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Jai Ho starring Salman Khan is the first big film to release in the year 2014.

The film is Salman’s next big release post Dabangg 2. Jai Ho’s release will be Salman Khan’s release after he was last seen in Dabangg 2, which was almost a year back. This has been Khan’s longest gap between releases.

After watching Salman doing action sequences in Wanted, Bodyguard and Ek Tha Tiger, the actor will be doing never seen before action for Jai Ho.

The film has been made on a very huge scale and the shoot of the film has been done in various countries.

Jai Ho has an ensemble cast which includes Daisy Shah, Danny Denzongpa, Tabu and Genelia D’souza among others. This project marks the debut of Daisy Shah, who will be seen romancing Salman Khan.

The trailer of this big film has created a lot of buzz about the film and has got people eagerly waiting for the release of the film.

The film which is slated to release on 24th January 2014 will also start its promotions in full swing from the start of 2014.

This is because Salman feels 2013 was not his year. In 2014, the actor has another big release apart from Jai Ho so he would commence promotions in a big way in the start of the year.

Spokesperson says Salman Khan’s release is coming after a long gap of a year. Its the first big release after 2014.


~Sherlock Mini-episode Many Happy Returns pulls in six million views ahead of season 3 launch~

Mumbai, January 2014: Hours before its Indian premiere on AXN, Sherlock fans both in India and worldwide have already shown their dedication to the BBC crime drama by watching the series 3 prequel mini-episode, Many Happy Returns, more than six million times since its release on Christmas Eve.

The seven-minute show which stars Benedict Cumberbatch and Martin Freeman as Sherlock and John Watson respectively; debuted online on Christmas Eve and has been available since then. In under a week’s time the episode saw more than six million hits from fans across the world.

The much-praised, multi-award-winning drama, Sherlock returns for an eagerly awaited third series with the first episode, The Empty Hearse, finally answering the question on everyone’s lips: How did he do it? How did Sherlock survive the fall? And how will Dr. John Watson take the news that his best friend faked his own death?

Sherlock series three kicks off on Friday, 3rd January 2014 at 10 pm on AXN India.


Mahurat of ‘Life Kaabaddi’

On the occasion of New Year, mahurat of upcoming film ‘Life Kaabaddi’ took place. The film will be largely shot at real locations across the Ratnagiri.

‘Life Kaabaddi’ is a Rom-Com, featuring Jaideep Suri and Muskaan Singh in lead roles, and will be directed by Ankit Jaiswal. Produced under ‘Siddequi Motion Pictures’, the feature film is scheduled to release in 2014.

-K Himaanshu Shukla..


Party time at Aircel Chennai Open 2014

‘This the season to be jolly, and the players at Aircel Chennai Open truly proved it as they enjoyed a relaxed sundowners party at the Hyatt Regency. The tranquil pool side was the perfect setting with breath-taking views of the city in the backdrop of the setting winter sun. Players mingled with the party folk from Chennai over delicious cocktails and mouth-watering delicacies with the some foot-tapping music for company.

The Aircel Chennai Open also hosted a new year’s bash which saw the players blowing off some well deserved steam and enjoying a pleasant December evening in Chennai. Few lucky Chennaiites also got an opportunity to rub shoulders and see the lighter side of their favorite tennis players. the players grooved to all popular bollywood item numbers, matching the indian folk step for step!

Warm Regards,

Amrita Shivdasani
PR Executive,
Concept Public Relations,
M – 9820578800
Board : 022-40558942 Fax : 022-40558901
Email Id :
Queen’s Mansion, 1st Floor, Prescot Road Next to Cathedral School, Fort, Mumbai – 400001 |





Hyderabad, January 2, 2014: The Institute Of Management Technology, Hyderabad announced that the Institute is conducting one-of-a-kind joint ‘Social Entrepreneurship’ program with Columbia University’s School of International And Public Affairs (SIPA). The Social Entrepreneurship Program was inaugurated on January 1 and will commence from January 2 and go on until January 18 2014.

The Social Entrepreneurship Program was inaugurated on January 1, 2014 at IMT Hyderabad by welcoming the students and faculty of Columbia University’s School of International and Public Affairs for a Social Enterprise Practicum in India 2014. IMT Hyderabad is hosting this illustrious venture for the second consecutive year.

The inaugural ceremony started with a thought-provoking session by Dr.G.Vani Mohan, Commissioner & Director of School Education, Government of India. With insights on women empowerment, gender equality, social issues she struck a chord with students who were passionate about social issues. She mentioned about her powerful Social Action Committees which promoted the growth of gender equality thus forming woman warriors. A short film on the developmental activities like Indira KranthiPatham by the Government of India made the students curious about such causes.

