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P.D.Hinduja hospital anchors a one-of-its kind Diabetic Walk to Mark World Diabetes Day

Singer Raageshwari flagged off the Walk that witnessed participation from 125+ Enthusiasts

Film-star John Abraham extended his support to the cause by being a part of the awareness programme

‘Did you Know’:

· India has 61 million diabetics between 20-79 years according to the International Diabetes Federation

· By 2030, this figure is estimated to go up to 101.1 million

· Maharashtra State ranks second in the country as regards to the total number of Young diabetics. These young diabetics can be as young as 20 years of age also

· 35minutes of exercise may reduce the risk of Diabetes by 80%

· Burning 100 calories a day through walking, running or other exercise may help you not gain about 2-5 kilos a year

November, 10th 2013, Mumbai: Our city Mumbai, witnessed a one-of its kind Diabetic Walk anchored by P. D.Hinduja Hospital to mark World Diabetes Day being observed on Nov 14th. The Walk with more than 125+ pariticipants was flagged off by Raageshwari and marked the presence of John Abraham at the awareness programme held later by the hospital staff. The participants began the walk from Hinduja Hospital, Mahim moving onto the prominent landmark of the city- Shivaji Park, Dadar and back to the hospital.

Fitness enthusiast JOHN ABRAHAM extended his support to the Diabetes awareness programme and addressed the participating group wherein he shared insights on the importance of exercise in order to maintain a healthy lifestyle, especially for diabetic patients. In addition, educative talks were also held by doctors and dieticians from the hospital’s endocrinologist department to bring alive the essence of maintaining a healthy lifestyle.

Speaking on the occasion Dr. PhulrenuChauhan, Consultant Endocrinologist & Head – Department of Endocrinology & Metabolismsaid, ‘Diabetes has emerged as a major healthcare problem in India. It is estimated that every fifth person with diabetes will be an Indian. The transition from a traditional to modern lifestyle, consumption of diets rich in fat and calories combined with a high level of mental stress and lack of physical activity in daily life has compounded the problem further. Due to these sheer numbers, the economic burden on account of diabetes in India is amongst the highest in the world. At P.D.Hinduja Hospital, our vision is to get masses to take notice of the ailment and prevent it through physical acitivity and life style modifications along with medications. If not controlled the hazardous complications invariably follow in a poorly controlled diabetic.

Schedule of the ‘Diabetic Walk’

Date & Time: 10th November, 7.30-11.30

7.30-8.30: Checking blood glucose levels

8.30-9.15: Walk from Hinduja Hospital to Shivaji Park & back

9.15-10: Checking blood sugar level and documenting the effect of walk

10-10.30: Special diabetic breakfast

10.30-11.15: Talk by John followed by talk by Consultants & Dietician of the endocrinology department

About Hinduja Hospital:

Hinduja Hospital located in Mumbai is a Multi-Specialtyhospital, established in early 1950s with an objective to provide quality healthcare to all. With 402 beds, over 150 full time consultants & 500 nurses, the hospital is equipped with world class infrastructure that delivers comprehensive array of services. It has acquired accreditations like NABH, CAP, HACCP & ISO 9001in its pursuit of quality and has been a recipient of several prominent healthcare awards nationally & internationally. Besides its clinical excellence the hospital also has an established academic & research focus. It has post graduate courses in 23 broad & super specialties besides a nursing college & technical training courses. Its medical research centre has Govt of India recognition and run PhD and MSc courses. It has affiliations with international centers of excellence for research and knowledge exchange.

For further details contact:

Nirali Doshi; +91-9819367345;nirali@whitemarquesolutions.com

Manva Hunswadkar; +91-9028709384;manva@whitemarquesolutions.com

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Jayantilal Gada’s Mahabharat is set to become one of the biggest animation films to release in India. Stellar star cast lending their voice and expressions in the film.

From Amitabh Bachchan to Ajay Devgn to Vidya Balan to Anil Kapoor to Manoj Bajpayee to Jackie Shroff to Deepti Naval to Sunny Deol and Anupam Kher, big names are attached with the project.

While the entire cast has been announced with a lot of fanfare with press advertisements, one character is being kept completely under wraps.

No one is aware or knows who has given the voice to Krishna’s character in this animation magna opus.

All the characters have been selected on the basis of the characteristics that the individual has. We are really inquisitive to know who can play Krishna from B town.

Ask makers Jayantilal Gada who plays an Krishna and all we get is “his voice and expression will be announced soon”.

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Shoojit Sircar’s film Vicky Donor starring Ayushmann Khurrana was an extremely appreciated film. Shoojit was backing Ayushman who bagged accolades from all quarters for this film

After that, Shoojit Sircar has been betting big on Kai Po Che star, Amit Sadh.

The young actor has been shooting for Shoojit’s film, Running Shaadi.com which is a romantic comedy.

The film is about a portal that that helps people in love to get married.

The film went on floor’s in mid October. They have been shooting in Punjab for the same. Infact the first schedule of the film was shot in Golden Temple which was an auspicious start of sorts.

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Hit Jodi of Salman-Sajid return this Eid after a gap of 16 years

Salman Khan and Sajid Nadiadwala are re working their magic on Eid after a gap of 16 years. Cult hit Judwaa had released on 7 Feb 1997 on Eid. Now after a gap of 16 years, Salman Khan and Sajid Nadiadwala are ready to storm the box office with Kick on Eid 2014.

Salman and Sajid have a long standing friendship. Earlier also whenever they have come together they have created magic.

Kick has already finished shooting one schedule in London and now Salman Khan starts shooting in Mumbai.

Eid release is seen as a Salman Khan turf where people throng to the theaters to see their idol on screen.

Most people think that Salman and his relationship with Eid release started with Wanted. However a visit to memory lane shows, Sajid Nadiadwala and Salman Khan had created history with Judwaa.

In the last few years, Salman Khan and blockbuster Eid releases have been inseparable. Starting with Wanted, Bodyguard, Dabangg, Ek Tha Tiger and now Kick.

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Zee TV’s popular actors meet fans in Mumbai, Jaipur, Lucknow and Ahmedabad to announce Zee Rishtey Awards 2013

Ritwik Dhanjani– Asha Nagi, Arhaan Behl – Mansi Shrivastav, Ankit Gera- Roopal Tyagi, Manav Gohil – Ulka Gupta toured to meet their fans and thank them for all their love and support

Telly-fraternity’s most celebrated award show – ‘Zee Rishtey Awards 2013 will soon be telecast on Zee TV. While the actors prepare themselves to put up a great show, they also visited many cities in India to shoot for a Nomination Special episode of the show which will be aired on November 9th from 7 – 8 PM.

