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Feel the power of pink in Gulaab Gang’s new song- ‘Dheemi Dheemi’

Mumbai, 13th February, 2014: The compelling new song- ‘Dheemi Dheemi’- from ‘Gulaab Gang’ is now live on YouTube and can be viewed here:

It is after 13 years that Madhuri Dixit and Saroj Khan have come together to re-create their spellbinding magic on-screen. Choreographed by Saroj Khan, the video shows the women of Gulaabi Gang taking a stand against the injustice faced by women and how they have sworn to fight for it with their lives. With its rural background score and powerful lyrics, the track invokes an enigmatic strength within the listener. Composed by Soumik Sen, the song has been sung by Kaushiki Chakrborty and Malabika Brahma.

Produced by Anubhav Sinha, ‘Gulaab Gang’ is presented by Sahara Movie Studios & Bharat Shah and is a Benaras Mediaworks production, directed by Soumik Sen. Starring Madhuri Dixit and Juhi Chawla, the movie will hit theatres on March 7th, 2014.


Let me know if I can help you with anything else.

Thanks & Regards,

Nitika Kathait



Mumbai, February 13, 2014: This Valentine’s Day, Starbucks® gives you an opportunity to put your pen to cup and show your loved ones how you truly feel. It’s time to relive your best memories as you recreate them on the Starbucks® gift mugs. So handcraft your feelings with scribbles and sketches that will be etched for life on your favorite Starbucks® mug.

This special Starbucks® mug comes with a dual-tip black-and-white glazing pen that lets you explore your creative side.

From shake to bake; all it takes is four easy steps to earn that smile:

Step 1: Shake the included dual-tip glazing pen well

Step 2: Express yourself in black and white

Step 3: Let your mug dry for 1 hour

Step 4: Bake in oven for 20 minutes

Elegant, thoughtful and inspiring, this gift is all you need, to make this Valentine’s Day a special one.

This is a limited edition mug, priced at INR 1450/- and will available starting 5th February 2014 at Starbucks stores in Delhi NCR, Mumbai, Pune and Bengaluru.

About Starbucks®

Since 1971, Starbucks® Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with more than 17,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks® Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.Starbucks®.com

About Tata Global Beverages

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.5 bn and it employs around 3000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands , including Tata Tea, Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more information, please visit

For further information contact:

Edelman India

Manali Parmar/ Bhawana Narula /


Unbxd to participate in India’s largest eCommerce Event ‘eTailing India Mumbai Expo 2014’

Pavan Sondur, Co-Founder & CEO – Unbxd would be speaking on the integration of retail and eCommerce technologies

New Delhi, February 13, 2014: Unbxd, a leading provider of ecommerce product discovery software, announced its participation in eTailing India Mumbai Expo 2014. India’s largest eCommerce Event would be held in Mumbai from February 27 to March 1, 2014. Mr. Pavan Sondur, Co-Founder and CEO at Unbxd will be part of the panel of speakers and will discuss on ‘The integration of retail and eCommerce technologies & debating whether e-commerce is a friend or foe’.

Commenting on the participation – Pavan Sondur, Co-Founder and CEO – Unbxd said, “eTailing India Expo is a remarkable platform for existing & aspiring eCommerce entities to educate themselves and prepare for success in today’s tough business environment. The sessions are directed towards imparting knowledge related to eCommerce ventures for Entrepreneurs, Retailers, and Wholesalers & Manufacturers. We are elated to be associated with an event of this caliber and are hopeful that we would be able to share some thoughtful insights with the event attendees.”

The session by Mr. Sondur on the 27th of February, would be focused on ‘The integration of retail and eCommerce technologies’. The panelists will be debating on whether ecommerce is a friend or foe and the key points of discussions would be to understand the criticality of role of technology for an online venture, different platforms available, the key parameters for evaluation, its effect on various categories and the best solutions for businesses.

The eTailing India Expo in Mumbai will carry forward eTailing India’s vision of spreading knowledge and awareness about eCommerce and its components in India and abroad. The Expo at Mumbai looks at SME players in the eCommerce space and devises strategies for them to expand and scale their business. The event will be attended by over 1250 delegates from various industries such as Retail, eCommerce, VC and Finance, Technology and other associated sectors.

