New Post

Mohit, Kiara, Ashvini, Akshay, Vijender, Jimmy, Arfi, Kabir

 

Fugly poster_small(30x40cm)

Akshay Kumar & Ashvini Yardi Unveil Lead Stars & Trailer for their Second Hindi Film Venture ‘Fugly’

Monday, 7th April 2014: Bollywood supremo Akshay Kumar and partner Ashvini Yardi today exclusively launched the trailer for their forthcoming film FUGLY, which is the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at the state-of-the-art Reliance Digital Express store in Prabhadevi, amidst a throng of eminent Indian media.

The day’s activity began with media arrivals, who were in for a treat as they playfully enjoyed with specially staged props from the film, including the quirky toilet pot and the ‘Fugly mirrors’. The media were also encouraged to take an fugly ‘selfie’ (fuglies) with the props as well as be a part of the poster, in a unique souvenir opportunity.

Proceedings then turned to the grand arrival of superstar actor-producer Akshay Kumar who displayed his sizable charm and personality, as he met with journalists to exclusively promote Fugly’s cutting-edge trailer. Bollywood’s premier action man was introduced on stage, before going into the audience for a fun, interactive segment, whereby he asked the media what ‘Fugly’ meant to them. Not just that he also he had some other fun interaction with the media with his witty sense of humour.

The media were then treated to the entry of the film’s talented director with a quirky humour, Kabir Sadanand, versatile actor Jimmy Sheirgill and Grazing Goat Pictures’ mastermind Ashvini Yardi onto the stage. Another highlight of the evening was when Ashvini, Akshay, Kabir and Jimmy each introduced the film’s four Bollywood debutant stars in a unique style – Mohit Marwah, Boxer Vijender Singh, Kiara Advani and Arfi Lamba.

Akshay Kumar then gave a quick insight into the plot of the film to the media and showcased the film’s stylish poster with a magic trick, much to the delight of the audience.

The trailer has already received a roaring applause from various Bollywood Celebrities and veteran media. Bollywood star Abhishek Bachchan, tweeted his comments on the trailer saying “Loved the trailer of @FuglyTheFilm well done @Kabirsadanand and @AshviniYardi and all the best.”

Proceedings concluded with an interactive session between the stars and the media, followed by a photo opportunity with the stars.

Speaking about the event, Akshay Kumar said: ‘I am so thrilled to have been here today. It is a great moment for Ashvini and I and all those involved in the Fugly project.’

Ashvini Yardi said: ‘Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer it is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.’

Director Kabir Sadanand said: ‘Fugly is a script which has been very close to me and my team of writers. It’s an awesome feeling and we are glad that Akshay Kumar came on board as he brings the edge and with Ashvini came the focus  to target good  content. FUGLY represents today’s independent youth who are ready to take a stand and challenge the status quo. We have had a phenomenal time making this film and the response we have received on the trailer and poster has been overwhelming. This is just the beginning of our journey called FUGLY!

There is already tremendous buzz in the industry around Mohit, Kiara, Arfi and Vijender’s film debut, which has only heightened after the media and fans saw a glimpse of their stellar performance in the trailer. Speaking about their debuts, they jointly said: “We are delighted to have had the opportunity to be part of FUGLY and are thrilled with the response we have had on the trailer and poster – it’s really encouraging. Kabir Sir is an excellent director and no one else could have done better justice to the script. We had a superb time working with each other and learnt so much from Jimmy Sir. Akshay Sir and Ashvini Ma’am have been extremely inspiring for all of us and we have learned a lot from them. We are fortunate to be launched by them.’

The entertainingly original Fugly is wacky, kitsch and puts the best of friends through the most bizarre events of their life – the game is FUGLY!

FUGLY releases on 13th June 2014.

About Grazing Goat Pictures

Spearheading investment into quality, subject-driven, film-making, Grazing Goat Pictures is taking Indian cinema to new heights with a range of innovative and fresh projects. Renowned for thought-provoking, unique and emotive film making across boundaries and genres, Grazing Goat Pictures delves deep to bring the audience films that are cutting edge and high-concept, resonating with multiple audiences domestically and across shores. Grazing Goat Pictures Pvt. Ltd. is a joint venture between Bollywood A-lister Akshay Kumar and Ashvini Yardi, former Programming Head of Colors. Grazing Goat Pictures was started on 1st December, 2011.The idea behind setting up Grazing Goat Pictures is to focus only on making quality, creative, content – oriented films – both full length and short. The company focuses on producing Hindi films while also dabbling with regional films.

