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Brands need to be smart to deploy big data analytics

FICCI FRAMES 2014

Mumbai, 14 March 2014: Ratings may not always be perfect, but brands need to use them smartly. This is what emerged from a lively panel discussion on “Measurement Miasma, TVTs, Readerships, Clicks and Such: The Great Love/Hate Epic” at the FICCI FRAMES 2014 convention that concluded here today.

The panellists comprised Mr Sanjay Tripathy, Sr Executive VP, HDFC Life; Mr Prashant Panday, Executive Director & CEO, ENIL; Mr Partho Dasgupta, CEO, Broadcast Audience Research Council; and Ms Punitha Arumugam, Director, Agency Business, Google India. The session was anchored by Mr Paritosh Joshi, Principal, Provocateur Advocacy.

The discussions commenced with an observation by Mr Joshi that media owners do not like measurement. Mr Panday qualified that by saying that media owners like measurement, but they like it to be credible. Data from different sources was often conflicting. In the case of radio in the city of Delhi, one research figure puts the number of listeners as 40 lakh, while the other puts it at 1.4 crores. Common consensus would help in building credibility.

Faced with the question of how the Internet has become the greatest threat to intellectual property in general, and is disrupting all business models of conventional content creators, Ms Arumgum differed. She explained that Google has a monetisation sharing policy with all its content creators. They monetise content in a way that is better than content providers would be able to do on their own. Information about the number of impressions and revenue generated rests with the publisher, but they are willing to look for neutral solutions for this.

Speaking about the dissatisfaction of media houses with the recent IRS figures, the panellists observed that media owners were taken by surprise because of the huge gap that existed between the last and latest research. This indicated that either the previous, or new research was wrong. IRS should communicate what new process they followed to convince media houses that their data is consistent. Data can be believed if there is a gradual change, but when the change is not gradual, it is not believable.

Another factor that is important is sample size. The size of the sample will decide the relative errors. Smaller the sample, greater the error. The community that is involved in buying and selling media inventories is not numerate and does not understand statistical phenomena. They tend to be myopic about the process of validation. They are focussed on the process but do not try to validate the data from external sources. Validation is critical.

In keeping with the times, the audience interacted with the panellists through tweets, and soon a conversation among individual audience members got underway. The session, in a way, reflected the digital environment that the world is moving into.

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Experts throw light on IPR and copyright issues

Mumbai, 14 March 2014: Should the intellectual property or creative content be barred from widespread dissemination to protect the hard work of producers, or should it be freely spread around the world in a global economic era that often doesn’t have boundaries? These and similar questions were discussed at a panel discussion on “Intellectual Property, Piracy and the Creative Industries” on the third and final day of the FICCI FRAMES convention being held here.

The session, anchored by Mr Vishnu Som, Editor and Senior Anchor, NDTV, highlighted issues around intellectual property and the dynamics of its ownership in an industry that is rapidly becoming characterised by multiple content distributors over multiple delivery platforms.

Present on the panel was Dr G Raghavender, Registrar of Copyrights, Government of India. He spoke about the Copyright Amendment Act, 2012. The amendments were designed to extend copyright protection to the digital environment in harmony with the World Intellectual Property Organisation (WIPO) Copyright Treaty and the WIPO Phonograms Treaty, 1996. The bill introduced exclusive economic rights for performance, and, for the first time, moral rights for performers.

But Mr Deepak Jacob, President and General Counsel, Star India, differed in his view about the bill. He said that it had a fundamental problem: Of the five key stakeholders that come under copyright, viz. the print , film, television, radio and animation and gaming sectors, not a single one was consulted when these amendments were proposed. They were proposed at the behest of certain vested interests, primarily authors of literary and musical works, and certain performers. The amendments have actually created an impasse in the film and television industry, where authors have become trade unions holding film and television producers and content creators to ransom by demanding exorbitant royalties.

Mr Ameet Datta, Partner, Saikrishna & Associates, felt that the statutory requirement that when government evolves policy, it will focus on multiple stakeholders, is a positive development. Yet, there was bound to be friction between the expanding numbers of stakeholders and levels of dissemination; he suggested that involuntary licensing could provide industry with seamless access to works. He also flagged up the issue about the biggest brands being advertised on pirate websites.

