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KJ Rathod, VJ Rathod, Rakesh Roshan, Hrithik Roshan and Mohit Rathod of Flair Pens at the Krishh3 pen launch

Hrithik’s Flair to fight evil in Krishh 3

KJ Rathod, MD, flair, Flair, India’s top three writing instrument brand, with a footprint of over 75 countries globally including JVs with Pierre Cardin from France and Pentel japan, actually helped turn the pen into an instrument mightier than the sword.

We are talking about Krishh3-Flair association, where Hrithik Roshan as Krishh, actually picks up the pen as the weapon to tackle evil, thus being the ambassador for millions of kids to take to education and make the difference.

Says KJ Rathod on why Hrithik Roshan as Krishh and Flair go together. “Both of us believe in values and the best gift that a parent can give to his child is education. Rakesh Roshan with his noble thought has churned out an entertainer that will not just go down as a superhit, but one with values. We are very happy with the association.”

Adds Mohit Rathod,…. Director, Flair, “I am truly escited with the association. The positivity and radiance of Krishh will go a long way in prompting kids to turn to the pen in this era of computers. A letter of affection that touches you more than a 1000 emails and that is the fact that Flair always believes in.”

Adds Hrithik Roshan, “My dad always believed that education is of utmost importance and whatever I do, I must first focus on my studies. This has helped me grow as a person and I would like each child in India to pick up the pen. It is the mightiest weapon in the real sense, for it teaches you to stand up and take on the world in every sense. I am very glad at the Krishh 3-Flair association.”

Warm Regards,
Anusha Naarad

Nandini Viswanathan

Manzer Shamim


Meet & Greet with the cast film “Tere Aane Se”

a violent love story

Ritupurna Sengupta, Purab kohli, Hiten Tejwani were present for the meet and greet of the film “Tere Aane Se” alongwith Shahbaz Khan, Kaushik Banerjee (Producer) Agnidev Chaterjee (Director)

Tere Aane se is an epic saga of deceit revenge and everlasting love,in early eighties.

Ritupurna Sengupta looked loved and gorgeous In a black outfit, She said her co stars were wonderful actors and she has enjoyed the making of the film.

The music is by Palash Muchchal and lyrics by Palak Muchchal

The film is being complete and will release in summer of 2014


Parul Chawla

Piicture N Kraft


Hand Phone : 9833577407 / 9004136155


R-City Mall in Ghatkopar witnesses the cast of the film “Singh Saab The Great”

R City Mall Ghatkopar is the hottest Bollywood Destination, the overwhelming response and the strength of crowd was tremendous,

Anil Sharma and the lead actress Urvashi Rautela interacted with the crowd and met up with them, the crowd whistled and danced with Sonu Nigam, Anand Raj Anand, and Urvashi Rautela. Johny Lever also had a laugh riot with crowd present at R-City Mall.

The response was magnanimous and huge for the film, Anil Sharma said “it is amazing to be here and see such a positive vibe of the film midst the crowd which is our real audience.”

Every Friday theatres buzzing with crowd coming to watch the latest Bollywood release, the next hot spot in town is the R City Mall located in Ghatkopar where every week people get to see the stars outside the silver screen.

Mumbai’s biggest mall, R City apparently is the favorite destination for the film makers providing them the platform for film promotions amidst crowd of thousands catering to every target group. To join the list of films to promote their film in the plush & spacious mall is Karan Johar’s Gori Tere Pyaar Mein where through a contest run over the week, 5 lucky winners will get the pristine chance to meet & greet Kareena Kapoor, Imran Khan & Punit Malhotra this weekend.

R City Mumbai’s biggest Mall, with over 12, 00,000 sq ft area encompassing over 500 fashion brands over 300 stores. It is the only mall with 8 departmental stores – Shoppers Stop, Lifestyle, Westside, Marks & Spencer, Pantaloons, Max, Globus, and Splash, It’s a shopper’s delight with fashion brands like Gant, French Connection, Vero Moda, Tommy Hilfiger, Elle, Karmik, Chemistry, Jack & Jones, Calvin Klein and many more.

