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Tata Motors and COLORS Join Hands for Mission Sapne

Prominent celebrities from Film, Sports & Television Industry come forward to aid the common man pro-bono

Final On-Air Integrated Logo Unit

~ Premieres 27th April, 2014, every Sunday at 8.00 p.m. on COLORS ~

Mumbai, 16th April, 2014: Leading Hindi general entertainment channel, COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show, Mission Sapne. Through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergize their efforts towards creating a better tomorrow for underprivileged individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.

Produced by Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from COLORS which brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.

Season one of the show will see Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan (Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy (Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar (Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra (Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell vegetables or become a door-to-door salesman and use their talent, wit and star persona to bring a change in their ordinary and tough life.  They will also witness the various difficulties faced by those who bring comfort to our lives.

Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with COLORS for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”

Speaking about their latest venture, Raj Nayak, CEO – COLORS says, “We’re very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property.”

Watch out as your favourite celebrities step into the shoes of the less fortunate and help them fulfill their dreams on Mission Sapne…

Starting April 27, 2014 at 8:00 p.m. only on COLORS!

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Sanskaar…Dharohar Apnon Ki, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Beintehaa, Rangrasiya, Uttaran, Bani – Ishq Da Kalma, Comedy Nights With Kapil, India’s Got Talent, 24, Khatron Ke Khiladi and Bigg Boss amongst others.

About Viacom 18 Media Pvt. Ltd:

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group, the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment power house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV (www.mtvindia.com), the fastest growing kids cluster – Nick (www.nickindia.com), Nick Jr, Nick Teen & Sonic, India’s premier International Entertainment channel – Vh1, India’s only English Entertainment Comedy Channel – Comedy Central, India’s only linear film production & distribution banner – Viacom18 Motion Pictures, COLORS (www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom’s consumer products business in India and also a brand solutions offering – Integrated Network Solutions (INS)

About Tata Motors:

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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Raj & Shilpa Shetty Kundra Launch Satyug Gold Stores In Three Cities across the country in record-breaking time.

Actress-entrepreneur Shilpa Shetty Kundra, who recently launched a gold bullion and jewellery brand “Satyug Gold” with her businessman husband , Raj Kundra, traveled to three different cities to launch Satyug Gold stores in Mumbai, Pune and Ahmedabad,all in a single day.

Dressed in an elegant Pankaj Nidhi Anarkali , the stunningly beautiful actress jetted off in style in a private charter to travel to the three cities for the store launch. The first store was opened in suburban Bandra whereas the other two were opened at Sadashiv Peth in Pune and CG Road in Ahmedabad.

The 3 metros were treated to interactions with Raj & Shilpa Shetty Kundra as they spoke at length about Satyug Gold and their impressive schemes .

Shilpa said, “Though it was tiring to travel to three cities in one day, I had a great time doing this and I hope to travel as and when Satyug Gold opens a new store in any part of the country.”

On his part, husband and entrepreneur Raj Kundra said, “It’s always satisfying to be able to create a brand that gets appreciated. Customers have accepted the brand Satyug and our initial gold sales have been very promising. Our target is to have one Satyug store in every major city in India. ”

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Raj Kumar Hirani who is currently in Beijing for their film festival is also planning the locations to shoot a special song for P.K.

The ace director, who has shot a sequence for 3 idiots in Ladakh is tempted to go there and shoot the song for P.K. as well.

Earlier the director was contemplating whether to repeat the location or not.

However, he finds Ladakh emotionally close to him and a lovely location to shoot at.

He has extensively shot there so he is familiar with the location and the securities’ association there had been extremely cooperative the last time he went there.

The climatic conditions may make it a little tricky to shoot there, but it is all worth it he feels.

The director however has not finally decided to go there.. the planning is yet on..

Also , P.K. is a very special film and the most awaited film of the year with Aamir Khan coming up with his next after Dhoom 3 .

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Karan Johar announces release date for UNGLI

The release date for Dharma Productions’ UNGLI has been confirmed. The movie stars Emraan Hashmi, Kangana Ranaut , Sanjay Dutt, Randeep Hooda, Neil Bhooplam, Angad Bedi and Neha Dhupia. Directed by Rensil D’Silva, UNGLI is scheduled to hit theaters on 7th November, 2014.