Grazing Goat Pictures Facebook          https://www.facebook.com/GrazingGoatPictures

Grazing Goat Pictures Twitter              https://twitter.com/GrazingGoatPix

Grazing Goat Pictures Youtube            https://youtube.com/grazinggoatpictures

Fugly Facebook                                   https://www.facebook.com/FuglyTheFilm

Fugly Twitter                                       https://www.twitter.com/FuglyTheFilm

SM2SterlingCommunications   I   Natasha Mudhar  I  CEO & MD

=========================================

India’s Biggest Martial Arts Festival to Begin from 18th April at Lavasa

Today’s Martial Arts is very popular in India and is being taught in many schools and colleges as a subject. It is also being promoted for self defence among women.President of Chitah JKD, Chtiah Yajnesh Shetty along with Lavasa Corporation Ltd have organized India’s Biggest martial Arts Festival at Lavasa, Pune, between 18 April to 20th April,2014.Martial Arts Festival will be executed by candidcoms.

Martial arts lovers from 14 states in India like J & K, UP, Rajasthan, Bihar, Maharashtra, Orrissa, MP, Goa, Uttrakhand and other states.They  are scheduled to participate and will be taught by experts.Experts will also come from 6 countries like Mr. Cosmo Zimik, (Director of Empty Hand Warrior – Juveniles Mentor Program, USA and Coach for Olympic Games) , Mr. Daniel Chris Docto (Myua Thai Mission Krabi, Thailand), Mr. Artyusha Ghandoyan (Armenian JKD feederation), Mr. Sameer Ali Khan from Afganistan, Mr. Inderlal Parriera from Srilanka etc .The renound martial arts experts will throw light on the aspect in their countries.

For the first time in India, Chitah Yajnesh Shetty, a renowned name as Action Director and Martial Art trainer to Indian Film and Hollywood stars has created India Martial Art Festival being presented. President of Chitah JKD, Chtiah Yajnesh Shetty says “This is a big day for martial arts in India. We will explain how martial arts can be made a career and benefit in health. We will talk about women’s safety. Some great film personalities will also be there.”

For take part in Festival or further details call 098675  87924 or 022-2873 2220.

S.B.Sharma

============================================

Grazing Goat Pictures Co-Founder Ashvini Yardi bedazzles audiences at the official Trailer and star cast launch of ‘Fugly’ in Payal Khandwala Ensemble

Monday, 7th April 2014: Bollywood supremo Akshay Kumar and partner Ashvini Yardi today exclusively launched the trailer for their forthcoming film FUGLY, which is the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at the state-of-the-art Reliance Digital Express store in Prabhadevi, amidst a throng of eminent Indian media.

Ashvini looked magnificent in her ‘Deep Orange & Purple’ ensemble which was put together exclusively by designer Payal Khandwala also earlier previewed at Lakme Fashion Week, 2014. To complement the look, Ashvini adorned jewelry by Amrapali which harmonized perfectly with her outfit.

Ashvini was at the event alongside Grazing Goat Pictures co-founder, actor-producer Akshay Kumar to launch the official trailer and the debutant star cast of the film.  Ashvini Yardi said: ‘Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer it is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.’

After masterminding the successful launch of Colors TV, Ashvini Yardi has already created a niche for herself in the Indian film industry, spearheading investment into quality and subject-driven film-making.  With the inception of Grazing Goat Pictures, Ashvini in unison with Akshay Kumar, endeavors to take Indian cinema  to new heights with a range of innovative and fresh projects. Renowned for thought-provoking, unique and emotive film making across boundaries and genres, Grazing Goat Pictures delves deep to bring the audience films that are cutting edge and high-concept, resonating with multiple audiences domestically and across shores.

The youth entertainment Fugly marks Grazing Goat Pictures second Hindi production after the blockbuster OMG! Oh My God. FUGLY releases on 13th June 2014.

-END-

======================================================

Dialogue Promo 4 – Dekh Tamasha Dekh – Newspaper Prints Rumour As News:

Link – http://erosnow.com/#!/movie/watch/1005515/dekh-tamasha-dekh/6129190/newspaper-prints-rumour-as-news?ap=1

Embed Link – <iframe id=”embed-frame” width=”560″ height=”315″ style=”overflow:hidden;scrolling:no” src=”http://erosnow.com/embed/6129190″ frameborder=”0″ allowfullscreen></iframe>

=======================================================

Olacabs and Mahindra & Mahindra partner to open new avenues for drivers in Pune

43 Mahindra cars booked on the spot at Rs 60,000/- less than market price

·         127 drivers were eligible for a loan from financial partners on the spot.

·         530 drivers from the city were present at the event to explore opportunities with Olacabs

Pune, April 7, 2013: Olacabs, India’s largest cab network today announced its partnership with Mahindra & Mahindra to offer cars to drivers and operators in the city of Pune at discounted prices and attractive finance options.The partnership was announced at Hotel Le Meridian where both the companies jointly organised ‘Driver Mela’, aninitiative to sensitize the drivers in the city about the opportunities in the cab space. The initiativesaw participation from 530 drivers from the city. Over 43 cars were booked on the spotand another 76 who have expressed interest in the offer, making this Pune’s largest driver mela. The cars that were booked were XYLO in the XUV category, Verito in the sedan category and Vibe in the compact car category. Financial partners Canara Bank and Cholamandalam DBS found 127 drivers eligible for a car loan based on the given documentation. This was the largest number of sign ups for Mahindra & Mahindra in a single day, under one roof.