It’s a heaven for electronics and home décor lovers with Huge Collection of brands like – Reliance Digital, Croma, Samsung, iStore, Bose, Sony, @ Home, Home Centre, HomeStop, and One Stop under one roof. It has the widest range of Coffee Shops to hangout – Starbucks, Mocha, Moshes, Café Coffee Day, Barista, and Le Café

It is a paradise for food lovers with Over 25 Fine Dining Restaurants – Punjab Gill, Indigo Deli, Mainland China, Cream Centre, Urban Tadka, Quattro, Banana Leaf, Rainforest, Zaffran and Mamagoto

The only mall to have India’s first ever edutainment theme park – Kidzania spread over 1, 00,000 sft full of real-life role playing activities. Experience the actual Boeing Airplane only in the Kidzania Air.

Vvikas Aroraa, Director, Marketing at R City Mall mentions, “I take pride in having these celebrities & film makers who choose R City as a platform to promote their films. It is overwhelming to see a huge turn out every time. It is pretty satisfying when the promoters and the consumers & people visiting our mall have a great experience & return home with smiles. That’s what we want to deliver; we want every person visiting our mall to feel good about the entire experience. It would be safe to say that apart from a great retail experience R City offers you the Bollywood experience. Come Visit us.”



Parul Chawla

Piicture N Kraft


Hand Phone : 9833577407 / 9004136155


Sonakshi Sinha’s impromptu idea for R…Rajkumar’s Dhoka Dhadi

Shooting for Dhoka Dhadi at Khai Island in Phuket ,turned out to be quite a challenge for the cast and crew of Eros International and NextGen Films’ R…Rajkumar.

A sudden change in weather , led to everyone having to face scorching temperatures – However Sonakshi Sinha in an impromptu moment ,got into the ocean suggesting to choreographer Bosco that they shoot the scene in the water. And though everyone had their reservations initially , Sonakshi insisted that it would make for a great shot , convincing director Prabhu Dheva and Bosco and even co-star Shahid Kapoor.

Says Sonakshi Sinha, ” The thought of sun sand and sea really charged me up at first while shooting at the beach but as we started shooting, there it was scorching. Trying to look pretty in a saree in that kind of heat is no easy task so when I couldn’t take it anymore, I just jumped into the water to cool off and asked Bosco to shoot us in there!” .

Eros International and NextGen Films’ R…Rajkumar starring Shahid Kapoor and Sonakshi Sinha, directed by Prabhu Dheva is scheduled to release 6th December 2013.


ABAI Fest 2013

India’s 1st exclusive film and digital arts festival showcasing Animation, VFX & Gaming!

Mumbai : November 19th, 2013: ABAI Fest 2013 is staging India’s 1st exclusive film and digital arts festival for Animation, VFX & Gaming in Mysore (Manasa Gangotri, University of Mysore) on 6th and 7th of December 2013 through the day.

This festival will present a “buffet” of the best feature films; short films; game cinematics’ and visual effects highlights that have ever been screened in one location.

ABAI Fest 2013 is aimed at professionals and aficionados of cinema and TV, computer games developers to give them and the audience a taste of what it is to be part of this revolutionary new world of digital content creation.

Mr. Biren Ghose, President, ABAI and Country Head, Technicolor India said “Never before has such a plethora of outstanding films across different techniques, genres and platforms been presented in one location in Asia. The ABAI Fest 2013 is meant to inspire a new generation of Indians – to open their minds and hearts to this new media revolution of digital storytelling and to foster greater salience for the technology enabled creative industries.”

The program includes two outstanding international presentations by stalwarts:

Ron Diamond will present ‘The Giants’ first steps and the ‘ABAI special edition’ of “show of shows” [now in its 15th year] where world leaders trace their journeys. This will be an inspiration to young aspirants. Ron is a member of the Academy of Motion Pictures.