“The dumber you act, the less responsibility you will have,” is what the law is suggesting, said Mr Nandan Kamath of Copyright Integrity International. The laws need to take responsibility for content on networks. He felt that the issue of digital piracy is not just legal but has ripple effects into the monetisation of content. Piracy itself is not well defined, and has lots of grey areas.

Ms Annie Luo, Director, Media, Entertainment and Information Industries, World Economic Forum, discussed about her work on intellectual property in the digital context, that identified cultural differences as an element affecting how people related to the digital media.

Mr Benoit Ginisty, Director General, FIAPF, felt that it was important for producers to enjoy full contractual freedom to produce films and robust operate in a high risk financial environment.

Questions from the audience revolved around who in a team would be the “owner” of a script, how young people could be educated about piracy, and when permissions were needed to use content.

FICCI Media Division

FICCI MEDIA DIVISION

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Soha Ali khan joins P&G’s initiative to help build school P&G Shiksha school in Kolkata.

P&G Shiksha has impacted lives of close to 5000 children across West Bengal, by building & supporting over 15 schools.

In its 10th year, P&G Shiksha has touched the lives of over 420,000 children till date, by building & supporting over 220 schools across the country.

P&G Shiksha has enables key infrastructure interventions, by building new schools, supporting existing schools or re-activating non-operational schools to build and protect the future of India.

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Rudraksh Tradecom PVT. LTD. expands itself to Rudraksh Movies, a move towards creating meaningful cinema!

Prem Sharma, founder of Rudraksh Tradecom Pvt. Ltd after successfully promoting various cultures through fashion shows highlighting varied traditions expands itself to Rudraksh Movies with a conscious aim to create meaningful & quality content cinematic experience.

Our Entertainment Industry has been inundated with countless entries of production houses, & yet another production house that has come & how,Rudraksh Movies, make their foray with a vision of quality content generation after successfully organizing high end fashion shows & various cultural programs across the country.

Prem Sharma, wholly & solely take a step forward with Rudraksh Movies to establish a creative ground to aide his vision of promoting fresh talent & giving the potential audiences a cinematic experience to look out for.

The recent success of the fashion shows held across the country backed up by the support from the entertainment industry further motivated the entrepreneur to take a step ahead setting up home production house, Rudraksh Movies to help him achieve his creative goals.

Having thorough knowledge about the entertainment industry, Prem Sharma conquers another milestone by setting up Rudraksh Movies welcoming the fresh talent giving them the needed platform to work on their strengths & showcase their talent.

Overwhelmed by the responses, Prem Sharma is excited about his new venture, “This is only a beginning, and the team aims at producing qualitative content. We are not only a money making entity but we are here to create good entertaining content to get & sustain our viewer’s attention.”

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Reliance Jewels dazzles with Tarun Tahiliani at Lakmé Fashion Week SummerResort 2014

Mumbai, March 12, 2014: Reliance Jewels, the jewellery specialty store from Reliance Retail, today presented an exclusive show by ace designer Tarun Tahiliani at the Lakmé Fashion Week (Summer Resort) 2014. Reliance Jewels showcased an array of exquisite jewellery complementing Tarun Tahiliani’s latest signature range at Lakmé Fashion Week today.

As India’s premier fashion event, Lakmé Fashion Week is the leader in promoting creative excellence and the business of fashion in India. This season’s edition is being held from March 12thto 16that the Grand Hyatt, Mumbai.

The glamour quotient of the evening besides acclaimed designer Tarun Tahiliani included prominent models, film stars, corporates and several other well-known personalities associated with fashion industry. India’s top models dazzled the ramp, adorned in a melange of Reliance Jewels’ exquisite ornaments and Tarun Tahiliani’s SS’14 collection. Furthermore, Reliance Jewels had Bollywood actor Jacqueline Fernandes, appearing as the showstopper adorned in Reliance Jewels’ new Wedding Collection paired with Tarun Tahiliani’s latest ready to wear line.

Talking about the association with Lakmé Fashion Week, Mr. Sunil Nayak, CEO, Reliance Jewels, said, “Reliance jewels is a brand that epitomises grandeur and beauty celebrating most precious moments and emotions in our lives. It’s befitting that Reliance Jewels in partnership with Tarun Tahiliani showcase the exquisite and beautiful confluence of couture and jewellery, at its best. Reliance Jewels with Lakme Fashion Week thus conjures visual imagery and beauty for its consumers.”