Karan Johar made the announcement by tweeting, “Dharma productions UNGLI will release on NOV the 7th,2014….”

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Google Search trends: From Electoral Campaigning to Contest, Celebs rule the poll battle ground

Megastar Chiranjeevi’s brother Pawan Kalyan most searched celebrity candidate

Mumbai, April 16, 2014: A lot of celebrities are contesting in 16th Loksabha Elections. Celebrities have always been a major draw for political parties in the Indian electoral process especially in the campaigning phase but they are expected to play a bigger role in this election season.There are celebrities from various professions including  actors, sports personalities, comedian, magician, and theatre personalities too.

Google Search Trends shows you how they fare at the poll battle ground. Here’s a list of celebs contesting for 16th Loksabha Elections.

·         Actor turned politician and Megastar Chiranjeevi brother Pawan Kalyan who recently launched the new political party “JanSena” tops the search charts followed by Actress Ramya (Divya Spandana) contesting to secure her seat from Mandya Loksabha constituency in Karnataka.

·         Poet turned Politico Kumar Vishwas from Aam Aadmi Party emerged third on the search popularity graph battling it out in the Congress heartland Amethi.

·         Bollywood Actress and political debutant Nagma contesting for the first time on a congress ticket from Meerut (U.P) searched almost double compared to BJP MP Hema Malini contesting from Mathura (U.P)

https://www.google.co.in/trends/explore#q=%2Fm%2F069nv4%2C%20%2Fm%2F0c192l%2C%20%2Fm%2F02n1p5%2C%20%2Fm%2F027czgl%2C%20%2Fm%2F064k_9v&geo=IN&date=today%203-m&cmpt=q

·         Bollywood actress Rakhi Sawant gained significant response online with the launch of her new political party Rashtriya Aam Party in Mumbai.

https://www.google.co.in/trends/explore#q=%2Fm%2F0dv37j%2C%20%2Fm%2F0g3blv%2C%20%2Fm%2F07kj8df%2C%20%2Fm%2F099s4z%2C%20%2Fm%2F04ybq7b&geo=IN&date=today%203-m&cmpt=q

·
Although they didn’t make it to the top 10, Actress Gul Panag from AAP and Kirron Kher from BJP’s clash for the Chandigarh Loksabha seat has created a lot of buzz online. The young AAP leader seems to take a good lead online as of now.

·         Others on the top 10 list include Mega star Chiranjeevi, popular stand-up Comedian Raju Srivastava who earlier returned Samajwadi Party’s ticket from Kanpur (U.P) and Bhojpuri superstar Manoj Tiwari, a BJP candidate from North east Delhi. Bollywood Actress and Rashtriya Lokdal candidate from Bijnor (U.P)- Jaya Prada and Bengali film star Dev who would be contesting from West Midnapore constituency in West Bengal on Trinamool Congress ticket have also marked their presence on  the top 10 list.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

If you have any media requests, please contact:

Google

Parul Batra at parulbatra@google.com

Six Degrees

Smriti Kulkarni at smritik@sixdegreespr.co.in , 9811450144

Vaibhav Joshi at vaibhavj@sixdegreespr.co.in , 9920314783

Thanks and Regards,

Vaibhav Joshi

Six Degrees PR

Mobile: +91 992031 4783

Email: vaibhavj@sixdegreespr.co.in

Website: www.sixdegreespr.in

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Cardiology team at Paras Hospitals, Gurgaon adopts trans-radial approach of angioplasty to save more lives

·         All cardiologists at the multi-specialty hospital are now well versed to perform angioplasty through wrist, even in acute heart attack situation, which is a better approach of angioplasty. This cuts chances of excessive blood loss, cause of early ambulation, shortens hospital stay and the person can drive back home the same day.

·         Most importantly, Trans radial primary angioplasty done during acute heart attack situation, is a better PTCA and has been endorsed by the European Society of Cardiology in 2012.

Gurgaon, April 16: Multi-specialty Paras Hospitals, Gurgaon today announced the achievement of a major milestone in the journey of its cardiology unit, declaring that its entire team of cardiologists is now equipped and well versed in the life-saving trans-radial approach to angioplasty in acute heart attack (primary angioplasty).