Welcoming the guests, Dr.V. PandurangaRao, the director of IMT Hyderabad, shared a few insights of social enterprise aspects in rural India. He opined that such activities play a significant role in influencing policy amendments and structural changes. He believes that such endeavors provide an excellent opportunity for the students of both IMT Hyderabad as well as Colombia University for entrepreneurial development.

Post the inauguration the IMT Campus the students have left to go to Bhimavaram and will stay there till 8th January 2014 evening.

On their return, the students will engage in a Social Media Marketing exercise in the neighboring villages, Urban Consulting projects, a lunch and roundtable with Professors from Cardinal Stritch University on Gandhian Philosophy andBhoodan movement and a Mac Von Debate between Columbia University and IMT Hyderabad students. The joint program will also comprise of shopping and cultural trips toShilparamam, Golconda and Charminar, an evening with the institute’s cultural club Antragna, pongal, sankranti and lohri celebrations, and client presentations and a session by Dr.VaniMohan, Commissioner and Director of School Education, Government of AP.

Students from SIPA will work as part of joint teams with students from the Entrepreneurship Development Class of IMT Hyderabad on mini-consulting projects, social media marketing exercises and in joint class activities. There are 13 students and two faculty members in the program.The 13 students participating in the program are all Master in International Affairs or Master in Public Policy students at Columbia University in New York.

The course is designed as a hands-on service learning Social Enterprise Practicum led by Dr. Sara Minard at SIPA, and Kim Alter, former Oxford University professor, Skoll Centre for Social Entrepreneurship Fellow and Founder and Managing Director of Virtue Ventures LLC and Dr ArchanaPillai Associate Professor and Area Chairperson (Economics & Strategy) at IMT Hyderabad.

The course is a design-thinking experiential education curriculum developed to meet graduate student needs and interests in social entrepreneurship and sustainable development in the 21st Century. In addition to multi-media lectures, labs, field work, and site visits, the course curriculum includes a series of applied consulting projects, in which students will conduct short management consulting projects for an Indian social enterprise or organization focused on social entrepreneurship and innovation in social service delivery in a range of sectors.

As the world’s most global public policy school, SIPA has been educating professionals who work in public, private and nonprofit organizations to make a difference in the world for more than 60 years.Through rigorous social science research and hands-on practice, SIPA’s graduates and faculty strive to improve social services, advocate for human rights, strengthen markets, protect the environment, andsecure peace, in their home communities and around the world.

IMT is a leading educational establishment rated among the top 10 business schools in India, with campuses in Ghaziabad, Nagpur, Dubai and Hyderabad.

For further information, please contact:

Geeta Fadnavis: Concept Public Relations Ltd: 098492 56292:

Best regards,

Shaila Parbatani |
Concept Public Relations India Limited
Queen’s Mansion | First Floor | Prescot Road | Next to Cathedral School | Fort | Mumbai 400001
O: 022-40558900 | M: + 91-961-909-7565 | F: 022.40558901



Primary bond offerings from Indian issuers stood at US$51.8 billion in 2013, down 19.5% after coming from a record annual volume last year (US$64.3 billion). Total proceeds during the fourth quarter of 2013 reached US$11.1 billion, a 147.6% sequential growth from the third quarter of 2013 but, on the other hand, saw a 32.6% drop from the fourth quarter of 2012.

Indian companies tapping the offshore US dollar-denominated bond markets in 2013 hit a record high of US$12.0 billion, up 47.0% after surpassing last year’s record annual volume of US$8.1 billion.

Axis Bank topped the ranking for India’s bonds underwriting in 2013, with related proceeds of US$6.7 billion from 160 deals and accounted for 12.9% of India’s bonds issuance.

According to fee estimates from Thomson Reuters/Freeman Consulting, capital raisings through bond issuance by Indian companies generated imputed fees worth US$98.1 million in 2013, a 22.2% decline from the comparative period last year.

With estimated fees of US$6.9 million, Axis Bank took the lead for India bonds imputed fee ranking this year, and captured 7.0% market share of the fee pool.


The majority of bond proceeds were issued by companies from India’s Financials industry capturing 65.9% of the market share worth US$34.2 billion in proceeds, down 26.9% from the same period last year.

