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‘Dishkiyaaoon’ Gets U/A Certificate From Censor Board

Actress-turned-producer Shilpa Shetty Kundra’s maiden production venture ‘Dishkiyaaoon’ starring Harman Baweja, Sunny Deol and Ayesha Khanna has got a U/A certificate from the Censor Board, bringing a big smile to the faces of everyone attached to the film.

The directorial debut of Sanamjit Singh Talwar, ‘Dishkiyaaoon’ as the name suggests, is an action thriller set against the backdrop of the Mumbai underworld. The trailer of the film, which was unveiled a few weeks ago, got a positive response from all quarters, courtesy some power-packed dialogues, Harman Baweja’s ‘never seen before’ gritty avatar as Vicky Kartoos and Sunny Deol in a special appearance that is sure to leave a mark. The film also marks the debut of Ayesha Khanna, a stylist, who was discovered and mentored by Shilpa Shetty Kundra.

Elated at the Censor Board’s decision, Shilpa said, “This is wonderful news! The last few days have been quite tough, but as they say, ‘when the going gets tough, the tough get going! It is full-on masala entertainer. ”

Eros International and ESM’s Dishkiyaaoon directed by Sanamjit Singh Talwar starring Harman Baweja, Sunny Deol and Ayesha Khanna is scheduled to release on March 28 2014.

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Saif Ali Khan Shoots For ‘Phantom’ Action Scenes Despite Back Injury

Saif Ali Khan, who will be next seen playing a tough secret agent in Kabir Khan’s ‘Phantom’, recently proved that he is as tough as his on-screen persona. Sources claim that Khan, who suffered a back injury recently, decided to fly to Patiala for the shooting schedule of Phantom despite the injury as he did not want to inconvenience Kabir Khan and the rest of the film team.

The source added, “The doctor had advised Saif to take rest but he decided to go ahead for the schedule as the director had scheduled a high-octane action sequence in Punjab and Saif realised that it would have been difficult to reschedule it later. In Patiala, Saif will be shooting high-octane action scenes with Kaif.”

Dr. RK Agarwal, who has been treating Saif, said, “Saif took treatment, physio therapy and muscle relaxant, analgesic injection, for the same and felt relief. He could have rested but was keen to fly out for work. He has been advised not to strain his back.”

Directed by Kabir Khan, ‘Phantom’ will have Saif play a counter-terrorism agent whereas Katrina will play a journalist.

The New ORIS Artelier Skeleton Engine

Look Deeper into the world of mechanics

For the first time Oris is launching a model with skeleton watch movement in its classic Artelier line. The movement as pulsating heart is clearly visible. This is the most impressive way of presenting the fascinating world of mechanics. The extra-large case opening permits an optimal view of the skeleton movement and the dial reduced to one ring – the finely skeletonised, rhodium-plated movement with bluish screws and Louis XIV decorative engraving, the silver patterned dial ring with nickel-plated indices.

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“WE BUILD AN ARK”: NOAH

Mumbai, 19th March 2014: Paramount Pictures has released an official one-minute clip for Noah titled ‘We Build An Ark’. The video gives fans a glimpse of the magnificent movie, where Noah is seen speaking to his family about the task assigned to him. The video can be viewed at http://www.youtube.com/watch?v=z-xlkZhmmCE

The video shows Noah telling his family that he is faced with the task of saving ‘the innocent’- the animals- from the upcoming devastating flood. He tells his children that it is essential to save enough of them and help them start again, by building an Ark.

The epic film has a stellar cast, including Academy Award winners Russell Crowe and Jennifer Connelly, who plays Noah’s wife in the film. It also features Oscar award winner Anthony Hopkins, and ‘Harry Potter’ actress Emma Watson. Presented by Paramount Pictures, the film is scheduled for release on the 28th of March. The film will be released by Viacom18 Motion Pictures in India.

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‘Feel like a Star’ this summer with the Bollywood airline, Virgin Atlantic

In a unique offer, the airline invites fans to claim fabulous discounts purely on their Bollywood inspired names

New Delhi, 19th March, 2014: Bollywood fever has hit Virgin Atlantic, as the airline pays homage to Iconic Indian Cinema in its latest multi-media marketing campaign: ‘Feel like a Star’. The campaign reflects the larger than life service of Virgin Atlantic that brings on-screen experiences showcased by Bollywood alive. The airline is inviting Indian travellers to make the most of their love for Indian cinema by flying to the most popular destinations showcased in Bollywood movies. In a further twist on the Bollywood theme, Virgin Atlantic is offering a discount to travellers lucky enough to have been sprinkled with movie stardust and own some of the most famous filmy names. Passengers with names such as Simran or Karan, Arjun or Kiran can now book with Virgin Atlantic and claim up to 10% discount on the basis of their name itself for travel till July 31st, 2014.

The ‘Feel like a Star’ campaign subverts the ‘What’s in a name’ theory and inspires people to experience luxury by flying Virgin Atlantic. The campaign uses the look and feel of a typical movie poster to showcase the astounding destinations it flies to and to frame its cheeky reminders of the unique offerings available on-board, reiterating that flying isn’t a chore but a pleasure. The campaign focuses on the great amenities available; from the fabulous collection of latest Bollywood/ Hollywood blockbusters on its in-flight entertainment to its awe-inspiring cabins and services that are designed to cater the needs of the Indian travellers.

“From the beginning, Virgin Atlantic brought back style and fun to air travel,” says Stephen King, General Manager, Virgin Atlantic – India. “We believe the journey should be as enjoyable as the destination. ‘Feel like a Star’ campaign highlights the unique experience of flying Virgin and will surely connect to all Bollywood lovers. Last year, we flew over one thousand passengers with these shortlisted filmy names and are looking forward to welcoming many more Rahuls, Priyas and Rohits on-board this summer.”

The multi-layered and image-driven campaign launches today with radio, online video banners, out of home (OOH) and print advertising. The ‘Feel like a Star’ campaign provides a glimpse of how Virgin Atlantic has made flying glamorous for its passengers with the movie poster and ‘reviews’ acting as the central element in many of the ads tying the campaign together.

For details on Virgin Atlantic flights go to: www.virgin-atlantic.com. To follow Virgin Atlantic on Facebook click on http://www.facebook.com/virginatlantic

ENDS

Notes to editors

· Following are the most famous 12 filmy names donned by actors and actresses in movies so far. Through our offer we will extend a discount to people with these names –

Karan

Simran

Anthony

Tina

Vijay

Pooja

Arjun

Priya

Rahul

Kiran

Rohit

Sonia

Over 1000 passengers flew with us with the above names in the last year.

· Discounts offered:

¾ On Economy booking a 5% discount

¾ On Premium Economy booking a 10% discount

· Period Offer:

Booking period starts 18th March to 17th April. Travel period till 31st July.

Most popular destinations amongst Bollywood that Virgin Atlantic has seamless connections from India-

¾ London

¾ New York

¾ Boston

¾ Miami

¾ San Francisco

¾ Los Angeles

¾ Scotland

Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 30 years ago after he decided the UK aviation industry needed shaking up and having some style injected back into it. On 22nd June 1984, Virgin Atlantic’s inaugural flight to Newark took place, on an aircraft filled with personal friends, celebrities and the media.

