress for the show. Later when I quit the show I called them to inform them about this. I recommended them that they may choose another actress since I am not doing the show anymore. But they said I deserved the award and asked me to come and receive the award.”


Music Artists Release Albums & Songs the Digital Route

Mumbai, January 20th , 2014: Bohemia, the King of Punjabi rap has broken yet another record by becoming one of the biggest YouTube Stars in India, with over 20 million video views on YouTube. Powered by the largest YouTube Multi Channel Network – Nirvana Digital – Bohemia’s channel is available on your PC, mobile phone, gaming console and tablet as well through

Similarly, Devikas Music and Bilz & Kashif Popular Music artists have found their calling with Online video publishers. The channels created a rage on the digital platform and have given them an instant recognition with the masses.

Find below are the links for reference :

Devika (Music):
Bilz & Kashif (Music):

“I know that my music is available to my fans on the biggest platforms like YouTube and iTunes in the best quality possible,” said Bohemia.

“It’s always great to work with artists who understand the power of Digital Platforms and are open to experiment with them. Bohemia has a huge fan base and the music he creates has made him one of the fastest growing and most viewed artists on YouTube in India”, said Pinakin Thakkar, Director, Nirvana Digital who manages Bohemia’s YouTube channel.

Nirvana Digital provides a platform to established and budding artists for distribution and monetization of music & video content, also facilitating music video recordings in a professional live-studio setting in Mumbai.

“Digital distribution of music has begun to contribute significantly to an artist’s overall revenue, with demand for online as well as mobile content growing. We pave the way for musicians and music content owners to create and distribute their music, as well as earn revenues from it, without depending on external labels.”added Pinakin.

Nirvana Digital uploads these videos on their YouTube MCN that serves over 250 million minutes of video a month and helps the artist earn revenues from video views, in effect, helping create YouTube Stars. Nirvana Digital can also identify videos that are owned by the artists but uploaded by someone else, monetize them and help the artist earn revenue from those views as well. As an added bonus, Nirvana Digital also distributes this music to leading audio platforms such as Apple iTunes

About Bohemia:

Bohemia is known for his independent debut album, ‘Vich Pardesan De’, released in 2002. He instantly hit the top 10 list on BBC Radio One. He then moved on the sign multi-record deals with Universal Music Group Private Limited India and gained immense popularity in the Desi Hip-Hop genre and Desi-rap. Since then he’s been a chartbuster and the rest is history.

Click here to watch the videos of Bohemia:

About Nirvana Digital:

Nirvana Digital is one of the largest YouTube Multi Channel Networks in India and has served over 2.5 billion minutes of video in the year 2013. It enables content owners from the Indian sub-continent to monetize their video content so that they can start earning revenues immediately without incurring the expense of setting up and managing the infrastructure and team required to edit/upload/transcode/market/promote/monitor their content. Nirvana Digital directs traffic from its existing network of over 200 million minutes that are served each month to new videos for increased views and revenue. Nirvana Digital also distributes content to other leading platforms such as Apple iTunes, Amazon VOD, HULU and more. More information at

Media Contact :

Nitin Yadav


Karina Tourism & Adventures, the owner of the “Infiniti Live-aboard”, India’s first luxury live-aboard yacht, today announced the ten-day Surf trip to the East & West coast of Little Andaman, South Sentinel, Cinque & Twin islands from March 29th to April 8th. It will be a catered, guided & hosted trip with expert surfers onboard and delicious fresh meals served all day. As an extra, diving will also be available including PADI courses (though the main focus will be surfing).

The Andamans burst onto the surfing scene via Jack Johnson and Chris Malloy’s video opus Thicker Than Water, which featured the first known surf trip into the area after decades of government restrictions were finally lifted. Earlier, a surfing adventure here meant a few days or arduous travel and budget accommodation – but now there is a chance to surf the exclusive waves in total comfort & luxury from a fully equipped, brand new live-aboard – the Infiniti.

The art of wave riding, is a blend of total athleticism and the comprehension of the beauty and power of nature. Surfing is also one of the few sports that creates its own culture and lifestyle with surf music, fashion, visual arts, events, etc.

For further details, please refer the attached press release & pictures. Also let us know if you need the high res image of any attached pictures.

For booking & itinerary details, please visit:

Do let me know if you need more information on the same.


Komal Patel

Rig-Veda Consultancy & Services


Description: C:\Users\mehtar\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Word\1republic-d-embed-01.jpg

Adlabs Imagica celebrates the “I for India” festival this January…

~The park will showcase an array of Republic Day activities for its visitors~

Starting January 20th, to February 2nd, 2014, Adlabs Imagica will be offering a Republic Day special with their “I for India” celebrations.

