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Magnum Mumbai Launch - 15 Feb 2014

Magnum ‘raises the bar’ with the launch of one of the world’s leadingpremium ice cream brands in Mumbai

Unilever launches its premium ice-cream brand in 4 new cities across the country
Bollywood’s leading actor and style-icon, Kareena Kapoor Khan introduced as the brand’s ‘Pleasure Ambassador’
Mumbai, February 15, 2014: Mumbai finally gets a taste of royal treatment with Magnum,one of the world’s leading premium ice-cream brands. After a successful launch in Chennai last year, the impulse ice-cream brand will roll out in the cities of Mumbai, Hyderabad, Bangalore and Pune, this summer, giving consumers a chance to experience absolute indulgence. Representing the brand is Bollywood’s iconic style diva – Kareena Kapoor Khan who will join the likes of Eva Mendes, Eva Longoria&Liv Tyler as the Magnum Pleasure Ambassador.
Globally, Magnum is recognized as a symbol of royal treatment and remarkable pleasure – the kind that is intense, enticing and truly irresistible. Crafted skillfully from bean to bite to invoke a sophisticated and luxurious experience, this premium adult handheld chocolate ice-cream is created from the finest Belgian chocolate. It gives the ‘pleasure seeker’ a taste that just keeps them coming back for more. As Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates Europe but is also making waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia and the Philippines.
Sharing her thoughts on the launch, Geetu Verma, Director, Foods and Refreshments, Hindustan Unilever Ltd. said, “Magnum is pure pleasure from its first distinctive crack to the last bite. Last summer, Chennai welcomed us with open arms and we are now thrilled to bring Unilever’s biggest and most loved ice cream brand to four more cities in India. We are confident that Magnum will appeal to young adults who are eager to indulge in an experience that is truly unique. I’m also delighted to have Kareena as our ‘Pleasure Ambassador’. She perfectly personifies the brand with her irresistible charm and royal demeanor.”
As the ‘Pleasure Ambassador’ for the brand, Kareena Kapoor Khan said, “I am a true Magnum loyalist. My international vacations are never complete without indulging in a bar of Magnum. I’m excited that it will be now available in India and I get to represent the brand.”
Starting March 1, 2014, it will be available in three delicious flavours – Classic, Almond and Chocolate Truffle in Mumbai, Bangalore, Hyderabad and Bengaluru. Wrapped in the brand’s signature brown and golden packing, each bar of Magnum is priced at Rs.85/-..
For more information on Magnum follow us on Twitter or join our Facebook page www.facebook.com/MagnumIND

About Magnum:
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world’s leading ice cream brands, and is the biggest impulse brand of Unilever ice creams.

Edelman India
Nishita Virkar – +91 99208199
Siya Malhotra – +9199231522

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Herry Tangri will be a part of Vivek Agnihotri’s next film!

Last seen in Bhag Milkha Bhag, the actor is rejuvenated to be the lead again. He will be seen as the lead actor in the movie Freedom.

In Bhag Milkha Bhag he had a very small role but, that was enough for the actor to attract the attention of the directors. He has been playing many small roles but, that doesn’t deter him for going for the big prize. He was publicly quoted saying that if he gets another movie as the lead, he would go for it.

According to the sources, director Atul Agnihotri saw him in Love Sex Aur Dhoka and was very appreciative of his acting prowess. He made up his mind to cast him in his next. The script of ‘Freedom’ was finalized and very soon, he signed him. Looking at the primitive backdrop of the movie with challenging aspects of the character, Herry readily agreed.

After LSD, the actor has turned down many directors as they were offering him with similar roles. Being an actor, he wants to keep on experimenting and pushing himself beyond limits. This movie gives him the chance to do so.

The movie also stars Salman Yusuf Khan of ABCD fame.

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Actress Anisa’s Unique Valentine’s Day
Celebration

Actress Anisa who made a smashing Lead debut in Bollywood with ‘Baat Bann Gayi’, had some special and unique plans for Valentine’s Day this year. Instead of partying out or going out on a Romantic date, Anisa chose to celebrate her Valentine’s Day at an old age home in Mumbai.

When we contacted Anisa about the news, she confirmed to us by saying, “Yes! It is true, that I celebrated my Valentine’s Day in an old age home. I believe it is not necessary to celebrate your Valentine’s Day with that one person who is the Love of your Life. It can also be spent with people whom you respect, adore and matter the most.”

Recollecting the memories of her own Grandmother back home in London, Anisa said, “I stay away from my Granny and I miss her a lot. So, this Valentine’s Day I wanted to have a feel good feeling by spending the day with the people of her age.”

Well, that’s a really kind and good way to spend ones Valentine’s day and we all appreciate this kind of gesture from an Actress like Anisa herself. We wish her a happy and bright future ahead in the industry.