As per the partnership, a driver who wanted to be a part of the Ola platform could buy a new car at a down payment of just Rs 39,900 and get a discount of uptoRs 60,000 on the market price. If any driver visiting the Mela was unable to pay the down payment amount, he had the option to pay just Rs 5000 and fulfil all the other formalities during the course of the week.

“We feel that Olacab’s initiative to nurture micro-entrepreneurship is unique. We are happy to join them in their effort to invite more drivers to explore job opportunities in the cab sector. The overwhelming response that we saw for this initiative today is proof that with the kind of ecosystem Olacabs is making available, doors can be opened for many who want to join this sector”, said Mr.Manoj Kumar Gupta, Dy. General Manager, Mahindra& Mahindra.

“We came up with the idea of ‘Driver Mela’ to in line with Ola’s vision of nurturing micro-entrepreneurship. The response we have seen today confirms our belief that there are many people who are keen and eager to join a transparent and robust platform like Ola and be independent. We are happy that we were able to give the best offers directly from Mahindra & Mahindra as well as access to financial and lending institutions all in one place. With our in-cab technology and unique business model, every stakeholder stands benefited. We will continue to come up with such initiatives across every city that we operate in so that maximum number of drivers can benefit from this.” said Mr Anand Subramanian, Head – Marketing Communications, Olacabs.

About Olacabs:

Olacabs is India’s largest cab network that provides car rentals and point-to-point cab services. Olacabs integrates car transportation, be it point-to-point services within a city, hour-based rental services or outstation travel, onto a technology platform, ensuring convenient, transparent and quick service fulfilment for the customer. Customers can access Olacabs, on the web, through their mobile apps or through a customer service centre. Olacabs currently operates in Mumbai, Goa, Bangalore, Delhi – NCR, Chennai and Pune. To know more, please visit: www.olacabs.com

For editorial enquiries, please contact:

Devendra Sampat Mali / Rashmi Madhu

hazeloutlook@gmail.com / Rashmi@aimhighindia.com

+91 8600993611 / +91 9619169629

=============================================

NITA AMBANI, RAVEENA TANDON & JUHI CHAWLA AMONGST A-LISTERS AT NAWAZ MODI SINGHANIA’S SOLO ART EXHIBITION PREVIEW

‘PORTRAITS’ OPEN TO THE PUBLIC FROM APRIL 6 TO MAY 4, 2014

Mumbai, April 7, 2014:  The City’s A-Listers were in attendance at the preview of Nawaz Modi Singhania’s new solo art exhibition titled “Portrait Study of Well Known Personalities” held in south Mumbai on the weekend. The solo art exhibition will be open to the public from April 6 to May 4, 2014 between 11 am and 8 pm at the Raymond Flagship Store, Warden Road.

Gautam Singhania and Nawaz Modi Singhania played host to everyone from Mumbai’s most powerful women (Nita Ambani) to actors (Raveena Tandon, Juhi Chawla, Gulshan Grover, Perizad Zorabian) to politicians (Shaina NC) to corporate chieftains (Nikhil Meswani, Niraj Bajaj, Ashok Wadhwa, Yohan Poonawala, Tanya Godrej Dubash, Vijay Kalantari) to builders (Boman irani Rustomjee, Abhishek Lodha) to advertising giants (Alyque Padamsee, Sam & Lara Balsara, Bharat Dabholkar, Kailash Surendranath, Prahlad Kakkar) to designers (Poonam Soni) to Government functionaries (Dr. PS Pascricha, Satish Maneshinde) to art curators (Nisha Jamvwal) to film industry personalities (Zarine Mehta, Anil Thadani) to sports marketers (Vivek Singh) to pure fashionistas (Aarti Surendranath, Reena Wadhwa, Madhoo Shah, Marc Robinson, Laila Lamba, Aakanksha Aggarwal, Shweta Shetty, Zeba Kohli) amongst others.

The artiste whose work sparkles with grace, spirituality and movement, was overwhelmed with the enthusiastic response to the preview of her forthcoming solo art exhibition on portraits of iconic globally renowned personalities from various walks of life at the Raymond Flagship Store, Warden Road, South Mumbai.  The portraits on canvas (charcoal, oils and acrylic) are a tribute to iconic celebrities ranging from Hollywood stars (Brad Pitt, Angelina Jolie, Tom Cruise) to singers (Beyonce, Michael Jackson) to sportspeople (David Beckham, Maradona, Roger Federer) to royalty (Princess Diana) to scientists (Albert Einstein) to corporate executives (Steve Jobs) to celebrity anchors (Oprah Winfrey) amongst others.

“Through the years, they’ve made us laugh and cry, they have inspired and motivated us, imbedded thoughts, imbibed emotions and character in us, enthralled and mesmerized us, both consciously and subconsciously. This collection is a Portrait Study of those whom we love to love…or even love to hate..,” says Nawaz.