The festival is all set to infuse fun and entertainment for its guests with special offerings, gifts, events and live performances. Spanning over two weeks, Adlabs Imagica gives you the opportunity to bring your loved ones to be a part of this special festivity.

Republic Day Special Package: One child gets free entry into the park, for every 2 adult tickets purchased. (Valid from Jan 20th to Feb 2nd, 2014)

Special Live act: During the Republic Day weekend, from Friday, 24th Jan to Sunday, 26th Jan, there will be a special “I for India” dance performance by ‘Prince Dance Group’, better known as the winners of India’s Got Talent.

“I for India”: Guests can get professional pictures clicked with their loved ones with special ‘I for India’ inspired photo backdrops. There will also be an Indian Food Buffet Festival during the 2 weeks.

To book your tickets for Adlabs Imagica, log onto or call 91 22 4213 0405


The first edition of Navi Mumbai International Film Festival is overwhelmed with all the support

Shri Chhagan Bhujbal, Minister of Public Works, Maharashtra State, Mr Pramod Hindurao, Chairman, CIDCO, Shri Sagar Naik,Mayor, Navi Mumbai, Mrs. Manda Mhatre, Ex-MLC, Navi Mumbai and Mr Vijay Patil, Pro Chancellor, Dr. DY Patil University to be present at the Opening Ceremony

Mumbai, January, 2014: The inauguration and opening ceremony of the first edition of Navi Mumbai International Film Festival (NMIFF) will be held on 31st January 2014, at the DY Patil Auditorium at 11.00 am. Gracing the event with their presence will be the Minister of Public Works & Special Assistance Department, Maharashtra State and Guardian Minister, Nashik District; Member of Legislative Assembly, Mr. Chhagan Bhujbal, Chairman of City & Industrial Development Corporation of Maharashtra Limited (CIDCO), Mr. Pramod Hindurao, Honourable Mayor of Navi Mumbai Municipal Corporation Mr Sagar Naik, Ex-MLC of Navi Mumbai and senior NCP leader Mrs Manda Mhatre and Pro-Chancellor, Dr. DY Patil University, and President, Dr. DY P Sports Academy, Mr Vijay Patil.

Navi Mumbai is a beautifully planned satellite city to Mumbai. Slowly, but steadily, her profile has grown in India owing to some of the most breathtaking natural and infrastructural marvels. NMIFF is proud to be supported by these eminent personalities from the City and the State of Maharashtra.

Founded with the idea highlight the talent & creativity of filmmakers, the organizers of Navi Mumbai International Film Festival hope to put Navi Mumbai on the international map with the quality of the event and films showcased in it.

Sachin Khanna, Festival founder and Chairman, NMIFF said, “We would like to extend thank Mr. Chhagan Bhujbal, Mrs. Manda Mhatre and Mr. Sagar Naik for their continued support to the NMIFF.”

Mrs. Manda Mhatre, Ex MLC Navi Mumbai said, “ I am very happy that a film festival is taking place in Navi Mumbai. It is a great initiative and I completely support it. NMIFF is a great platform for students and youngsters to showcase their movies as well as for the entire Navi Mumbai community to come together and watch films from across the world. I am sure NMIFF will only grow bigger with every passing year. I wish all the very best to everyone associated with NMIFF.”

The filmgoers will have a repository of fine movies of different taste & calibers from across the globe, to enjoy under the sky of this beautiful city.

The registration for passes can be made online on the film festival’s website at

The Navi Mumbai International Film Festival will be held on:

Date: 31st January to 2nd February, 2014

Venue: DY Patil Auditorium, Nerul


Axalta Expands Waterborne paint Coatings Capacity in China

Axalta breaks ground for construction of new Shanghai eco-friendly facility

Mumbai, January, 2014 – Axalta Coating Systems, a leading global supplier of paint and powder coatings, broke ground today to expand its manufacturing capacity for coatings with the construction of a new $50 million eco-friendly waterborne facility in the Jiading district of Shanghai. At a ceremony attended by dignitaries from the region, Axalta Chairman and CEO Charlie Shaver officially ushered in a new phase in the company’s commitment to the automobile industry in China.