Today, Virgin Atlantic flies to 36 destinations worldwide, including locations across North America, the Caribbean, Africa, the Far East and Australia. Some of its most recent additions to its flying network include Cancun, Vancouver, Edinburgh, Aberdeen and Manchester.

For additional information, visit the Virgin Atlantic website.

Regards

Bhakti

Marketing & PR Executive – India,

Virgin Atlantic Airways Ltd, 314, 3rd Floor, Time Tower,

Mehrauli – Gurgaon Road, Gurgaon, 122002, India

Tel: +91 124 4693060

Mobile: +91 9953 229 118

Fax: +91 124 4693025

www.virginatlantic.com

Carry 46 kgs in Economy! Fly Virgin Atlantic

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Unless explicitly stated, any opinion expressed in this e-mail may not be that of Virgin Atlantic and the content does not represent a contract.

Whilst Virgin Atlantic takes care to protect its systems from electronic virus attack or other harmful event, no warranty is given that this email message (including any attachments to it) is free of any virus or other harmful matter and accepts no responsibility for any loss or damage resulting from the recipient receiving, opening or using it.

We reserve the right to retain and monitor all e-mail communications.

Virgin Atlantic Airways Limited. Registered office: Company Secretariat, The Office, Manor Royal, Crawley, West Sussex, RH10 9NU. Registered in England, company number: 1600117
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Nakash to Aakash!

If you have followed this season’s award ceremonies of Bollywood one thing was common, performances on ‘Dhating Nach’ and ‘Saree Ke fall sa’… yes, last year’s two most hit tracks; both have two thing in common Shahid Kapoor, on whom the songs were picturized and Nakash Aziz, singer of both chart toppers.

And at Mirchi Music Awards recently, when Nakash Aziz the singer himself performed these two numbers on such a big platform followed by songs of Shah Rukh Khan the audience were thrilled. Nakash’s voice gets easily connected with audience as his voice has the clarity, his vocals lip-sink with the actor performing on them and different kind of signatures vocals he give in his songs are really enjoyed by the audience. Even the RJ of FM radios praises Nakash.

At Mirchi Award show, Nakash and other singers paid tribute to Shah Rukh Khan for his golden contributions. Nakash sang ‘Aakho mein teri’ from the film OM SHANTI OM. When Shah Rukh Khan took the stage after the performance he praised Nakash, but accidently called him Aakash. Later, when he realized his mistake, then he hugged Nakash back stage and said sorry; and also said to the singer that his voice is really great. But looking at Nakash Aziz’s career graph as a singer with songs like Dhating naach (Phaata Poster Nikla Hero), Phata Phati (Barfi), Second hand jawani (Cocktail), Pungi (Agent Vinod), etc, Nakash has indeed touched the ‘aakash’ as a singer!



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Actress Sonam Kapoor, Lalitya Munshaw and Anup Jalota launch Ghazal Album

Last night Iskon Auditorium of Juhu was grooved by melodious voices of renowned Celebrities and singers. It was a Grand Launch of the Ghazal Album “Kuchh Dil Ne Kaha” by gorgeous and Fashion Icon of Bollywood Sonam Kapoor along with Javed Ali, Lalitya Munshaw, Anup Jalota, Ustad Ahmed -Mohammed Hussain and Harsh Brahmabhatt. Sonam Kapoor was seen enjoying the musical night with Lalitya Munshaw. Lyricist Harsh Brahmbhatt who was overwhelmed with his writing he said, “It an honored to see my writings transformed into such beautiful Ghazals in such great voices. I appreciate the hard work and dedication which has been put behind this album.”

Artists Javed Ali, Anup Jalota, Lalitya Munshaw, Ustad Ahmed and Mohammed Hussain performed from the album. Their melodious performance made the evening beautiful and mesmerized the audience. Red Ribbon Managing Director Lalitya Munshaw shared her experience, she said: “The uniqueness of this album is that first time in Indian musical History all the maestros of all genres have sung in one album. I am extremely elated to bring so many maestros together on a common platform. I am hopeful that there are many more to follow from Red Ribbon.” Others present at the event were Anuj from Gitanjali.

Red Ribbon as a music production company and Re N Raga as a world class studio has always aimed to preserve the great heritage of Indian Music by producing new works of legendary artists which we have been done through this album”. The audience loved a vibrant video of the making of Music album.

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Press Release

India’s biggest star Amitabh Bachchan felicitates winners of the 6th edition of Lavasa Women’s Drive, country’s largest women’s car drive

Mumbai, March 19, 2014: Winners of the 6th edition of Lavasa Women’s Drive were felicitated by super star Amitabh Bachchan at a gala event in Mumbai. Mr. Bachchan presented awards to the first three winning teams from Mumbai and Pune who completed the race. Cine stars Jackky Bhagnani and Neha Sharma presented awards for the best message, best dressed car, most popular team, best moment award, and the most empowering message. (Detailed winners list is enclosed)

2000 women drove to picturesque Lavasa from Mumbai and Pune on 22nd February 2014 for the 6th edition of the drive that celebrates the spirit of the modern Indian woman – full of fun, adventure and compassion. The drive conducted in the Time-Distance-Speed format (TDS) witnessed intense competition among participants. The women also displayed their compassionate side by decking up their cars with impactful messages on women related issues. Over the years the drive has been instrumental in spreading awareness about cancer prevention as well as diverse social causes related to women.

Speaking on the occasion, Anuradha Paraskar, Senior Vice President – Marketing and Sales, Lavasa Corporation Limited said, “The 6th edition of the drive is truly special. Lavasa Women’s Drive now holds the Guinness World Record for ‘Most female participants in a motor sport event’. The global recognition is a testimony of the new age Indian women’s zest to win and make a mark. It’s an inspiration for us too, as we build Lavasa, a planned hill city that will make India proud.”

Amitabh Bachchan, felicitating the winners said, “Lavasa Women’s Drive has reached a stage where it has received international recognition in the form of the Guinness World Record. So much has been talked on women empowerment in our country. I know it is very difficult for many groups to come together for such a noble cause. The recent case of Nirbhaya saw the coming together of people without any political lineage where the common man expressed his voice which was heard by the system.

I partner UNICEF in their campaign for the girl child and the campaign for eradication of polio in India. After 8 year long fight, finally India is free from Polio. I do hope that campaigns like Lavasa Women’s Drive help eradication of the dreaded diseases like cancer.”

Spirited performance by singer Hard Kaur enthralled the audience and made it a evening to remember for all the participants who actively participated in Lavasa Women’s Drive.

Lavasa Women’s Drive has been actively supporting the cause of Women’s Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital. Amitabh Bachchan also contributed Rs. 11 lakh towards the cause.

Devieka Bhojwani, Vice-President, Women’s Cancer Initiative -Tata Memorial Hospital, said ‘Lavasa Women’s Drive has seen 12,000 women participating in the campaign against the dreaded disease in last six years. We can create huge awareness by taking this campaign to new levels. Lavasa Women’s Drive has achieved an important milestone with a Guinness World record. There is another crucial milestone that we need to achieve which is the total eradication of cancer.”

Lavasa Women’s Drive – factoids

– Lavasa Women’s Drive has set a Guinness World Record for ‘Most female participants in a motor sport event’.

– Lavasa Women’s Drive has been acknowledged by the Limca Book of Records as India’s Largest Women’s Car Rally three years in a row

– Lavasa Women’s Drive stands for the true spirit of women today that represents confident, independent, and enterprising with a penchant for social causes.