Beginning their journey with Mumbai, Rithvik Dhanjani and Asha Negi (Arjun and Purvi of Pavitra Rishta) were spotted shooting at chawls and Nariman Point in Mumbai. Visiting a house in the chawl, the two were welcomed by an old lady with a platter full of marathi delicacies like poha, jalebis and other savories. In the evening, the two headed for a tanga ride at Nariman point and were greeted with a lot of fans who said that they loved the two as a couple on the show. The two asked all their fans to vote for their show, Pavitra Rishta, which has been nominated in the category of ‘Favorite Dharawahik (Show)’.

Heading west was Jaipur’s favorite couple – Arhaan Behl and Mansi Shrivastav (Raghu and Shivani of Do Dil Bandhe Ek Dori Se). The two were seen having a gala time as they strolled around the town and enjoyed their camel ride and authentic Rajasthani food like mirchi bhajiyas and lassi. The two first headed to Albert Hall Sqaure, and then headed to the city to interact with their fans. The two, were welcomed with grandeur on a camel with Rajasthani folk dancers and fans cheering for them.

Heading North was television’s most chirpy couple – Ankit Gera and Roopal Tyagi (Mayank and Gunjan from Sapne Suhane Ladakpan Ke). Being welcomed in the city Nawabi style, there was band bajaa, aarti and a lot of fans who cheered as the two landed in the city. Heading to the Lucknow special – Tunde Kebab, Roopal and ankit were seen having a lot of fun while roopal was given the task of preparing parathas for Ankit which ended up being burnt. The two later interacted with their fans and requested their fans to vote for them as they are nominated in the ‘Favorite Jodi (Pair)’ category.

Completing the journey in Ahmedabad were Manav Gohil and Ulka Gupta (Sanjay and Ami from Khelti Hai Zindagi Aankh Micholi). Welcomed in royal gujju style with dandiya raas and garba, the two headed to Goyal society where the residents were thrilled to see and interact with them. They visited a family in that society where members expressed that just their family is just like the parivaar shown in Khelti Hai Zindagi Ankh Micholi. Sanjay and Ami played fun games with their fans like saree draping, dhokla eating etc. They also shopped at the famous and concluded their day expressing their joy of visiting Ahmedabad.

Tune in to Zee Rishtey Awards Nomination Special on Saturday, 9th November from 7-8 PM

Only on Zee TV!

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Madhuri Dixit creates signature diabetes dance step for

‘What Step Will YOU Take Today’, a Sanofi India initiative

– A mission to get 1 million Indians to take a step towards spreading awareness about diabetes –

Mumbai, November 8, 2013: This year, Sanofi India Limited is marking World Diabetes Day (WDD) with the launch of its ‘What Step Will YOU Take Today’ campaign that encourages people to take proactive steps to effectively prevent, manage and control diabetes. Renowned actor and acclaimed dancer, Madhuri Dixit, joined this campaign as a goodwill ambassador to create a ‘signature step’ that will instill solidarity for patients with diabetes.

The International Diabetes Federation (IDF) has reported that the number of Indian diabetic patients would rise from 63 million in 2012 to 101.2 million by 2030. To prevent diabetes from gaining epidemic proportions in India, it’s important for people to become more conscious that it’s not just hereditary, but can also be caused by a stressful lifestyle. This awareness can prevent the early onset of diabetes, help in timely diagnosis, reduce complications, and improve control and management — and the overall quality of life!

The underlying message of Sanofi’s ‘What Step Will YOU Take Today?’ campaign, demonstrates through this symbolic dance step, that everyone – general public, patients, family members, caregivers – ‘can’ and ‘must’ take action for better diabetes management.

Ms. Joanna Potts, Commercial Operations Officer at Sanofi India, a company at the forefront of diabetes management, shared, “Through this campaign ‘What Step Will YOU Take Today’, we will encourage people to take a step – no matter how big or small – to better prevent, control and manage the disease. We are delighted to have Madhuri Dixit express her support to this initiative, and hope her dance step spurs people across India to join in, as we ‘step up’ for diabetes management, not just on World Diabetes Day, but all 365 days in a year.”

Madhuri Dixit was joined by 8 Diabetes Patient Champions from across India, who are winners of Sanofi’s 2013 ‘I Am A Champ’ National Awards, to perform this first-ever dance step for diabetes to a cheering crowd at High Street Phoenix Mall, Mumbai. This Award recognizes diabetics who have successfully controlled their condition, through treatment compliance, lifestyle management and most importantly, a positive attitude.

Madhuri Dixit’s step to encourage better diabetes management can be viewed on YouTube. Speaking about her participation, Madhuri Dixit said, “My step to challenge diabetes is through the way I know best – dance; which I believe truly unites people. With our country being second in the world, next only to China in its diabetic population, creating awareness about its prevention and management is critical. I am truly inspired by the eight ‘I Am A Champ’ winners who have shown that diabetes can be successfully conquered. I call on my fans to join this movement with this dance step, as India is stepping up to prevent and control diabetes. Show us ‘What Step Will YOU Take Today’!!”

DIABETES

IN INDIA

The need for

PREVENTION

The need for

MANAGEMENT

The need for

CONTROL

Key Facts & Figures

63 million diabetes cases (20-79 yrs.)1

32 million undiagnosed diabetes (20-79 yrs.)1

50 to 60% of diabetic patients do not achieve the glycemic target of HbA1c below 7%2

Simple steps to prevent, manage & control diabetes

1. Do more physical activity

2. Eat plenty of fiber

3. Go for whole grains

4. Lose extra weight

5. Make healthier food choices

Ref: 3

1. Get screened for diabetes and pre-diabetes –

· if you are overweight and have additional risk factors – such as a sedentary lifestyle

or a family history of diabetes

· if you are 45 years or more.