This rare achievement puts Paras Hospitals, Gurgaon, among the very few institutions that can boast of such a capacity. Trans-radial approach of primary angioplasty through the wrist is relatively safer and more cost effective than the traditional method of approaching the heart through the femoral artery in the groin.

Dr Tapan Ghose, Director & HOD Interventional Cardiology at Paras Hospitals, Gurgaon says that his team has adopted the revolutionary approach as it cuts chances of complications and saves more lives.

Angiography is a minimally invasive procedure conducted to diagnose the closed arteries. Angioplasty is the procedure to unclog blocked or narrowed arteries in a person’s heart. Small tubes are inserted through the wrist to the heart arteries. After dilatation with tiny balloons, stents are inserted through arteries into the body to open up the obstructed artery, which resume the blood flow. Wrist approach angioplasty, also called the trans-radial approach allows a cardiologist access to a patient’s heart through the artery in the wrist unlike the more traditional groin (femoral) approach which requires a catheter to be inserted into the heart via the artery (femoral) in a patient’s groin.

“Wrist approach angioplasty has less bleeding, this makes it a better emergency procedure. If a person has had a heart attack and needs immediate emergency intervention to unclog his arteries, this approach is much better than the traditional approach. It saves more lives too.

For patients it is more comfortable and lets them get on their feet rather quickly. It reduces chances of access site bleeding or hematoma formation. Our analysis (Direct Pilot Study) is that it has lower complication rates than the traditional groin incision approach,” says Dr Ghose.

Dr Ghose has been performing angioplasties through the trans radial approach for several years. Now, his entire team of cardiologists at the hospital has equipped itself in this capability.
90% of our PTCA’s (Percutaneous transluminal coronary angioplasty) are done through the tranradial route. The same requires patient selection and aspects to be considered, says Dr Tapan Ghose. We ensure that all detailed protocols of patient selection and procedure are followed in our cath lab.

In Europe, Canada, Japan and China, a large number of cardiologists today are preferring PTCA through radial artery access. However, in other countries, including India, angioplasty through wrist is still not very common. In India, approximately 30% per cent of the total angioplasty procedures are done through the wrist.

Lack of trained professionals in this approach is perhaps one of the reasons.

“There are relatively lesser number of interventional cardiologists trained in the radial approach. It is a difficult approach which needs skill and training. Majority of the training institutes do not have a structured training programme in this approach of angioplasty, which is the need of the hour,” says Dr Ghose.

With the hospital adopting the trans-radial approach, the cardiologists will now be able to offer better chances of survival and quicker recovery to patients.

The European Society of Cardiology has also endorsed the use of trans-radial approach for angioplasty in its recent guidelines of primary angioplasty.

“The society endorses this approach in the institutions where skilled interventional cardiologists in tranradial route are available,” said Dr Ghose.

Recently researchers at the University of Pennsylvania, the University of Washington Medical Center, and the University of Pittsburgh School of Medicine conducted a cost benefit analysis to conclude that the radial artery approach resulted in less vascular complications and significant cost-savings as against the femoral artery catheter access. In acute heart attack angioplasty through the wrist saves more lives as compared to the groin route.

For More Information Contact:

Teamwork Public Relations

Abhishek Pandey /Rahul Dhall

9999858558/9811167418

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Much like skin, eyes need SPF too: Time to learn about E-SPF

Crizal Forte UV is a revolutionary lens that offers remarkable protection to the eyes from harmful UV exposure. It is produced by Essilor International SA, a leading France-based ophthalmic optics company engaged in making corrective lenses

New Delhi, April 2014- We are all conscious of the damage the sun’s ultraviolet rays cause to our skin and that is why we ensure we buy sunscreen with high SPF (Sun Protection Factor). While we use sunscreens to protect our skin, we hardly do anything to protect our eyes. Did you know that 80% of the information received from the brain is through the eyes, and medical studies prove that constant exposure to UV radiation is bad for your eyes?

Then, how do we protect our eyes from UV exposure? Essilor, the leading French lens manufacturer who specialize in producing highly innovative technology-backed spectacle lenses are offering a new weapon against UV exposure for the eyes – Crizal Forte UV – a revolutionary lens that protects your eyes from UV radiation with a Sun protection Factor – for the Eyes.

Essilor International SA is a France-based ophthalmic optics company engaged in making corrective lenses. Its brands include Varilux, Crizal, Definity, Xperio, Optifog, Kodak and Foster Grant.