About Nawaz Modi Singhania

Nawaz is renowned in the Indian art circuit for her visually impactful and creative renditions to her interests in various art forms, fitness, health and dance. Seamlessly uniting her interests, Nawaz has emerged as one of India’s most creative fitness experts. On her creative journey, she has successfully held four solo exhibitions in Mumbai (three) and New Delhi (one). Her canvases are a reflection of her vibrant and multi-faceted persona. Her body of work includes art collections such as the Charcoal Series, Body Art, The Awakening, Born Free and Miscellaneous.

================================================

Actress Ranjana Bhattacharya shoots with designer Randell Gomes

Well-known Kathak dancer, actress and model Ranjana Bhattacharya shot with designer label brand Randell Gomes recently for a pret range as well as a hand-embroidered and embellished sari and Anarkali collection. The collection will be launched from his boutique in Margao in South Goa. Along with Ranjana Bhattacharya, Randell Gomes has shot with several known faces this season including Nancy Singh, Simona Roy, Tara Singh, Natasha Sikka, Arshi Khan, Nisha Yadav and a few other known models. Some of these images were shot by well-known bollywood photographer Raju Asrani.

Ranjana Bhattacharya has also featured in films like Zilla Gaziabad, Right Ya Wrong, Chashme Baddoor and has done ad-films like Vithoba dantmanjan, Nmart, Zalim lotion, Kabjamrut, etc. She also did a Bhojpuri film Ee Mati Mein Sab Kuch Kathe produced by her Guruji in which she played the lead female role. She has also been doing theater for the last 5 years and has acted in plays like Uncle Samjha Karo,  See No Evil Hear No Evil and Get rid of my Wife.

Says designer Randell Gomes, “It’s a pleasure working with the very talented and chirpy actress Ranjana Bhattacharya who shares a great screen appeal and is fun to work with. This collection will be launched in April and is targeted at the mid-aged woman of substance. Most sarees are ready to wear and can be put on with minimum of fuss, yet give the wearer a very regale and classy appeal. The are all hand-embellished and hand embroidered and contain exquisite hand work from different parts of India,” Gomes told Newz66.com. The Anarkali collection is value for money and is available in various sizes, designs, silhouettes, cuts and fits and even for the plus-sized, middle-aged woman, he said.

Randell Gomes has launched three different ranges – the first is a high-end couture bridal collection, the second is a pret line and the third is a casual wear party line. Speaking to content agency Newz66.com, Randell Gomes said, “The couture bridal line is very exclusive and only a few pieces are hand made and hand embroidered and available in a very limited edition. They are priced between Rs 2 lakh to Rs 5 lakh and they are personally signed by Randell Gomes. The pret line and the casual wear party line are for the masses and are available all over India. The collection includes various fabrics like Cottons, Silks, Chiffon, Georgette, etc. There is also a signature line within the pret collection that is fabricated with hand loom hand-made Khadi and is a priced accordingly.”

============================================

Slice launches India’s most loved mango varieties with 3 new flavours in Slice SwayAAMvar

Features Katrina in 3 never seen before bridal avatars asking consumers to help choose her favourite mango

TVC Link- http://125.21.190.99/Slice_Swayaamvar_HD_TVCS.zip

Hi-Res Images- http://125.21.190.99/Slice_SwayAAMwar_Images.zip

New Delhi, April 7, 2014: In the first ever innovation of its kind in the mango drink category, Slice has launched 3 new exciting flavours giving Indian consumers an experience of their favourite mango varieties from across the country. These 3 limited edition mango offerings from Slice include the sweet and golden Banganapalli from the South, the juicy Kesar from Gujarat and the royal Dussehri from Lucknow.

The brand known for mango indulgence, has launched these innovations with its new campaign Slice SwayAAMvar featuring Bollywood’s reigning queen and brand ambassador, Katrina Kaif in 3 bridal avatars asking consumers to help her choose her favourite mango. Mango lovers across the country can vote for their favourite flavor and get a chance to win a date with Katrina! The contest is active from 25th March till 10th June, with a winner being declared every 10 days.

The campaign starts off with a teaser television commercial (TVC) where Katrina Kaif has been seen dressed as a bride, going across the country in a beautiful palanquin, in search of her favourite mango. This will be followed by 3 breathtaking TVCs, each depicting Katrina in a different bridal avatar representing the region from which these mangoes originate – Lucknow, Gujarat & South.

Deepika Warrier, VP-Marketing, PepsiCo India said, “Slice, as a brand has always stood for mango indulgence. With this first of its kind innovation in the category, we have taken mango indulgence to the next level by getting consumers to experience 3 of their most loved mango varieties from across the country. We have a powerful engagement built into the campaign with Katrina asking consumers to vote for their favourite mango.”

