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Bharti AXA Life Insurance has announced the winner of its robust digital campaign – ‘Secure My Dreams’. Santosh Kumar Mishra, a resident from Guwahati got the opportunity to fulfil his dream of providing his daughter access to world class higher education by winning Rs 5 lacs. Earlier this year, Bharti AXA Life had introduced a unique digital campaign which enabled the customer to share their dreams on www.securemydream.com, supported by a tagline that captured how life insurance would help them realise it. Within a short span of four weeks, the online campaign received a phenomenal response by garnering participation from over 4000 people.

Below and attached are details of the contest and the initiative. Do let us know if you require further details and thought behind the campaign, would be happy to connect you to Mr. Saujanya Shrivastava, Chief Marketing Officer, Bharti AXA Life Insurance.

Bharti AXA Life helps fulfill a dream

Santosh Kumar Mishra realised his dream of providing higher education to his daughter in the United States

Mumbai, February 18, 2014: Bharti AXA Life Insurance, the private life insurance joint venture between Bharti Enterprises and AXA, the world’s largest insurance company, today announced the winner of its ‘Secure My Dreams’ online campaign. Santosh Kumar Mishra, a resident from Guwahati got the opportunity to fulfil his dream of providing his daughter access to world class higher education by winning Rs 5 lacs. Earlier this year, Bharti AXA Life had introduced a unique digital campaign which enabled the customer to share their dreams on www.securemydream.com, supported by a tagline that captured how life insurance would help them realise it. Within a short span of four weeks, the online campaign received a phenomenal response by garnering participation from over 4000 people.

Announcing the winner of the campaign, Sandeep Ghosh, CEO Bharti AXA Life Insurance said, “Individuals want to be prepared for different life stages, that bring with them their unique dreams and aspirations and Life Insurance as a financial tool empowers them in this endeavour. Driven by this philosophy, we at Bharti AXA Life launched ‘Secure My Dream’, our first online campaign which has received an incredible response. We are delighted to have made a difference by gratifying a dream. This has provided us impetus to continue our efforts in launching innovative and customer centric initiatives that resonate with our customers and help them secure their dreams.”

Elated on being chosen as the winner, Santosh Kumar Mishra said, “Like every parent, I always wanted to provide my daughter with the best education possible; however I was always apprehensive about making this dream a reality. I am delighted to be chosen as the winner of ‘Secure My Dreams’ campaign which will enable me to fulfill my dream. Thanks to Bharti AXA Life, today my daughter has the opportunity to realise her potential and follow her ambitions.”

In addition to fulfilling the dream of one deserving winner, ‘Secure My Dreams’ campaign also provided a platform for Bharti AXA Life through Care India to empower the lives of women and girls from the marginalized sections of the society, wherein proceeds of the campaign will be used to provide better educational facilities and increased opportunities.

About Bharti AXA Life Insurance Company Ltd

Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. The joint venture company has a 74% stake from Bharti Enterprises and 26% stake of AXA Asia.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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