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Parle Biscuit Meets Tom and Jerry

The Indian biscuit industry is set to witness a new innovation as two of the world’s most iconic brands come together to offer a product never seen before in the market. Parle Products, India’s largest biscuit manufacturer, has joined hands with Warner Bros. Consumer Products to introduce a
biscuit range with Warner Bros.’ beloved animated characters Tom and Jerry, that have entertained many generations. For Mumbai-based licensing enterprise, Dream Theatre Pvt. Ltd, this ranks among its top merchandising quests.

The initiative will see Parle Products introduce a new range of its popular Milk Shakti Milky Sandwich biscuits embedded with Tom and Jerry’s faces. Carrying all-new packaging, these biscuit packs will be available in the market in two sizes – 60 grams and 120 grams, costing Rs 10 and 20 respectively.

The launch of these exciting biscuits will be followed by a post-launch television commercial. With Parle on board, the product is poised for longevity in the biscuit segment. The move assumes much significance for being the first of its kind in the market, and with the INR 21,213 crore biscuit industry watching, Parle’s dominant position will earn an extra ring of innovation.

Regards,
Apurva Kale
Crisscross Communication

96642 86026

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Gift an exciting range of products from Angry Birds, Madagascar and Power Rangers

Thinking what to gift your child on Christmas? Think no more as an exciting range of T-shirts, bags and more is coming to the stores near to you. The deal for the products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks among others.

This Christmas bring your favorite Angry Bird home with new collection of t-shirts, bags and toys.
The t-shirts are for both girls and boys and will come in an eye pleasing color range. The game that became immensely popular with its comical wingless colorful birds is one of the most successful licensing programs to hit India. It is bound to be a definite success with adults and children alike.

Who can forget the sweet but lethal Kung Fu panda? In honor of bears and momo’s bring the oriental panda printed on a t-shirt for your child. Or you can bring Alex, the lion and Marty the Zebra from Madagascar home and let your young ones play with their jungle friends, who are plush toys of course.

A Power Ranger
coloring set
is also an option that you can explore as a perfect gift for your child. The American power heroes can now be a part of your child’s daily
play
.
A
n exciting
range
,
with crayons, water colors
which
will be much appreciated by your
creative
loving kid.

These exclusive ranges of products are available at more than 175 large format stores across India. Those who prefer shopping on the web also have a reason to cheer.

Regards,
Apurva Kale
Crisscross Communication
96642 86026

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Guess who kissed Kangana on Boogie Woogie?

It’s a known fact that the beautiful and talented actress Kangna Ranaut has many fans who adore her. But it was a special moment when someone laid a kiss on Kangna’s cheeks. To know more, read on!

Kangna Ranaut will make an appearance on Boogie Woogie to promote her film Queen. When she comes to know about Urgen being the favourite amongst the girls and that he dislikes them kissing him, she has an idea. She asks Urgen if she could kiss him and he denies it. Then she will ask Urgen if he could kiss her to which he agrees.

Kangna should consider herself one lucky girl as she got a kiss from one of the cutest contestants on the show.

Catch entertainment with Kangana Ranaut on the set of Boogie Woogie, this Saturday, 21st December at 8:30 pm only on Sony Entertainment Television

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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