Many of us vouch for skincare products that provide UV cover; we consciously look for SPF on the products we purchase, we believe these protect our skin from possible effects like early ageing, wrinkles, darkening and even skin cancer. Yet, many of us are ignorant of the fact that UV radiation causes as much damage to the eyes as to the skin. UV exposure is scientifically known to cause ailments like cataract, photokeratitis, photoconjunctivitis and pterygium in the eye. In fact, 1 out of 5 cataracts may be due to UV exposure. Each year 3 million people go blind from prolonged UV exposure.

There are three types of UV radiation: While UV-C is absorbed by the ozone layer and hence doesn’t cause damage; UV-A and UV-B radiation can have adverse effects on the eyes and vision.

Today there are lenses that protect you from UV damage but UV rays are not restricted from the front of the lens only – it has been scientifically proven than 50% of UV exposure happens from the back and sides of the lens.  Essilor using its vast R&D facilities pioneered the world’s first spectacle lenses that protect you against the harmful UV rays from both the front and back – Crizal Forte UV.

To measure the protection provided to your eye – all you need to check is  an ESPF for your lens – Eye-Sun Protection Factor (ESPF)  is a new international index developed by Essilor & endorsed by a third party. It follows the similar pattern like the SPF, the higher the ESPF the better the UV protection. Which means that if you have an ESPF of 25 – you are 25 times more protected from the sun.

“UV radiation is a recognized source of problem for the eyes. However, UV radiation does not only come from the sun, it comes also from other sources like welding machines, computer screens, and strong ground reflection from snow and water. Hence the importance of eye protection cannot be understated. Yet, while in India there is a lot of talk about SPF for the skin, there is limited understanding and awareness about E-SPF,” says Mr. Shiv Kumar, CEO Essilor India.

Cataracts are the leading cause of blindness in the world. WHO estimates suggest that up to 20 per cent of cataracts may be caused by overexposure to UV radiation and are therefore avoidable.

“Besides short-term and long-term effects of UV exposure, life-long exposure to sun is also believed to be associated with some cancers of the eye like melanoma. A large number of these eye and vision related ailments can be avoided if we adhere to sun protection. And there is no better way to do it than to have UV protection in your lenses,” says Mr. Ram Chandran CBO, Essilor India.

Product – Information
Crizal Forte UV offers your eyes protection against dangerous UV from the front and the back surfaces of the lens, while ensuring the best enduring clarity of vision. Crizal Forte UV also protects against the five enemies of clear vision: reflections, smudges, scratches, dust and water.

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Bollywood actress Salma Agha join Pushpa Milind Bhole “Padyatra” at Goregaov, Mumbai

With the Lok Sabha elections less than 10days away in Mumbai, many stars have been appealing to the public to step out and vote. Be it on social media or at social events, several celebrities have been talking about social evils and political apathy. Pushpa Milind Bhole is campaigning. On her forth day Bollywood actress Salma Agha joined “Padyatra” the vote for Pushpa Milind Bhole Bahujan Samajvadi Party in Goregaon in north-west Mumbai.  Salma Agha said, “Pushpa Ji message is clear: only a woman can understand a woman’s problems, which is why people should vote for her. Pushpaji is the best candidate in your North West constituency and she always work for needy people.”

Thousands of people from North-West area came forward to support Pushpa Milind Bhole. She is a social worker. She always fights for rights of senior citizen and widows. She said’ “I will not cheat you like the others have just give me one chance to prove myself to you. Your vote is very important so be careful before pressing of voting machine. Give your vote to right person who work for you.”

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Manjunath rocks the Bhagavad Gita

For the first time ever in the history of Bollywood, Manjunath presents a rock version of a shloka from the Bhagavad Gita. In the past, many scriptures from the holy book have been transformed into music, but this is the only shloka to have a rock version. This one definitely holds a different joy to it since rock Gods Parikrama belt out this track in the film. The rock band has not only composed the music of the film but also lent the background score to it.

Manjunath was the lead singer in his college rock band and hence Sandeep Varma, Director of Manjunath, wanted the music of the film to appeal to the youth. The music is edgy, and non-traditional so as to keep away from the conventional Bollywood masala and preserve the essence of Manjunath’s story. The track is a part of the theatrical trailer of Manjunath. In fact, even when urged by his peers to lend some masala with an item number, Sandeep Varma, Director of Manjunath took a firm stand and refused.