About Unbxd

Unbxd Inc, is an on-site product discovery software for ecommerce companies that provides search, navigation, product recommendations, merchandizing and analytics solutions for eCommerce companies. Unbxd’s products make it easier for eCommerce players to showcase targeted & relevant products and recommendations to visitors and track visitor interactions. Having been incorporated in October 2011, Unbxd has quickly grown in to a leading personalization, search & recommendations provider in India. The company’s core values are innovation, accuracy and reliability.

Unbxd’s highly optimized cloud infrastructure enables several e-commerce platforms to provide advanced search and recommendations on their websites. This platform has helped medium and large ecommerce companies such as Trendin, Redmart, Caratlane and CBazaar radically improve conversions and increase sales volumes. Unbxd is backed by IDG Ventures and Inventus Capital and has recently closed their series A round of funding.

To learn more about the company and its products, please visit

About Etailing India

Etailing India aims to become India’s largest knowledge repository for the online retail industry in India. The company aims to achieve its goal through the organisation of Conferences (Annual and quarterly), Webinars & Workshops (Multi-city), Online & Print Media Publication, as well as conducting independent research and publishing of reports, articles and white papers.


Thursday, 13 February 2014: “Gulcharrey”, the first song from BEWAKOOFIYAAN is out! Fun stuff!

Catch the loveable pair of Ayushmann Khurrana and Sonam Kapoor sharing screen-space for the first time in this light-hearted and catchy number!

Lyricist – Anvita Dutt

Singers – Benny Dayal and Aditi Singh Sharma

Music – Raghu Dixit

Watch it exclusively on the YRF YouTube Channel:

Directed by Nupur Asthana and Produced by Aditya Chopra, BEWAKOOFIYAAN, is a contemporary slice of life story which turns set notions about relationships on their head. The film has been written by the versatile writer/director Habib Faisal.

The film stars Rishi Kapoor, Ayushmann Khurrana and Sonam Kapoor in lead roles. BEWAKOOFIYAAN releases worldwide on 14th March 2014.

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Website: sms BW to 53131



“CHECOLO” – the next classic Indian board game since Chess…

Mumbai – February 2014, Pegasus Toy-Kraft Pvt. Ltd, one of the largest edutainment toy brand’s from India saw huge success and potential for CHECOLO at Mood Indigo – the annual cultural festival of IIT Bombay, as its official game. At Mood Indigo, CHECOLO was experienced by thousands of students from across India and the game also witnessed unprecedented interest from some of India’s brightest minds in an intense gaming competition.

Post the event, Toy-Kraft has decided to take CHECOLO to other cities across India and target a large and fast-growing Indian gaming community. In the near future, CHECOLO will see a mega inter-collegiate event that will be one of the largest gaming events ever conducted in India, and where, over 5,000 students from across western India are expected to participate.

Speaking on this development Dr. Shyam Makhija – Director, Business Development – Pegasus Toy-Kraft Pvt. Ltd said, “We always thought that Checolo had potential with strong strategic gaming content and also being a lot of fun at the same time. Its uniqueness lies in that, it can be played at a basic level by a novice but it also has the depth and it can be taken to a very high level by expert strategic gamers. Also, the feedback and experience of hosting the gaming competition at Mood-I has made us believe that, the game has far greater potential than we originally envisaged. Checolo can become a classis game of strategy, the next likely one from India since the Numero Uno game – Chess which also has its origin from India

We are planning on conducting an inter-collegiate gaming event later this year for Checolo, something which the board-game industry has not witnessed and that will be the acid test of Checolo’s potential in India for us. Large cash prizes would be awarded to the winner and to the leading finalists at the competition. Registration and competition details will be shared shortly.”

Further, Anuj Mehta – Director, R&D and Production – Pegasus Toy-Kraft Pvt. Ltd. said, “We recently participated at the largest annual toy & game fair at Nuremberg, Germany. Even there, Checolo garnered a lot of interest from large global gaming companies who are keen in partnering with Toy-Kraft and in-licensing Checolo for promotion in leading global gaming markets such as Western Europe, USA, etc. Personally, I think Checolo has the potential to become a global classic board-game of strategy let alone in India”

Pratik Shabani an IIT Mumbai student who played CHECOLO at Mood Indigo said, “After Playing CHECOLO, I thought that I rather than spending my leisure time on laptop, I should spend the time in playing board games like CHECOLO. CHECOLO forced me to think ahead, when my opponent spoiled my moves. We were delighted to have CHECOLO at MOOD INDIGO 2013.”

