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L-R - Mr. Atul Maru, Chairman, NSCI;  Mr. Rakesh Malhotra, Secretary, NSCI; Shankar Mahadevan; Shaina NC, Y.K Sapru, Chairman, CPAA; Malthi Yogesh, cancer patient and Shailja- NGO

Fevicol to present 9th Annual ‘Caring with Style’ fashion show

~Brings together celebrated ace fashion designers Shaina NC and Vikram Phadnis to support The Cancer Patients Aid Association

~ Celebrities, achievers and socialites to walk the ramp in support of the cause

Press Release                                                                                                                 

Mumbai, May 11, 2014: Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) and a market leader in consumer and specialty chemicals, announced its much awaited 9th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association, to be held at National Sports Club of India, Mumbai on May 11, 2014. Fevicol, a market leader in consumer and specialty chemicals in India, organizes ‘Caring with Style’ Fashion Show to acknowledge achievements of successful men and women for their selfless contribution to the society.

This initiative is a part of Pidilite’s continuous commitment to support children suffering from blood cancer for the 9th year in succession. The fashion show will witness style icons, achievers and prominent figures including chief guest, Ranbir Kapoor,  Dr. Rishma Pai, Neetu Chandra, Lucky Morani, Gauhar Khan, Rashmi Uday Singh, Amrita Rao, Tara Sharma, Lucky Morani, Parizad Kolah Marshall amongst others from different walks of life, dressed in creations of ace designers Vikram Phadnis and Shaina NC.

The event is known for its much glam and style quotient where the crème de la crème of society rub shoulders with each other to raise funds for this noble cause.

Commenting on 9th Caring with Style fashion show, Shaina NC said, “The concept of ‘Caring With Style’ is ‘glamour with a purpose’ – bringing fashion and real people together. Over the years we have received generous support from many Indian celebrities like Gauhar Khan, Sakshi Tanwar and for the first time in 40 years, Sadhana, yester-year actress is walking the ramp to support the cause.  We are certain of receiving an overwhelming response this year too and helping patients affected by this disease.”

Vikram Phadnis added, “I would say that I have had the good fortune to be associated with The Cancer Patients Association along with Shaina NC for the second time and I have been left overwhelmed at every such instance.  I am so delighted today to partner with Pidilite and Shaina NC to bring you this show which not only celebrates fashion but also is a cause to raise funds for those who are suffering from cancer. I would also like to thank Pidilite for their commitment to this cause over the years and giving me this wonderful opportunity. I do wish that this small effort of ours goes a long way in creating awareness on the cause”.

Y. K. Sapru, Founder Chairman – Cancer Patients Aid Association said, “The ‘Caring With Style ‘ fund raising event being held on 11 May at NSCI is one of the efforts to raise funds for the needy patients. The funds will be utilised to aid children with Leukaemia (as the prognosis is very good and we will be able to aid many more patients and save lives.)Last year the funds were utilized for fourteen children this year we are hopeful with generous support of everyone we would be able to help 35 to 55 patients. So please come forward to support the cause.”

Rakesh Malhotra, the honourable Secretary, NSCI, said, “NSCI is honoured to be the venue partner of the Cancer Patients Aid Association event to support the noble cause of raising funds for the treatment of people suffering from cancer. Further augmenting our efforts to support such noble causes, we wish CPA all the best in this battle against cancer”

About Pidlite:

Since its inception in 1959, Pidilite Industries has been a pioneer and market leader in adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Its product range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through Fevicol’s strong in-house R&D.

Pidilite’s brand, name Fevicol has become synonymous with adhesives to millions in India and is ranked among the most trusted brands in the country. Some of its other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Sargent Arts, Fevicryl Hobby Ideas and Cyclo.

About CPAA

The Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organisation (NGO) that works for the total management of Cancer as a disease. Established in 1969, CPAA has a tradition of tirelessly taking care of the needs of cancer patients all over India, and its neighbouring countries including Bangladesh, Bhutan, Nepal and Pakistan. CPAA is an empathetic, reassuring and non-medical presence that has supported the treatment and the overall needs of more than 3 Lakh cancer patients and rehablitated more than 25,000 patients at its Rehablitation Centre. CPAA believes that every cancer patient has the right to a full range of treatment. It networks with over 15 major hospitals in the city of Mumbai, and the cities of Pune and Delhi, to assist cancer patients and their various needs, whether financial, emotional, social or psychological. CPAA is an all-encompassing cancer help agency that works for patient care, aid and assistance, awareness and advocacy taking the holistic approach to the treatment of cancer that CPAA calls the ‘Total Management’ philosophy.

For further information please contact:

Concept PR

Pourushasp Mehta/ Madhavi Mhatre

9820664262/ 9867841985

Rocky S with Biswajit Chakraborty (center), General Manager of Sofitel Mumbai BKC


Fashion and Art met Gastronomy at the Sofitel Mumbai BKC this Mother’s Day

Sunday, May 11th, 2014, FOR IMMEDIATE RELEASE: Fashion and art met gastronomy at the Sofitel Mumbai BKC this Mother’s Day with an exclusive showcase of Couture by Rocky S and a stunning art exhibition. Coupling its renowned and lavish Sunday brunch with paintings for the art lovers and designs crafted for the clotheshorses, Sofitel Mumbai BKC known for its French Hospitality, got its in-house and walk-in guests delighted with the spirited show.

Guests at the Sofitel Mumbai BKC indulged in exquisite multi-cuisine at the Pondichéry Café infused with flowing spirits on 11th May 2014.

With packages tailor made to suite one and all, the hotel celebrated a chic and stylish Sunday brunch for its gourmand visitors. Said Mr. Biswajit Chakraborty, General Manager, Sofitel Mumbai BKC, “The French have always been at the forefront and the pioneers in exhibiting the best couture and luxury. We, at Sofitel Mumbai BKC, wanted our connoisseurs to be able to taste just that.”

The ‘Canvas & Couture’ concept with Rocky S was crafted keeping in mind the principle beliefs of Sofitel Mumbai BKC, which not only enhanced the afternoon but gave it a warm touch as well. Bold, elegant and chic is the basic style statement of this collection. Delicate fabrics give an incredibly outrageous and feminine feel to the entire ensemble. The contemporary yet chic silhouettes add a startling finish to each garment making the fashion line unforgettable..

With over 200 dishes and an array of chic designer wear and accessories to choose from, one could certainly pamper the shopaholic in them!

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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