– Participation from all walks of life – home makers, Navy officers, police force, corporate women, cancer survivors, NGO’s, etc.

– Over the years 7000 women have participated in the drive and have garnered 3.2 million votes from 100 countries.

– 3000 cars have driven to Lavasa till date and 60 celebrities have witnessed the drive.

– The drive has grown in stature over the last 6 years. From 100 cars to 500 cars that drive from Mumbai and Pune

Lavasa Women’s Drive and cancer prevention

– Lavasa Women’s Drive primarily supports the cause of Cancer Prevention through Early Detection. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital. More than 4 million rupees has been generated towards this cause.

– Free cancer detection camps and workshops have been held for the economically under-privileged women from villages at Lavasa and other remote villages in Maharashtra.

Accolades:

– Guinness Book of World Records for ‘Most female participants in a motor sport event’ (Year: 2014)

– Limca Book of Records: National Record for the largest women’s car rally (Year: 2011, 2012, 2013)

About Lavasa

Lavasa is India’s first planned hill city where people can live, work, learn and play in harmony with nature. Lavasa, an inclusive city being developed by HCC (Hindustan Construction Company) over 10,000 hectares, is based on the principles of New Urbanism. It takes three hours from Mumbai and one hour from Pune to reach Lavasa by road. Lavasa will host a multitude of global leaders in hospitality, tourism, education, health care, business research and industry. The hill city provides a combination of contemporary and timeless architectural designs, with multiple options for housing including rental housing, apartments and villas. With state-of-the-art infrastructure and amenities, the city enables people to live life in full.

For more information, please contact:

Adfactors PR

Mr. Unnikrishnan Nair – 98508112 (Pune)

Unnikrishnan.nair@adfactorspr.com

Ms. Neelam Naik – 961969990(Mumbai)

neelam.naik@adfactorspr.com

Lavasa Corporation Limited

Mr. Ashwin Shetty – 99670 2429

ashwin.shetty@lavasa.com

Mr. Ankul Bhavsar – 9820 16884

ankul.bhavsar@lavasa.com

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“Join the Shakbang at #Sunburn8; as Deadmau5 marches into India!”

Mumbai, 14th March 2014: Sunburn, Asia’s largest music festival kicks off the New Year with a thump, in its 8th year in true sunburn style, with the culture only getting bigger and better!

Sunburn Arena Presents Deadmau5 for the very first time in India for his debut performance. The most iconic artist in dance music, ranked #12,Sunburn Arena makes all dreams come true with the man himself bringing his signature sounds to the shores of India. The much in demand R3hab gave a Startling opening act for Deadmau5

The Canadian Producer, currently enjoying his superstardom fresh out of being the winner of the IDMA Best Break through Artist Award, storms into the Indian EDM scene with #Sunburn8. Deadmau5 produces a variety of styles within the house genre and sometimes other forms of electronic dance music. His tracks have been included in numerous compilations such as the 2007 In Search of albums such Sunrise 6: Ibiza CD.

Hosting his tour with stopovers in Mumbai l Bangalore l Delhi, planet Sunburn added another feather to its cap as it identified a brand new market and took an international artist for the Indian tour.

As soon as the beats of his first record kicked in, the atmosphere lit up and chanting filled the air. Mixed seamlessly, he created his own style and sound, making his DJ set a unique experience. The flag-bearer of the trance movement, one of the biggest scenes in EDM worldwide, Deadmau5 truly had Mumbai in a state of trance as he took to the stage and spell bound his fans with his stellar performance.

Mumbai was witnessed truly living it up, with an opening set by R3hab, who got the crowd pumping with his signature beats.

Speaking at the event, Joint Managing Director, Percept Limited, Shailendra Singh, says, “Sunburn has always intended to bring India together through one common language –that of music. Not everyone can make it to our flagship Goa Festival, so we decided to bring the Planet Sunburn experience to different cities. Deadmau5 was a very awaited and exciting partnership for Sunburn. It was beyond epic, seeing him perform live.”

“I definitely believe that we’ve taken brand Sunburn a notch higher as we celebrate Asia’s largest EDM festival with Canadian Superstar, Deadmau5 today. We thank all our followers for being the immense pillar of support that they are!”

Speaking at the event : Mr. Shubhodip Pal, CMO, Micromax India – “Over the past two years, Micromax has been at the forefront of bringing some of the biggest artists in the world to India. The styles within the House genre and other forms of EDM has been a new passion among the Indian music lovers. We are very excited to bring Deadmau5 to India, as he has been one of the most popular name in the world of EDM, and tracks like Ghosts N’ Stuff, Strobe, Raise Your Weapon have united fans around the globe. We are happy to partner with Sunburn as they share a common passion for bringing alive the most unique and best experience for music lovers, and Micromax will continue to bring alive brand properties that are directly linked to the passion of Indian youth over the next few months.”

About Sunburn

Sunburn is Asia’s largest electronic dance music brand, ranked as the 4th Best festival in the world (inthemix.au). Inaugurated in 2007, as a 3 day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past six years of its existence, Sunburn has brought together renowned Indian and International artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across the India & Asia. . Sunburn caters to a wide Indian and International audience and it showcases India as a Dance Festival destination to the world.

Sunburn has extended and diversified beyond the festival in Goa in cities like Mumbai, Delhi & Bangalore. Other formats under the Sunburn umbrella include Arena gigs, Club gigs, Campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.

About Sunburn Arena

Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live. Taking inspiration from global concerts that have taken place in super-sized arena centres like in the UK, USA and other parts of the world, Sunburn Arena is first of its kind in India. The objective to propel this format is 2-fold: First, to coax the authorities to sanction the construction of state-of-the-art Arena centres that shall further put India on the global map and second, to spread the brand Sunburn across different cities in India allowing EDM fans a chance to experience the hallmarks of EDM from the world over. Sunburn Arena promises to deliver a high impact experience supported by world class technology, high-end and programmable lighting, special effects with dimensional experiences, and much more.

Sunburn Arena through its Arena Gigs brings notable DJs from all over the world and gives them an opportunity to create ultimate music and entertainment experience for their audience. Such a format shall always showcase ONE globally renowned and popular artist from the EDM scene.

The Sunburn Arena brought world renowned electronic music artiste Avicii in 2011 and one of the best European DJs Dash Berlin early in 2012. The Sunburn Arena strikes again with the biggest dance music trio of the century ‘Swedish House Mafia’ for their One Last Tour in India. The trio performed at Noida in November 2012 and came back to perform for the first and last time in Bengaluru and Mumbai in 2013. The Sunburn Arena has also seen music heavy weights such as Hardwell.

About Percept Live

Percept Live is a division of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalized billings of about INR 31.40 billion (FY’12).Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.

Percept Live business includes all Intellectual Properties created and owned by the Percept Group, which include Ips in Live Entertainment, Sports, Celebrity Management, Digital and Media space. Percept Live comprises the following Ips:

· Sunburn – Asia’s biggest and most desired Electronic Dance Music Festival;

· Fight Nights –India’s first ever indoor boxing bouts between leading Indian and International boxers

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Red Bull Tour Bus makes its way back to Mumbai

Catch post-hardcore, metal band Scribe and alternative rock band Spud in the Box singing from the rooftop

Mumbai, 19th March 2014: Red Bull Tour Bus is all set to make some noise again in Mumbai on 21st March 2014. Catch the opening act by Spud in the Box; followed by cinematic, humorous and essentially hardcore, six-piece Mumbai act Scribe taking centre-stage and performing on the rooftop of the state-of-art transit bus.