Aman Raj Gupta an IIT Mumbai student who played CHECOLO at Mood Indigo said,

“I like the game because it is well versed. It is more difficult…as here we have to see minutely the next moves our opponent can take.

I will play CHECOLO again n again, because it is unique and I enjoyed the game a lot.”

Checolo is available in all major toy stores and e-commerce portals like eBay and Flip kart.


Checolo is a logically appealing, competitive and fast-paced game for the entire family. The board game seamlessly blends a very popular puzzle and a classic game – Sudoku and Checkers in the game rules. The resultant product – Checolo allows players to strategize and use advanced tactics during game play.

Checolo has an advantage over Chess in a modern day scenario in attracting a larger audience including children as well. Unlike Chess, game rules are simpler to master and the initial phobia which new players have for Chess is not there with Checolo. It is also more conducive for tournament play since average time for a 2 player game for Checolo is around 30 minutes.

About Pegasus Toy-Kraft Pvt. Ltd

Pegasus Toy-Kraft Pvt. Ltd., established in year 2007, is the brainchild of two toy professionals Dr. Shyam Makhija and Anuj Mehta. Toy-Kraft offers a wide range of toys providing children with a stimulating platform that fosters personal expression and intellectual growth. The toys provide vistas in opening a child’s mind to new ideas and skills. Whether it is play or educational value in a preschool toy, assembling skills in metal construction kits, creative ability in the craft and hobby range or learning skills encountered with puzzles and board games – all the products have been carefully researched and developed with these values in mind.

Warm regards

Munmun Gentle
Account Associate

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Highway Diaries: Finding home in Aru Valley

Films capture journeys but in Imtiaz Ali’s much-awaited Highway, the journey has made the film. Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of north India and captures the landscape of the different regions as it goes along.

Highway Diaries are short video snippets that capture the journey of the film and all the exciting experiences that the cast and crew had during its making.

In the latest episode of Highway Diaries, we catch the team in Kashmir, shooting in the beautiful Aru Valley. They shoot in one particular tribal hut, and we get a sneak peek into how the art direction team worked on getting the correct look for (Alia’s character in the film) Veera’s home . Imtiaz also uses locals to play bit parts to make the scenes look more real. Kashmir is the last state of the journey the characters take in Highway.

To watch this episode of Highway Diaries, click :Highway Diaries | Aru Valley | Imtiaz Ali, Randeep Hooda, Alia Bhatt

Highway will release on February 21st 2014.



Actress Meghna Patel’s Website Crashed Due to huge BJP’s PM Candidate Narendra Modi following in India

The BJP’s prime ministerial candidate and Gujarat Chief Minister Narendra Modi has become the most popular politician of India, in the recent times. It’s conventional wisdom to declare Narendra Modi as the most popular Indian politician online. He has, at 2.8 million, the largest following on Twitter for any Indian politician; his official Facebook page has 6.5 million ‘likes’. Modi occupies more mind space on Twitter than almost any other person or issue in India. Actress Meghna Patel recently showed her support to Mr. Narendra Modi in a very beautiful way. She had done a very artistic and aesthetic photo shoot with the lotus flowers all over the body. Lotus flower is the logo of the BJP. She said, “Narendra Modi is the Man of today. He is the embodiment of valour who lives in hearts of millions of people. Narendra Modi is all set to make India free from Corruption, Inflation and Making it a prosperous and powerful India. No politician in independent India has been demonised in such a relentless, Goebbelsian manner as Narendra Modi. He is a “person of great prominence” on India’s political landscape and has done great works for developments and prosperity in his state and now he is the prime ministerial candidate. People will vote for him to make the India better in 21nd Century. We all love you Mr Modi”. This support for Modi grab the attention of all the voters to support Mr. Modi and due to this Meghna Patel website got crashed due to heavy traffic last night.