Showcasing the jewellery from Reliance Jewels alongside the Spring Summer collection, Tarun Tahiliani said, “The alluring jewellery designs from Reliance Jewels compliment the ready-to–wear silhouettes from Spring/ Summer ’14 and exudes sheer elegance that brings to the fore the importance of being well dressed. We are happy to be associated with one of the most renowned jewellery makers in the country and would like to thank them for their support in making the show a success.”

The collection which was showcased at the Lakme Fashion Week included predominantly regal Kundan & exquisite antique jewellery. The collection comprises ofwedding jewellery such as elaborate necklaces, dangler earrings, mangtikkas, daminis, bangles, hatphoolamong others. A wedding collection that combines style &grandeur presenting the most beautiful Jewellery designs. The designs perfectly blended with Tarun Tahiliani’s exquisite silhouettes.

The Reliance Jewels retail chain currently includes 54 exclusive showrooms in 36 cities and is one of India’s fastest growing jewellery retail store chains.

Reliance Jewels offers gold, diamond, and precious stone studded jewellery for varying emotions and occasions in more than thousands of exquisitely crafted designs from across the country,with 100% assurance of purityto make it a one-stop shopping destination for fine jewellery. Discerning customers will be delighted to find several stunning new designs in Kundan, Polki, Kolkata Filigree, Designer Antique, Ruby, Emerald, Rajkot and Temple Jewellery amongst a large range of Exclusive and Elegant Diamond jewellery.

Reliance Jewels further guarantees the Quality of Jewellery, as it offers only 100% BIS Hallmarked Gold. Also each and every diamond is Internationally Certified by Independent Certification Laboratories. Thereby customers are assured of complete purity of gold and quality of diamonds. All the stores also have a Karat meter through which the purity of any gold jewellery can be accurately checked free of cost.

At Reliance Jewels, customers also get 100% valuewith the lowest gold and diamond rates, no wastage and competitive making charges assuring 100% satisfaction. In case a customer has a specific design in mind, they can also avail of the customized jewellery making services.

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 1,550 stores spread across 139 cities covering over 10.7 million square feet of retail space. RRL’s loyalty membership program Reliance One has over 14.5 million members. RRL is a multi-format retailer that operates –

“Reliance Market” – a concept for local traders and small businesses

“Reliance Fresh” – a neighborhood store concept

“Reliance Super”- a super mart concept

“Reliance Mart” – a hyper market concept

“Reliance Digital” – a consumer durables and information technology concept

“iStore by Reliance Digital” – an Apple specialty store concept

“Reliance Trends” – an apparel specialty concept

“Reliance Footprint” – a footwear concept

“Reliance Living” – a Furniture, Furnishing, Homeware and Home kitchen concept

“Reliance Jewels” – traditional jeweller with national presence

“Reliance AutoZone” – an automotive specialty concept

Reliance Retail is the largest grocery retailer in the country. Reliance Jewels, Reliance Digital, Reliance Trends and Reliance Footprint are leaders in their respective formats with the largest number of stores.

About Reliance Industries Limited:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of INR 371,119 crore (US$ 68.4 billion), cash profit of INR 30,505 crore (US$ 5.6 billion) and net profit of INR 21,003 crore (US$ 3.9 billion) as of March 31, 2013.

RIL is the first private sector company from India to feature in Fortune’s Global 500 list of ‘World’s Largest Corporations’ and currently ranks 107th in terms of revenues and 128th in terms of profits in 2013. RIL ranks 68th in the Financial Times’ FT Global 500 list of the world’s largest companies. RIL is ranked amongst the ’50 Most Innovative Companies – 2010′ in the World in a survey conducted by the US financial publication – Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.

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Mumbai, March 14, 2014: Romantic comedy ‘Bewakoofiyaan’ starring Ayushmann Khurrana and Sonam Kapoor debuts in 493 UFO digital theatres today. ‘Queen’ and ‘Gulaab Gang’, both in their second week, screen in 301 and 188 UFO digital theatres respectively. ‘Neighbours’ debuts in 274 UFO digital theatres this week. ‘Shaadi Ke Side Effects’ screens in 137 UFO digital theatres it its third week.

Marathi film ‘Yashwantrao Chavan’ debuts in 132 UFO digital theatres today. Telugu dubbed film ‘Dheerudu’ also debuts in 113 UFO digital theatres. Telugu film ‘Bheemavaram Bullodu’, which is in its third week, screens in 107 UFO digital theatres whereas Tamil film ‘Nimirnthu Nil’ screens in 81 UFO digital theatres in its second week.