Should results be normal, testing should be repeated at least at 3-years intervals

2. If diagnosed, consult your doctor for timely treatment and proper management

Ref: 4

1. Do a complete medical

check-up – Comprehensive Diabetes Evaluation

2. Promote a Healthy lifestyle:

· physical activity

· healthy eating

· Stop use of tobacco

· weight management

3. Practice self-management:

· take medication on time

· self-monitoring of glucose and blood pressure when clinically appropriate

4. Prevent diabetes complications by :

· self-monitoring of foot health

· active participation in screening for eye, foot, and renal complications

· immunization

Ref: 4

References

1. International Diabetes Federation. IDF Diabetes Atlas, 5th edn. Brussels, Belgium: International Diabetes Federation, 2011. http://www.idf.org/diabetesatlas

2. Int J Diabetes Dev Ctries. 2009 Jul-Aug; 29(3): 103–109.

3. http://www.mayoclinic.com/health/diabetes-prevention/DA00127 accessed on 30/10/2013

4. Adapted from Diabetes Care. January 2013; 36:S11-S66

About Sanofi

Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Present in India since 1956, the Group currently operates through five entities in the country − Sanofi India Limited (previously known as Aventis Pharma Limited), Sanofi-Synthelabo (India) Limited, Sanofi Pasteur India Private Limited, Shantha Biotechnics Limited and Genzyme India Private Limited.

About Sanofi Diabetes

Sanofi strives to help people manage the complex challenge of diabetes by delivering innovative, integrated and personalized solutions. Driven by valuable insights that come from listening to and engaging with people living with diabetes, the Company is forming partnerships to offer diagnostics, therapies, services and devices, including blood glucose monitoring systems. Sanofi markets both injectable and oral medications for people with Type 1 or Type 2 diabetes.

Aligned to the Sanofi Group’s commitment to diabetes, Sanofi Diabetes India strives to become a true 360-degree partner for patients and healthcare professionals, offering a complete range of innovative and integrated solutions. The Company is at the forefront of diabetes management in India, with its comprehensive portfolio of oral and insulin products; multiple scientific initiatives for physicians; one of the industry’s longest running patient support programs ‘Saath7’; innovative devices such as the AllStar™, and awareness initiatives such as KiDS project (in association with IDF and PHFI), ‘Sanofi Diabetes Blue Fortnight 2012’ among others.

About Diabetes

Diabetes is a chronic disease that occurs as type 1 diabetes, which is an autoimmune disease characterized by the lack of insulin (the hormone that regulates blood glucose concentrations) production by the pancreas, and Type 2, a metabolic disorder in which there are two main biological defects: a deficient production of insulin and reduced ability of the body to respond to the insulin being produced.

Type 1 and Type 2 diabetes are characterized by an increase in blood glucose concentrations (hyperglycemia). Over time, uncontrolled hyperglycemia leads to the macrovascular and microvascular complications of diabetes. Macrovascular complications, which affect the large blood vessels, include heart attack, stroke and peripheral vascular disease. Microvascular complications affect the small blood vessels of the eyes (retinopathy), kidney (nephropathy) and nerves (neuropathy). The global incidence of diabetes is growing at an alarming rate, with more than 371 million people worldwide living with the condition today. The International Diabetes Federation has reported that the 63 million diabetic patients in India in 2012 would rise to 101.2 million by 2030.

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DID’s Fantastic Five set the stage on fire!

Shakti, Jeet Das, Prince, Paulson and Shivangi dance it out this weekend on DID 4 Mega Audition

Shakti, Jeet, Prince and Paul performing a family act on the set of DID 4.JPGCompleting the audition phase this week, Zee TV’s Dance India Dance Season 4 has a surprise planned for all its viewers in this weekend’s episode. Bringing back charmers of the previous season’s, this weekend’s episode will see the fantastic five – Prince of DID 1, Shakti Mohan of DID 2, Paul of DID 3, Jeet Das of DID Lil Masters and Shivangi of DID Super Moms performing the DID Family Act. While Shakti moved her body swiftly to the famous Lat Lag Gayee from Race 2, Prince danced to the anthem of the year Besharam. Jeet Das enthralled the audiences with his superb dance moves dancing to the number Kolaveri Di and Paul set the stage on fire dancing to the song Apsara Aali while Shivangi did a mujra on the song Dil Mera Muft Ka. Together they danced on the song Disco Deewane which set the mood for the evening.

Raising the bar higher with their amazing dance moves, season after season, these five dancers came together to give one power packed performance and set the stage on fire. Presenting dance styles that they are famous for, they were a treat for the judges and the audiences alike. Watching them perform live for the first time, Master Feroz, Shruti and Mudassar were taken aback. Talking about the performance, they said, “While we were auditioning in various cities, we were awe-struck with the kind of talent that was pouring in. But this performance justifies that the level of dancing cannot go down”.

Grand Master Mithun Da was ecstatic seeing the performance and said, “This performance made me nostalgic. It bought back all the memories of the previous seasons. I am glad that being a part of DID family has been the most memorable part of my life, and have witnessed some of the best dancers of the nation perform in front of me.” Talking about their performance, Shakti said, “DID floor is my battleground and my school as well. Each time I come on the show, I feel that adrenaline gush like never before. I feel I’m on the stage, in front of the judges and Dada to give my finale performances and have goose bumps after all my performances. It feels great to be standing on this platform today and I will always be thankful to the show for giving me all that it has.”

Charming the stage with such brilliant performances, the Fantastic Five have ensured that their lucky charm remains with the contestants while they take off from here. This season is only going to get bigger and better!

Tune into Dance India Dance 4, Saturday & Sunday, from 9 – 10 PM

Only on Zee TV!

Nupur Kothari

Executive – Public Relations

Zee TV Marketing

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Trade News

Windmill Entertainment Presents

HEARTLESS – You Can Hurt a Heart only till it loves you.

A FILM by Shekhar Suman

Introducing Ariana Ayam

Starring: Adhyayan Suman, Ariana Ayam, Om Puri, Deepti Naval, Madan Jain, Shekhar Suman

Producer: Alka Suman

Director: Shekhar Suman

Art Director: Rakesh Yadav

Editor: Akshara Prabhakar

Dialogue: Niranjan Iyengar

Screenplay: Nina Arora

Director of Photography: Derrick Fong

Music Director Gaurav Dagaonkar

Sound Design: Mrityunjay Shahi

Choreographer: Adil Shaikh

Media consultant: Parul Chawla (Piicture N Kraft)

Marketing Consultant: Neeta Shah

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Challenge chess grandmaster Viswanathan Anand at a game of chess; participate in the “Crocin Cold & Flu Max ‘Chess Challenge”

Log on to the Crocin Facebook page (https://www.facebook.com/GSKCrocin) and start playing

New Delhi, 8 Nov 2013: Crocin Cold & Flu Max*, a variant from the healthcare brand Crocin, provides chess players across the country with an opportunity to meet their idol – 5 times world champion and Padma Vibhushan Viswanathan Anand. Consumers can participate in the Chess Challenge on Crocin’s Facebook page and stand a chance to win exciting prizes – five daily prizes up for grabs. In addition, 10 lucky winners will get a chance to meet Viswanathan Anand and 1 winner amongst them gets the opportunity to play a game of chess with him. To participate, consumers can log on to: https://www.facebook.com/GSKCrocin.

