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The Country’s most loved donut brand Mad Over Donuts associates with one of the most eagerly anticipated Bollywood entertainers of 2014 – HAPPY NEW YEAR! Directed by Farah Khan and produced by Red Chillies Entertainment, the films Starcast includes Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Sarah Jane Dias, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The trailer of the film was released at a suburban hotel in Mumbai. The Film is scheduled to release on the 23rd of October 2014.

As a part of the association, Mad Over Donuts has created a special “IndiaWaale Donut” to go with the theme of the Film. This special Donut was an integral part of the Trailer release event today and one could not miss the colorful donut boxes being sashayed around by the celebrities as well as the media fraternity present there.
Mad Over Donuts will be promoting the specially created ‘IndiaWaale Donuts’ from October across their 54 stores in the Country and will be priced at Rs. 59/- per donut.

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When big names and blockbuster songs come together it creates the magic Soundtrek 2 promises to bring

Celebrate some of India’s most popular Bollywood classic songs in an all new style with Soundtrek 2 starting 1st September, every Monday & Tuesday night @ 10 pm only on FOX Life

 

What do you get when the acoustics king Uday Benegal gives his fusion to ‘Nimbooda Nimbooda’, Palash Sen and his band Euphoria re-versions ‘Khaaike Paan Banaraswala’, Daler Mehendi’s son Gurdeep Mehendi gives a spin to hits like ‘Jugni’ and ‘Tu Tak Tu Tak Tutiya’, or the Indian Ocean drummer Amit Kilam swirls some Bollywood classics like ‘Inhi Logo Ne’ and ‘Hum Kisi Se Kam Nahi’? A great Indian jam session, that’s what! FOX Life is back with the second season of Soundtrek.  Enjoy the musical extravaganza as India’s popular artists give a hypnotic twist to some of Bollywood’s iconic classics starting 1st September 2014, every Monday & Tuesday night @ 10pm only on FOX Life.

Soundtrek captures the musical journey of geniuses like Palash Sen and his band Euphoria, Uday Benegal, the pioneer of Indian Rock band Indus Creed, Gurdeep Mehendi, popular Punjabi singer, Mikey McCleary, man behind the re-interpretations of songs like Khoya Khoya Chand, Hawa Hawai, Hipnoribe, Mumbai based funk/jazz/rock band, Amit Kilam, Indian Ocean drummer,  sufi singer Dhruv Sangari and many news bands like Nasya, Swarthma and Fossils as they explore India’s most memorable songs in a city that connects best with it, collaborate with local artists and create magic. The artists trek through the country including places like Jaipur, Amritsar, Benaras, Lucknow, Delhi, Mumbai, Jaisalmer and Kolkata to trace the stories and people who inspired the songs.

 

Ms. Debarpita Banerjee, Vice President – Marketing, FOX International Channels said,“With the all new season of Soundtrek, we are bringing together two completely different musical worlds– Bollywood classics and contemporary music producers. We have some great new beats in store for the viewers, as these celebrated artists give their signature style to some of the most iconic Bollywood songs. An exhilarating mix of music, cultures, personalities and best Indian destinations- Soundtrek 2 promises to be a visual and melodious treat for all.”

 

 

 

 

 

Talking about the show, Uday Benegal said, “Soundtrek 2 is a fun and engrossing show that gets to the core of some truly beautiful folk music performed by a bunch of fabulous musicians. I’m grateful to FOX Life for taking me on a very fulfilling and deeply enjoyable journey of musical exploration and reinvention through the remarkable landscape that is Rajasthan.”

 

Speaking about his experience, Euphoria lead, Palash Sen said, “It was a great feeling to re-visit the charming city of Benaras, from where our band started, through the show Soundtrek 2. The show gave us a chance to relive old days and create some beautiful new melodies.”   

 

On Soundtrek Season 2, expect electrifying performances, surprise collaborations between artists and be part of their interpretation of Bollywood music. Join us and experience Soundtrek’s magical musical journey starting 1st September 2014 every Monday & Tuesday night @ 10 p.m.

 

About FOX Life

India’s number #1 travel and lifestyle channel, FOX Traveller is now FOX Life.

FOX Life is a global brand, the flagship lifestyle channel in the FOX International Channels portfolio. FOX Life showcases exciting content that the viewer’s love and many more interesting and fun journeys from a mouth-watering array of food from around the world-street to gourmet, to fashion, to music, to party, to reality, to sexy destinations, giving viewers a lot more variety of content.

 

FOX Life reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil and Bengali and is also available in High-Definition.

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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