In a unique east meets west and north meets south experience, Red bull Tour Bus takes bands to new geographies. The bus was also a stage at all four Bacardi NH7 Weekenders across India – Pune, Bangalore, Delhi, and Kolkata in 2013. The idea is to introduce music lovers to new emerging bands, and give bands a chance to create new legions of fans.

The Red Bull Tour Bus is hitting the road and coming to a campus near you!

Date & time: 21st March 2014, 7.00pm onwards

Keep following us for updates on www.redbull.in, Facebook – http://www.facebook.com/redbull and Twitter – twitter.com/inredbull
For downloading images and videos, visit: www.redbullcontentpool.com

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Kalki Koechlin, Priyanka Upendra & Pankaj Advani join P&G to build a P&G Shiksha school in Bangalore

In its 10th year, P&G Shiksha has touched the lives of over 420,000 children till date, by building & supporting over 220 schools across the country.

P&G Shiksha has enabled key infrastructure interventions, by building new schools, supporting existing schools or re-activating non-operational schools to build and protect the future of India.

P&G Shiksha has impacted over 4200 children across Karnataka, by building & supporting close to 25 schools

Bangalore, March 19th, 2014: Having impacted the lives of over 420,000 children till date, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India’. In its 10th year, P&G Shiksha makes the necessary infrastructure interventions by building and supporting schools across the country thereby giving children the access to education. Supporting this endeavour, Kalki Koechlin, Priyanka Upendra & Pankaj Advani paid a visit to a P&G Shiksha School in Bangalore to lay the foundation for expanding the school thereby improving the quality of education. The celebrities turned P&G Shiksha volunteers for the day, commenced the excavation of the land which will soon be shaped into a playground & possibly more classrooms for the children. The celebrities engaged the children with their personal tips for success, and were very impressed with the confidence, intelligence, wit and exuberance demonstrated by the P&G Shiksha children.

The two actresses and the sports champion share a common vision for empowering under privileged children with access to education, and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur. These purchases enable the company to channelize part of the sales proceeds towards building and supporting schools across the country.

In Karnataka alone, P&G Shiksha has improved the lives of over 4200 lesser-privileged children through quality education, by building and supporting close to 25 schools. With the objective of providing access to education to every child across the nation, P&G Shiksha is working extensively by making key infrastructure interventions. In Karnataka itself, P&G Shiksha has been instrumental in the change by equipping the schools with necessary amenities from building classrooms to building toilets, providing clean drinking water to setting up playgrounds thereby bringing down the dropout rate and improving overall literacy rate in Karnataka.

Kalki Koechlin expressed her joy by saying, “This is my first year of partnering with P&G Shiksha, and I was delighted to be part of a movement focused on building and supporting schools across the country. I firmly believe that education is a basic right of every child and it is heartening to see a movement like P&G Shiksha facilitating education for underprivileged children and helping them realise their dreams and providing them a better standard of living. I’m glad to be here today, to ensure these children get the necessary infrastructure amenities to receive quality education. I encourage all of you to make the simple brand choice of buying P&G products as a part of the proceeds will go towards building and supporting schools. Today, at the P&G Shiksha School, not only did I discover a teacher in me, but was overwhelmed with the experience of building a school for the kids who are the future of India.”

Priyanka Upendra was delighted to partner with P&G Shiksha, “It is a truly enriching experience to be here today and partner with P&G Shiksha on their mission to build and support schools across the country. With 42% rural areas in India still not having access to primary schools and 30% of primary schools not having proper toilets; it is comforting to know and be associated with P&G Shiksha’s endeavour of laying the foundation for added infrastructure at this school, be it additional classrooms or a new playground, we’re immediately changing the lives of over 150 children. Enabling access to education through infrastructure interventions is a movement I’m proud to be associated with and encourage all of you to make the simple brand choice of buying P&G products as a part of the proceeds will go towards building and supporting schools.”

Pankaj Advani was overwhelmed by the experience, “As a Bangalore boy, I’m thrilled to be part of a movement like P&G Shiksha which has helped build and support close to 25 schools in Karnataka alone. I’m glad that by laying the foundation here today, we’re enabling these children with a better quality of education. As a sportsman, it was humbling to see that we will also be building a new playground for these children, as it will empower them to learn rich values through play. I encourage all of you to support P&G Shiksha’s mission of building and supporting schools across the country, by purchasing P&G products as the proceeds go towards supporting the cause. ”

Devendra Chawla, CEO, Food Bazaar – Future Group, was also present at the P&G Shiksha School which has been built in partnership with the Future Group. “I’m humbled to be here today in Bangalore, to unveil the P&G Shiksha school in partnership with the Future Group. This school alone, will immediately impact over 150 children and empower them with a better standard of living. Delivering infrastructure interventions at schools across the country is critical to enabling access to quality education for underprivileged children. This is why we are delighted to have partnered with P&G Shiksha in this noble endeavor and encourage consumers to support us to help build more schools.”

P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan and many more.

P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.

With a motto of ‘Padhega India, Badhega India’ – P&G Shiksha believes that the secret to a brighter India lies in the quality of education of our children.

About P&G Shiksha:

P&G Shiksha is an integral part of P&G’s global philanthropy program. Launched in 2004, P&G Shiksha has grown immensely, with the help of strong support from consumers. Till date, P&G Shiksha has helped over 420,000 children gain access to education by building and supporting over 220 schools across India in association with NGO partners like Army Wives Welfare Association (AWWA), Round Table India (RTI), Save the Children (STC) and many more. P&G has made a cumulative donation of over Rs. 28 crores since inception towards building new schools, providing critical infrastructural amenities at existing schools or reviving non-operational government schools. Become part of the conversation on www.facebook.com/pgshiksha or #PGShiksha.

================================================================

Inline image 1

Galderma Aesthetic Academy to offer advance training to practitioners of aesthetic medicine in India

· Galderma Aesthetic Academy is a new initiative to train medical professionals in latest aesthetic procedures and upgrade their skills

· Globally, Restylane® marks a major landmark with 20 million aesthetic treatments being done through it

· Galderma introduces its Restylane® dermal filler and Skinboosters range in India to herald a new era in Aesthetics

New
Delhi, March 19, 2014: World’s leading dermatology solutions providing company Galderma today launched the Galderma Aesthetic Academy, a new initiative where practitioners in aesthetic medicine will be offered training to hone their skills in latest and treatments in facial enhancement through dermal fillers.

The company, whose path-breaking products are a preferred choice world over, has also launched in India its unique Restylane Vital Skinboosters™ that provide nourishment through deep hydration and vitalization to the skin naturally, signaling arrival of a new and effective skin revitalization treatment.

The announcement of the Galderma Aesthetic Academy came as the dermatology major celebrates a major landmark in its journey of adding value to lives. Restylane®, Galderma’s dermal filler has completed 20 million aesthetic treatments worldwide. 20 million treatments provide further testimony to the reputation of Restylane both for quality and delivering high satisfaction to physicians and patients around the world.