Shelley Page of DreamWorks Animation will be presenting her ‘Eye Candy Show’ which has travelled across the world. Shelley leverages her position as a celebrated jury member for schools in two continents and curates the best showcase annually. Being an artist herself she has worked with the legendary Richard Williams and then at DreamWorks. She was an artist on the famous Who Framed Roger Rabbit as well as the Shrek, Madagascar and Kung Fu Panda movies.

The ABAI festival is supported by the Government of Karnataka to propagate AVGC initiatives in the State. Mr. Srivatsa Krishna, Secretary, Department of IT, BT and S&T and e-governance, Government of Karnataka said “Karnataka aspires to become the ‘number one’ hub in Asia for digital content creation, storage and distribution. Our state policy for Animation, Visual Effects, Gaming and Comics and the recent i4 (I to the power 4) policy is acting as a magnate for world leaders to establish their businesses in the state. There is no reason why a Paramount or a Disney or a Universal Studios or a Yash Raj or Rajkamalstudios should not be doing their entire VFX and other digital work out of Karnataka, he added.”

Note: The ABAI FEST 2013 will include the following-

· The university venue [Manasa Gangotri, Mysore] will be retrofitted with 3 large screening facilities where stalwarts of the industry from Hollywood, Europe and India will all present the films 1st hand.

· 4 feature films which will be screened in the amphitheater

· 3 international short film packages

· A fun zone with workshops on film making and game design and development, comic and merchandise

· Master classes on Animation and VFX styles will all be presented in a “carnival” like atmosphere!

The show timings will be posted at by 25th November 2013.

About ABAI:

ABAI formed in 2006, is a non-profit association formed to promote the Animation, Visual Effects, Gaming and Comics (AVGC) activities in India. ABAI is committed to developing the industry through collaboration between all constituencies both local and international and helping develop the eco-system for the digital creative content industry. ABAI acts as a prime mover in building the partnerships between Governments, academia and industry.


Reena Singh

Senior Account Supervisor


The ONLY Indian character with a global franchise is Turner’s Chhota Bheem aired in 6 countries. We will be happy to get you to interview the Sales Head and Content Head at Turner who will share insights on:

o Acceptance of Indian content outside of India

o What kind of cartoon content sells abroad

o How do sales get impacted from channels standpoint/How does global appeal impact channel sales

o Acceptance of Indian content verses international content

§ What is the acceptability of international content in India

· Plans for 2014/Year end for broadcasters and expectations: Pogo will be available in 4 different languages in 2014

o How will alternative mediums to TV be growth drivers in 2014. It represents huge opportunities to expand the presence of a brand or a character in the mobile and online space through smart phones, tablets and computers. Moreover, broadcasters and content houses a; re increasingly working towards building anytime anywhere access to content. With technological evolution, porting these content platforms without any additional cost is expected to become a reality

o New show launches

o New integrations/tie-ups planned (Like Stanley for Chakra on Cartoon Network this year)

o Pogo will be happy to share an impressive line-up of new original and acquired programming which will

· Impact on channel programming as Kids are turning into decision makers

o There was a time when children did not play an important role in purchase decisions. However, with evolving times & advent of new media(e.g. digital and interactive), different behavioural patterns are arising such as children being influencers and participators in family decision making

o Fact: 65% * parents involve kids in the buying decisions. As a result marketers have become increasingly interested in children as consumers impacting on the ever increasing volume of advertisements targeted at children

o Influencing factors: Friends and TV- In child’s shopping behaviour, both friends and television’s impact has been very strong and may be similar because kids try to imitate things which they see on TV or on any of their friends. Marketers use television as a medium of communication since it affords access to children at much earlier age