Katrina Kaif, the brand ambassador for Slice, said, “Feels great to be back in yet another innovative campaign by Slice. Slice Swayaamvar is a unique concept that celebrates 3 of the most loved mango flavours in India and promises to create a magical mango experience. I was floored by the concept and the 3 elegant bridal looks and this is the first time I have dressed as 3 different brides for a campaign. I am also thrilled since this time around I will get to meet Slice consumers through the voting contest. I can’t wait to see the consumer response. I need their help with the Slice Swayaamvar to find my perfect mango match.”

Swati Bhattacharya, National Creative Director, JWT said, “Slice has always been a love affair between the mango and the mango lover. Which is why we came up with the idea of Slice SwayAAMvar with Katrina dressed up as three beautiful brides asking consumers to help her choose her ‘rasiya’. We are very thrilled with this campaign and are confident that Swayaamvar will add to the legacy of Aamsutra and Rasiya, and bring Slice even closer to Indian mango lovers”.

The on-air campaign will be supported by powerful 360 incl. a first ever immersive digital film experience exclusively available on the Slice website, www.mangoslice.in.

Apart from the regular Slice bottles, the new flavours will be available in 500ml and 600ml packs across different markets.

Campaign details:

·         Creative Agency:                              JWT

·         National Creative Director:               Swati Bhattacharya

·         Executive Business Director:                Babita Baruah

·         Executive Planning Director:  Pinaki Bhattacharya

·         Director for the film:                       Karina Taira

·         Production House:                           Cutting Edge Pictures

·         Media Planning:                              Mindshare

·         Language:                                      Hindi, Bengali, Marathi, Tamil and Kannada

·         Duration:                                       20 sec

Katrina’s look:                              Designed by Anaita Shroff Adajania

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

==================================================

Goan-UK designer Raymond Fernandez shoots with model Tara Pallavi Singh

UK and Mumbai-based Goa-born fashion designer Raymond Fernandez recently shot with model and actress Tara Pallavi Singh for his new Indo-Western Pret and Indian ethnic Summer Collection 2014. The collection consists of over 200 outfits like kurtis, one piece dresses, harem pants, party tops, designer skirts and short kurtis. The on-location shoot was executed by bollywood and fashion photographers Raju Asrani and Samuel Rio.

Almost 200 models were auditioned in Mumbai, Goa and Delhi and finally 5 models were selected who successfully qualified for the designers requirements and made it to the prestigious shoot for the enviable collection.

Model and actress Tara Pallavi Singh who originally hails from Bikaner in Rajasthan has done hundreds of fashion shows in Delhi, Jaipur, Kolkatta and Lucknow.  She is an established model in North India and has also done many events abroad as well.

The theme and concept of designer Raymond Fernandez’ Indo-Western Pret and Indian ethnic Summer Collection 2014 is “Trendy Fashion for Indian Women of every size and shape”. Says Raymond Fernandez, “For most people fashion and designer wear is either very inconvenient or uncomfortable or exorbitantly expensive.” In fact speaking to Newz66.com Raymond Fernandez echoed another Goan designer’s words saying, “I agree with Randell Gomes when he  says that what is unfortunately portrayed at the fashion weeks and at fashion shows is very different from what we are trying to do.” For me, fashion is affordable, wearable and comfortable and yet fashionable, Fernandez said, repeating Gomes’ exact words.

Raymond Fernandez was born in Bardez in North Goa near the state capital Panaji, but his family migrated to Canada about 30 years ago. He grew up in Canada and then his father shifted to the UK where he completed his education and did an advanced diploma in fabrics, garments and fashion designing. He now shuttles between Mumbai, Goa and the UK where his elderly parents reside.

=================================================

Shahid Kapoor is passionate about cars and especially Red colour.

He has recently bought a red Porsche in addition to his earlier Red Jaguar. What people are not aware that all his cars have a similar number plate and show case number 7.

Insiders says that while Shahid is not superstitious at all he finds the number 7 his lucky number.

Ironically he shares this luck with another Bollywood star.

Even Aamir Khan finds number 7 lucky and all his cars sports the same number plate.

While Shahid Kapoor car number is 7000 and Aamir’s car number is 007.

===========================================

Media Lounge adds a dash of Panache

‘Launches its Films & Entertainment Vertical’

Mumbai, 4th April: Media Lounge, the exotic lounge of media services that provides brand strategy, media releasing, out of home media, creative services, public relations, digital services, CSR, films and AV’s and events & exhibitions has launched its Films & Entertainment vertical. Sunny Bakshi who has headed the film category in Mid Day and Jagran and was heading the project of the entertainment daily Absolute India has joined as the CEO – Films & Entertainment vertical in Media Lounge Pvt. Ltd.

Films & Entertainment vertical of Media Lounge will deal with 360 degrees solution to the films and entertainment fraternity.  The services on offer would include creative services, public relations (PR) for films & celebrities, digital solutions for film promotions and celebrity reputation management, organizing events for premiers and promotions, marketing strategy, media buying for print, radio, TV and outdoor media, in film branding and celebrity endorsements.