Energy & Power raised US$7.2 billion to date, down 7.1% over the comparative period in 2012, and accounted for 13.9% of the market share. Notably, Telecommunications saw a significant increase in proceeds this year with US$3.6 billion raised from 8 new bond offerings compared to last year’s US$287.9 million (from 2 new issues).


Indian Rupee-denominated bonds amounted to INR 2,216.8 billion in 2013, a 23.5% decrease in proceeds from the annual volume in 2012 (INR 2,898.9 billion), as number of new issues dropped 49.4% to 502 from 992 in 2012. Total proceeds during the fourth quarter of 2013 reached INR 437.1 billion, a 66.4% sequential growth from the third quarter of 2013 but saw a 41.0% decline from the fourth quarter of 2012 (INR 741.5 billion).

The Financials sector accounted for 67.9% of the Indian Rupee bond markets where proceeds amounted to INR 1,515.1 billion, a 24.7% decline in proceeds compared to the proceeds last year. Energy & Power sector accounted for 11.8% of the market share, with INR 255.3 billion in proceeds, a 16.3% decrease from the same period last year.

Asia Pacific’s aggregate local currency bond volume reached a record annual period with US$592.7 billion worth of proceeds in 2013, where Indian Rupee-denominated bonds accounted for 6.6% of the market share.


Mika Singh’s zabardast naach gaana packed live concert in chilling Manali on New Year’s Eve

At the New Year eve in Manali, the temperature was as low as -2 degree with showers of rain. Even this kind of challenging weather circumstances did stopped our Bollywood pop King, Mika Singh, to given a nerve thrilling performance at the live concert held in the city.

People there have gathered in huge number to enjoy the power pack performance of Mika Singh. The audiences, which included children and women too, didn’t mind the chilling weather, they were unstoppable from party away the passing year of 2013.

As the singer’s one of the song suggests, ‘Punjabiyaan di battery charge rehndi hai’ in case of this concert too this fact hold true – not only the singer but his fans also looked totally charged up and there was never a dull moment in the three hours New Year’s bash. Mika sang his hit songs one after the other and the audiences were burned the floor with their groovy moves in the open air concert.

Mika said, ‘I was little concerned due to the challenging weather, not for me, but for my fans as a large number of women and children also turned up for the event. But my fans were going crazy for the event that encouraged me to give a rocking concert. Till date this is my best 31st night celebration.’

Mika has being performing at these kinds of New Years concerts from 1998 and the singer was booked every year since then. Trade analysis even says that this year he got a whooping amount of 1.25 crore as fee for this Manali event. Well all we can say is that till Mika continues to entertain his fans by this kind of bashes his fans won’t mind paying the whooping amounts, right?

H. S. Communication




Second international screening for the Late Rajeev Patil directed ’72 Miles Ek Pravas’

After taking the world by storm with their first Bollywood Film Production OMG Oh My God, Akshay Kumar and Ashvini Yardi have embarked on a journey of creating milestones in the entertainment industry with their regional ventures, 72 Miles Ek Pravas, a critically acclaimed Marathi regional film, and Bhaji in Problem, a Punjabi regional film which has garnered admiration internationally.

72 Miles Ek Pravas received positive feedback from international audiences when it was shortlisted at the celebrated London Indian Film Festival. Grazing Goat Pictures has now etched another feather in its hat with the film having its second reputable screening at the illustrious ‘12th Pune International Film Festival’ (PIFF). Of the 500 entries in the international feature competition section for PIFF, 14 films have been shortlisted. Out of 35 entries in the Marathi feature competition, only seven movies have been selected, one of which being 72 Miles Ek Pravas, alongside national award-winning filmmaker Nagraj Manjule’s ‘Fandry’, Aditya Sarpotdar’s ‘Narbachiwadi’, Laxman Utekar’s ‘Tapaal’, Sumitra Bhave and Sunil Sukhtankar’s ‘Astu’, and ‘Rege’ by Abhijit Panse. Other categories at the festival include, World Competition, Animation, Live Action, Global Cinema 73, Country Focus, Retrospective, Indian Cinema Today, Legends We Remember, Tribute, Special Screening: NFDC and Gems from NFAI.

72 Miles Ek Pravas, which was the duo’s debut into regional film fraternity, has stirred waves with its conceptual excellence and moving screenplay. A hard-hitting, poignant tale of a young boy who makes his journey into self-actualization against the backdrop of a rustic India, 72 Miles Ek Pravas, explores a beautiful, coming of age journey for the 13 year old boy Ashok and the companionable relationships he makes through his journey.