· Popularity of Indian Super Heroes: Chhota Bheem, Kid Krrish & Chakra are revolutionising the cartoon preferences of kids

o Emergence of kids channels leading to a downfall in the Indian comic industry: Innovation, different platforms used (beyond TV)

o India is the world’s third largest TV market with almost 138 million TV Households next to China and the USA: Need to create content that engages the kids in the country

o Popularity of Indian characters Vs International characters (Chhota Bheem, Might Raju, Chutki vs Ben 10, Doraemon, Tom n Jerry)

· Engagement beyond television for both kids& marketers

o Initiatives adapted by entertainment providers to create higher engagement with kids that goes beyond on-air programming

▪ On-ground activities: School Contact Program, Association with NGO kids

o Turner’s innovative solutions that help brands effectively engage target kids& brands across 360 degrees (Case studies)

Palak Shah

White Marque Solutions


Watch the ideas take shape, as the city holds the 4th edition of TEDxGateway

~ 26 influential speakers share their innovations for the first time in India ~

~ Introducing TEDxGateway Fellows program ~

Mumbai, November 2013: Listen about the use of technology and innovative business models to save electricity, a simple and portable, low-cost device that can test for anemia without breaking the skin and others at the 4th edition of TEDxGateway in Mumbai. Witness the power of ideas as the city holds a yet another edition of TEDxGateway on 8th December, 2013 Jamshed Bhabha Theatre, NCPA.

While technology is driving the most innovation in today’s time, simple, functional design can influence the lives of people in a powerful way. TEDxGateway is known to bring bright minds from around the world on a single platform where they share their inspiring stories and help facilitate other innovative ideas.

Franz Gastler, co-founder of Yuwa which uses football to combat child marriage, illiteracy and human trafficking, Jonathan Rives, a poet and multimedia artist from New York City, Steve Winter, Director of Media for Panthera and photographer with National Geographic, and others will share their ideas and innovations for the first time to the world in Mumbai.

TEDxGateway is the largest congregation of intellectuals interested in sharing TED talks in Asia.

TEDxGateway is home to ideas that inspire people to change their lives, their communities and ultimately, their world. The intent is to leave every participating individual inspired and have them take back an idea, the courage and the motivation to excel in their respective fields of work.

Speakers like Dr Shashi Tharoor, Minister of State Ministry of Human Resource Development Government of India, Pushpa Basnet, Nepali woman, who has been working to promote the rights of children living behind bars with their incarcerated parents, Devdutt Pattanaik, Writer and lecturer who speaks extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance and other speakers will spark deep discussion with an aim to spread ideas and opening a gateway to innovation.

For the first time TEDxGateway is commencing TEDxGateway Fellows program in India. This program is designed on the lines of the TED Fellows program aimed at bringing together young world-changers and trailblazers who have shown unusual accomplishment and exceptional courage. The TEDxGateway Fellows program targets individuals from the Asia Pacific region and gives them a chance to show-case their ideas to diverse audience in a shorter format of 5mins talks. TEDx Gateway Fellow speakers include, Yashraj Khaitan, co-founder and CEO of Gram Power, an energy technology company out of University of California – Berkeley, Angad Daryani, child prodigy, little genius, and the inspiring teenager, Tania Jain, a student of National Institute of Design, Gandhinagar, who mixes and mashes the worlds of design and technology and Anusha Yadav, founder of The Indian Memory Project- an online project that traces the personal history of India through pictures found in family archives.

According to Yashraj Akashi, Ambassador, TEDx India and Curator, TEDxGateway said, “We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. So we’re building a clearinghouse of free knowledge from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.”

Mrs.Sangita Jindal, Chairperson, JSW Foundation, added, “Sharing ideas with a community of innovators – what a high! JSW proudly supports the initiative and the power of ideas. Kudos to TEDxGateway for creating opportunities and supporting passions.”

The speakers comprising of explorers, storytellers, photographers, scientific pioneers, visionaries and provocateurs from all parts of the globe, will spark deep discussion with an aim to spread ideas and opening a gateway to innovation. Through TEDxGateway, one can take innovative ideas forward in a country with such great diversities and a phenomenal potential to be the next super power in the world.