The contest is on from November 7, 2013 to November 28, 2013.

Players can register on the Crocin Chess Challenge Facebook app and begin to earn points by playing against the computer. All games against the computer are timed; hence it would be a real test of skill and technique. Registering on the app awards the player with a personalized digital certificate for accepting the challenge. Players can also earn points by taking the quiz which has chess-based questions or inviting friends to the Chess Challenge.

How to participate: § Log on to https://www.facebook.com/GSKCrocin and go to the Crocin Cold & Flu Max Chess Challenge Application § Play a game of chess, take the chess quiz and/or invite friends to earn points § Stand a chance to win exciting merchandise and meet Viswanathan Anand! The pecking order of the players on the game’s leader board is also interestingly constructed classifying players as Brilliant Bishops, Relentless Rooks, Knowledgeable Knights and the Chess Champion based on increasing order of their performance and points. While 5 Relentless Rooks stand to win Viswanathan Anand merchandise every day, top 10 Knowledgeable Knights will get a chance to meet the legend himself. 1 Chess Champion will be crowned from amongst the top 10 performers who will get to play a game of chess with Viswanathan Anand.

Speaking about the contest, Mr. Jayant Singh, EVP-Marketing, GlaxoSmithKline India, said, “Over the years, Crocin has been trusted by millions of consumers in India to get effective relief from pain. Backed by the strong heritage of Crocin, New Crocin Cold & Flu Max not only provides effective relief from 5 signs of Cold and Flu but also helps bring back your focus. Chess is one such game that epitomizes focus and concentration. We are glad to host the ‘Chess Challenge’ with the brand ambassador for Crocin Cold & Flu Max Vishwanathan Anand. We wish him a great championship ahead!”

Delighted at being associated with the contest, Mr. Viswanathan Anand, said, “Chess is a unique game that truly tests the player’s ability to strategize and foresee. I am glad to be a part of the Crocin Cold & Flu Max ‘Chess Challenge’; the contest provides a platform for chess lovers to enjoy the game and also showcase their knowledge about the game through the quiz. What is interesting is that the game can also be enjoyed by inviting friends to join. I am looking forward to being challenged by the contest winner; it will certainly be an exciting game of chess!”

The Chess Challenge is supported by an extensive campaign consisting of display banners, YouTube video pre-rolls and stamp ads. Viswanathan Anand and Crocin have a long-standing association and the Chess Challenge takes this association forward. A five-time World Champion, Viswanathan Anand is the only person in the sport to have won a World championship title in all formats – match, knock-out and tournament. So are you ready for a game with Viswanathan Anand?

The Crocin Chess Challenge** is live at https://www.facebook.com/GSKCrocin .

* Crocin® is a trademark of the GlaxoSmithKline group of companies. Paracetamol, Caffeine and Phenylephrine Tablets. Use as directed on pack. When cold and flu symptoms cloud your mind, Crocin Cold and Flu Max helps relieve the symptoms-so that you can think clearly again. Seek medical advice incase of overdose even if symptoms of overdose are absent. Avoid excessive intake of caffeine while taking this product. ** Terms and Conditions apply

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare is a subsidiary of GlaxoSmithKline plc. of U.K, a global science based healthcare company. GSK Consumer Healthcare has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3475 people.

GSK Consumer Healthcare has a strong marketing and distribution network in India comprising over 700 distributors and a direct coverage of over 8 lakh retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products from the global portfolio like and Sensodyne.

Media Contacts

Genesis Burson-Marsteller

Sakshi Mathur: sakshi.mathur@bm.com /+91 9999007585

Kuheli Ray: kuheli.ray@bm.com / +91 9999783541

GlaxoSmithKline Consumer Healthcare

Deepa Dey deepa.d.dey@gsk.com / +91 9971007534

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Pihu on Comedy Circus Ke Mahabali

The adorable Pihu will be seen showcasing her comic timing on Comedy Circus ke Mahabali in a very special episode to celebrate Children’s day.

The upcoming episode will see Ranveer Singh making a very special appearance on the show to promote his movie ‘Ram Leela’. To celebrate Children’s day on the show, the episode will see the Mahabalis performing hilarious acts with one child artist. Pihu a.k.a Amrita Mukherjee will be amongst the children who will be performing on the show. She will be paired with Mantra and Jamie J. Amrita will impress one and all with her comic timing. Amrita will be joined by Mahek, Saloni and Manish who will also showcase their comic timing in front of Ranveer Singh.

Now that’s called Chota packet, bada dhamaka!

Celebrate Children’s Day on Comedy Circus Ke Mahabali this Sunday, 10th November at 10pm only on Sony Entertainment Television

Ayan Dutta

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Mumbai to run for breast cancer awareness with Pinkathon Mumbai 2013

Registrations OPEN for 2nd edition of the exclusive women’s only 10km run

Gul Panag to be Event Ambassador

The multi-category running event to be held in Mumbai on 15th December 2013

Mumbai, 8th November 2013: One of India’s leading event solutions company Maximus MICE & Media Solutions Pvt. Ltd. – led by avid runner and fitness enthusiast Milind Soman together with Reema Sanghavi – today announced the launch of the 2nd edition of Mumbai’s ‘Pinkathon – Run to Lead’, India’s first ever 10km run exclusively for women. The focus of the running event is to encourage women’s health and fitness and create much-needed awareness for breast cancer.

Former Miss India and fitness enthusiast Gul Panag was announced as the event ambassador and officially launched registrations for Pinkathon 2013 to be held in Mumbai on Sunday, 15th December 2013.

In the last one year, more than 10000 women from different walks of life have run in the Pinkathon in 4 cities across the country.

Maximus Events has also joined hands with the Women’s Cancer Initiative (WCI) led by Deveika Bhojwani and the Tata Memorial Hospital for the unique initiative. Like last year, well-known Red FM 93.5 RJ Malishka will be the mascot for the run in Mumbai.