Expected to begin production in 2015, Axalta’s Shanghai waterborne facility will manufacture and supply up to 25,000 metric tons of its highly acclaimed waterborne products. Axalta’s technological leadership in waterborne paints and expanded capacity for waterborne production will support the long term growth of an automotive industry that is extending into the southern and western areas of the country. Both Axalta products and the manufacturing facility itself will contribute to the overall sustainable development of China’s automotive industry

“We invested in this facility to meet growing customer needs for high-performance water-based paint coatings solutions. With this new facility, we are expanding our capacity to provide waterborne paints to help China’s auto industry develop sustainably,” Mr. Shaver told the audience at the ground breaking ceremony. “Our technological leadership focuses on developing environmentally friendly paint coating solutions. Our new facility will also employ the latest generation production systems to reduce the environmental footprint of our operations.”

Axalta’s waterborne production process utilizes a global waterborne technology system to produce “Lean and Green Automotive Coatings” that automobile original equipment manufacturers (OEMs) can use to significantly reduce volatile organic compounds (VOCs), energy consumption and investment. The “Lean and Green Automotive Coating” process includes primer-less coatings and 3-wet coatings which can achieve full layer performance without having to flash and bake between coats. The increased productivity results in a better bottom line for customers while still producing an unparalleled finish on vehicles. In addition, Axalta’s waterborne products are intrinsically environmentally friendly and meet global environmental requirements, such as the EU’s VOC Regulation 2004/42/EC which Axalta adheres to in China, and which can help reduce the overall environmental footprint of China’s auto industry.

Please see enclosed the press release along with a few images for your reference.
Do let us know if you require any further information.


Apurva Kale


~POGO’s Chutki and alien-superhero Ben 10 from Cartoon Network walk the ramp for the first time ever~

~Thrills and frills: India Kids Fashion Week ends on a high fashion note~

Mumbai, 19th January, 2014 – Part “Alice in Wonderland,” and part understated L.A. glam, Day 2 of India Kids Fashion Week made an unforgettable style statement.

The event featured an incredible runway show with a variety of looks. Mini models took to the stage backed by old school tracks for a playful and fun atmosphere. The shows captured the whimsical and lighthearted elements of youth.

POGO and Cartoon Network continued to support India Kids Fashion Week on the second day where the audience witnessed several famous cartoon characters come to life and walk the runway for the first time.

After an exciting first day, India Kids Fashion week’s final day was much more promising and happening. Cheer spread from the ramp to the front row, with big bright smiles and fierce walks by the toddlers who were accompanied by celebrities on the runway. It was indeed a wonderful platform for the designers to showcase their love for kids and passion for designing cute outfits. The crowd was filled with a mix of renowned designers, supportive celebrities and cheerful little children. The Event did not just see designers showcase their kids’ creations, but brands too displayed apparels, shoes, toys, accessories and more.

The day commenced with renowned celebrity Fashion Stylist & Designer Manasi Kapadia along with the brand “Sheetal” showcasing beautiful ensembles to pick this Kids season. The bubbly kids confidently walked the ramp showing no signs of stage fear. The children were accompanied by Indian Idol singers Purvi and Sughanda as well as supermodel Kabir.

Promising to create a style statement amongst kidswear, Daughter’s Dream World by Kanchan Bawa showcased a blend of Indian, western and indo-western party wear range for our little princesses. Adding to the desi tadka, POGO’s Chutki (from Chhota Bheem series) walked with the little princesses. Television actress Shraddha Arya and television actor and model Nandish Sandhu accompanied Kanchan Bawa’s showstopper-her daughter Lavanya on the runway.

There were eye-catching designs in a plethora of colors, with lovely prints and amazing kid’s accessories by “Beebay”. This is a pocket friendly brand whose style statement is always about Fun, Frolic & Elegance. Sumit Dasgupta, the self-made talented fashion designer showcased a collection inspired by Maa Durga.

OKS Boys attracted positive attention through eclectic beach-wear, rockstar and casualwear; two out of the three not explored otherwise in the kids wear range. The highlight of OKS Boys when uber cool, alien superhero Ben 10 from Cartoon Network walked the ramp with renowned singer Armaan Malik.

The star attraction of the Second Edition of India Kids Fashion Week was rightly saved for the Grand Finale. Using innovative LED depiction of World’s Fashion Capital- Paris; renowned designer Nishka Lulla showcased travel collection for children on the runway. A blend of comfort and chic, the little ladies looked like Parisian fashionistas strutting across the ramp.

Nishka’s runway collection was opened by model and actress Sarah Jane Dias and closed by hearthrob Neil Nitin Mukesh. Her front row was a star-studded affair which included celebrities Nimrit Kaur who shot to fame with her movie The Lunchbox, Prachi Desai, Vishakha Singh, Sonal Chauhan and Amrita Rao.