Actress Meghna Patel said, “My site has not been working from last night. It happened when all fans who supported Narendra Modi has come to the site in bulk and my website got crashed because of too much traffic. I appeal to all the people of India to come out and support our Prime Ministerial Candidate Mr. Modi and make him the Prime Minister of India. As he is the only one who can give us stable government and take India on top of the Map in the world.”


Jewellery Mammoth P. N. Gadgil Jewellers Pvt Ltd forays the e-commerce space

13th February 2014: P. N. Gadgil Jewellers Pvt Ltd forays the e-commerce space with their online store for their customers spread across the globe. Being present across the nation and few international branches, the customer database of P. N. Gadgil Jewellers Pvt Ltd is colossal. It is essential to reach out to each and every customer and their needs and thus entering the digital space was imminent.

P. N. Gadgil Jewellers Pvt Ltd have spent 182 years in the industry and have evolved with changing needs of their customers. In today’s fast paced environment the consumer does not have the time to come down to the store and yet has need to purchase authentic and artistic jewellery from a credible source. Having understood that today E-commerce has become a very essential platform of transactions the brand launches its first online store.

The website offers a wide array of cost effective, signature designs in bracelets, bangles, earrings, necklaces, pendants, bullions and rings in gold, silver and diamonds. The Gold and Silver collections’ stock is reserved for the online users shipped in maximum of 5 to 8 working days; on the other hand, the Diamond Jewellery is made on order and is delivered within 10 to 12 business days. The products are available for domestic as well as international customers. Also gift articles like lamps and diyas can now be easily available within the comforts of your house. The site offers multiple payment options for the convenience of the buyer. They also offer attractive deals in the form of gift vouchers, discounts, promotional coupons etc.

P. N. Gadgil Jewellers Pvt Ltd initially plan to target the West Zone especially Mumbai and Pune, since they have an established consumer network in these cities, after which they will target metros like Bangalore, Delhi/NCR with the entire North Zone gradually going PAN India. They plan to aggressively promote the website through online and offline marketing strategies. The response so far has been over whelming.

“P. N. Gadgil Jewellers Pvt Ltd, is a very customer centric brand and E-commerce is the best way to ensure an effective and efficient outreach to our customers globally. We have been in the jewellery industry for almost 182 years where we have gathered trust from millions. Our consumers know the type and quality of our jewellery already and this, perhaps will be the strength of our online store and also give us an extra edge over other e-commerce jewellery portals. Our international stores are limited and E-commerce will dissipate the geophysical barriers hence making things easy for our customers in every corner of the world.” said Mr. Saurabh Gadgil, Managing Director- P. N. Gadgil Jewellers Pvt Ltd.

About: P. N. Gadgil Jewellers Pvt Ltd is one of the most reputed jewellers with 182 years of excellence in creativity and their warm service for the customers all over the world that has helped a woman discover her beauty. Under the leadership of Saurabh Gadgil, Managing Director, a strong visionary, P.N. Gadgil Jewellers Pvt Ltd’s is creating a brand that caters the taste of a modern Indian woman.

For more information:
P.N. Gadgil Jewellers Pvt. Ltd
Near Canara Bank, Nehru Road,
Vile Parle (East) Mumbai 400057


Kiran Rao to host a special screening of the documentary, Gulabi Gang on 13th February 2014.

Everyone knows how Kiran Rao extended her support and turned presenter for the critically acclaimed film, Ship Of Theseus and got the film a theatrical release for it to reach wider audience.

This time around, it is Sohum Shah who has turned presenter for the first ever high profile release of a documentary titled Gulabi Gang, which is based on Sampat Pal and the fiery women of her Gulabi Gang–who take up the fight against gender violence, caste oppression and widespread corruption in Bundelkhand.

Kiran Rao has watched the film and she feels that it is a must that people watch the film. So, she has invited her friends to watch the documentary, directed by Nishtha Jain.

The list includes names like Raj Kumar Hirani, Gauri Shinde, Vinod Chopra, Victor, Reema Kagti, Prasoon Joshi and few others.

Kiran Rao says, “Gulabi Gang is not just a really good film, I think its a really important film, and so I wanted to help it gain some attention within the film industry and also in the public space. So I’m having a screening for a few friends who I am hoping will be as moved as I was by it, and will spread the word that its in the theaters tomorrow.”