Pinkathon 2013 has garnered support from some of the leading brands in the country. Prominent among these are Red FM 93.5, India’s largest and most awarded radio station as radio partner, Adidas, one of the leading sportswear brands in the world, among others.

Reema Sanghavi, Managing Director Maximus Events said, “It gives us immense pride to launch registrations for the 2nd edition of Pinkathon Mumbai. Mumbaikars supported last year’s run whole-heartedly and we are confident that the same will happen this year too. Our objective is to encourage women to take up fitness as a lifestyle and we continue to spread awareness on breast cancer and educate women about its causes and prevention by adopting a healthy and active lifestyle. I urge the women of Mumbai to register for the run, come forward and support our cause.”

Announcing the launch Milind Soman said, “Mumbai is where Pinkathon began. We are happy to be back, once again, with ‘Pinkathon Mumbai 2013’, which is transforming into a key platform for women to come together & take up a healthy lifestyle. I am proud to announce that over 10,000 women have participated in the Pinkathon in 4 cities across the country. Pinkathon has also strongly supported the cause of breast cancer awareness all throughout the past year and we continue to do the same year on year. Not many of us know that running is one among the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. We are confident that Mumbai will support the cause with passion and enthusiasm.”

Former Miss India and Fitness Enthusiast Gul Panag said, “A platform like Pinkathon will go a long way in educating people about the cause and prevention of a much-neglected ailment like breast cancer, and I am delighted to help further the cause. It is crucial that we do whatever it takes to raise awareness about breast cancer and help improve the lives of millions of women affected by it. Not many people know that it is among the curable cancers if detected early. I urge women to become more alert and aware about the disease and wish Milind, Reema and Deveika all the success in this noble endeavour.”

Awareness for the twin causes of women’s wellness and dealing with breast cancer are being further enhanced through integrated activities on social media and peripheral promotional ground events.

Also, in a first for the publishing industry, Pinkathon has tied up with author Gauri Jayaram’s debut novel Wise Enough to be Foolish, a fictionalised memoir, to raise funds for WCI as part of sales proceeds from the book get donated to Pinkathon’s cause.

Around 3000 women are expected to be a part of the event. All proceeds from the sponsorship and donations received will be used only for the expenses incurred in organizing and marketing the event, and by the WCI in its fight against breast cancer.

The official website for Pinkathon is (www.pinkathon.in) through which participants can register online. Participants can also log onto to https://www.facebook.com/Pinkathon

Twitter Handle @Pinkathon2013

For any further queries, please contact:

Concept Public Relations Ltd.

Neha Kandalgaonkar- + 91 9892194965- neha@conceptpr.com

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India, November 08, 2013 – Thomson Reuters annual Board Governance survey shows that Board communications is becoming increasingly complex yet outdated board procedures, unsecure distribution channels and costly board materials are all contributing to increased security gaps.

The Thomson Reuters survey covered more than 125 general counsel and company secretaries across a wide-ranging cross-section of industries and geographies globally. It builds on a survey of similar respondents conducted in September 2012 so presents year-on-year trends and developments. Key findings from the latest report include:

· Over 67% of respondents admit they do not know if their board members destroy all print copies of board materials.

· 62% of respondents had heard of situations where board members have left sensitive information in public places, representing a 12 percent increase compared to last year.

· Over three-quarters of organizations utilize unsecure, personal email accounts to distribute board documents; almost half do not ensure board communications are encrypted.

· Board books and volume of information continue to grow. On average board books are 179 pages in length according to respondents compared to only 116 pages in 2012. This amounts to 16,010 pages of board material each year representing a 67% uplift from the average of 10,000 pages reported the prior year.

· Board members per organization is increasing with 43% now having more than 11 board members, rising from 29% in 2012.

· Almost half of boards still rely on paper-based board books. There was a slight decrease in the number of respondents who distributed their board books electronically, despite an increase of members being located across borders.

· There has been increased focus on risk oversight with 84% of respondents saying their board actively set a risk culture and cascaded its risk policy to management. This is a significant increase from 2012 where only 57% of respondents said the same.

“Corporate governance is becoming increasingly complex due to demanding regulatory requirements and scrutiny on organizations’ compliance,” said Chris Perry, managing director, Risk, Thomson Reuters. “In this time of heightened risk, it to extremely important for companies to protect their organization from reputational damage. This survey provides insight and transparency into board governance processes to help provide the information needed to have better risk oversight and to tighten security gaps across an organization.”

Increasing Volume of Board materials

A large challenge lays in the amount of confidential information that board members are expected to retain. One quarter of respondents produce in excess of 100 board books per year with the average board book at 179 pages in length. This means that board members are sifting through 16,010 pages of board materials a year representing a staggering 67% increase from 2012. In addition, most organizations have many board members serving on multiple boards across the world and with the majority of boards meeting monthly or quarterly, this creates a huge volume of required supporting board materials.

Exposure to Security Risks

The survey results indicate organization’s lack of understanding of the security risks surrounding board communications. Both print based and electronic board communications contain huge security risks and gaps. Almost half of boards still rely on paper-based board books contributing to greater risk of sensitive information being lost, stolen or misplaced by printing and carrying board documents. Additionally, the majority of respondents admitted to having heard of instances where board members have left sensitive documents behind in public places.

Furthermore, there are still issues around electronic communications due to insufficient security processes. Over three quarters of organizations utilize non-commercial, unsecure personal email accounts to distribute board materials and almost half of the organizations do not encrypt board communications.

While the survey points out many risks in the distribution channels being used to disseminate board materials, another issue is in retention of information. Over 67% of respondents are not confident or do not know if their board members destroy all print copies of board materials in line with policies. With similar results in 2011 and 2012, this continues to be a concern and presents risks to organizations.

Board Security

The survey results indicate a lot of security gaps and risk oversight by organizations, but the results also note that there has been improvement from boards putting increasing importance on security measures. Over three quarters of respondents said that their board actively set a risk culture and cascaded its risk policy to management which is a significant increase from only 57% in the comparable 2012 survey.

Additionally, 52% of organizations now use a board portal to share their sensitive board information.

Private mobile computing devices remain the most likely place to store board documents and communications and in line with the increasing popularity, the results show a steady increase in organizations providing board members with secure devices for this purpose.