The event is organized on:

Date: Sunday, 8th December, 2013

Time: 10.00 am to 06.30 pm

Venue: Jamshed Bhabha Theatre, NCPA

Anshu Ahuja
Crisscross Communication
9987 423 546 //


First Look –Poonam Dhillon in Sony Entertainment Television

Poonam Dhillon, who is set to come back on small screen with Sony Entertainment Television, has recently shot its first promo of the upcoming untitled show. Poonam who looks fresh as ever in her new look will essay the role of an amicable Gujarati mother in law. The show will showcase the journey of a woman who wishes to educate herself. The viewers will witness the unique relationship between a mother-in-law and her daughter-in-law. Here’s Poonam in her new look for her new show on Sony (check the pic above).



Maharana Pratap – 18th Nov to 21st Nov.

Surtan desires to meet Pratap. Jaivantbai is tensed that Surtan singh will recognize him. Jaivantabai explains Udai singh that Surtan singh is making some plan against Udai singh. On the other hand surtan is back in Boondi and gets frustrated as he sees some children enjoying crackers and hears praises about Sakhaveer. Pratap and his friends make plans to meet Surtan. On the other hand Surtan make plans with Bairam khan to kill Pratap with the help of . Jaivantabai hurts herself while coming for Uday Singh’s tilak. Udai Singh is concerned about Jaivantabai’s wound but Dheerbai assures him that she will take care of Jaivantabai after which Uday Singh leaves for Boondi with Pratap & his friends. Jaivantabai fears Pratap getting caught with by Rao Surtan. Surtan welcomes Uday singh and pratap to his palace. As soon as Uday Singh gets to know about Bairam’s presence he gets angry. While talking there Udai singh promises Surtan singh that he will help him to catch Sakhaveer.. Pratap gets tensed. There Surtan tries his best to make Pratap sit above the chair where crackers are been kept to kill him but fails. Jaivantabai is curious to know about the happenings in Boondi.

Abhishek Yadav


Description: C:\Users\belliappas\Desktop\nicky-romero.jpgNicky Romero! Live at the Sunburn Arena

It can’t get any bigger than this. #SunburnS7 promises to bring the biggest artists to India & this time we are bringing the Dutch superstar DJ/producer Nicky Romero to Mumbai for #SunburnArena.

Ranked No.7 on the DJ Mag, this Dutch DJ will set the stage a blaze with his underground house music.

As part of its Arena gigs, Sunburn has brought some of the biggest names in EDM such as Swedish House Mafia, Armin Van Buuren, Hardwell and is now brining Dutch power house, Nicky Romero to Mumbaikars.

We’d like to initiate artist interactions for Nicky Romero, kindly get in touch for the same.

Please find below the details.

Venue: NSCI

Date: 24th November 2013

Time: 5pm Onwards

About Sunburn Arena:

Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live. Taking inspiration from global concerts that have taken place in super-sized arena centres like in the UK, USA and other parts of the world, Sunburn Arena is first of its kind in India. The objective to propel this format is 2-fold: First, to coax the authorities to sanction the construction of state-of-the-art Arena centres that shall further put India on the global map and second, to spread the brand Sunburn across different cities in India allowing EDM fans a chance to experience the hallmarks of EDM from the world over. Sunburn Arena promises to deliver a high impact experience supported by world class technology, high-end and programmable lighting, special effects with dimensional experiences, and much more.

Sunburn Arena through its Arena Gigs brings notable DJs from all over the world and gives them an opportunity to create ultimate music and entertainment experience for their audience. Such a format shall always showcase ONE globally renowned and popular artist from the EDM scene.

The Sunburn Arena brought world renowned electronic music artiste Avicii in 2011 and one of the best European DJs Dash Berlin early in 2012. The Sunburn Arena strikes again with the biggest dance music trio of the century ‘Swedish House Mafia’ for their One Last Tour in India. The trio performed at Noida in November 2012 and came back to perform for the first and last time in Bengaluru and Mumbai in 2013.