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About Actress Anisa

Anisa, born and bought up in London started her Bollywood journey with Shah Rukh Khan in a Navratna commercial, directed by Raju Hirani . She recently played the lead role in ‘Baat Ban Gayi’ romancing Ali Fazal.The London-born actress was also seen in ‘Yeh Jawani Hai Deewani’ and ‘Zindagi Na Milegi Dobara’. She has now bagged a film opposite Manjot Singh called ‘Ikka Top’ which also features Dipanita Sharma.

The theater-trained starlet just finished shooting for a schedule in Goa for Ikka top; her next film opposite Manjot Singh (Fukrey fame). The film also features Dipanita Sharma. Anisa all this while has also been around the theater circuit. She strongly feels that theater acting always keeps acting skills tuned. She has performed for Utter Cupidity, Sourabh Aggarwal Productions, The Comedy Store Mumbai, also for Kala Ghoda Festival 2013, The wedding run, The Filim Company, London and Nine to Five am-The Filim Company, London

Anisa has also been a model and walked for a couple of designers, latest being a fashion show which Gitanjali presented where she was the show stopper for designer “Riddhi Mehta”

She has undergone training in:

– BA Drama (performance) Queen Marys University Of London

– Actor Master-class with Kevin Spacy

– Acting for screen course at London Academy of TV, Radio and Film

– Dancer At Flex FX Productions – performed at Royal Albert Hall London, Zee exhibitions, Mermaid Theatre.

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Celebrating a Cause!

33rd Annual Day with a difference, Children Welfare Centre High School organized Global Warming Awareness themed Annual Day; the event saw a humongous participation of over 5000 students, faculty & eminent people from all walks of life.

Soha Ali Khan & Kunal Khemu came forward to support the cause & disperse words amongst the students. Soha was clad in a classic vintage jacket by Designer Amy Billimoria promoting Reuse, Reduce & Recycle whereas Kunal wore a hand painted Tiger Shirt promoting the cause of environmental hazards to endangered species.

Ajay Kaul, Principal of the School, a former recipient of Best Teachers State Award invited the stalwarts of different industries to the annual day affair to have them interact with the students & guiding them. The annual day saw the attendance of Maninder Singh Bitta, Gurudas Kamat, Prahlad Kakkar, Hrishitaa Bhatt,looking gorgeous in a blue outfit ,Gurpreet kaur Chadha ,Aamna Sharif, Arjuman Mughal, Sumeet Tappoo, Kavitta Verma, Rohhit Verma, Ramji Gulati, Vikas Verma, Jatin Suri & others who came & pledged for the noble cause to spread awareness regarding Global warming.

The success of the annual day was mainly because of the spectacular performances by the students like theatre acts pertaining on sensitive topics, Hojagiri Dance, Mad Poi Show, Gymnastic Display, Koli Dance, Stand- up comedy acts & much more.

Children Welfare Centre has been awarded as the Best School in K- West ward by the Education Department of Municipal Corporation of Greater Mumbai!

Children Welfare Centre is the meticulous stride of the eminent citizens of the city, who felt and understood the need of having an advanced educational institution in their vicinity & prepares itself for the grandeur annual day, creating awareness on the alarming issue of Global Warming showcasing various acts & performances revolving around the theme with elite personalities from entertainment industry

Children Welfare Centre has been amongst the best educational institutions in Mumbai. In its voyage of more than three decades, it has contributed to the tremendous progress of everyone involved –students, teachers and the society at large. It believes in building & enhancing the proficiencies by offering students, the milieu for all round development.

“Our only home is the earth. “And that’s what is at stake, our ability to live on planet earth, to have a future as a civilization. I believe this is a moral issue, it is your time to cease this issue, and it is our time to rise again to secure our future”, said the Principal of Children Welfare Centre Mr. Ajay Kaul

Soha exclaims, “There is so much energy, enthusiasm here in the air, all you students out there, thanks for having us over. I would like to have a special mention for Mr. Ajay Kaul, a person of this stature, a winner of the state award who has so successfully managed to run this prestigious institution.”

The principal concludes, “We owe it to our children to give them a dignified & hopeful future.”

After all Children are the only future human race

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Celebrating Valentine’s Day at the Haunted House !

A novel way to celebrate Valentine’s Day,the team of MSM Motion Pictures and Contiloe Entertainment’s Darr @The Mall visits the Haunted House at a popular mall in the central suburbs.

Giving audiences a glimpse of the horror they can expect within the ambiance of a mall .the makers invite the media and public to join them as they take a tour of one of the spookiest places around,keeping with the theme of the film ,which tells the story of a mall that unleashes its evil side on people trapped in it.