The board has become increasingly involved in understanding regulatory change and overseeing implementation according to respondents. Involvement has increased from 2012 substantially with 49% actively setting culture and policy and pushing for “gold plated” policies. With 12% not discussing these issues at board level and some respondents not knowing, there could be organizations at risk of penalties by not being prepared to manage the incoming changes to regulatory requirements.

A detailed report on the survey’s findings can be found at: http://info.accelus.thomsonreuters.com/LP=1954

Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to: http://thomsonreuters.com

Best,

Anu Naveen Sharma

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Highway Diaries bring the journey alive

Films capture journeys but in Imtiaz Ali’s much-awaited Highway, the journey has made the film. Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of India and captures the landscape of the different regions as it goes along.

To go with the theme and style of the film, Highway Diaries will share the experiences of the journey. These are essentially a glimpse into the myriad experiences that the cast and crew went through during the shoot, being put out in short video episodes lasting one to two minutes.

Each of these episodes – and there will be 18 to 20 of them punctuated over the next couple of months – has been put together in a way that it gives a feel of the journey. And while the look of these videos has been kept close to that of the film, they are not to be mistaken as the first look of Highway the movie.

“I have never seen a film being as influenced by the incidents during its making as Highway. These adventures of the north Indian road journey have many stories to tell. We bring these to you in The Highway Diaries,” says Imtiaz.

Watch the first episode from the Highway Diaries here- http://bit.ly/HighwayDiaries1-Mangar

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New York to Mumbai…Bollywood Dreaming!

Radhika Nanda born in India & brought up in New York, an avid lover of Bollywood movies makes Mumbai her second home & is already spotted with the B-townies.

You can take this young talent out of India but you cannot take India & especially the love for Hindi Cinema out of this New York born & of Indian origin Radhika Nanda who has finally moved to Mumbai to accomplish her Bollywood career & considering her Bollywood connection, we are soon going to see her on the silver screen.

More than 200 Hindi movie DVDs lying in the rack in her spacious luxe apartment in New York, portraits of yester year’s beauties Madhubala, Meena Kumari, Nargis to present day Divas Aishwarya Rai, Madhuri Dixit, Priyanka Chopra adorning her room walls, Radhika Nanda cannot get over her love for Hindi Cinema which apparently led her to move to Mumbai & accomplish her dream to be an actress like her icons.

Academically, having acquired degree in Bachelor in Criminal Justice, Radhika was firm in making a career in Bollywood and went ahead & took acting lessons from New York Film Academy before she landed in Mumbai.

Still prefers watching DDLJ to master her acting skills, young & fresh Radhika Nanda talks about her preparation, “I am finally here where I always wanted to be. I am lucky to have friends from Bollywood but before I ask them to recommend me, I want to try my luck all by myself. I have enrolled in Ganesh Acharya Dance Academy & attending theatre workshop by Manoj & Seema Pawah. I am so totally enjoying this process.”

Not mentioning about her B-town acquaintances & friends, Radhika Nanda undoubtedly has her way into Bollywood real soon. Talking about her plan, “There is no banner I wouldn’t wanna work with ‘cause everybody has a different approach which I want to explore. But my favorites are Dharma, Yashraj & Bhatt camp nonetheless. I want to be Bollywood’s Simran, Junglee Billi, and Geet… I bleed Bollywood.”

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Yami Gautam the geek who turned glam!

~ Yami Gautam spills the beans on her relationship with Ayushman and early acting days~

The beautiful diva Yami Gautam may have won the hearts of one and all through her Hindi debut as Ashima Roy however this week the diva will talk about how she turned into a Bengali bombshell from a Punjabi Kudi for a much acclaimed role in Vicky Donor only on zoOm’s show GeNext, the Future of Bollywood. Catch John Abraham, Ayushman Khurana, Shoojit Sarkar and Partha Mitra- director of Raajkumar Aaryyan reveal what makes her so special.

A topper in academics, a painter by interest and a foodie by nature, this qualified lawyer had no interest in B-town but it seems like destiny had something else in mind. Starting her career from regionals films and television, this diva landed her first break in a TV show written by Sagar Saradhi by chance! The makers of the show had originally visited the family for her sister but liked Yami as well so crafted a role especially for her in the show too.

New to the industry, Yami was extremely unconformable with the glitz and glamour. Watch her reveal her most embarrassing and clumsy moments in B-town only on zoOm. Discovering that acting is her forte, the star bagged Shoojit Sarkar’s national award winning film Vicky Donor and agreed to the script once her parents approved it. While her on-screen chemistry sizzled with Ayushman she may have faced a few bumps with him off-screen. In fact the actors would generally look the other way on the sets.

Like her character in the film, Yami was the epitome of righteousness in reality as well! While in college, her seniors tried to persuade the professor into giving them a free lecture for Valentine’s Day but Yami having no interest in love or romance at the time put her foot down and asked them to celebrate it elsewhere. Catch Yami disclose all this along with her idea of a relationship and her ideal guy only on GeNext, The Future of Bollywood this Monday.

Tune in to GeNext, The Future of Bollywood on Monday, 11th November 2013, 8 pm only on zoOm – India’s No. 1 Bollywood channel

Regards,

Gitanjali Khatau

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Some See Parking Lot, Some See Playground
Get ready to witness the best parkour moves in town at the Red Bull Indus Trail National Final

The hunt for India’s best Parkour athlete is coming to Mumbai on 13th November 2013! Don’t miss the chance to witness some of the nation’s best freerunners showcasing their kick-ass swerves, jumps, leaps and drops at Red Bull Indus Trail – National Finals. The winner will be selected basis their control, style and creativity by Red Bull athlete Mohammed Al Attar a.k.a Double Trouble. The winner will get an opportunity to get up-close-and-personal with some of the world’s best parkour athletes at the Red Bull Art of Motion 2014.

Venue: High Street Phoenix Mills

Date & Time: Monday to Wednesday, 11th – 13th November 2013, 10am onwards

About Red Bull Art in Motion

Red Bull Art of Motion brings together the world’s best freerunners on unique courses in epic locations across the globe. Red Bull Art of Motion began in Vienna, Austria in 2007. World-renowned freerunning star and the victor in that first competition, Ryan Doyle, explains that each event is about the taking part more than the winning: “It’s more of an exhibition of different styles. The audience down on the ground want a winner, obviously, but there are no losers. The judges are judging the environment, not the athletes. It’s not 18 freerunners competing against each other, it’s 18 freerunners competing against the course every time – almost like 18 different tournaments.”