Kannada film ‘Karoodpathi’ debuts in 73 UFO digital theatres today. Kannada film ‘Sawaal’ debuts in 69 UFO digital theatres today.

Screen count – Top five releases of the week on Scrabble Entertainment

Pan India

Name of film

Screen Count

Bewakoofiyaan (Hindi)

652

W (Hindi)

72

Hello Nandan (Marathi)

66

Battle of the Damned (Hindi/English)

89

Yashwantrao Chavan (Marathi)

97

About UFO Moviez India Ltd. (www.ufomoviez.com)

UFO Moviez, the world’s largest satellite delivered Digital Cinema network, has revolutionized the way films are distributed and exhibited throughout India. Together with Scrabble Entertainment Limited (India’s only 2K DCI compliant Digital Cinema deployment entity with VPF contracts with major Hollywood studios), UFO Moviez offers end to end Digital Cinema solutions and ensures widespread first day first shows for film distributors, exhibitors and audiences across India.

Presently, with more than 4900 digital screens across the country (including 1441 Scrabble screens and 99 3D Screens); UFO Moviez is laying the cornerstone of the new wave of film exhibition in India. UFO has so far released 7055 films in 33 languages and has conducted over 18.7 millionshows till date.

For more information, please contact:

Genesis Burson-Marsteller – Karen Lasrado – Senior Associate, (+91)91671982

UFO Moviez India Ltd. – Shalini Bhattacharya – PR Manager, (+91)99208397

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Industry Stalwarts all praise for Queen !

Viacom 18 Motion Pictures & Phantom Films’ Queen acted as a game changer, as the film received an unprecedented response from the industry who have gone on to tout the film the entertainer of the year, crowning the lead Kangana Ranaut – Bollywood’s newest “Queen Bee”.

The film has created a pandemonium of sorts on the social media front ,with unanimous applause coming in from all quarters including industry stalwarts who have publically gone on to voice their support towards the film and of course lead Kangana Ranaut.

Superstar Amitabh Bachchan wrote in his letter to Kangana, “Your complete disbelief of a camera in front of you is an accomplishment all artists strive for. May your amazing talent grow with every film and may you prosper.”

Said Aamir Khan, “ What a film!!! Guys you have to watch QUEEN !!! Anyone who hasn’t seen it please go now and see it.. Such an important film for every girl, every woman to watch… and in fact every male to watch too! Thank you to Vikas Bahl and his team which made the film. And Kangana… you rock!!!”.

Said Karan Johar, “QUEEN is the most fun I have had at the movies in a very long time!!!! Vikas bahl is a STAR!! And Kangana is beyond Brilliance!!!”

“Queen is a mindblowing film. Hats off to Vikas” added Raju Hirani.

Said Shekhar Kapoor, “#Queen has a fresh golden heart, at the centre of which lies a fluid consistent n convincing performance by Kangana Ranaut. Watch this one.”

Says opinion maker Shobhaa De , “Kangana : Superhero of Queen! Loved her. Loved the movie. Didn’t miss a ‘hero”.

Reliable market sources state that the film is truly a turning point in Kangana Ranaut’s career , in a performance that is nothing short of the finest one has seen on celluloid in a very long time, establishing Kangana Ranaut Bollywood’s newest Queen Bee.

Said Kangana, “It’s nice, that we as an industry and country, are encouraging meaningful cinema. A tremendous positive response from the industry and the audience has been both, motivational and uplifting.”

Said director Vikas Bahl, “We are estatic with the response and overwhelmed with the kind of love and support the film has received”.

Ajit Andhare, COO, Viacom18 Motion Pictures, commented, “The film has touched a chord. As a studio that believes in the power of storytelling and puts characters above everything else, we feel gratified that a project envisioned at the script stage, has come to life.”

Viacom 18 Motion Pictures & Phantom Films’ Queen directed by Vikas Bahl released 7th March 2014.

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Namma Run is back — TCS World 10K Bangalore to be run on
Sunday, May 18, 2014

PRESS RELEASE March 14, 2014

A faceoff between some of the world’s fastest track athletes and their road running counterparts will feature the TCS World 10K Bangalore 2014, the seventh edition of the World’s Premier 10K Run, which will be flagged off from the Sree Kanteerava Stadium on Sunday, May 18.