Akshay and Ashvini are confident that their film will touch the hearts of the audiences at the PIFF and give them a visual introspect of Ashok Vatkar’s autobiography. Inspired from the novel with the same name, 72 Miles Ek Pravas explores the impact of a woman named Raddhakka, on protagonist Ashok.

Commenting on the film Ashvini said, “We at Grazing Goat Pictures couldn’t have asked for a better end to 2013 and start in 2014. This has been an eventful year for us and to end it on such a positive note has just strengthened our plans further to bring quality entertainment to our audiences. Starting out with OMG which received a phenomenal response followed by the hard hitting 72 Miles Ek Pravas and then ending the year on a lighter note with Bhaji in Problem, this year has been greatly rewarding. However we lost one of our precious jewels Mr. Rajeev Patil which was the greatest loss to our team. We pay our tribute to him and the great work that he has contributed to the Indian film Industry which we can very proudly showcase at such an extensive platform”.

Commenting on the film, Akshay Kumar said, “72 Miles marks our first regional film and we’re delighted at the great honour and prestige the film has brought to the entire team of Grazing Goat Pictures. This project would have not been what it is today without Mr. Rajeev Patil’s impeccable direction and contribution to the film. We hope to continue the legacy and generate entertainment with great substance which will connect with our audiences. We would like to thank all audiences for all the love and appreciation they have bestowed upon us.”

Spearheading investment into quality, subject-driven, film-making, Grazing Goat Pictures is taking Hindi and regional cinema to new heights with a range of innovative and fresh projects. Renowned for thought-provoking, unique and emotive film making across boundaries and genres, Grazing Goat Pictures delves deep to bring the audience films that are cutting edge and high-concept, resonating with multiple audiences domestically and across shores.


For further details, please contact:

Natasha Mudhar

Sterling Media

T: 020 7801 0077


Kind Regards



Bollywood hungama on Boogie Woogie

Get ready for some dance, masti and dhamaal as the talented contestants of Boogie Woogie will groove to the beats of their favourite Bollywood stars.

Ayush will be seen performing on Salman Khan’s songs while Chirasmita and Priyanka will be seen performing on Vidya Balan’s and Aishwarya Rai’s songs respectively. The adorable Bebechana will be seen flying in the air as she performs an aerial act for the first time. Smriti will be in for a surprise as her Dad will enter the Boogie Woogie stage with a bowl of Chicken Curry cooked by him. Host Rakshit Wahi will also try to portray his favourite star, but unfortunately gets confused as to who is his favorite star. So he will be seen dressed absurdly in Shahrukh Khan’s Mohobbatein sweater, Aamir khan’s hat, Krissh’s mask and Salman Khan’s bracelet.

This is not all! Amidst the performances, the star cast of the upcoming film, ‘Yariyaan’ will be seen performing on the famous song ‘Suuny Sunny’ from their movie. All the kids will then come and perform ‘Boo’ with them.

Watch the fun on Boogie Woogie this Saturday, Sunday 8:30pm only on Sony Entertainment Television



Equity and equity-linked issuance by Indian companies raised a total of US$9.4 billion during the annual period of 2013, a 37.1% decline from the comparable period in 2012, and the lowest annual period since 2011 (US$8.7 billion).

Follow-on offerings captured majority of India’s equity capital markets activity with US$9.0 billion worth of proceeds, a 31.5% decrease from last year’s volume, and accounted for 96.1% of the market activity this year. This is the lowest annual period in terms of proceeds amount since 2011 when volume fell to US$7.1 billion.

Initial public offerings (IPO) totaled US$343.3 million, a significant drop of 73.3% in proceeds from the full year 2012 volume (US$1.3 billion), and the lowest annual level since 2001 (US$69.9 million).

Citi topped the ranking for India’s equity and equity-linked underwriting in 2013, with related proceeds of US$1.2 billion from 10 deals and accounted for 13.3% of India’s equity capital markets.

According to estimates from Thomson Reuters/Freeman Consulting, India’s equity capital raisings generated imputed fees worth US$48.9 million in 2013, a 33.1% decline from the comparative period last year.

With estimated fees of US$4.3 million, Citi took the lead for India ECM imputed fee ranking this year, and captured 8.7% market share of the fee pool.


Sajid Nadiadwala’s association with Tiger Shroff began in the Football field

Sajid Nadiadwala and his production team have been busy training the future star, Tiger Shroff, for ‘Heropanti’. Sajid first met Tiger 15 years ago, at the football field and Jackie insisted that Sajid train his son in football.