Gulabi Gang is slated to release on 21st Feb 2014.


Phoolghat to open a new tourist place this Friday as the Ranveer – Priyanka – Arjun starrer releases.

A house in Phoolghat where a lot of the film has been shot with Ranveer and Arjun has been named as Bikram – Bala Sadan.

Bikram and Bala are the names of the characters Ranveer and Arjun are playing in the film.

The actors shot in that house for such a long time that the owners felt that this would become a tourist place after the release of the film. However, after the shoot itself it became extremely popular among the local people.

The owners decided to hence keep the name of the house Bikram Bala Sadan as whenever people would visit the place even after watching the film, it would remind them of the film.

When contacted Ali, he said, “When we heard that the owners are doing something like this, we were surprised. In the last 6-8 months a lot of people have been visiting that house and the owners will be opening it up as a tourist place once the film releases”


‘Oye! FM Suno Fimstar Bano’ opens to a massive response

– The Talent hunt for Rahul Rawail’s new film, ‘Love Story… Again’ draws huge crowds across Delhi, Patiala and Amritsar

13th Feb 2014, New Delhi: Oye! 104.8 FM, senior Bollywood Director Rahul Rawail and production house Gr8 have come together to give listeners a chance to live their dream of becoming a film star. The auditions for ‘Oye! FM Suno Filmstar bano’ are being held across major cities to search for the best acting talent, with the winner getting a chance to act in Director Rahul Rawail’s next Film – Love Story… Again.

The city auditions across Delhi/ NCR, Patiala and Amritsar saw a massive turnout of aspiring actors in thousands competing for a role in the film. The film’s Director Rahul Rawail and Producer Shashi Ranjan had a hectic time in judging and selecting the final contestants for the film. The city finalists from these cities have already been shortlisted and will travel to Mumbai for the finale where they will compete with the best from other cities for a role in the film.

Rahul Rawail is the acclaimed filmmaker who launched mega stars like Sunny Deol (Betaab), Kajol (Bekhudi), Aishwarya Rai (Aur Pyar Ho Gaya) and Amrita Singh (Betaab) in his Films. With this activity in partnership with Oye! FM he hopes to find the next big talent for his forthcoming film ‘Love Story… Again’.

Vivek Malhotra, Vice President- Marketing and Strategic Planning & Research, TV Today Network Ltd. said, “This is perhaps the first time that a ground breaking reality show of this sort is being done on a radio station. This activity is a reflection of Oye! 104.8 FM’s ‘Sabse Filmi’ positioning and has proved to be a medium to reinforce engagement with our listeners beyond music and content. The massive response to the auditions is testimony to the station’s popularity”.

Director Rahul Rawail added, “This is the biggest ever such exercise taken up by a production house in association with a leading radio station. Aspirants can also log on to our Facebook page and send in their entries at We have already roped in stellar actors like Anushka Ranjan, Rishi Kapoor, Ram Kapoor and Dolly Ahluwalia to name a few while ace director of photography Binod Pradhan is the cameraman and Rakesh Ranjan will be the sound recordist. ”

Rahul Rawail’s blockbuster movie in 1981 ‘Love Story’, catapulted its debutant actors Kumar Gaurav and Vijeta Pandit to overnight fame and redefined romance on the silver screen. With ‘Love Story… Again’ he is rekindling the contemporary romance in a modern setting and this partnership with Oye! FM is adding to the excitement around the movie.

For further information please contact:

Ketchum Sampark

Harpreet Singh



Sonia Sharma Negi I Consultant

Ketchum Sampark Pvt. Ltd.


Tata Sky launches first ever DTH Karaoke service in the World

Mumbai, 14th February 2014: In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.

Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”

Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience. A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

Neeraj Roy, Managing Director, CEO of also emphasized that, “Hungama’s relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers. Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music.”

Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment. The service will be available from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

Salient features

· A Karaoke mic along with 12 month subscription will cost Rs.1990

· On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service

· Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others

About Tata Sky

Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the ‘Product of the Year’, 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.

For more information on Tata Sky, visit

About HUNGAMA.COM: is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, . The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application. is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.


