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Mirinda Presents New Twist On Pagalpanti

Gives consumers a chance to show their quirky ideas

New Delhi, March 7, 2014: Gear yourself up for more madness, more fun, more excitement, because this season, Mirinda launches an all new campaign to bring epic Pagalpanti in the lives of consumers. Post the successful launch of Mirinda Apple flavor, Mirinda is sure to tickle your funny bone with its new integrated campaign. This campaign, the biggest ever consumer engagement program by Mirinda aims to trigger the quirky side of consumers by asking them to send their funny ideas, which stand a chance to be used as a concept for Mirinda TVCs. So don’t think, just put your creative hats on and switch on the pagalpanti inside you.

As part of the engagement program, all you have to do is, send your quirky ideas in the form of text, audio or video bytes through SMS or Whatsapp at 08866988669. You can also log on to Mirinda’s Facebook Page and share your entries at The contest goes live from February 28, 2014 and will continue till April 24, 2014. Every 2 weeks, Mirinda will announce 4 winners whose ideas will be used to create TVCs. The campaign will see a total of 16 user generated ideas being turned into TVCs.

The campaign features Asin along with a group of friends who are seen inventing their own definition of fun. The first TVC begins with Asin flagging off a quirky game of bowling, wherein instead of bowling balls, youngsters themselves roll in the form of a ball towards an array of Mirinda bottles. The second film showcases Ping-pong like you have never seen before where instead of racquets, contestants use a prop attached to their heads. Both the TVCs end with Asin asking consumers to share their own quirky ideas and the best ideas will be made into TVCs.

Speaking about the campaign, Ruchira Jaitly, Senior Director Marketing, Social Beverages
at PepsiCo India, said, “Mirinda campaigns are always fun, coupled with a spark of pagalpanti. Taking the legacy forward, we are now inviting the consumers to share their absolute fun moments with the world and cheer for pagalpanti. Each one of us has done some Pagalpanti at some point of time and with the latest campaign we are bringing that alive to delight the Mirinda lovers. After a successful launch of Mirinda Apple flavor this year, we look forward to a great consumer response to this campaign. We are confident that consumers will enjoy this Pagalpanti twist.”

Mirinda’s brand ambassador Asin said, “Each one of us has a streak of Pagalpanti inside us. So this year, Mirinda has attempted to bring that mischief and spontaneity alive. I am excited with this new concept and look forward to seeing consumers send in their quirky ideas.’’

Josy Paul, Chairman and CCO BBDO India said, “Everybody has a pagalpanti story that they remember. Something that gets us all ROFL (rolling on the floor laughing.) Our campaign triggers these real life LOL (laughing out loud) moments by creating a platform that gets consumers to engage. We are expecting millions of fun stories. Watch out for the next edition of the Mirinda Pagalpanti League.”

The communication will be supported by a comprehensive 360-degree campaign and online activation.

Join the pagalpanti at:

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crores or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

For further information, please contact:

Divya Bakhshi Nitin Yadav

Genesis Burson-Marsteller PepsiCo India

+91 9899888 +91 98112789


The Song Dasni Sharab Di live on youtube. have attached the link for your reference.

Paoli Dam To Perform To Ghulam Ali’s Famous Ghazal ‘Dasni Sharab Di’ Remix In ‘Gang Of Ghosts’

The makers of Venus and Satish Kaushik’s upcoming ghost-comedy ‘Gang Of Ghosts’, who had wanted to remix Ghulam Ali’s famous ghazal ‘dasni sharab di’, roped in none other than Ghulam Ali’s sonAamir Ali for the remixed version and Aamir Ali feels that the remix will surely strike a chord with the youth.

The remixed song will feature actress Paoli Dam, who made her Bollywood debut as a femme fatale in ‘Hate Story’ and will be having her first ever item number with this film. Paoli Dam said, “I had a great time shooting for this song and i am sure that my fans will enjoy my first ever ‘item number’.”
Talking about how he got associated with the film, Aamir said, “Satish ji had attended one of my shows last year and when we met, he aked me to sing a song in his film.”

The song has been much appreciated by all and elated at the response, Aamir gushes, “I have got positive reviews about the song so far and I hope that people who are fans of the original ghazal too will like the remixed version.”

Venus Records and Tapes and actor-director Satish Kaushik’s ‘Gang Of Ghosts’ stars Sharman Joshi, Mahie Gill, Meera Chopra, Parambrata Chatterjee, Anupam Kher, Saurabh Shukla, Vijay Verma, Jackie Shroff, Rajesh Khattar, Chunky Pandey and other actors. The film is slated to release on March 21.