Faurecia and Magneti Marelli sign cooperation agreement for advanced automotive Human-Machine Interface applications

Faurecia and Magneti Marelli announce the signature of a cooperation agreement for the design, development and manufacturing of advanced human-machine interface (HMI) vehicle interior products. The agreement will increase the added-value of the interior business solutions that Faurecia and Magneti Marelli provide to automakers and end-customers.

Through this agreement, Faurecia and Magneti Marelli expect to further expand their business portfolios in interior systems, adding HMI solutions to a broad product range including center stacks, fascias & overhead consoles, retractable touch screens and displays or the physical integration of nomadic devices such as smartphones and tablets.

The partnership draws on the combined expertise of Faurecia and Magneti Marelli. Faurecia brings its expertise as the world’s N°1 full-supplier in interior systems module architecture, whereas Magneti Marelli brings its extensive skills in the fields of displays, electronics, switches and tactile functions. Joining their skills and know-how will allow the partners to provide a wide range of solutions with innovative materials, mechatronics and natural interfaces.

“This is an important step in the evolution of our interior systems offer to meet the needs of automakers for increased connectivity and the intelligent use of interior architecture,” said Yann Delabrière, Chairman and CEO of Faurecia.

“This agreement leads to a new era of human-machine interface integrated solutions, where the user experience of receiving, managing and sharing information inside the car, is moving to a unique, interactive and extended interface, where the merger between plastics and electronics is crucial”, said Eugenio Razelli, CEO of Magneti Marelli.

The partners are already actively pursuing the first business applications with European, North American and Asian automakers in the fields of high-quality retractable touchscreens and nomadic devices integration. Whether fixed or retractable, displays are ever more present inside vehicles, growing in size and becoming increasingly tactile.

This new cooperation between Faurecia and Magneti Marelli provides the ability to integrate, seamlessly and with premium quality, mobile devices in instrument panels, center consoles or docking stations.

Faurecia aims at further reinforcing its worldwide leadership in vehicle interiors by offering the physical integration of mobile devices, as smartphones, tablets and others. Faurecia is already offering wireless-charging components through its partnership with PLDS (Philips & Lite-On Digital Solutions).

Magneti Marelli aims at reinforcing its leadership in automotive electronics through the ability to implement complete HMI solutions (voice, touch, display) able to support automakers in terms of style, functionalities and physical integration of consumer devices.

Going forward, the cooperation will open the door for HMI applications with superior plastronics[1] look and feel, fusion of control technologies, enhanced digitization and customization.

About Faurecia

Faurecia is the world’s sixth-largest automotive equipment supplier with four key Business Groups: Automotive Seating, Emissions Control Technologies, Interior Systems and Automotive Exteriors. In 2012, the Group posted total sales of €17.4 billion ($22.5 billion). At December 31, 2012, Faurecia employed 94,000 people in 34 countries at 320 sites, including 30 R&D centers and 5,500 engineers. Visit us at:

About Magneti Marelli

Magneti Marelli is an international Group committed to the design and production of hi-tech systems and components for the automotive sector. With about 37,000 employees, 86 production units, 12 R&D centers and 26 application centers, the Group has a presence in 19 countries and supplies all the leading car makers in Europe, North and South America and Asia. Visit us at



Mumbai; 19th November 2013: SARE Homes is proud to support amfAR, the American Foundation for AIDS Research at the Inaugural amfAR India Gala held at Taj Mahal Palace Hotel in Mumbai earlier this week.

Mr. Anuj Gupta, Chairman SARE Homes and Event Chair of amfAR India was instrumental in bringing amfAR to India and has sponsored and supported this noble cause for the last three years. The amfAR Global Fund raising Chairman Sharon Stone along with Hilary Swank, Aishwarya Rai Bachchan and Abhishek Bachchan addressed the more than 300 guests in attendance. The other event chairs were Cyrus Poonawala, Kenneth Cole and Rocky Malhotra.