The PR in Films Division will be headed by Romana Raz who will work closely with Sunny Bakshi.

Talking about the Films division, Sunny Bakshi, CEO Films & Entertainment says, “We understand this industry inside out and that is why we have started a separate vertical for this industry. We plan to give our clients in the films and entertainment industry everything under one roof with the best deals. Movie marketing revolves around creatives, media releases, digital promotion, events and PR. Media Lounge is the perfect platform which will aid this segment which is getting organized and corporatized very rapidly.”

Speaking on the occasion, Manajit Ghoshal and Amardeep Vig, the co-founders of Media Lounge concurred that Bollywood and the entertainment space is an unique industry where one size fits all will not work.  Hence, the time has come where this industry needs its specialists who serve this space with complete understanding about the nuances of this industry and with all services in the same Lounge!

=============================================

Bhoothnath Returns with great outdoor promotional deal with Global Advertisers

Mumbai: 7 April, 2014: Bhoothnath Returns engages Global Advertisers for its outdoor promotion in Mumbai. It’s a sequel to 2008 film Bhoothnath, the film features Amitabh Bachchan in a leading role.

Set on the theme of election wherein Boman Irani is challenged by Amitabh Bachchan for a political seat. Now when everything is summing up-to election, outdoor promotion of the movie needed to be unique in approach to get the desired impact, hence the team at Global Advertisers deployed big hoardings, ultra lit, higher reach and clutter free. “We wish the entire cast all the best for great foot fall at the box-office” Said, Sanjeev Gupta, MD, Global Advertisers.”

The film is directed by Nitesh Tiwari and produced jointly by Bhushan Kumar. The film is set to release in 11 April 2014. Rapper Yo Yo Honey Singh has composed one of the songs in this film titled Party with the Bhootnath.

==============================================

Right Education Can Change Millions of Lives in India: TRA

India’s largest research study on Most Trusted Educational Institutes to help parents and students make the right choices

INDIA, April 07, 2014: TRA, formerly known as the Trust Research Advisory, India’s leading Actionable Insights Company has rolled out the largest study on India’s Most Trusted Educational Institutes(MTEI) with an aim to offer novel insights for parents and students to make informed choices for holistic education.

This novel, first-of-a-kind, study by TRA will come in handy to both parents and students seeking inclusive education in India to cut through the clutter when almost every institute promises superlative results and weigh in the options through a neutral, unbiased lens.

Over the past decade, India has witnessed a phenomenal growth in the education sector buoyed by the sheer number of education institutes, a service driven economy, and favorable demographics. While this has made India a prime market for investment in the training and education with a projected growth of Rs 602,410 crore in 2015, concerns too are on the rise on the quality education, and learning outcomes.

With an aim to address such concerns and showcase the best, TRA has undertaken the largest ever paper and pencil interview (PAPI) survey for educational institutes across 40 cities in India, with 8,000 respondents. The study will use a proprietary Trust Matrix comprising 61 brand intangibles that will assign a trust score to the each of the participative institutes in the survey.

“While the right education can change millions of lives, and catapult the Indian economy to agile growth, lack of informed choice on educational institutes often makes it tough for parents and students to make the right choices, more so, when every educational institute claims itself to be the best,”said N Chandramouli, CEO, Trust Research Advisory.

According to research, India’s demographic growth, coupled with an average GDP annual growth of 8% over the last decade, demand for higher education alone will swell to over 500 million people in the next ten years. India’s education system, originally designed to serve the elite, will now have to serve the people. Innovation and change are required and understanding that change will be essential.

“Academic performance isn’t an effective measure while judging an institution, instead, what India needs is new scale that puts the highlights on intangibles of hybrid knowledgethat stimulates creativity, innovation, and leadership to bring out the brilliance in the students, and equipping them with future-ready skills,” added Chandramouli.

TRA, the publisher of The Brand Trust Report and India’s Most Attractive Brands started the research fieldwork for this unique MTEI study in January 2014 and the report now is close to its completion.

=============================================

Velvetcase.com

A Velvet honour to The Miss India worldwide – Mauritius 2014

April, 2014: Velvetcase.com, India’s first custom made online jewellery portal coronated the first three winners of The Miss India Worldwide- Mauritius 2014, with its self crafted Tiara’s this season. The brand embellished the event honouring the winning participants. Velvetcase.com, the brand admired by women all across the globe for its dazzling pieces of jewellery is the first in the industry was honoured by the Miss India Mauritius association and Mr. Raj Ramrachia, the vertebrae of this grand forum to add in a grace of their master creation at this prestigious event.

The Miss India Mauritius pageant, globally known for its decade old customary to acclaim the International Indian Community on a global platform, and being connected to major democracies worldwide, shared a golden association with CANMA (The Cancer Association of Mauritius) for this year to extend their social contribution and prospective developments.

Velvetcase.com the brand of honour, implemented there principle designs impeccably, creating a complete glamour trousseau.