“I think this would be the first ever rock rendition of the Gita shlokas in the world. Since Manjunath was a singer in his college rock band– I wanted the music to be authentic rock, not what we normally hear as rock music in Bollywood. Music was in Manjunath’s soul, so it had to reflect what he was – edgy, restless and leaving an impact.”, says Sandeep Varma, Director of Manjunath.

Manjunath is inspired by the true story of an IIM graduate, working in Lakhimpur, Uttar Pradesh who fought the fuel mafia and was brutally murdered in 2005. The biopic is also the first in India to be inspired by the life of a common man. Manjunath by Viacom18 Motion Pictures will release on 9th May 2014.

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Insecticides India Ltd bags “Innovation100” award by Inc India

·         Adjudged winner under the category “Innovation in Marketing”

New Delhi, April 15, 2014: Insecticides India Ltd (IIL), a leading agrochemical company which manufactures and markets several popular and international brands, has been conferred with the prestigious “Innovation100” award by Inc India*, the flagship publication of 9.9 media.

The company was declared winner under the category “Innovation in Marketing” for aggressive branding and marketing. The award recognizes the effort in pushing forward the company’s brand vociferously through innovative and unique measures.

“It is a moment of pride for us to have been conferred with such a prestigious award. The award is a testimony to our efforts towards making ILL a brand in the market. The company was started in 2002 and today it is a known agrochemical company in India and abroad. Our branding and marketing initiatives have played a major role in letting the company reach a position where it is today,” said Mr. Rajesh Aggarwal, MD, IIL.

IIL had been the first company in the country to have roped in Bollywood stars for brand promotion. Under its marketing initiative, the company had in the last few years entered into alliances with Japan’s Nissan to market its patented product Pulsor and Hakama and American Vanguard Corporation of the US for manufacturing and marketing its well-known brands Thimet and Nuvan in India.

Innovation 100 is a unique attempt of Inc India* to capture the role of mid-sized business community in the innovation journey of India by highlighting and celebrating 100 mid-sized companies that have demonstrated a flair for impactful innovation.

About Insecticides (India) Ltd

Insecticides (India) Ltd. (IIL) is a BSE & NSE Listed India’s leading and one of the fast growing agro chemicals manufacturing company. IIL has emerged as a front line performer in India’s crop care market with a top line of 650 Cr in last fiscal (2012-13) and is all set to touch 950 Cr this fiscal, growing at the handsome rate.

The company owns the prestigious Tractor Brand which is highly popular among the farmers. This umbrella brand of its agro products signifies the company’s deep connection with the farming community. The largest selling brands of IIL include Lethal, Victor, Thimet, Indan 4G, Hijack and Sharp.

The company has also entered into Technical and marketing MoU with American Vanguard Corporation (AMVAC), USA to manufacture and market “Thimet” and most recently “Nuvan”, an insecticide that is a household name in India.

The company has state-of-the-art formulation facilities in Chopanki (Rajasthan), Samba & Udhampur (Jammu & Kashmir) and Dahej (Gujarat). IIL also has technical synthesis plants at Chopanki and Dahej to manufacture technical grade chemicals such as Imidacloprid, Acetamiprid, Dichlorovos, Lambdacyhalothrin, D-Trans Allethrin, Glyphosate, Butachlor and Thiamethoxam etc. Providing the competitive edge by backward integration.

In 2012, IIL entered into a tie up with Japan’s Nissan Chemicals Industries Ltd to launch Pulsor, a patented fungicide for Paddy and Hakama, an advanced selective herbicide, in the Indian market.

Most recently, the company has also partnered with Japan-based Otsuka AgriTechno Co. Ltd (OAT) to set up a Joint Venture (JV) for research and development (R&D) of new agrochemical molecules. The two companies are setting up a state-of-the-art Research Centre in Bhiwadi, Rajasthan, which will employ both Japanese and Indian researchers.