The Galderma Aesthetic Academy is headquartered in Mumbai where the company’s experts will conduct round-the-year training modules and sessions to meet the evolving requirements of Indian medical aesthetic practitioners. The Academy will help keep Indian doctors abreast with the latest technology and developments in the field.

Aesthetics is as much an art as it is medicine and regular training plays an important role in ensuring that the practitioners retain their precision and deliver the best results.

Precision is particularly important when it comes to the art of using dermal fillers for facial contouring to enhance and re-shape features. The demand for dermal fillers and other aesthetic treatments is increasingly rapidly in India as more and more people convert to the idea of procedures like lip augmentation, highlighted cheeks and facial re-contouring. The Galderma Aesthetic Academy fulfils the need for a world class training and skill upgradation center for doctors in an increasingly competitive field.

Head of Regional Centre of Excellence – Asia Pacific, Galderma and a senior healthcare expert with extensive international experience in Aesthetic Medicine and Dermatology, Dr Scott McLennan was also in India to officially announce the launch of the Galderma Aesthetic Academy.

“The field of cosmetic medicine is a market which is growingly rapidly and is hence becoming increasingly competitive. Medicine, at the same time, is a field where even well entrenched and highly successful doctors need to keep abreast with all the new developments in their domains. The Academy is an attempt to ensure that Indian medical practitioners are at par the world’s best when it comes to aesthetics. They should be equipped with the knowledge and training of each and every latest treatment that is available anywhere in the world,” says Mr G Sathya Narayanan, Managing Director, Galderma India.

The Academy will also bring to India world-class specialists and key opinion leaders in the field of cosmetic dermatology to offer hands on training to Indian practitioners and live demonstrations of new procedures that demand high degree of precision and control.

Galderma has also introduced a range of the best-selling Restylane® product range in India. The Restylane product range today comprises Restylane fillers, Restylane Skinboosters™ and Restylane skincare. The broad range of hyaluronic acid (HA) based products are used for improving skin quality, restoring skin lustre and to address the visible signs of ageing such as loss of facial volume and to smooth away wrinkles and folds.

The safety and efficacy profile of Restylane® fillers is supported by scientific research, clinical studies and extensive clinical experience, including over 30 scientific publications based on randomized controlled trials and has been trusted close to two decades by clinics worldwide.

“As we introduce our products in India, we also want to make sure Indian medical practitioners know them inside out. Our products and dermal fillers serve a variety of purposes in aesthetics, from anti-ageing to facial contouring to improving skin revitalization. The academy will also play a role in reaching out to medical practitioners and training them in our latest innovations,” says Mr Madhusudhan H K, Head of Galderma India’s Aesthetic and Corrective Business.

==================================================

Kindly note that, 3 New Short Promos of “Bewakoofiyaan” have been uploaded on the link reproduced below.

Download Link: http://goo.gl/vOSW2t

Paise wali theory – Bewakoofiyaan – http://youtu.be/f1ZYlAbo-_w

Mera bhi love rock solid rahega – Bewakoofiyaan – http://youtu.be/0XKpvr2e7ic

Birthday hai mera.. Ek rose le aate – Bewakoofiyaan – http://youtu.be/UPAKXed-gFw

You can also embed these videos from yrf YouTube channel – http://www.youtube.com/yrf

===========================================================

Kindly note that, 3 New Short Promos of “Bewakoofiyaan” have been uploaded on the link reproduced below.

Download Link: http://goo.gl/vOSW2t

Paise wali theory – Bewakoofiyaan – http://youtu.be/f1ZYlAbo-_w

Mera bhi love rock solid rahega – Bewakoofiyaan – http://youtu.be/0XKpvr2e7ic

Birthday hai mera.. Ek rose le aate – Bewakoofiyaan – http://youtu.be/UPAKXed-gFw

You can also embed these videos from yrf YouTube channel – http://www.youtube.com/yrf

====================================================================

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YEH HAI BAKRAPUR: Press Releases
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Hi,

Hope you had a very HAPPY HOLI!

We had sent out two press releases for Yeh Hai Bakrapur over this Holi weekend. We are re-sending them to you, in case you missed them.

One is a press release about the Yeh Hai Bakrapur trailer crossing a million views, and the other one is about the release of the second vibrant poster for the movie.

Request you to publish them and share the links once published.

In case you have received these press releases already, request you to ignore this mail.

Thanks & Regards,

Esha Kak,

Business Head – PR,

Everymedia Technologies Pvt. Ltd.

09819966211

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Page 1 of 1

Yeh hai Bakrapur releases its second vibrant poster

Mumbai, 16th March 2014: The makers of Yeh Hai Bakrapur have released their second

colourful poster, in response to the massive audience interest following the release of its

side-splitting trailer, recently.

Yeh Hai Bakrapur has garnered much attention and praise from fans, since the launch of its

first poster and the subsequent trailer. The brand new poster shows Shahrukh, the goat,

shining in the centre, with the residents of Bakrapur surrounding him. The poster of Yeh Hai

Bakrapur, very aptly, displays Shahrukh as the super star of the movie caught in the centre

of a rural political drama. Shahrukh, wearing sunglasses, vibrant clothes, ear and nose

piercings and even a gold chain, with the phrase ‘Sharukh ko samajhna mushkil hi nahi,

namumkin hai‘, epitomises Cool. In addition to this, A mobile game called Kaun Banega

PM?, a political game, keeping up with the flavour of the season, was recently released, to

engage the Yeh Hai Bakrapur fans.

A social satire, Yeh hai Bakrapur promises to be a rollercoaster ride for viewers and a treat

for lovers of good cinema and comedy. The story revolves around the Qureshi family and

their pet goat Shahrukh, who acquires rock star status in his village and beyond, with

people fighting for a piece of the live goat.

Yeh hai Bakrapur is written and directed by Janaki Vishwanathan and produced by Ramesh

Sriivatsava Aruunachalam. Yeh hai Bakrapur is slated to release on 25th April 2014.

Page 1
Page 1 of 1
1 of 1
Yeh hai Bakrapur releases vibrant second poster.docx

2 of 3
Displaying Yeh hai Bakrapur releases vibrant second poster.docx.

==================================================================

Actress Tara Sharma Flower Petal’s Holi at Breach Candy with Cancer Patient

This Holi was special for Kids who are suffering from cancer at Breach Candy as flower petals becomes color of the day. The Breach Candy Swimming Bath Trust organized an event for Asian Cancer Foundation ‘C Kids’, on Tuesday, wherein children suffering from cancer were celebrating Holi with lots of fun and had a party. The theme for the event was ‘Holi… Rang Barse’ and the kids had a memorable Holi experience playing Holi with fresh flower petals. Actress Tara Sharma was there to celebrate Holi with these children and seen grooving with the kids on some Bollywood Holi song. Magician, a caricature artist, a balloon sculpture and an art & craft activity workshop were held to entertain Kids.

The Asian Cancer Foundation was all praise to the BCSBT Charity sub-committee comprising of Mrs. Jeannette Anand, Mrs Kaya Shewakramani, Mr. Dipesh Mehta, Mrs. Geeta Dhote and Ms.Natasha Kewalramani for organizing and playing host to such a wonderful and thoughtful event for the C Kids.