The Tiaras designed individually, defined the winners in category. The tiaras were crafted on a heavy gold ratio of 67gms & 70gms respectively with an intricate stone work on 70 and 60 carat of diamond and a conglomeration of gem stones in the ratio of 32 and 37 carats for the designs individually.

The craftsmanship of the brand was perfectly placed to articulate the Indian heritage & to reflect the traditional aura through the designs. The brand showcased their best in Gold couture to this magnificent occasion.

Thanks & Regards

==============================================

Winners of fbb Femina Miss India 2014 declared

~ The scintillating evening launched more stars in the Glamour and Beauty World~

Mumbai, This year, the nation’s only credible and oldest beauty pageant, fbb Femina Miss India 2014 just got bigger, better and simply spectacular! The 51st edition of Miss India Organization finale saw a splendid celebration at Yash Raj Studio to announce the three gorgeous winners of the night who will be representing the country at an International platform. The 24 finalists will be seen supported by millions of people who will watch the show on Colors – India’s leading GEC on April 13, 2014.

The magnificent Red Carpet event was bustling with the who’s who from the fashion, glamour and entertainment industry. Reitesh Deshmukh, who is popularly known for his spontaneous comic sense, hosted the gala event in his true blue extraordinary and entertaining element. With the eclectic panel of jury evaluating the pageant this year, the competition has grown stiff. The evening saw personalities like Actor Malika Arora Khan, Abhay Deol, Jacqueline Fernandez, Ace Designer Manish Malhotra, Popular Singer Honey Singh, Miss World 2013 Megan Yang, Actor Vidyut Jamwal, Actor Aditi Rao Hydari and World Champion Boxer Vijender Singh.

The glamorous Bollywood actor Sonakshi Sinha’s graceful dance and the current rage Honey Singh’s rocking performance raised the level of showbiz. Hearthrob Shahid Kapoor also grooved to his latest chartbusters charming the audience asking for more. Singing sensations Honey Singh and Mika Singh enthused the audience with their foot tapping numbers. But this was not it. The audience had another treat waiting from the vivacious and gorgeous Shradha Kapoor who left everyone wanting for more after her energetic performance. Presenting an awe-inspiring presentation of glam, razzmatazz and oomph, the celebrities moved the audience in its entirety under raptures.

The 24 finalists were seen enjoying the great hospitality at the official hospitality and venue Partner- Palladium Hotel, Mumbai where they were trained and groomed by the best in the industry. The lucky finalists also got the opportunity to do a scintillating photo and video shoot at the scenic locales of Sri Lanka with Cinnamon Hotels and Resorts as our International Destination Partner.

The Finalists were seen walking in the special fbb Pret Line Inspired by the fbb spring summer 14 collection. The designers Rajesh and Anirban present ‘ennaphi’, a special line line featuring dresses and gowns showcasing the biggest trends of the season. The finalists were then seen displaying lot of confidence and oomph in the exclusive swimwear collection By Malini Ramani. The finalists were sporting 8 different looks which included a range of fluorescent swimwear including bikini’s, tankinis and fun cut-out one pieces.

The Finalists sashayed the ramp looking stunning in the gorgeous Evening gowns by Gaurav Gupta. These gowns ooze extreme sexiness in drapes and sharp cuts. And are prepared using shimmer jersey, lace, metallic velvet and shiny jersey in colors like gold, orange, coral and red.

The Grand Finale also saw the crowning of sub-titles like Femina Miss Multimedia and Femina Miss Beauty with a purpose. The most Internet Savvy finalist who promoted her journey on all online mediums got a lifetime opportunity to be fastracked to Top 10. The Winner of Femina Miss Beauty with a purpose is selected on the basis of the social cause they represent.

To ensure national representation, fbb Femina Miss India 2014 traversed through the length and breadth of the country to scout talent. The selection process was spread across three stages; City Auditions, Regional Auditions and City Pageants. The city auditions took place across 14 cities, with Regional auditions in 3 cities. There were two city Pageants, one being in Delhi and the other in Kolkata that culminated into the Final round of auditions in Mumbai.

Fbb, country’s leading and most trustworthy fashion brand is the official title sponsor of Femina Miss India 2014. A Brand that believes in aspirational value fashion, offers a wide variety to choose from for its audience. fbb and Femina Miss India together present a platform to many aspiring Indian women to realize their dreams and make them come true.

The national pageant which has changed the lives of many is associated with a panel of experts from a cross section of industries be it fitness, diet, fashion, lifestyle or beauty and grooming has also partnered with Neutrogena as powered by. PC Jeweller is the crown and Jewellery partner for the pageant and the pageant is in association with Yamaha Ray. With a dynamic and holistic training program for the contestants, the gratification the winners stand to gain is expected to run into crores in cash and kind.

Building out a legacy which is unmatched and shaping up legends amongst the Indian beauty and glamour industry, the pageant that has created names like Sushmita Sen, Aishwarya Rai, Lara Dutta, Priyanka Chopra, Dia Mirza and many more, is all set to launch new stars in the industry of beauty and fashion.