The black-tie event featured a gold themed fashion show by Rohit Bal, Tarun Tahiliani, Abu Jani and Sandeep Khosla.

Other notable guests included Neeta Ambani, Venugopal Dhoot, Lisa Haydon, Dimple Kapadia, Parmeshwar Godrej, Nargis Fakhri, Sonal Chauhan, Torquhil Campbell, Duke of Argyll, Dino Morea, and Nandita Mahtani, among many others. The evening concluded with a high-energy performance by pop sensation Ke$ha.


About SARE Homes

SARE Homes is an offshore fund focused on developing residential real estate in India. The fund’s equity is held by global institutional investors like Forum Partners and Goldman Sachs Principal Strategy (GSPS) Asia Ltd. SARE’s institutional investors and board of independent directors ensure that the fund operates to the highest standards of corporate governance.



~ Experience inspiring stories narrated through world music, world cinema and performing arts at this one-day festival in Mumbai on 14th December 2013 ~

~ LIVE music performances by The Alan Parsons Live Project ~

~ Performing arts by Ouroboros – The Handspring Puppet Company ~

~ Cinematic experience with John N. Hart Jr., Shane Carruth and Q. ~

Johnnie Walker is all set to celebrate its legacy and philosophy of personal progress through a one day festival called The Journey, scheduled to take place on 14th December at Mehboob Studios, Mumbai.

The Journey will showcase inspiring performances by the legendary The Alan Parsons Live Project, the mesmerizing Ouroboros – The Handspring Puppet Company, the maverick theatre producer – John N. Hart Jr., the earnest creative director Shane Carruth and the liberal ‘Q’ a.k.a Qaushiq Mukherjee. Each of these artistes offer an inspirational, stimulating and exciting story of personal and social progress, a critical attribute that makes them an ideal choice for this unique platform.

A confluence of global art and culture, The Journey will give audiences a wealth of cultural knowledge and inspiring content. It is expected to emerge as the cutting edge platform in India that will give audiences an opportunity to interact with experts, share progressive ideas and connect with like-minded people through moving performances, workshops and demonstrations.

Announcing the launch of Johnnie Walker The Journey – Bhavesh Somaya, Marketing Director, Diageo India said, “We are confident that Johnnie Walker The Journey will set a new benchmark in the industry and lead a progressive movement among the Indian audiences. The festival will present a wealth of cultural knowledge and content that will be narrated by artistes, who have an intriguing story of personal progress.”

From world renowned performing artistes and musicians to movie makers, exponents of multiple disciplines will stir the imagination and take spectators on an awe inspiring sensory journey. The festival will surely leave them with inspirations that could significantly impact their lives.


Indian Choreographer Rajeev`s first Hollywood movie with Richard Gere

Rajeev Khinchi, a world renowned performer and choreographer is working on a Hollywood venture. The movie features Richard Gere and he will be seen instructing him.

According to reports, the acclaimed performer has several years of experience to his credit. He has also been awarded with many prestigious awards, such as the Rajiv Gandhi National Achiever`s Award and Dadasaheb Phalke Acknowledged Artist Award to name a few. There`s another feather to his collection now, he will be instructing Richard Gere. The Pretty Woman star, managed to attract many eye balls the last time he was here. His controversial Kiss ka kissa with Shilpa Shetty is still fresh. The famous star will be following Rajiv`s orders in his forth coming movie, The Temple Of The Lost. The movie goes on floor the next year.

Gere will be seen shooting in India for the same. The movie is said to be filmed in Buddhist dominated Leh in Jammu and Kashmir, as their request to shoot in China dominated Tibet was turned down. The ambiance of the location was required for the authenticity of the movie. And hence they finalized India as their main location.

Rajiv started dancing when he was seven years old, and began his professional career with acclaimed choreographer Farah Khan in the movie Duplicate, featuring Shah Rukh Khan. Since then, he has worked on numerous Bollywood movies with some of the biggest names in Bollywood.