============================================================

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Reliance Trends showcases Neeta Lulla collection at the Lakmé Fashion Week

Summer/Resort 2014

~ Launches the inspired new Spring Summer 14 collection in store ~

~ International superstar Priyanka Chopra dazzles as the showstopper ~

Mumbai, March 16th, 2014: Reliance Trends, India’s largest fashion destination, the Apparel,

and Accessories specialty format of Reliance Retail, today astounded the audience at Lakmé

Fashion Week Summer/Resort 2014 as the top models sashayed the ramp adorning all new

collection designed by acclaimed designer Neeta Lulla.

Recognized as one of India’s leading designers, Neeta Lulla brings with her a tremendous

amount of experience and design prowess. Her collection is inspired by bright and vibrant

Carnival & Tropical themes that are a major inspiration for Reliance Trends’ own Spring

Summer’14 collection in store. As a perfect finale to this fashionable evening was superstar

actress, international recording artist and fashion icon, Priyanka Chopra, who sashayed

gracefully down the ramp as the showstopper in a special outfit exclusively designed by Neeta

Lulla. Reliance Trends also played host to prominent models, film stars, corporates and leading

lights from the fashion fraternity who were in attendance at the show.

Reliance Trends’ new Spring Summer ’14 collection is inspired by fresh colours and unusual

patterns, botanical motifs and tribal art brought to life, fabulous fits and fabrics to die for. The

Reliance Trends collection for Spring Summer 2014 features an eclectic style and harbors a

distinctly creative attitude.

This season sees the hottest trends in ethnic, casual, formal, outdoor, active and party wear

from around the world come together. Inventive themes like Carnival, Tropical, Aztec and

Monochrome weave their way through the collection, each adding a fresh twist for a never seen

before look. With so many stunning styles for men, women and kids to choose from, and at

such affordable prices, this is Reliance Trends’ most exciting collection yet and a reason to look

forward to summer, more than ever.

Commenting about the launch, Akhilesh Prasad, CEO, Reliance Trends said, “Reliance Trends

as a brand from the day of its conception has tried to democratize fashion and tried to reach out

to its customers through unique products with attractive designs. Bringing fashion to enthusiasts

across the country is one of Reliance Trends key objectives and this partnership with India’s

largest premier fashion event will play a vital part in achieving this. Neeta Lulla collection

offers fashion enthusiasts an exciting, new opportunity to experience breaking fashion trends
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through the eyes of the style-setters and industry tastemakers at Lakmé Fashion Week. Trends

uncompromising attitude towards creating stylish and high quality products has made them us

of the most desirable brands in the Indian market.”

Speaking on the occasion, Priyanka Chopra, said, “I am honoured and excited to be here

today in support of Neeta’s show for Reliance Trends. It’s a beautiful collection that has

been showcased today and I’m glad to have been a part of it. Fashion is about so much

more than what you wear… it’s also a reflection of yourself and your confidence. I think this

collection, with its intricate designs, allows you create your own fashion forward statement.

Congratulations to Neeta and Reliance Trends for a successful show.”

“Reliance Trends is the perfect partner for an ace designer like Neeta Lulla. Neeta’s exceptional

design sensibilities and the ability to make trend-setting creations for the runway is in line with

Reliance Trends’ philosophy of making the most fashionable outfits available to consumers all

over the country” said Saket Dhankar, Head-Fashion, IMG Reliance.

Neeta Lulla Diffusion Indo-Western collection seamlessly blends two seemingly different

sensibilities to create a line that offers a distinctive option in one’s closet. The resultant

presentation has been developed after considering the evolving nature of the appeal a garment

extends to its wearers; simplicity, comfort and flexibility of utility. The collection employs

uncomplicated cuts to create easy silhouettes including paired separates that proposes

unique choices. The obvious plainness of the garments belies the sensual undertone

upon which the collection has been built. With a tropical colour palette and muted Mokaish

embellishments, Neeta Lulla Diffusion showcases an array of elegant monochromatic

ensembles with the occasional Aztec accent. “Its great to do a show with Reliance Trends

which is India’s largest fashion destination that offers a latest fashion in a high quality shopping

experience. This is also my summer resort collection for the first time. Experimentation

has always been my poison, challenging my sensibilities my drift, so this time again it is a

completely different genre, simple wearable and elegant with a burst of color” says Neeta Lulla.

Reliance Trends, India’s largest fashion destination with more than 150 stores across 85+ cities

in 21 states are luxuriously spread over 15000-24,000 square feet of shopping area, offering

more than 100 Indian and International brands that are the best in apparel and accessories.

It has been designed to offer high quality shopping experience to the Indian consumer with

wide aisles, coordinated displays and highly trained fashion professionals offering best in class

customer assistance. The store offers a wide array of exclusive designs for Men, Women and

Kids apparel and accessories. Reliance Trends was recently awarded “Images Most admired

Fashion Large Format Retailer of the Year’ & ‘Images Most Admired Private Label Retailer of
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the year’, at the Images Fashion Awards 2014

About Reliance Trends

Reliance Trends houses over 100 apparel & accessories brands along with own 16 brands

across men, women and kids categories to fulfill every customer need. Some of the most

renowned brands in the country like Peter England, John Players, Oxemberg, Indigo Nation,

Twills, Scullers, Lemax, Duke, In-excess, Raymond fabrics, Emporio Asha sarees, Celebration

sarees, 621 IvyLeague, Catmoss, Gini&Jony, Baby Joy, and many more are present at the

store.

Reliance Trends caters not just to the Ready-to-wear consumer, but also to the large number of

men and women who prefer to shop for fabric and tailor their clothes. This is possible due to the

unique mix of fabric and Ready-to-Stitch brands in men’s and women’s respectively.

Reliance’s own brands include, newly launched fashion brands Rio, a vibrant range of snazzy

trends for young women, Fig, fashionwear for discerning, independent & working women &

Intribe, International ramp fashion real time for men & women. Avaasa a range of Indian wear

for women offers the finest collection of Salwar Kurtas, Churidars and a fast evolving Mix n

Match range of garments. Fusion is a brand with a range of fusion wear for women where east

meets west & style meets comfort. Hushh, the lingerie line for women offers an extensive range

of innerwear and sleepwear for the discerning woman. Panda has been developed for infants

and toddlers, while the Frendz range of garments would complement the wardrobes of the

growing generation of boys and girls.

Pureza – a collection of pure Cotton & Linen shirts for men, Network range of garments which

comprises of formal office wear collection for men, while the Netplay range showcases a smart

casual collection for the evolving workplace. The DNMX range has been developed with a clear

focus on the youth of India, offering them exclusively crafted fashion garments like Denims, T

shirts etc. Also, Performax, the specialized sportswear brand, which supports performance in

sporting activity. Graviti, the innerwear range for men offer the best of inner and lounge wear for

today’s man.

Reliance Trends was also rated the most preferred department store as per the survey

conducted by Which? Right Choice magazine. The survey, in which 1,917 people in 10

cities participated, revealed that relative newcomer Reliance Trends was the most preferred
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department store, with a customer score of 74%. It got four stars for service, in-store

experience, price and product quality, and five stars for product range.