Times OOH showcases never-before-seen Advertising & Sponsorship options at Mumbai Metro

Mumbai, February 13, 2014: In continuation with their effort to provide best-in-class opportunities to their stakeholders, Times OOH, the largest outdoor media company in India unveiled today the various advertising and sponsorship options available at Mumbai Metro One. As the only media partner holding exclusive advertising rights for Mumbai Metro, Times OOH showcased some unique sponsorship options like Stations Naming Rights, never-before-seen network of 147 units high definition digital screens, train wraps & many more. Some of the exciting advertising options available at Mumbai Metro that has the potential to elevate a brand to a new level include advertisements inside stations, customer engagement opportunity such as product promotion & mobile charging points etc. Times OOH had also arranged for a recee for their esteemed clients & Business partners at Airport Road Station to give a realistic view of the unlimited advertising options at Mumbai Metro. The glittering event held at Hotel Leela was attended by the city’s top notch media managers, advertising agencies, marketing professionals etc. Mr.Sunder Hemrajani, Managing Director, Times OOH and Abhay Mishra, CEO, Mumbai Metro One were also present.

Mr. Sunder Hemrajani, MD, Times OOH said, “Innovative advertising and sponsorship options have the potential to create a huge impact for any brand. It’s a golden opportunity for brands to take advantage of this novel advertising and sponsorship format. Imagine the wide audience base that this opportunity will present as the Mumbai Metro is slated to connect East with West.” Speaking about the significance of such a transport system, he said, “Mumbai Metro Line is an important project under the Public Private Partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the 1st time which will offer state–of-the-art coaches, and passenger convenience systems. We are delighted to be associated with this project as the exclusive media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association”.

Mr. Arghya Chakravarty, CEO, Times OOH said, “When it comes to out of home advertising in India, Times OOH is second to none. Our association with Mumbai Metro is a reiteration of this fact. At Mumbai Metro, we have not only utilized digital technology to the best possible extent but have brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options”.

Times OOH partnership with Mumbai Metro is for a period of 15 years during which a state-of-the-art digital network will be installed by the former.

About Mumbai Metro

Mumbai Metro One Pvt. Ltd is a Special Purpose Vehicle promoted by Reliance Infrastructure (majority stake-holder) , MMRDA, and Veolia Transport (Technical partner having worldwide experience in Metro business) to construct and operate Mumbai Metro Line I project. The project was awarded through an international competitive bidding in 2007 on a Public Private Partnership basis. Mumbai Metro Line I – Versova – Andheri – Ghatkopar corridor, will be the 1st metro of Mumbai connecting the east and west suburbs of the city; the project has been designed as per international standards with state-of-the-art air conditioned coaches, automated ticket collections systems, signaling & telecom etc.; the project construction witnessed some of the technological marvel including highest cable stayed bridge for a metro rail system in Asia and steel bridge over the busiest railway system on our planet. The metro corridor passes through one of the busiest traffic corridor cutting across the upcoming business districts of Mumbai. The new metro system will reduce the current travel time of more than 120 minutes into 21 minutes between Versova and Ghatkopar. The project has been designed to operate for more than 100 years and it will have a capacity to carry more than 9 lakh passengers per day from day one itself.

About Times OOH

Times Innovative Media Ltd (TIML) which operates its out-of-home media business under the brand, Times OOH has a presence in all media segments and their extensive properties run throughout the length and breadth of the country. They first won the advertising rights at Mumbai and Delhi Airport in 2007 and went on to win the 20-year contract to manage advertising space in T3 terminal at Delhi’s Indira Gandhi International Airport in 2010 and an 11-year contract at Chhatrapati Shivaji International Airport in Mumbai in 2013. Times OOH have 1344 bus shelters in Mumbai.

For more details contact:


Anil V.Agre.

Sr.Media Relations Executive
Blue Lotus Communications Pvt. Ltd


Sangram Singh becomes the Brand Ambassador of Wrestling Federation of India

Wrestling is an Ancient Sport being played from the Era of Lord Ram and Lord Krishna. It’s amazing how The Common Man’s Game has such a Historical Past. Earlier people used to play this sport just to be Healthy; it was their means of Exercise. But today it’s played on International level. Earlier people had various notions that Wrestlers are a bit slow in their minds, but today we all know that apart from Strength, Wrestling is a Sport where Mind plays a very important role. Talking about Wrestling, the name that comes to everyone’s mind these days is that of Sangram Singh aka (Phelwanji) as fondly addressed by most on a recently concluded Reality Show.