Text Box: TCS World 10K Bangalore 2014 World’s Premier 10K Run with Total prize money in excess of US $ 170,000 6 Races on D-Day: World 10K Elite for Men and Women Open 10K DHL Corporate Champions Majja Run (5.7 km) Senior Citizens’ Run (4km) Champions With Disability Event (4km) In the six years since its inception, the World 10K Bangalore has added to the Garden City’s reputation as a ‘Global Running Destination’. The world’s leading track and long distance athletes will once again descend into the Garden City, where they will be joined by India’s best running talent and thousands from the running fraternity to help Bangalore live up to its reputation as the host city of a major international running event.

The seventh edition, and the fourth under the title sponsorship of Tata Consultancy Services, the TCS World 10K Bangalore, promises to be the biggest and best as yet.

Besides the faceoff between the best of track and road running, the event will also see course record and timing bonuses for Indian athletes, and the launch of a limited edition Official ‘Race Day’ Tee, available exclusively for the participants of the TCS World 10K to add more colour to the 2014 edition.

Continuing to give a further fillip to the event will be Superstar Puneet Rajkumar as the ‘Face of the Event’, who has committed all his support and efforts to help promote the event and propagate the running movement across the length and breadth of Karnataka state.

These initiatives, along with the launch of registrations were announced by Nagraj Ijari, Vice President & Global Head of Hi-tech Vertical, Tata Consultancy Services at a grand launch press conference held at Regency I in the ITC, Windsor Bengaluru, the Hospitality Partner to the event on Thursday. Also present at the occasion was Shri K G George, Home Minister, Govt. of Karnataka and Vishal Jhunjhunwala, Head – Corporate Brand and Events, Tata Consultancy Services).

The favourite of Karnataka’s masses, Superstar Puneet Rajkumar was also present as the ‘Face of the Event’, along with representatives from the Karnataka Athletics Association and city custodians.

Text Box: TCS World 10K Bangalore Top performances over the years Men Overall 2008: Tadese Zersenay (Eritrea) 27.51 2009: Deriba Merga (Ethiopia) 28.13 2010: Titus Mbieshei (Kenya) 27.54 2011: Philomen Limo (Kenya) 28:01 2012: Geoffrey Kipsang (Kenya) 28:00 2013: Alex Oloitiptip (Kenya) 0:28:07 Women Overall 2008: Elvan Abeylegesse (Turkey) 32.02 2009: Asselefech Mergia (Ethiopia) 32.08 2010: Yimer Wude (Ethiopia) 31.58 2011: Dire Tune (Ethiopia) 33.19 2012: Helah Kiprop (Kenya) 33.22 2013: Gladys Cherono (Kenya) 32.03 Indian Men 2008: Kashinath Asawale 29.59 2009: Sandeep Kumar 30.02 2010: Sunil Kumar 30.47 2011: Suresh Kumar 30.17 2012: Rahul Kumar Pal 30.15 2013: Suresh K R Patel 30.34 Indian Women 2008: Preethi L Rao 36.01 2009: Kavita Raut 34.32 2010: Preeti L Rao 37.47 2011: Kavita Raut 35:09 2012: Monika Athre 36:46 2013: Sudha Singh 35:25 Mr. N Chandrasekaran, CEO & MD of Tata Consultancy Services, who could not be present at the launch of the event due to prior commitments, had this to say, “Tata Consultancy Services (TCS) has been associated with the TCS World 10K Bangalore for four years and we are extremely proud of the fact that the event has grown in popularity and stature as the city’s premier athletic event. With the citizens embracing this event as their own, we hope to see more and more people participate in large numbers in this year’s run. As an organisation that has a young workforce, we encourage our associates to live a healthy and active lifestyle and a focus on wellness is an important part of our corporate culture. We will have over 3,500 TCSers and their families participating across various categories in this year’s event while promoting our TCS Fit4Life programme.”

The city of Bangalore first experienced the magic of running in 2008 when its citizens welcomed the inaugural edition of the World 10K with great enthusiasm. Since then the number of participants has swelled to around 23,000 amid efforts from promoters Procam International, along with support from the partners to the event, to convert fun runners into serious fitness and running enthusiasts and has led to around 11,000 amateurs attempting the full distance in the Open 10K category, last year.