Keep following us for updates on www.redbull.in, Facebook – http://www.facebook.com/redbull and Twitter – twitter.com/inredbull

For downloading images and videos, visit: www.redbullcontentpool.com

For further media information, please contact:

Edelman India
Sana Ahuja
Cell: 09820286866

Email: sana.ahuja@edelman.com

Red Bull India
Sukhmani Singh
Cell: 09920592435
Email: sukhmani.singh@in.redbull.com

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Anil Kapoor who is presently busy with the shoot of 24 recently has made its ultimate style statement. Anil Kapoor has been seen dawning Nehru jackets at various events and activities.

And what do we have to say. The actor has just pulled it off to the tee. Anil Kapoor looks completely dashing and creates a new and a unique style statement.

Anil Kapoor has certainly tried something different and it completely works in the actor’s favor.

The veteran actor looks as striking as ever.

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Crime Patrol to show the case of a Thane resident

Crime Patrol is all set to bring another spine chilling episode this week. The episode will revolve around life journey of Shiv Vartak, a 30 year old guy who is a member of the Quick Response Team, a division of the Maharashtra Police. The Quick Response team is headed by PI Aadesh Surve, who in April 2013, was at the bedside of his ailing father. PI Surve, was very close to his father and is shattered when his father didn’t survive. Putting aside the pain of his father’s loss, PI Surve joins back on duty. During his class with the Quick Response Training team, he comes across Shiv Vartak. It’s an introductory session in the class where the team members are talking about themselves. On his turn, Shiv tells him that he only knows that his father’s name starts with an “S” and has a vague memory of his mother’s name being Lakshmi. Shiv stays in a hostel in Thane. Finding Shiv’s answers to be quite puzzling, he asks Shiv to meet him after the class. Inside PI Surve’s cabin, Shiv shows him a tattoo on his hand which reads the name Shiv S. Vartak. Shiv tells PI that he knows his name and surname only because of this tattoo. Shiv reveals that he got separated from his family 24 years back. He had stepped out of his school along with two of his friends Billoo and Sanjay for an adventure, which he now doesn’t remember. They had taken a train and had gone to a station. Billoo and Sanjay had asked Shiv to wait at the station, saying that they would return to take him along. They did not return and after waiting for a long time, Shiv started getting scared and just wanted to return home. But he didn’t know which way to go or which train to take. He finally boarded a train and reached a station which was very crowded. He knew that it was not the station near his home but didn’t remember where his home was. Tired and scared he slept near a beach. The next day morning, seeing him cry, a lady accosted him. She took pity on him, took him to her home, gave him food to eat. He then started working with the lady’s son. He was pining for his home, did not have any idea about its whereabouts.

One day while returning after his day’s work, he met with an accident. He woke up in a hospital. Dr. Vaidya told him that he had been badly injured and had been in semi-comatose state for quite some time. He also told him that the lady who had taken him under her wings no longer wanted him. After a few months, the hospital transferred him to Anand Kendra, which was a home for orphans. Shiv started living at Anand Kendra. Knowing that he had studied up to 3rd standard, he was put in a school where he started studying. At the Kendra, the mess manager, Ashfaque Karim, fondly called Abbu by everyone became his friend, philosopher and guide. Abbu, made the children get up early and do exercises. Shiv was good at running. When he was in 7th standard, the Krida Prabhodhini authorities had come to his school to select candidates for athletics. Shiv, being a good runner got selected. He was then shifted to the Krida Prabhodini hostel in Thane. Here he continued studying further and also started participating in athletic meets. Several years later, the Krida Prabodhini authorities, encouraged him to apply for the police force as a constable. Shiv did that and was selected in the police force. Shiv now joined the police force as a constable on general duty. He worked for two and half years in general duty, when he was told to apply for the Quick Response Team. Shiv did that and got selected. He was now in the Quick Response Team. PI Surve is amazed hearing of Shiv’s journey. He asks Shiv if he ever tried searching for his family, his home. Shiv says that he did not try because he was not sure if he would be ever find them. Surve asks him if he wants to look for his family. Shiv looks on with moist eyes and says that he has been longing for his family, his home for long. The pining has remained dormant inside him for a long time and meeting PI Surve had rekindled the longing and hope inside him.

Will Shiv be able to find his family??

After accomplishing so many feats, will Shiv be able to overcome the biggest challenge that life had thrown at him?

To find out tune into Crime Patrol, Friday – Saturday 11:00 pm only on

Sony Entertainment Television

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Neha Sargam steps into Alia Bhatt’s shoes for the upcoming episode Yeh Hai Aashiqui

This week the show features actress Neha Sargam playing a hostage who inadvertently falls in love with her captor~

You can find love in the most unexpected places. But what if you begin to have feelings for the one who means you harm? Such is the dangerous love story that bindass’ show Yeh Hai Aashiqui brings to its viewers this time around. This week’s story has a very striking resemblance to the story of the upcoming Alia Bhatt starrer ‘Highway’ as the upcoming episode will feature the story of a mind boggling relationship that Shruti, who will be played by popular actress Neha Sargam, has with Vikrant who has kidnapped her with the intention of forcing her into prostitution.

Neha, who is very well known for her role in the show Chand Chupa Badal Mein, will be playing a very intense character this time on Yeh Hai Aashiqui. While talking about her character who falls in love with her abductor itself, the versatile actress said, “I was extremely excited when Yeh Hai Aashiqui was offered to me. My first reaction after hearing the script was ‘I definitely want to play Shruthi.’ It has been a great experience shooting with a bunch new people .In my opinion Yeh Hai Aashiqui is one of the best shows that portrays unusual love stories so beautifully’’.

Apart from Neha Sargam, actors Mayank Gandhi and Kunal Thakkur will also be seen on the episode. They will be essaying the roles of Vikrant, the kidnapper, and ACP Siddharth, Shruti’s fiancé, respectively. The show will be hosted by the popular television actor Vikrant Massey, who will take the viewers through the story.

Watch this unusual love story, on ‘Yeh Hai Aashiqui’, this Sunday, 10th November 2013, at 7pm only on bindass

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Katrina Kaif – India’s Most Attractive actress

Joining the likes of Shah Rukh Khan,Amitabh Bachchan,Mahindra Singh Dhoni and Aamir Khan,Katrina Kaif was one of the front runners on India’s Most Attractive Personality list ,coming in at the number six position.