Sangram has been appointed the Brand Ambassador for Wrestling for 1 year by WFI (Wrestling Federation of India). We took this opportunity to speak to the President Shri Brij Bhushan Sharan ji of WFI. He said “Wrestling is a Common Man’s Game. Sangram is perfect for this as he became a Wrestler inspite of having Arthiritis in childhood. He has set an example for all new wrestlers that with determination we can achieve anything. He is a well spoken guy & now post his recent fame everybody loves him from children to elders. It’s our pleasure that he is associated with us for promoting Wrestling. We are together working on a marketing strategy to promote this sport worldwide. For me all wrestlers are like soldiers of our country who should be applauded.” Shri Brij Bhushan Sharanji himself gives a very nice platform to young and upcoming wrestlers.

We spoke to Sangram too regarding his association. He said-” Today whatever I am is because of Wrestling. Wrestling is my Life and I want to promote this sport Worldwide. I request all families to encourage their children to take up wrestling as a sport to begin with and get trained at Wrestling Centres all over India. I would also request sponsors to adopt wrestlers who come from Humble families and support their dream of playing Internationally. Wrestling is a very Powerful sport but it needs support from various financial bodies.Wrestlers somehow are the most Humble individuals. Please support wrestling; it’s our oldest game which has given so much respect to India worldwide.

For records, we won the First Individual medal in Olympics in 1952 by K.D Jadhav ji and most recently we won 2 medals in last year Olympics by Sushil Kumar & Yogeshwar Dutt. We wish Sangram Singh all the best in his efforts to promote wrestling worldwide. We respect Humility and we would love to see more Indians be a part of this oldest sport of India.


This February more Mischief and Magic for kids on Cartoon Network

~ Cartoon Network and the LEGO Group premiere Mixels on February 15 ~

~ Steven Universe, a Cartoon Network original series, premieres on February 16 ~

Mumbai, February 12, 2014: Showcasing its universal lineage and iconic partnerships, Cartoon Network India is all set to launch two new shows – Lego Mixels and Steven Universe, which will treat kids to the best international animation series. Children can now kick-start their weekends with the mischievous shorts of Mixels every Saturday at 8:00am and the magical adventures in Steven Universe every Sunday at 10:30am.

Talking about shows, Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are thrilled to launch Lego Mixels and Steven Universe in India that represent Cartoon Network’s illustrious and trans-global portfolio. The partnership with Lego is the next step in the evolution of Cartoon Network Studios and the way we co-develop original IPs. Steven Universe is our latest and biggest original series, that has been creating waves across the world. Kids in India can look forward to all this new excitement, entertainment, humour, adventure and wackiness on Cartoon Network.”

Mixels (4)Mixels is a groundbreaking global franchise created by the powerhouse partnership of two of the biggest forces in kids’ entertainment – Cartoon Network and the LEGO Group. Mixels is centred around a world of colorful creatures who can mix and combine with each other leading to hilarious and surprising results. They are comical, mischievous creatures that live in tribes of three. Each tribe is based around a unique natural element. The Infernites are fiery and short tempered, but handy for a barbeque. The Cragsters are the industrious mining tribe and the Electroids are a quirky bunch with enough nervous energy to light up the whole world. Nixels, annoying and destructive little creatures, wreak havoc over the Mixel land trying to tear down and break apart the tribes. Mixels will air as 2 minute shorts every Saturday at 8am starting February 15, 2014.

3 Things You Should Know About Mixels i. Cartoon Network Studios and The LEGO Group are the producers of Mixels i. It is created by John Fang (Ben 10) and Dave Smith (The Powerpuff Girls) ii. The show’s website, has been developed by Emmy nominated studio Cartoon Network Digital

Steven Universe (4)Steven Universe is the latest original animated comedy series from Cartoon Network Studios. Steven Universe is about the misadventures of a boy named Steven, the ultimate “little brother” to a team of magical guardians of humanity—the Crystal Gems. Steven may not be as powerful as the Crystal Gems or as savvy. But that doesn’t stop him from joining his sisters – Garnet, Amethyst and Pearl on their magical adventures and somehow finding a way to save the day! It is created by Emmy® and Annie Award-nominated writer and storyboard artist Rebecca Sugar. Steven Universe premieres on February 16, 2014 and will air every Sunday at 10:30am on Cartoon Network.