NIKE Official Race Day Tee: For the first time, Nike announced the launch of the official race day tee exclusively for the TCS World 10K Bangalore. To help keep runners dry and cool during the race, this innovative performance tee is made out of 100% polyester, yet has a soft hand feel. It is designed from some of Nike’s most advanced and globally renowned technologies such as the ultra-lightweight Nike Dri-FIT. This limited edition race day tee in a striking bright crimson colour with the words ‘RUN BANGALORE ’ and a gold ‘Swoosh’ will be available for runners to buy at Rs. 795 only.

For more information on where to purchase the tee, participants can log on to nikerunning.in.

New Course record on the cards: A 10K road race demands a high octane combination of endurance and speed and the TCS World 10K Bangalore, 2014 is once again expected to attract the world’s best long distance runners and track & field stars. With the efforts of Procam International and Global Sports Communication (GSC), the Elite Athlete Coordinators, the focus will also be on lowering the existing course records

Bangalore is thus set for a scorching race on May 18 and an incentive bonus of USD 7,500 is on offer for new course records, if set. The Indian athletes too have an incentive bonus of Rs 2.00 lakh each for men and women, if they lower the existing Indian course records.

There are also timing bonuses for Indian athletes if they miss out on the course records. Any of the Indian men finishing below 30.05 minutes stand to gain a bonus of Rs 1 lakh and Rs 50,000 if they finish below 30.15. The Indian women stand to gain a bonus of Rs 1 lakh for finishing below 34.45 and Rs 50,000 if they finish below 35 minutes.

The overall men’s course record stands at 27.51, set by Eritrean Zersenay Tadesse in 2008, while the women’s course record of 31.58 was set by Ethiopian Yimer Wude in 2010. The Indian men’s course record stands at 29.59, set by Kashinath Asawale in 2008, while for Indian women it is 34.32, set by Kavita Raut in 2009.

The DHL Corporate Challenge: This category is open to Corporate teams to make the running experience more fulfilling and competitive for the serious corporate runner. The winning team will now take home Rs 1,00,000, with the runner-up team winning Rs 75,000. The next three finishers will stand to gain Rs 50,000; Rs 36,000 and Rs 30,000 respectively.

The three-member team will need to have two men and one woman, with each member needing to complete the full distance of 10 km. The average of the net finish timings of all three runners will decide the finish positions in this category.

Showcasing Bangalore’s giving side: The charity drive associated with the TCS World 10K Bangalore, spearheaded by Bangalore Cares, the Charity Partner to the event, is poised for a quantum leap this year.

This is in keeping with the trend witnessed over the last six editions of the event, which is a healthy indication that Bangalore has a strong giving side. The amounts raised for charity through the World’s Premier 10K Run had increased from Rs 41.35 lacs in the first year, to Rs 1.31 crores in the second year, Rs 1.41 crores in 2010 and to Rs 1.85 crores in 2011 and Rs 3.06 crores in 2012. The last edition saw Rs 3.71 crores being raised in clearly tracked figures and going by the trend, this edition should see a substantial increase.

In the last six years the World 10K Bangalore has helped generate close to Rs 12 crore towards charity, propelling this event to amongst the largest charity raising events in the state of Karnataka.

The TCS World 10K Bangalore, an event certified by the Association of International Marathons and Distance Races (AIMS) is being held under the aegis of the Athletics Federation of India and is supported by the Karnataka Athletics Association. Around 24,000 people are expected to be a part of this momentous event on 18TH May, participating in the eight events of the day.

Title Sponsor: Tata Consultancy Services

Supported by: Karnataka Athletics Association

Under the Aegis of: Athletics Federation of India

Promoted by: Procam International

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Purab Kohli & Saidah Jules at Lakme Fashion Week.

Purab Kohli and Saidah Jules were seen at Lakme Fashion Week. Purab and Saidah will be seen together in Girish Malik’s JAL. The film has received lot of appreciation at Busan International Film Festival 2013. The film has been shot in enduring beauty of Rann of Katch. The film also stars Tanishttha Chateerjee, Kirti Kulhari.

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Inspired by the summer garden in the gentle glow of dawn, Enamor’s Honey Dew collection highlights glowing honey toned satin, laces that sparkles like dew-drops and light-weight gossamer fabrics that are translucent. The use of trendy bright Salmon colors in the collection; off sets these honeyed fabrics to add a playful contemporary look. Designed around the theme of softness and femininity, this season’s collection has a wide range of products in soft colours and comfortable fabrics ranging between Rs. 250 – Rs. 2,000.The Honey Dew collection is available in The Honey Dew collection is available in all Enamor outlets, Lifestlye and Shoppers Stop around the country from March 2014.

hb 73.Rs1495 &rs495

Description: Make this charming padded camisole bra your secret for the night. The clean silhouette gives it a smooth look under clothes, while the balconette fit and stretchable polyamide fabric conform to your curves and offer a flawless fit. Its beautifully embroidered burnout lace, with contrast trims, tease the edges. So revel all night in this piece of art complimented by rouched lace straps and a dainty crochet bow. Compliment it with a silky-soft, bandeau style low waist panty.