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail

store in November 2006 and today operates more than 1,500 stores spread across more than

130 cities with nearly 9 million square feet of retail space. RRL’s loyalty membership program

Reliance One has over 14.5 million members. RRL is a multi-format retailer that operates –

“Reliance Market” – a concept for local traders and small businesses

“Reliance Fresh” – a neighbourhood store concept

“Reliance Super”- a super mart concept

“Reliance Mart” – a hyper market concept

“Reliance Digital” – a consumer durables and information technology concept

“iStore by Reliance Digital” – an Apple specialty store concept

“Reliance Trends” – an apparel specialty concept

“Reliance Footprint” – a footwear concept

“Reliance Living” – a Furniture, Furnishing, Homeware and Home kitchen concept

“Reliance Jewels” – a jewellery concept

About RIL:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial

parameters with a turnover of INR 371,119 crore (US$ 68.4 billion), cash profit of INR 30,505

crore (US$ 5.6 billion) and net profit of INR 21,003 crore (US$ 3.9 billion) as of March 31, 2013.

RIL is the first private sector company from India to feature in Fortune’s Global 500 list

of ‘World’s Largest Corporations’ and ‘World’s Top 100 companies’, ranking 99th in terms

of revenues and 130th in terms of profits in 2012. RIL ranks 68th in the Financial Times’

FT Global 500 list of the world’s largest companies. RIL is ranked amongst the ’50 Most

Innovative Companies – 2010′ in the World in a survey conducted by the US financial publication
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– Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG

also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most

shareholder value over the decade in the world.
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Reliance Trends showcases Neeta Lulla collection at the Lakmé Fashion Week Summer_Resort 2014.docx

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Displaying Reliance Trends showcases Neeta Lulla collection at the Lakmé Fashion Week Summer_Resort 2014.docx.

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A collaborative project

with the United Nations Department of Public Information

UNHATE NEWS

The News You Would Like To See

There is an ideal world where people’s problems are addressed and resolved. Starting to describe this world is the first step towards actually building it. The UnHate News project, an online platform that publishes only news we’d all like to see, starts from this principle in order to create a community of young people who actively participate in the news process: posting text, photos and video to produce “ideal” information in tune with the times.

Unhatenews.com, a new initiative of the UnHate Foundation (the heart of Benetton Group’s commitment to social issues) in collaboration with the United Nations Department of Public Information (UN DPI) aims to involve young people from all over the world in proactively telling the story of our society, seeking in their values – understanding, solidarity, openness to diversity (values shared by the UnHate Foundation and Benetton Group) – solutions to the world’s problems.

In overcoming their passive attitude to the filtered and mostly negative news that surrounds us, the young reporters will be able to demonstrate their ability to respond positively to society’s need for concrete action by constructing a scale of values that represent them. The end result will therefore also provide us with research into the younger generations.

The reporters’ stories, evaluated by the editors of UnHate News, will be published on the website, where the community will be able to rate them. An Unhate Foundation Jury will select 10 news items from the 100 most popular and submit them to the United Nations Department of Public Information (UN DPI), which will then seek to match them with existing UN projects. The Unhate Foundation will, in turn, finance these projects.

UnHate News started on February 17 with four main news items, as conceived by Fabrica (Benetton Group’s communication research centre). The idea was to provide the potential young reporters with some indications of method and style, such as accuracy, impartiality, independence, creativity and humour.

These news items, which have already gone viral thanks to their eye-catching images and videos, address three major current issues: rights for homosexuals (Gay Pride on Red Square in Moscow); child brides in Africa and Asia (with some ironic interpretations of what it means to be a couple); and the dispute between China and Japan over the Senkaku islands (with a beach volleyball challenge between two teams of beautiful girls).

Blending the boundaries between reality and fiction, over the last 10 days UnHate News has been published in the form of stories that are seemingly authentic but surprisingly positive – stories that you would like to see on the front pages. Through a narrative that is fictional and full of hope, the UnHate News draws attention to social injustice, promoting a vision of a different world.

The UnHate News project, which is closely integrated with social media and blogs that make the news, will conclude at the end of March 2014. Over the next two weeks, the internal jury will report the 10 top news stories to the United Nations. Two months later, 10 real projects supported by the UnHate Foundation will be ready to go and make a positive contribution – small but concrete – to efforts to change our world.

Erik Ravelo, creative director behind Fabrica’s social campaigns and author of the Gay Pride project, explains his vision: «I worked on the idea of organizing a Gay Pride in Red Square starting from a dream. The dream is of a world where people respect each other’s rights, where diversity is something to be treasured, where cultures, beliefs and political ideas thrive in a context of mutual respect. It’s not about making accusations, but of making a real call for tolerance, of understanding diversity. And we liked the idea that Red Square would represent this dream».

==========================================================

Narendra Modi far ahead of Arvind Kejriwal and Rahul Gandhi!

New Delhi, March 18th, 2014

Most pollsters have predicted that Narendra Modi led BJP has an edge over their rivals in the Lok Sabha Elections, 2014. The makers of Yeh Hai Bakrapur have observed something similar on the ‘Kaun Banega PM?’ leaderboard. The party selection count, i.e. the number of people choosing to play for Modi, on the ‘Kaun Banega PM?’ Android mobile game, has revealed that Modi is far ahead of AAP’s Arvind Kejriwal, with over 71% more votes that the latter, and INC’s Rahul Gandhi is the second runner up, for now. The total number of votes, however, seem to be monumentally more for Rahul Gandhi, which can be credited to the strong players choosing him.

Overall, 405 people have chosen to play for Narendra Modi, while 236 have opted for AAP’s Arvind Kejriwal. Rahul Gandhi stands third, with only 129 players lending him their support. Mamta Banerjee, Jayalalitha, Mayawati and Mulayam Singh Yadav were among the other leaders to be featured in the game’s leader options.

Kaun Banega PM? can be downloaded via the ‘Google Play Store’ and from http://bit.ly/KaunBanegaPM on Android phones.

“A national level scoreboard has been put up to keep track of the fortunes of the various contenders on our Kaun Banega PM? game. We have also made available state wise leads and of course, the highest scores achieved, the candidate on whose behalf it has been achieved and so on. This will definitely prove an impetus to individual players to play harder to improve their individual scores. We are offering a fun way in which to engage with the political process”, says Rajiv Malhotra, Executive Director, Idea Farms.

Director Janaki Vishwanathan said, “This is the perfect game to connect with our audience. With elections coming up, the scores on the ‘Kaun Banega PM?’ game are sure to raise few eyebrows.”

The new android mobile game launched by the Delhi based company Idea Farms, in association with the makers of Yeh Hai Bakrapur, doubles up as a mock opinion poll that attempts to gauge the political mood of the nation. The protagonist of the film, the goat, plays the role of a referee in the game. The rules of the game require players to select the party of their choice and thereafter, collect symbols, fruits and icons of the party’s candidates in order to accumulate votes for their chosen party. They are also required to guard against rotten eggs and also the symbols of the opposition parties.

The numbers state-wise are even more interesting. In West Bengal, TMC’s Mamta Banerjee has swept maximum votes, with majority of players opting for the party. Jayalalitha is ruling in Tamil Nadu, with Narendra Modi and Karunanidhi standing 2nd and 3rd. In Maharashtra, too, BJP’s Modi reign continues, with the political figure crushing AAP’s Arvind Kejriwal and every other candidate.

It is going to be interesting to observe how far the game results mirror those of the Elections this year, and if the PM choice that ‘Kaun Banega PM?’ game throws up, will be the choice of the nation.

============================================================

I AM VERY MUCH ALIVE AND ACTING: SANA KHAAN

“I am very much alive and acting,” laughs when quizzed on her alleged death news.

