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‘DABUR HONITUS BIG JUNIOR RJ’ TO IDENTIFY MOST TALENTED CHILD RJ’S BETWEEN 6 – 14 YEARS OF AGE

CHILDREN TO BE AUDITIONED ACROSS CITIES STARTING 21ST NOVEMBER

SELECTED CHILDREN TO BECOME RJS AND HOST SHOWS ON 92.7 BIG FM ON CHRISTMAS DAY

Mumbai, November 27, 2013: India’s largest radio network 92.7 BIG FM and Dabur Honitus, the leading natural cough & cold brand from the House of Dabur, today announced the launch of a mega nation-wide hunt to identify the most talented child radio-jockey.  This massive talent initiative, christened ‘Dabur Honitus BIG Junior RJ’, will be conducted across the country and will help identify RJ-ing talent in children between 6 and 14 years of age. A number of children across cities will be auditioned for the role and the winners will be given an exclusive chance to host the shows on 25th December 2013 (Christmas Day) this year.

This month-long campaign, which concludes on 25th December 2013, will audition children from several schools per city. The kids will be judged on parameters such as spontaneity, delivery and diction, smartness, general knowledge and RJing ability. 92.7 BIG FM and Dabur Honitus will select 5 young RJ’s per station who will get a chance to host a show with 92.7 BIG FM RJs.

Bringing the excitement of reality shows to radio, this initiative will give parents the advantage of being actively involved in grooming their young ones to stand out in the contest. The program will give children a fantastic new opportunity to display such skills that are often overlooked and prized in radio jockeys. While 92.7 BIG FM gives this opportunity to its listeners to enjoy listening to the radio channel in the delightful voices of children, Dabur Honitus ensures that these voices are not subdued and stay as delightful by keeping cough and cold at bay. Hence both brands discovered excellent synergies and a perfect fit with this property.

Commenting on this new offering, Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “92.7 BIG FM is proud to present an exclusive radio reality show like the ‘Dabur Honitus BIG Junior RJ’. Children today are extremely smart and talkative and are a delight to hear on radio. This national campaign endeavours to not only encourage young talent but also promises to bring fresh and exciting content to our listeners. We are confident of discovering RJs of the future through this exciting platform and thank Dabur Honitus for partnering on this venture.”

Seconding him on the initiative, Mr. Anil V Kaushal, Category Head – OTC business, Dabur India Ltd. said:”Children are often friendly, highly observant and aware of their surroundings, spontaneous and quick to respond, enjoy talking to people, and do not have inhibitions. But health problems like cough, sore throat etc can interfere in their enthusiasm. Dabur Honitus is a non-drowsy cough formula that provides fast relief in cough and, therefore, is a friend that helps children to continue in their quest to learn and rise. Hence we found an excellent fit with this initiative. ”

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; The Company has further launched a channel called BIG MAGIC Bihar and Jharkhand, with specifically created programming for the market. BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes BloombergTV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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