=============================================

Team GHAENT PUNJABIS takes home the Box Cricket League trophy!!!

7th April 2014, Mumbai: An excitement & thrill filled three week event closed to an exhilarating end as the proud winners – Ghaent Punjabis took home the winning trophy for this season of Box Cricket league. With Three weeks, Six teams, Over 50 popular tele – actors and two masterminds Sunny Arora and Anand Mishra of Marinating Films behind this unique concept of the first ever – Anmol Jeweller Box Cricket League, the event closed with an after party.

One of the most exciting matches of the league kept the audience on their toes till the very last ball. It was a close win for Ghaent Punjabis as they defeated Baabu Moshayes in the super over (Tie Breaker Over) by making 8 runs in 3 balls.

Finale

Baabu Moshayes v/s Ghaent Punjabis

Karan Mehra, Captain of Baabu Moshayes won the toss and chose to bat. Ghaent Punjabis under the leadership of Barkha Bisht closed the match with a tie.

A super over was played to decide the winners. Baabu Moshayes chose to bat again and set the target for 8 runs in 1 over by making 7 runs at the loss of 1 wicket. Ghaent Punjabis made their easy 8 in just 3 balls and won the finale.

Man of the Match: Amit Verma

Coolest player of the match: Paravv Jain

Woman of the Match: Barkha Bisht

Lucky boy of the match: Paravv Jain

Man of the Series: Sharad Malhotra

Woman of the Series: Barkha Bisht

==============================================

‘Yeh Hai Bakrapur’ to catch the election wave with its first song ‘PAIR ANADI’

~ Teaser Video out now ~

Mumbai, 6th April 2014: The teaser for the first song of the upcoming movie ‘Yeh Hai Bakrapur’, PAIR ANADI, has been released for its fans. This election song of the year is an exceptional track composed by the renowned rock band Agnee. The teaser can be viewed at http://bit.ly/PairAnadiTeaser

The video shows brilliant singers Rahul Ram and Amit Kilam, along with the multi-talented actor Raghu Ram, in a playful and fun mood as they dance to and emote the quirky lyrics of the song. Writer-director Abbas Tyrewala is seen soaking in all the energy. The word ‘Kulhadi’ is heard repeatedly in the video and its significance is promised to be unveiled with the release of the full song, soon.

A social satire, ‘Yeh hai Bakrapur’ promises to be a rollercoaster ride for viewers and a treat for lovers of good cinema and comedy. The story revolves around the Qureshi family and their pet goat Shahrukh, who acquires rock star status in his village and beyond, with people fighting for a piece of the live goat.

‘Yeh hai Bakrapur’ is written and directed by Janaki Vishwanathan, known for her award winning film ‘Kutty’, and produced by Ramesh Sriivatsava Aruunachalam. It is slated to release on 9th May 2014.

——————————————-

Shilpa Shinde & Vineet Raina Back Together After 6 Years

Serial Latpataganj – Ek Bar Phir on SAB TV is very popular. Shilpa Shinde, who played key roles in serials like Bhabhi, Maiyka, Chidiya Ghar , is playing the role of a Catholic Girl – Mary D’mello in Lapataganj. Vineet Raina will now play her boyfriend’s role in the serial. Both have been previously seen in Maiyka 6 years back in 2008. Just like in Maiyka, both will play a romantic role in this serial too but with a comedy touch. Shilpa Shinde says, “I feel good that I am working with Vineet again. Hope audience will like us too. Vineet played Inspectors role in Maika and he will be playing the same role in this serial too.”

============================================

Mesmerizing Evenings

Punjabi Global Foundation, Rihans Group & Sa Re Ga Ma presented a mesmerizing evening Taskeen – e- Rooh for the music connoisseurs

Taskeen – e – Rooh, An initiative by Punjabi Global Foundation in association with Sa Re Ga Ma Pa dedicated to the music connoisseurs, was an evening of Sufi & Ghazal songs by Ashoo Punjabi launching his album ‘Aisa Nasha’ exclusively by the prestigious music label Sa Re Ga Ma

The launch of the album was amidst the gracious presence of Dilip Sen & Sameer Sen present as the Guest of Honor in the presence of other eminent personalities like Ankit Gera , Sumeet Tappoo ,Raja Hassan ,Nawab Arzoo , Satinder pal,Ustad shayar Rameez, Sahila chadha etc who drowned themselves in the soulful music.

Yogesh Dudeja of Rihans Group   presented the event

Punjabi Global Foundation was founded by Ms. Gurpreet Kaur Chadha and other eminent members, who have been guide and teachers in their own way. It is to promote the rich cultural heritage of Punjab on national and international horizon.

The organization is dedicated to the preservation, promotion and dissemination of the rich Art and Cultural, Traditional Heritage of Punjab among the youth and new generations.

=================================================

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login