Says NP Singh MSM Motion Pictures,”Darr @The Mall is the first-of-its-kind horror film and for that very reason we wished to do something completely out-of-the-box that would engage our target audience and invite them to be part of a spooky experience along with the starcast”.

Produced by MSM Motion Pictures and Contiloe Entertainment, ‘Darr@The Mall’ stars Jimmy Shergill, Nushrat Bharucha, Arif Zakaria, Asif Basra, Nivedita Bhattacharya, Neeraj Sood and others. The horror is scheduled to release 21st February,2014.

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First thought that comes to mind when we think of Sajid Nadaidwala is trust and dependability. Actors, directors keep returning back to his banner to work with him as he creates a comfortable and creatively conducive environment for ideas to become successful films.

As a producer and now director, he has a bond with the talent that goes beyond the immediate film and becomes a relationship for life. In July this year, he will be debuting as a director with one of the biggest superstars Salman Khan with Kick. Little later he has a thriller lined up with hit machine Katrina Kaif and chhote nawab Saif Ali Khan called Phantom, directed by Kabir Khan. Then he also plans to reunite Ranbir Kapoor and Deepika Padukone in a new project to be helmed by Imtiaz Ali, who is also directing his Highway.

Along the way he has two new kids on the block – Arjun Kapoor and Alia Bhatt in his 2 States which he is co-producing with none other than Karan Johar. In the midst of working with the biggest superstars and directors of the country, he will be launching a rank newcomer – Jackie Shroff’s son Tiger in Heropanti. And on top of that he is diversifying into different genres of cinema. Sajid Nadiadwala, one of the biggest producers of Bollywood has his hands full and how!

“I made commercial films and now I want to be associated with other kinds of cinema. It gives me a big high to be part of diverse themes. It feels great that I am launching new talents and at the same time working with people I have been a fan of and look up to, like Imtiaz and Kabir. It is a great experience to see how they visualize their films,” says Sajid.

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Jimmy Shergill is all set to rattle your fragile nerves

IMG_0439.JPGThe actor will star in this week’s episode of Zee TV’s Fear Files

The very talented and versatile actor, Jimmy Shergill will be seen in this week’s episode of Zee TV’s Fear Files. The actor who has made a mark with his acting prowess both in mainstream as well as off-beat cinema, will be seen doing the video diary for the 16th February’s episode of Fear Files, called ‘The Halloween Night Party’.

“I’m here on Fear Files to promote my latest film – Darr @the Mall. Like the title suggests, it’s a bone chilling horror movie based on a mall which is haunted by evil spirits,” said the actor post the shoot.

“Fear Files I think is an ideal platform to promote horror movies. It has a loyal viewer base of people who enjoy this genre. Our movie, Darr @the Mall is pretty similar to this particular episode of Fear Files -The Halloween Night Party. Hope the viewers will enjoy the thrills and chills both on Fear Files as well as Darr @the Mall which is slated to release in theatres on Feb 21st,” the actor added.

The episode revolves around a Halloween night party where everything suddenly changes when one by one, people go missing and are found dead. Initially its perceived as a prank played by a certain masked man but panic breaks and fear sets in when a bunch of friends realize that it’s not a prank but something abnormal.

Darr @the Mall is based on a mall which is haunted by evil spirits. The trailer reveals that nine people have been strangely murdered in the mall. Jimmy Shergill is responsible of taking care of security arrangements of the mall for a special party being hosted in the premises.

Don’t miss this spine chilling episode of Fear Files this Sunday, Feb 16th at 10:30pm only on Zee TV.

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Rajat Kapoor has written to Anna Hazare and Arvind Kejiriwal to show them Ankhon Dekhi. Rajat Kapoor recently launched the trailer of his upcoming movie Ankhon Dekhi, which has got great response by the audience.

Rajat Kapoor who has directed the movie has been very keen and elated to show the movie to the people involved in the Aam Admi Party.

A very unusual storyline Akhon Dekhi is a story of a man who decided to believe in what he sees rather then what people ask him to believe. Rajat feels that the theme of the films and the Aam Admi party is same.

Like Aam Admi Party when some common people came together and now stand as a powerful group who have decided to bring a change themselves. Akhon Dekhi is also a change that has been bought by a man for himself.

The director has written a letter to the them and have invited them to come and watch this movie.

Directed by Rajat Kapoor, with an interesting cast including Sanjay Mishra, Seema Pahwa, Maya Sarao, etc, the film is set to release on 21st March.

Says Rajat Kapoor “we all talk about the ‘common man’ a lot- There are big discussions around this common man.But he has just become a symbolic being.
What does he really look like? Who really is he?What are his needs? His aspirations? His desires?Perhaps Bauji in Ankhon Dekhi embodies that common man.It would be interesting to see how somebody like Arvind Kejriwal, for example react to this common man..I think it would be an interesting encounter.”

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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