Senior Media Consultant
(Shamrock Communication)


New Partnership With Cinema Capital Venture Fund and Tantrik Group Gives Virgin Platform and
Resources to Create Television and Film Content For One of the World’s Fastest Growing Audiences

LOS ANGELES, November 19, 2013 -­‐ Virgin Produced announced today that it has entered into a
groundbreaking partnership with Cinema Capital Venture Fund and Tantrik Group to launch Virgin
Produced India, a creative content company that will specifically cater to the youthful and fast-­‐growing
Hindi-­‐speaking population. Based in Mumbai, Virgin Produced India promises to be a game-­‐changing
addition to the thriving Indian entertainment industry, with a full service operation that will develop,
produce and distribute Bollywood films and remake Hollywood content for Indian audiences.

Virgin Produced, which was launched in 2010, quickly made a name for itself as an iconoclast in the film
and television industry with projects like 2011’s “Limitless” starring Bradley Cooper and Robert DeNiro.
Most recently, the company’s groundbreaking music-­‐ infused safety video for Virgin America went viral,
receiving more than 5 million hits on YouTube. Virgin Produced India will bring this unique brand of
youthful and irreverent content, along with a socially driven marketing focus to the Indian market, where
more than half the population is under the age of 25.

“For the last several years, Virgin Produced has started to change the Hollywood mindset by developing a
new way of doing business,” remarked Jason Felts, Founder & CEO of Virgin Produced. “We know how to
reach a younger demographic. And we are going to take our unique and successful business model and
expand it in Bollywood and throughout India.”

Virgin Produced India will also serve as a place where Indian artists can develop content without creative
restrictions. From its beginnings as a successful music label, the Virgin brand has long been known for its
artist-­‐oriented approach to the production process. This new venture will leverage the Virgin brand to
attract India’s best creative talent and provide them with the tools to bring their most inspired work to
Indian audiences.

Virgin Produced India will be partnering with Tantrik Group, a Los Angeles based Media and
Entertainment asset management firm and Cinema Capital Venture Fund, the biggest movie funding
company in India. This alliance will provide Virgin Produced with the resources it needs to expand its
reach and make its Bollywood operation successful. Cinema Capital India has been responsible for
producing and distributing some of Bollywood’s most successful recent box office hits, including films
such as Dabangg 2 (3
highest earning Bollywood film of all-­‐time at the domestic Box Office) and Krrish 3

(which is on target for record revenues at the domestic B.O, currently being declared a ‘Blockbuster’, and
has so far earned over ₹246 crore worldwide).

Jas Mann, Managing Director and Partner at Tantrik Group and Virgin Produced India stated, “We are
delighted to partner with Virgin, one of the most recognized and respected lifestyle brands in the world,
through an extension of one of its most exciting brands, Virgin Produced, a company that from its
inception has quickly garnered significant industry attention for the quality content it has been behind in
the US market. For Virgin Produced India, connecting to the youth of India is the most significant
partnership we can build.”

“We are excited to partner with Virgin Produced in India,” added Samir Gupta, Managing Director,
Cinema Capital India. “With our experience and extensive network in Indian entertainment and media
businesses, and Virgin’s knowledge of creative content, we can make Virgin Produced India a huge

For years, the Virgin brand has been a popular one in the Hindi-­‐speaking world. Virgin Mobile and Virgin
Atlantic have operated successfully in the region for years. Now those same consumers will be able to see
Virgin products on their televisions and movie screens. Virgin Produced India will be perfectly positioned
to tap into this enormous market with its new creative content offerings in Hindi, as well as remakes of
popular Hollywood films and television programs.

“At Virgin, we try to infuse everything we do – whether it’s in the music, travel, or telecommunications
industry – with a sense of entrepreneurialism, innovation and fun,” said Richard Branson, Founder of
Virgin Group. “Virgin Produced brought those qualities to the entertainment industry, and now with the
launch of Virgin Produced India, we’re bringing them .


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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