Of course, the actor was not always laughing at the case of mistaken identity when her picture was used in stead of the Pakistani actor Sana Khan who died in Hyderabad in an accident.

“I was out with friends and my family and my friends started frantically calling for me.”

It took me a while to realize that it was the viralling of my picture put up with the Pak actor death news by a reputed website

“I had 50 missed calls and hundreds of messages. But what upset my family more were the RIP social media posts!”

The website had carried a corrigendum, but the damage had been done. “My mother was simply terrified. That saddened me most. People should be careful when they use pictures of personalities. It is vital.”

===============================================================

Aamir’s recent visit to a small village called Gaya in Patna has created a nationwide effect. The actor who started the second season of his TV show Satyamev Jayate, from Gaya in Geluhar has generated a ripple effect all over the country. It immediately became one of the highest talking points for his show.

The very idea of initiating the journey of Satyamev Jayate, from the very spot where a lay man had broke down a mountain all by himself. This concept sank in precisely with the theme of the show. It conveyed what a single human can achieve. The man named Dashrath Manjhi invested 22 years of his life to break the enormous mountain just to create a road for the villagers which made their travel easier.

The entire scheme was very well executed which gained massive traction and attention from the audiences across the country. Also the fact that Aamir Khan had also mentioned the story of Dashrath Manjhi in the first season of the show, it was indeed a surprise to all the viewers to witness the incredible story of Dashrath Manjhi so closely.

This one will stay with the audiences as the reactions which have been received on the story have been everlasting. It has definitely created a nationwide impact across country for the message that its has conveyed.

======================================================

PRITAM’S SUPERNATURAL PRANK SCARES PYAARE

The latest SAB TV’s Horror Comedy show ‘Pritam Pyaare Aur Woh’ is having its own share of fun among the cast members.

Pritam played by Siddharth Sagar is the tech savvy partner in a pair of ghost hunters in this new TV series. Pyaare played by Prasad Barve is the gullible brother who listens to everything that Pritam says. On a recent outdoor shoot, Siddharth scared Prasad by playing a ghostly prank.

Siddharth is a tech savvy person and always hooked on to his phone or tablet. During the shoot he surfed through some blogs which talked about haunted places and had photos with the locations of these spooked destinations. As he casually flipped through some photos, Siddharth realized that their shoot location was eerily similar to one of the locations enlisted on the blog. He showed the photos to Prasad & told him to be cautious as the place could really be haunted and strange things were happening around on the sets. Later, Siddharth downloaded an app on Prasad’s phone which made it look as if his screen had cracked. When Prasad looked at his phone & could not understand how it happened, Siddharth spooked him by saying that it could be because of a ghost. Prasad was scared to death and Siddharth had to reveal that it was a prank and there was no supernatural activity on the sets.

Siddhartha Sagar said, “All my co-actors know that I play pranks. I could not resist tricking Prasad this time. I knew he was a bit spooked because of the location, I simply aggravated his fears with fake stories and the cracked screen prank was a cherry on the cake. He did get angry but it was all in good humour as no real harm was done. We both are the best of friends and joke with each other all the time.”

Only time will tell if Pyaare gets to turn the tables on Pritam!!

Tune into Pritam Pyaare Aur Woh to catch all the ghost-busting laughter, from Monday to Friday at 7.30 pm only on SAB TV!

==================================================================

FOX Traveller follows Celebrity Chef David Rocco’s culinary journey through India on ‘David Rocco Dolce India’

Watch David Rocco give an Indian tadka to Italian dishes only on the brand new series ‘David Rocco Dolce India’ starting 20th March, every Thursday-Friday night at 9:30 pm, only on Fox Traveller

March, New Delhi: FOX Traveller is all set to launch Celebrity Chef David Rocco’s Italian-Indian culinary adventure on the Indian television screen with ‘David Rocco Dolce India.’ Watch the culinary genius immerse himself in the charm and beauty of India as he whips-up mouthwatering Italian delicacies with an Indian tadka every Thursday & Friday night at 9:30 pm, starting 20th March 2014 only on FOX Traveller.

The Italian-obsessed chef will be eating his way through Indian cities – Mumbai, Rajasthan, Delhi and Chennai, combining ingredients and techniques from his beloved Italy with those he’s never experienced before. So, whether it is celebrating the Hindu festival of Holi, cooking a meal at Delhi’s Bangla Sahib Gurduwara or simply rubbing shoulders with Bollywood stars like Neha Dhupia, David is not just exploring new flavors of food but also people, culture and traditions.

Through the show, David uses his Italian-rooted passion for food drawing inspiration from the differences & similarity between the two countries to create sumptuous delicacies. Each episode will see David prepare an “Indi-talian” fusion dish. So get ready to see the ultimate cultural exchange on Indian television as David creates an Indian-style risotto incorporating the local cheese ‘paneer’ and peas – a spin on both the Indian classic dish Mattar Paneer and the Italian Risi-e-Bisi or creates a fusion of stuffed naan with panzerotti/calzone.

Talking about the new show the Celebrity Chef David Rocco said, “I am really excited about the show. With Dolce India, FOX Traveller gave me the opportunity to explore my two passions – food & travel. Through the series, I was able to explore the vast and extraordinary food scene of various Indian cities and met some really interesting people along the way. I hope the Indian audiences will enjoy the show as much as I have loved creating it.”

Talking about the launch of the show on FOX Traveller, Debarpita Banerjee, Vice President- Marketing said, “Food as a genre has a wide appeal in India and at Fox Traveller we consistently aim to bring exciting and good quality food-based content to our viewers. The show ‘David Rocco Dolce India’ is a cultural exchange of a lifetime as David fuses ingredients and techniques from his beloved Italy with

India’s spicy palette. David is known for his love for the Italian cuisine. So, it would be really interesting to see him flirt with the Indian cuisine. We are confident that the Indian viewers will appreciate and enjoy David’s Indian culinary adventure.”

About FOX Traveller

FOX Traveller has breathed freshness in the way audience looks at and understands ‘Travel’. It is India’s leading travel and lifestyle channel known for showcasing the best the globe has to offer. The channel also creates local productions that embody the channel philosophy- fun is in the journey- and has gained fans and followers across the young TV viewers in the country. It offers a mouth-watering array of food from around the world-street to gourmet- to fun journeys, personalized diaries, mad adventures and sexy destinations.

FOX Traveller reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil and Bengali and is also available in High-Definition.

==================================================================

me

THE MASTRAM STYLE OF WRITING EXPLORED ON VIDEO

Mastram directed by Akhilesh Jaiswal, which is all set to release on May 1, in an unprecedented move, unveiled the writing style of the original ‘Mastram’ writer online. Being launched this Sunday, the producers of the film launched an entire segment of the Mastram style of writing through the visual medium, bringing to life the era and style of the writer of the widely popular Indian erotica, which has been around for many decades.

Presented by Sunil Bohra, produced by Ajay Rai and Sanjeev Pal Singh, the film has been making headlines for being India’s first film to trace the life and journey of India’s first ever ‘erotica’ writer.

This widely anticipated film stars Rahul Bagga,Tara Berry among others and marks director Akhilesh Jaiswal’s film debut.

Check out the link here – https://www.youtube.com/watch?v=vNCzrZEg66M

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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