Price –

Bra- Rs. 1495

Panty – Rs. 495

dn 21Rs.1700

Description: Soft and sensuous, this knee length chemise in stretch satin fabric is ideal for candlelit romantic nights. The transparent cups, fitted with gorgeous shimmery lace within adds a flirtatious touch to the neckline. Its elegant and glossy silhouette highlights your curves, making it the perfect wear for a sensuous night in.

Price – Rs. 1700

db21.Rs995 & Rs395

Description: Give the night an elegant twist in this beautiful, medium coverage bra.Embellished with aesthetically appealing shimmery lace and stretch mesh, it’s a luxury essential in your wardrobe. The rigid lace at the bottom gives your breasts a curvy silhouette, while the rosebud bow at the centre makes it even prettier. Certainly, this non-padded, wired bra is the most chic way to unwind. Caressed with shimmery lace, soft mesh and polyamide at the back, this semi-sheer panty offers a flattering look. And the little dainty bow on the front gives it a playful appeal.

Price –

Bra- Rs. 995

Panty – Rs. 395

dn22.Rs.1595

Description: A little lacy, a little silky, and very sensuous. Designed in pretty pastel hues with ultra soft lace that gathers under the bust, this knee length chemise is the most stylish wear to go to bed with. The satin fabric adds more grace to it, while the triangular cups with a figure-hugging fit offer the right amount of comfort. So slip into this ravishing nightwear and gift yourself the sweetest of dreams.

Price – Rs. 1595

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Karishma makes a friendly appearance on Jeannie Aur Juju

Its Holi time in Jeannie Aur Juju & they are having a special guest on the show, Karishma Tanna. Karishma was very excited to be a part of Jeannie Aur Juju as this is one of her favourite TV series. She was glad to do a friendly appearance in the show as this was a welcome change from her film shooting schedules & she was able to meet her friends Ali & Rubina and spend some happy moments with them. Holi is one of Karishma’s favourite festivals and becoming a part of the Holi festivities on the show was an added incentive for her.

During the Holi party, Karishma will also dance on a Gujarati song. Ali & Karishma have been friends for a long time and they chatted as they remembered the times when they acted together in TV serials. Ali arranged for special Motichur laddoos to be brought for Karishma on the sets as he remembered how much she liked them. Karishma said, “It was wonderful to be a part of Jeannie Aur Juju and to celebrate the festival of colors with my friends Ali & Rubina. Ali even got Motichur laddoos for me. It was a sweet gesture as he still remembered that I have a sweet tooth for laddoos. I am happy that I could make it, though for a short time.”

Watch Jeannie Aur Juju celebrate Holi with their friends amongst colours of laughter & happiness

To catch all the fun and excitement, tune into SAB TV’s Jeannie aur Juju, Monday – Friday at 9:30 pm only on SAB TV!

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Sony Entertainment Television’s courtroom drama is back with yet another challenging case. In the upcoming episode a man named Abhinav Satpute, gets a bomb into the court and keeps the people in the courtroom as hostage. The nick of time KD Pathak arrives in the court and stops Abhinav from activating the bomb. Abhinav reveals that he is innocent is under the trap of corrupt people from his office who are sitting in the court have framed him and he wants to kill everybody. When KD tries to calm him down but Abhinav starts firing. He loses his mind and to control it commandoes arrive breaking the door. Amidst the whole action, Abhinav takes out his gun and holds PP at gun point. The commandoes are helpless and so is KD as Abhinav in a fit of rage has activated the bomb. However KD finds that instead of two mins he has set it for 2hrs, Abhinav gives the threating that he will blast the bomb and not stop the timer and everyone will die…now the lives of the innocent people is in the hands of KD Pathak. What will he do? Save the people and diffuse the bomb? How will he win this race against time?

Tune in to Adaalat on Saturday to Sunday 7.30 pm only on Sony Entertainment Television

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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