After the news of YRF hiring a marketing executive through their next release Bewakoofiyan broke, there were about 1540 applications with which the production house has been flooded with. It doesn’t stop here; YRF is still continuing to receive applications of several candidates who have applied for the job.

It is indeed, a brilliant hiring technique which was ideated by the makers of the film. However, out of the 1540 applications which have come, only 100 would be shortlisted for the actual interview. It would definitely be a task to shortlist only 100 candidates out of the several applications which have come.

The only criteria to get the job at the marketing department of YRF would be to impress the lead actors of the film, ie Sonam Kapoor and Ayushmann Khurrana. On one hand where Sonam would conduct the interview on the grounds of personnel presentation, Ayushmann on the other hand who himself plays a marketing professional in the film would judge the candidates on basis of his or hers marketing strength. The entire thought fits in with the film as Ayushmann will be seen playing a marketing executive himself.

The film has also generated immense traction’s due to it’s catchy music album. Moreover this would be the first time that audience would notice Sonam Kapoor and Ayushmann Khurrana coming together on the silver screen. The film is all set to release on 14th March’14.

Spokesperson of the film confirms the news and adds,”Its been an overwhelming response. We are quiet taken a back with so many entries.”


Mission Mumbai is a special series which spans over a month and will see the two leading crime shows of the channel; CID and Crime Patrol showcasing the terror, corruption, greed, slavery, molestation, kidnapping prevailing in aamchi Mumbai. In this special mission on Sony TV, ACP Pradyuman with his team and Anoop Soni will depict the tale of horrendous crime stories which have recently taken place in the city.

Mission Mumbai takes ACP and his team across the length and breadth of Mumbai solving a series of mysterious and baffling crime cases. From the locals of Mumbai to the interiors of the bustling city the team will be seen covering all the lifelines of Mumbai. Donning the role of a dabbawalla to investigating crimes targeting women at the lonely kharghar skywalk to going on a chase across Mumbai in search of clues. Not only this but the cops become passengers on a BEST bus to investigate strange murders on a particular route. The cops also solve a case of missing college girls at kanheri caves, a diamond robbery and a mystery at the worli chawl where the cops go undercover.

In Crime Patrol’ two incidents which recently shook the city to the core will be recreated. The first case is about the mysterious disappearance of the small-time theatre actress from Mumbai. While the second case focuses on the horrific acid attack which ruined the life of a young girl and took place in Mumbai last year.

Experience the drama, suspense and watch the mystery unfolds only on Sony Entertainment Television.


Ekta Kapoor & Sunny Leone promote RAGINI MMS-2 on Comedy Nights With Kapil.

The war between Kapil and Sunny Leone seems to be a thing of the past. There was major talk in December that Kapil had refused to have Sunny on his popular weekend show, which did not go down well with Sunny. But equations have changed now.

Comedy Nights With Kapil has pulled off a major coup by getting Sunny Leone and Ekta Kapoor together on the same platform. The show is known to invite youth icons as guests too, which explains the appearances made by popular cricketers in recent times.

The producers were keen to have an otherwise camera-shy Ekta Kapoor on the show and she consented as it was to promote the keenly awaited ‘Ragini MMS-2’, featuring Sunny Leone.


Lavasa Women’s Drive sets a Guinness World Record
Indian women now hold the world record for ‘Most Female Participants in a Motor Sport Event’

Mumbai, 7th March, 2014: Lavasa Women’s Drive (LWD), the biggest all-women car drive in the country, organized by Lavasa Corporation Limited has set a Guinness World Record for ‘Most female participants in a motor sport event’. This year the drive saw 934 women with 467 cars driving from Mumbai and Pune to scenic Lavasa, India’s first planned hill city, to achieve this feat. The event was organized on February 22, 2014.

Lavasa Women’s Drive celebrates the spirit of the modern Indian woman – full of fun, adventure and compassion. The drive has been instrumental in spreading awareness about cancer as well as diverse social causes related to women.

Lavasa Women’s Drive actively supports the cause of Women’s Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital.

Marco Frigatti, Senior Vice President of Records, Guinness World Records, said, “This is an impressive mass participation Guinness World Records event – even more so when the record itself helps raise awareness of a serious health issue such as cancer. We welcome the Lavasa Women’s Drive to our family of our record holders.”

Anuradha Paraskar, Sr. Vice President – Marketing and Sales, Lavasa Corporation Limited, commenting on Lavasa Women’s Drive setting a new Guinness World Records title, said, “It is a proud moment for us at Lavasa. What started as an innovative concept 6 years back has now made a mark on the global stage by setting a new Guinness World Record. We salute the spirit of participants and congratulate them for setting a new world record.
The recognition for Lavasa Women’s Drive augurs well for Lavasa, India’s planned hill city. When we set out to build the city we always envisaged it to be a development that will make India proud. Recognitions like the Guinness World Record are significant milestones in our journey towards making it happen.”