Tiger was introduced to Sajid as a 5 year old boy by Jackie Shroff, as he accompanied his father to an enjoyable football match. The producer regularly played football during those days and was a tough goal-keeper. After the match, Jackie walked up to Sajid and expressed his desire for the ace producer to train his son in the game.

Who knew then that 15 years later, Sajid’s entire unitwould be working towards Tiger’s larger-than-life Bollywooddebut with ‘Heropanti’. Talking about the irony, a nostalgic Sajid stated, “I am very happy with how the movie is shaping up and the fact that I am actually fulfilling the responsibility given to me 15 years ago by Jackie to train his son. It certainly is a different space, but training it is! ”

Under the banner of Nadiadwala Grandsons Entertainment Pvt. Ltd. (NGEPL), ‘Heropanti’ is directed by Sabbir Khan. Starring Tiger Shroff and KirtiSanon in lead roles, the film is slated to release on the 16th of May, 2014.


Crowdfunding brings to life, Krisnaruuupa

They say music doesn’t pay anymore. But listeners and diehard music fans don’t seems to think so. Why else would they go in for crowdfunding if they weren’t willing to put their money where their faith is!

And that is the platform composer-singer Ruupa Raman, is using for her maiden album, Krisnaruupa. Ruupa has managed to bring in over 2.5 lakh, half the cost of her album, through Wishberry, a portal that helps generate crowdfunding for young talent waiting in the wings due to paucity of funds.

Interestingly, Krisnaruupa could be one of the pioneering classical albums to actually generate crowdfunding. Generally, young bands with contemporary music are known for looking for crowdfunding options.

For Ruupa, more than the funds, it is the chance of “taking more and more people forward on the journey,” in an otherwise album launch which become a solo effort. “It feels very good to know there are people standing by us, with us in this journey and there are people looking forward to the album that is coming out,” says Ruupa who began her foray into music with the A&R department of EMI Music where she brought out over 200 classical albums.

“Each of our friengels, as we call them, have helped us take care of costs of arranging, mixing, and mastering. We keep updating our friengels with what we are doing through the platform that wishberry offers us.”.

Ruupa Raman will launch the album with a gig on January 3 in Mumbai


Javed Jaaferi (Judge of Boogie Woogie) – I am going to Gulberg before New Year but wouldn’t celebrate as it is Prophet’s death anniversary.

Sargun Mehta(Host of Boogie Woogie) – On New Year’s eve I will be in Goa with my husband. My new year resolution is that I am going to stick with my diet and will spend more time with my husband Ravi Dubey.

Naved Jafri (Judge of Boogie Woogie) – This new year I will be in Goa with my wife and friends. My new year resolution is to create more hit shows like Boogie Woogie.

Archana Puran Singh(Judge of Comedy Circus) – This New Year I will be celebrating at my home. All my family members and close friends will come over to our place and we will bring in the new year with great food and wine. My new year resolution is to lose weight without dieting and only exercising.

Ravi Behl (Judge of Boogie Woogie) – I am planning to go out of country with my close friends for 4 – 5 days. My new year resolution is that I plan to increase my will power in 2014.

Rakshit Wahi (Host of Boogie Woogie) – I am going to celebrate new year either at Essel World or Imagica with my family. My new year resolution is to study hard and to improve my acting skills.

Krapika Singh Jat

Management Associate


Space and luxury redefined as Ahuja Constructions launches city’s signature mansions

Worli’s iconic Ahuja Towers has limited edition duplexes for a privileged few

Mumbai, December, 31st: Mumbai’s ultimate luxury destination has something extra to offer. Ahuja Towers, Worli, the 53-storey iconic residential project which is soon set to redefine the Mumbai skyline has launched limited edition signature mansions for a select few. These 6 BHK duplex apartments exude royalty and magnificence amidst the clouds, with a 26 ft ceiling in living room and a breathtaking 270 degree sea and city view.

Catering to the aspirations of globe-trotting connoisseurs of the modern world, who expect the very best, Ahuja Towers is truly a testament to timeless design, classic elegance, approachable luxury and an international lifestyle, combined with efficient and sustainable development. The award-winning architectural design of this glass-façade building has been done by Palmer and Turner Architects, Singapore, while Wilson Associates, New York, have transformed the interiors into a befitting luxury experience for the residents.

Each residence in Ahuja Towers, be it the exclusive 4 BHK or the limited edition 6 BHK duplex apartments exemplify modern day royalty with 13ft feet high ceilings, stunning views, a separate dry and wet kitchen, enclosed dining area for a formal evening, spacious walk in wardrobe in the master bedroom, as well as exquisite marbles and stones finishes. Apart from this, there is a separate study/library that can serve as recluse from the rest of the house. The literary enthusiasts can prominently display their collection of books in the expansive library section. Each of the other rooms is unique in terms of design, flexibility and overall feel.