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Breakbounce Streetwear launches Spring Summer 2014 with a contemporary showcase of ‘Street Art’

–         The collection embraces the  spirit of the ‘Urban Nomad’ –

Mumbai, April 15, 2014: Breakbounce Streetwear, the definitive streetwear brand, takes to the streets and celebrates the ‘Urban Nomad’ this season with the launch of Breakbounce Spring/Summer 2014. The collection takes you on a journey to explore unchartered territories and discover the wanderlust within you. The range embodies the Dutch craftsmanship and contemporary European street fashion nuances to create a look that calls upon the urban nomad to take fashion to the streets.

This season street art meets the runway for inspiration, momentum and energy. With a vision of infusing this energy with creative exploration, Breakbounce brings you ‘The Art of Fashion- A Contemporary Street Art Showcase’.

Hugely inspired by the likes of Banksy, Shepard Fairey, Mark Jenkins through varied forms of expression from stenciling, to video projection, to yarn bombing, to sculptures, to recycled art; Breakbounce undertakes a journey replete with individualism and expressionism. Breakbounce Street project is an ambitious endeavour that encompasses collaborations with aspiring and talented artists across the country and to introduce some of the most edgy forms of street art.

The collection of installations celebrates human form and its portrayal. They explore the dimension juxtaposing the absence of matter and space alongside human form. Accentuating this overarching thought process are the colours of summer. Seen through these installations is the Breakbounce design philosophy which focuses on ‘form and function meets fashion’.

‘Urban Nomad’ is a modern traveler, an explorer, an adventure enthusiast. He is a backpacker who travels the world, collecting things that are not just material but also intangible that inspire him to live life on his own terms. The street is his canvas. And he is the artist. The palette is vibrant, fresh and warm.

Commenting on the launch of the new collection, Sanjeev Mukhija, Managing Director, Breakbounce Streetwear, said, “Breakbounce streetwear celebrates life and seeks adventure and has a different take on fashion. Similarly our SS’14 showcase is an amalgamation of Street art and fashion resonating from our new collection – The Urban Nomad. This season and its fashion quotient is a prime example of what internationally trending streetwear translates to in Spring/Summer. Its young, its fresh it has the active attitude of the season but mostly it’s built for comfort.”

The SS’14 collection also marks the debut of Breakbounce Streetwear’s signature denims range and the new range of footwear.

The SS ‘14 campaign draws on the fact that the streets are becoming a canvas of expression for the youth worldwide. Shot against bustling backdrop of Cape Town, South Africa, under the summer sun, the campaign showcases the best of SS ‘14. Creative director Arun Shyamala Kumar and photographer Martin Prihoda showcase the vibrant energy and colors of spring and summer in this evocative campaign,  that pivots on urban discovery and exploration.

The Breakbounce Spring Summer‘14 collection is available on popular ecommerce portals Flipkart, Jabong and Myntra and leading retail chains like Lifestyle Stores, Splash Fashions and Central.

About Breakbounce:

Breakbounce Streetwear is a quintessential streetwear brand designed to help Indian men #take2thestreets. Inspired by Dutch craftsmanship and European street fashion nuances, Breakbounce Streetwear makes gear that you can go out in, play in, attend some formal this or that in, or just spend a lazy Sunday with the boys. The brand’s product range spells all things streetwear, from t-shirts, shirts, chinos, cargos and denims to jackets, hoodies, pullovers and headgear. Since its foray in the Indian market, Breakbounce Streetwear has dominated the menswear category. The brand is already present in 35 doors through partnerships with retail giants such as Lifetsyle, Splash and Central. It has a pan Indian reach that is enabled by Myntra.com, Jabong.com and Flipkart.com.  The brand is set to expand its presence drastically and will be available at 100+ doors by the end of FY 14.

The brand is geared to introduce other product categories such as footwear and accessories shortly. For more information please visit www.breakbounce.com

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Deepika Padukone’s new asset her midriff has become the talk of the town.

Everyone who has associated with the beautiful actress has been cashing on her new asset.

Her midriff right from Cocktail until now in Yeh Jawaani Hai Deewani has actually become an added pleasure along with her stunning performance.

The Nescafe ad was just the beginning for her and recently she features in the Kellogg’s ad where the midriff does the talking. The entire ad revolves around her and her stunning midriff.

One of the biggest magazines India Today Cover which featured Deepika again had good words to say about the actress.

It not just ends there the actress midriff has become a selling and talking in a lot of films and ads she has been doing.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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