The sixth edition of the drive witnessed overwhelming participation from 2000 women. The drive touched lives of millions of women from more than 100 countries around the world as they voted for their friends and acquaintances to ensure their participation in this event.

Winners of Lavasa Women’s Drive and all other women participants who contributed to setting a new Guinness World Record will be felicitated by Super Star, Amitabh Bachchan at the Lavasa Women’s Drive Awards ceremony to be held in Mumbai on March 18, 2014.

In a message to Indian women on International Women’s Day, Amitabh Bachchan, said, “I am so happy to be associated with a cause that empowers women and is also helping to create awareness about an issue that affects their lives. I am looking forward to attending the Lavasa Women’s Drive awards to support an initiative, which creates awareness about all types of women’s cancer.”

Lavasa Women’s Drive (LWD) – factoids

· LWD has been acknowledged by the Limca Book of Records as India’s Largest Women’s Car Rally.

· LWD stands for the true spirit of women today that represents confident, independent, and enterprising with a penchant for social causes.

· Participation from all walks of life – home makers, Navy officers, police force, corporate women, cancer survivors, NGO’s, etc.

· Over the years 7000 women have participated in the drive and have garnered 3.2 million votes from 100 countries.

· 3000 cars have driven to Lavasa till date and 60 celebrities have witnessed the drive.

· The drive has grown in stature over the last 6 years. From 100 cars to 500 cars that drive from Mumbai and Pune

Lavasa Women’s Drive and cancer prevention

· LWD primarily supports the cause of Cancer Prevention through Early Detection. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital. More than 4 million rupees has been generated towards this cause.

· Free cancer detection camps and workshops have been held for the economically under-privileged women from villages at Lavasa and other remote villages in Maharshtra.


· Limca Book of Records: National Record for the largest women’s car rally
Year: 2011, 2012, 2013

About Lavasa

Lavasa is India’s first planned hill city where people can live, work, learn and play in harmony with nature. Lavasa, an inclusive city being developed by HCC (Hindustan Construction Company) over 10,000 hectares, is based on the principles of New Urbanism. It takes three hours from Mumbai and one hour from Pune to reach Lavasa by road. Lavasa will host a multitude of global leaders in hospitality, tourism, education, health care, business research and industry. The hill city provides a combination of contemporary and timeless architectural designs, with multiple options for housing including rental housing, apartments and villas. With state-of-the-art infrastructure and amenities, the city enables people to live life in full.

For more information, please contact:

Adfactors PR

Mr. Unnikrishnan Nair –985081

Ms. Neelam Naik – 9619699

Lavasa Corporation Limited

Mr. Ashwin Shetty – 99670 24

Mr. Ankul Bhavsar – 9820 168


Sunny Deol-Harman Baweja Form Mutual ‘Action Admiration’ Society

Bollywood actor Sunny Deol, who is known as the original ‘He-Man’ of Bollywood, will soon be seen teaming up with Harman Baweja in a special role for Eros International and ESM’s action-thriller ‘Dishkiyaoon’ and it seems that the two actors, who have a fondness for high-octane action , have got along like a house on fire.

Harman, who will be seen in a never-seen-before gritty avatar in the film, said, “I have always admired Sunny Deol and his action films like ‘Ghayal’ and ‘Ghatak’ and so getting to work with him was a dream come true. However, at the same time, I was also aware that I need to match up to his level when it comes to action sequences and I hope I have succeeded in achieving that.”

On his part, Sunny, who seems quite impressed with Harman’s action avatar, says, “Harman has really worked hard on his physique and I was quite impressed with his level of dedication and hard work. He is extremely talented and fans of the action genre will enjoy watching this film.”

Talking about the action scenes in the film, Harman revealed, “Dishkiyaoon’ will have raw powerful action that works aptly for the sequences in the film. Frankly, I had a great time working on the action scenes and I hope to do more action films in the future.”

Says Shilpa Shetty Kundra who makes her production debut with the film, “It’s a big step for me to be producing and making an action film .It’s a huge challenge and very exciting…The film’s appeal lies in the fact that it is everything an action-thriller should be…It will leave audiences entertained”.

Eros International and ESM’s Dishkiyaoon directed by Sanamjit Talwar starring Harman Baweja, Sunny Deol and Ayesha Khanna is scheduled to release on March 28 2014.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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