Speaking on the occasion, Dhruv Jaywant, CMO, Ahuja Constructions said, As per market research, the Worli-Prabhadevi-Lower Parel area is soon going to be the hub of luxury living in Mumbai. Ahuja Towers our flagship project caters to these discerning tastes of the new-age globetrotting customers who are, mature, selective and have an aesthetic sense of luxury. Today, as we launch of our signature duplex mansions, we are taking the word ‘Luxury’ to new heights. With just a few more levels to go, Ahuja Towers which is scheduled for completion in 2014 will not only be the trendsetter in this micro –market, but also set the benchmark for luxury living in Mumbai.”

Designed for the kings of the modern world, each aspect of the project spells unparalleled opulence and attention to detail. So if ordinary is not your cup of tea and luxury isn’t indulgence but your way of life, Ahuja Towers is where you belong. With just 72 residencies which have been specially crafted for its masters, exclusivity and grandeur is a trait that separates this project from others.

About Ahuja Constructions

For three decades, Ahuja Constructions has been proudly punctuating the Mumbai skyline with its homes. Leveraging their formidable experience, expertise and technology, they are introducing the urban resident to the Art of Extraordinary Living. With 43 projects amounting to 2.53 million sq.ft. developed till date, the group has ‘a home for every dream’ as their diverse portfolio of projects encompasses greenfield, society redevelopment, joint venture as well as SRA developments; catering to the super luxury, luxury and middle income group segments. Every space created by them over the years has involved meticulous planning and careful detailing. Among the variety of projects offered by them, the one thing that remains consistent is the assurance of quality and the promise of a lifestyle that comes with it. With the aim of being the preferred brand in providing homes to various segments including the micro-markets; Ahuja Constructions plan to develop 1 million sq ft every year to maintain a pipeline of 10 million sq ft. at all times. Through a professional management setup with a process driven approach, they envision an enterprise value of $1 billion by 2017.


For Further queries, please contact Carmine Communications

Rucha Bhalekar: 9823973131 /



Asia Pacific 2013 loan volume increased 51 percent from year ago levels

Asia Pacific (excluding Japan) annual syndicated loan volume has reached an all-time high of US$461.9bn via 1,289 deals in 2013, up 51% from the US$306.6bn via 1,024 deals completed in 2012.
Financings for merger and acquisition activity made up 10% of Asia Pacific (ex. Japan) loan volume in 2013, reaching US$46.2bn, a 63% increase from the US$28.4bn closed in 2012.

China and Hong Kong loan volume represents 42% of loan market

· The volume of loans raised in China alone reached a record US$116.9bn, doubling last year’s volume.

· Hong Kong volume climbed to US$79.2bn, up 86% from a year ago, driven by China-linked companies’ offshore borrowing.

Bank of China tops Asia Pacific 2013 Mandated Arranger League Table

· Bank of China maintains its top ranking from 2012. It captured 6.9% market share in 2013 by arranging 214 deals.

· China Development Bank arranged just 56 deals but took second spot with 6.5% market share.


Shweta Munjal/Anu Sharma
Thomson Reuters

Phone: +919920762233/+91-9004261037


Ranbir Kapoor to endorse Lay’s®

Description: C:\Users\singhr\Desktop\1.2.jpgNew Delhi, January 2, 2014: Lay’s, one of the marquee brands from PepsiCo India and amongst the leading snack brands in the country, signs on Bollywood’s young superstar Ranbir Kapoor as the face of its brand new campaign. Lay’s advertising has always been about youth and moments of friendship and Ranbir Kapoor fits in perfectly with Lay’s persona of youthful energy & international appeal that continues to grow in the minds of consumers.

Speaking on the association, Gaurav Mehta, Category Director – Western Category, PepsiCo India, Foods said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.”

“Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead,” said Ranbir Kapoor, actor and the face of Lay’s new campaign.

While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.

About Lay’s:

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has wide range of offerings under its umbrella, with unique & indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream & Onion, Caribbean Hot & Sweet Chilli and Classic Salted for consumers. To bring delight to consumers, Lay’s launched 2 new International flavours in 2013 – Lay’s Chile Limon & Lay’s French Salt and Cracked Pepper. Consumers can also log into the Lay’s facebook page at

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit


Warm regards,


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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