Beating the likes of her contemporaries,Bollywood’s lucky mascot and topper of most of the country’s sexiest lists,Katrina Kaif was the only Bollywood actress to feature in the top 10 rankings of the survey,held by TRA – Trust Research Advisory across 15 prime cities in the country.

The survey and study that tested for the brand attractiveness quotient included personalities from the fields of cinema,sport,business and music.

This year Katrina Kaif emerged Hello magazine’s Most Glamorous Woman in the country. If that wasn’t all,making this her 5th consecutive year , Katrina Kaif , topped the list of the World’s Sexiest Women 2013 conducted by the largest men’s lifestyle magazine –FHM, edging out her Bollywood contemporaries not to mention Hollywood stars like Kaley Cuoco and Kate Upton.

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Pihu on Comedy Circus Ke Mahabali

The adorable Pihu will be seen showcasing her comic timing on Comedy Circus ke Mahabali in a very special episode to celebrate Children’s day.

The upcoming episode will see Ranveer Singh making a very special appearance on the show to promote his movie ‘Ram Leela’. To celebrate Children’s day on the show, the episode will see the Mahabalis performing hilarious acts with one child artist. Pihu a.k.a Amrita Mukherjee will be amongst the children who will be performing on the show. She will be paired with Mantra and Jamie J. Amrita will impress one and all with her comic timing. Amrita will be joined by Mahek, Saloni and Manish who will also showcase their comic timing in front of Ranveer Singh.

Now that’s called Chota packet, bada dhamaka!

Celebrate Children’s Day on Comedy Circus Ke Mahabali this Sunday, 10th November at 10pm only on Sony Entertainment Television

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Reshmi Ehsaas Resham Se Bhi Khaas…

~Mars expands portfolio in India with the launch of the world’s #1 tablet chocolate brand Galaxy®~

Indulges Indian consumers with a rich, creamy, smooth chocolate experience

Appoints Arjun Rampal as the face of the brand

Description: Galaxy Picture 1

New Delhi, Nov 7, 2013: Strengthening its chocolate portfolio in India, Mars, one of the world’s leading chocolate manufacturers, has announced the launch of ‘Galaxy®’, the world’s largest tablet chocolate brand, in India. With this launch, Mars is all set to offer Indian consumers the pleasurable chocolate experience that Galaxy is known for globally.

Following its strong heritage of innovation and excellence, Mars brings the perfect combination of great quality at an affordable price to Indian consumers. The globally known chocolate brand Galaxy® will now be available at an accessible price point of Rs15. It comes in an innovative package that allows consumers to reseal the pack. Galaxy® exemplifies indulgence like never before. With a silky smooth texture, rich creamy taste, and an elegant curvaceous shape that melts deliciously in the mouth, Galaxy is a pure, delightful chocolate pleasure that lingers on.

MV Natarajan, General Manager, Chocolate business, Mars International India speaking at the launch said, “India is the world’s fastest growing chocolate market and the moulded chocolate segment is the fastest growing. India is a very important market for Mars. With this launch, we are entering an extremely dynamic segment with our business objective of growing our product range in India. In line with our commitment of providing quality chocolate to our consumers, the new Galaxy® will offer consumers great taste at an affordable price point. This is the biggest launch for Mars India this year and we are looking forward to a great journey ahead”

Galaxy, one of the top 5 chocolate brands in the world will debut in the Indian market with a new campaign shot with an equally suave and charming actor Arjun Rampal and the beautiful model and newcomer Sapna Pabbi.

Accompanied by the tagline ‘Reshmi Ehsaas, Resham Se Bhi Khaas’ the campaign brings alive the brand attributes of being timeless, rich, smooth, elegant and sophisticated. The ad film highlights the love for superior chocolate and the indulgent experience that it provides. Shot in a very different setting with a palatial setup, diyas floating on water and the love seat in the centre, the film portrays a confident Galaxy girl who takes out time to enjoy her Galaxy, while waiting to interview Arjun Rampal who plays a Bollywood star. The beautiful lyrics of the film celebrate this moment of ingenuity and pleasure being enjoyed properly.

Commenting on the association, Arjun Rampal, actor and Galaxy® brand ambassador said “I believe in partnering with brands that I use and appreciate. Galaxy® is a very popular, reputed international brand and definitely one of my favourites. I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes. Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate. The film exquisitely describes the perfect chocolate experience that Galaxy® provides. I am thrilled to be a part of one of the biggest Galaxy® launch campaigns and am looking forward to a great journey ahead.”

Speaking on the association, Raghav Rekhi, Marketing Director, Mars International India Pvt. Ltd, said, “At Mars, it is our endeavour to bring the best tasting high quality chocolates to our consumers. With the latest Galaxy® launch we are bringing our global expertise of chocolate making to consumers in India and adding a new member to the Mars India portfolio. The new campaign presents the Galaxy experience in a creative and differentiated manner. We are excited to have Arjun Rampal as the face of this launch. Galaxy® is an aspirational brand and with this launch, we want to bring our consumers closer to the perfectly smooth chocolate experience that Galaxy® offers. We are confident that the integrated campaign will drive more visibility for the brand.”

Galaxy (G15) is known for its smooth texture and enriching taste, the brand is loved by consumers across age groups. The G15 is also available in a new packaging which is an innovation in this category. The pack that can be opened sideways rather than from the top, can be resealed and reused. The brand is being launched in India with a 360 degree integrated communications campaign that involves innovative in-store branding across trade channels, experiential sampling and other aggressive marketing initiatives.

***

About Mars international India Pvt Ltd:

MARS International India Pvt. Ltd. is a wholly owned subsidiary of MARS, Incorporated. In India, Mars operates in two categories, a Pet care manufacturing and marketing business; and a Chocolate importation and marketing operation.

The chocolate segment has its corporate office in Gurgaon, New Delhi. The pet care business is based in the southern state of Andhra Pradesh with its corporate office in Hyderabad. MARS India is presently engaged in manufacturing pet food under its global brands PEDIGREE® and WHISKAS®.

MARS India chocolate portfolio includes:

SNICKERS®
GALAXY®
MARS®
Bounty®
Twix®

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has annual net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA®, WISDOM PANEL® and SERAMIS®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

For media queries contact:

Sophia Christina @ +91 9999161478/ sophia.christina@bm.com

Shanu Vaid @ +91 9873089693/ shanu.vaid@bm.com

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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