Many celebrities were present to cheer up the Designers and their collection, these included Day-2 ended successfully on a mix note of innocence and fashion giving a strong feeling of the grandeur and splendor that is expected on the final day of India Kids Fashion Week 2014.

Speaking on the last day of India Kids Fashion Week, Manoj Mahla, Director of CraftWorld Events Pvt. Ltd and Pankaj Khanna, Senior Vice-President, Event Capital said, “We have received a lot of support to make the Second Edition of India Kids Fashion Week a success. We have received an overwhelming response from parents of participating kids, participating designers as well as our sponsors and partners. The aim for India Kids Fashion Week has always been to provide a platform for renowned and emerging brands and designers in the kidswear industry. After a successful two-day affair, we now look forward to a larger-than-life Third Edition of India Kids Fashion Week”

India Kids Fashion Week is a signature affair to position India on the map of fashion industry for ‘Kids’. It’s a platform where brands and designers can establish a presence and reach the untapped market by displaying Apparels, Toys, Accessories and a lot more.


A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.

About Event Capital:

Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Alok Jalan, the Managing Director of the Laqshya Media Group. They share a vision to be the country’s leading owner of intellectual property in the events and experiential marketing space. The services offered by Event Capital include the creation and support of Event IPs via research, funding, planning, marketing and sales expertise present within the team. For more information log onto

About Craftworld Events Pvt. Ltd

Craftworld Events Pvt. Ltd is a One Stop Solution, providing 360 Degree marketing approach to corporate clients. For the past ten years it has been one of the Largest Enterprise nationwide. Equipped with latest technologies, Wide connections & Global Network spread, we offer Direct Marketing solutions- Event Management, CRM, B2B & B2C Activations. We have more than 50+ corporate Client Spread all over India. For more information log onto

Look forward to your feedback.


Palak Shah


Celebrating Dance…Celebrating life at Phoenix Marketcity Kurla!!!

Phoenix Marketcity Kurla hosted electrifying dance performances by

Guinness World Record holder Tao Porchon & Sandip Soparrkar!

Sandip Soparrkar and Tao Porchon Lynch, the 95 year old dancer performed Ballroom dance at Phoenix Marketcity Kurla, Hospitality partner Grillopolis!

The audiences at the sprawling landmark of Phoenix Marketcity Kurla witnessed the electrifying dance performances by choreographer Sandip Soparrkar who was accompanied by the oldest dancer of the world, Tao Porchon Lynch at Phoenix Marketcity, Kurla. Tao Porchon Lynch holds a Guinness book record for being the oldest Yoga instructor at the age 93 in 2012. She is popular for her graceful ballroom performances and will be recreating some of her best moves with renowned choreographer Sandip Soparrkar that will leave the audience mesmerized.

Versatile television celebrities such as Varsha Usgaonkar, Amit Dolawat, Amy billimoria,Jassi Kaur, Rohit verma,Ajay de and Angad Hasija will also performed at the event.

Hasleen Kaur & Shiv Darshan joined the musical & dance extravaganza to promote their film Karle Pyaar Karle & to support our industry’s finest dancer Sandip Soparrkar.

Shiv Darshan and Hasleen kaur unveiled the Guinness book of word record certificate bestowed upon the worlds oldest dancer Tao

Keeping audience’s attention intact throughout the performance, Sandip mentions, “I am here today with the sole intention of spreading the word to keep dancing. I am holding a workshop on the Valentine’s day. I want non dancers to be inspired by the exuberant energy showcased by Tao Porchon Lynch & take cues to come forward & learn the art of dancing. If a woman at her age can, then anybody can. I am thrilled & overwhelmed to perform with a dancer of such stature.”

Tao Porchon Lynch after the performance gives away an important message to keep dancing & exclaims, “Everyone wants to know the secret behind my dancing…All I have to say is, at this age I can dance only for the love of dancing. I breathe dancing.”

Bollywood’s ace designer Rohhit Verma who designed Sandip’s outfit for the evening came forward to support the dancer.

Bridal specialist Amy Billimoria was also present at the event & was in awe of the performance by the Guinness record dancer.

Mr. Amit Kumar – Center Director, Phoenix Marketcity, Kurla said, ‘We are honored to welcome world renowned performers to our mall and provide a platform for them to showcase their talent. We at Phoenix Marketcity believe in fostering valuable relationships with our guests and are always exploring new and exquisite ways to entertain them during their visit to the mall.’

About Phoenix Marketcity Kurla

Phoenix Marketcity, a shopper’s paradise in the heart of Mumbai located in Mumbai on LBS Marg brings the international standard hub of retail with domestic and international brands along with entertainment and commercial office spaces. The Phoenix Marketcity Mumbai, which is spread across a retail space of about 2.1 million square feet, houses close to 350 plus brands across categories like apparel, footwear, jewelry, accessories, F&B, entertainment, and much more.

Phoenix Marketcity, Kurla is home to brands in the ranks of Zara, Debenhams, Hush Puppies, Catwalk, Puma, Reliance Mart, Blackberrys, Levis, Aldo, Charles & Keith, Swarovski, Vero Moda, Bebe, Jack and Jones, Only, FCUK, UCB, Luxury Boulevard, La Senza, Lifestyle, Timberland, Diesel, Avirate, Hamley’s, Mango, Promod, DKNY, Boardriders and many more.

Phoenix Marketcity has entertainment like 8 screen PVR, 16 Lane Bowling, Snow World etc & 55 plus F&B options to offer. Phoenix Marketcity is all about the exclusivity, expanse and the experience that will revolutionize the retail space forever.

Grillopolis situated at the sprawling Phoenix Marketcity, an ode to the earliest art of cooking known to man, the art of grilling is the Hospitality partner for the dance extravaganza!



Two gorgeous couples of celebrities, who are constantly under the indiscreet eye of modern media, are the main characters of the new Sisley SS 2014 advertising campaign.

The new Sisley advertising campaign for Spring/Summer 2014 portrays the life of two couples living the golden lives of celebrities who are adored by the media. Set in an hedonistic and glossy New York, the campaign will feature the fashion icon Julia Restoin Roitfeld, the top model Clément Chabernaud, as well as the new faces in fashion, Lindsey Wixson and Reuben Ramacher. Young and famous, they are the new idols of stardom, the faces to be seen, the ones to spy and dream about. With a blasé charisma, they open the doors of an astonishing New York’s penthouse with breath taking views, to be photographed, followed and adored by the scrutinizing lenses of the media. They portray the Sisley’s world: a captivating and unexpected blend of endearing personalities, of sexiness, of modernity as well as unconventional coolness. A world that can be photographed, posted, tagged, shared, tweeted and retweeted multiple timed as well as followed on from January 16th, 2014

Julia + Clément: she is Julia Restoin Roitfeld, uber-chic and ultra-blasé, an icon of French glamour and elegant sensuality, she is today a model as well as an art director. A woman known for her fascinating looks, a bon-ton style as well as a rock, chic and cool attitude. With her, is Clément Chabernaud, the French top model, known for his edgy, sleek style as well as his hyper modern good looks.

Lindsay + Reuben: Lindsey Wixson, is today one of the new faces of modern beauty with her plump lips, baby face and the gappy smile which brought fame, also, to Madonna and Lauren Hutton. With her sweet and sensual charisma, she is a modern version of Marianne Faithfull. Next to her is Reuben Ramacher, the renown Australian model with killing blue eyes and an androgynous and sexy style, reminiscent of Mick Jagger.

These are the new faces of Sisley S/S 2014, chosen to represent the brand’s sexy, urban and contemporary essence, as well as its collections characterized by modern cuts, shapes, innovative fabrics as well as the unexpected techniques and details.

Every day of these modern celebrities’ lives is constantly monitored by a crew of journalists who broadcast live everything they do. Like John and Yoko or Mick and Marianne, the young protagonists of Sisley S/S 2014 advertising campaign live under the relentless lenses of a “Big Brother”, or in other words, each one of us. A constant media scrutiny, hungry for fashion tips, ideas, looks to copy as well as for that urban, irreverent, sensual and modern style which is synonymous today of Sisley’s collections. The young couples are portrayed by the penetrating lens of photographer Sebastian Faena, a young and creative Argentine with an innovative, sexy and provocative touch.

The new Sisley S/S 2014 advertising campaign continues the creative path the brand has taken with the Fall/Winter 2013, where fans and online devotees were able to discover all the secrets of the photo shoot with Georgia May Jagger on all the brand’s social media. From January 16th, 2014 the website will host a real show within a show. Not only will there be a wealth of exclusive backstage photos, but the site will also offer the opportunity to enjoy an authentic interactive experience – part multimedia story, part videogame. Visitors can move around the room of the New York penthouse where the photo shoot took place, switching their attention from the models to their looks, as well as to key pieces of S/S 2014 collection. All details of all the items from the collection presented in the pictures will be accessible, and in some cases, the site will also offer the possibility to order them directly online.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login