3 Things You Should Know About Steven Universe i. Steven Universe is created by Emmy® and Annie Award-nominated writer and storyboard artist Rebecca Sugar (Adventure Time). ii. Ian Jones-Quartey (The Venture Bros., Adventure Time) serves as supervising director iii. Role of Garnet, Pearl and Amethyst have been voiced by the popular Grammy award winning R & B artist, Estelle, actress DeeDee Magno Hall and Michaela Dietz


The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit


Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India reaching more than 34 million households. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs. is India’s leading destination for kids’ online entertainment attracting close to 5.6 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, October 2013).


A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.

For further information, please contact:

Genesis Burson-Marsteller

Radhika Mehta/ Surya Nair


92.7 BIG FM Celebrates Valentine’s Day with special offerings across its 45-station network

Hosts a Valentine’s Special episode of ‘Kuchh Panne Zindagi Ke’ with Sonu Nigam and ‘Carvaan-E-Ghazal’ with Chitra Singh

Love songs to be played through the week; exciting contests and Valentines prizes in store for listeners

Mumbai, February 12, 2014: 92.7 BIG FM, India’s No.1 FM Network, is all set to celebrate the season of love in a very special way this year! While the much loved radio station spreads the magic of love by playing the most romantic numbers across shows, it also presents exciting contests and special episodes of ‘Carvaan-E-Ghazal’ with Talat Aziz and ‘Kuchh Panne Zindagi Ke’ with Madhurima Nigam. Stay tuned to 92.7 BIG FM for exciting contests, bumper prizes to surprise your Valentine, special episodes of your favourite shows and music this Valentine’s week!

The network has put together a host of special on-air contests and on-ground events, which will give listeners an opportunity to celebrate the feeling of love, fondness, warmth and affection. Going with the mood of the season, 92.7 BIG FM will air 7-day special called ‘Pyaar ka Punchnama’ where listeners share their love stories.

The retro stations will air ‘EK Duje ke liye’ where celebrity couples like Aamir Khan and Kiran Rao, Subhash Ghai and Mukhta Ghai, director Satish Kaushik and Shashi Kaushik , Aayushmaan Khurana and Tahira Khurana will talk about their real life love stories and share who played cupid in their lives. In addition to this, the Delhi station has created a special love song titled ‘Ek Duje ke liye’.

Along with this, the network will also run an on-air contest where listeners can share their love stories with 92.7 BIG FM RJs and express their feelings to people who are most important to them. The network will reward the best stories. Meanwhile, 92.7 BIG FM Hyderabad will engage listeners with ‘Pakka Hyderabadi’, where listeners will be encouraged to express their love for their city to win attractive prizes. Marquee shows such as Yaadon Ka Idiot Box, Suhaana Safar, Retro Talkies and Ek Tar Natok will air special episodes during the week.

Commenting on the celebrations, Mr. Ashwin Padmanabhan, Business Head 92.7 BIG FM said, “We are delighted to celebrate Valentine’s Day with special properties and contests for our listeners. At 92.7 BIG FM, it is our endeavour to add new flavours to each special occasion and make such days great fun for our listeners while delivering value and engagement opportunities to our advertisers.”

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic – a Hindi general entertainment channel featuring light entertainment shows; Big Magic Bihar & Jharkhand – a Channel with local content tailored for the region; Big Magic International – a channel targeted at the Indian Diaspora in the US and Canada; Big RTL Thrill – a dual feed action entertainment channel from the Company’s joint venture with Europe’s RTL Group; and Big Productions – its television content production division; For more information log on to


For further details please contact:


Sushma Parameswaran ”’


A Landmark in the Brand World – Asin’s 10 year association with Soft drink brand.

Actress Asin, who has been the face of Mirinda, for over 8 years, has been signed on to represent the soft drink brand for the next two years, as the brand recently renewed their deal with the gorgeous star taking its notion of fun and ‘pagalpanti’ to the next level .

Asin, who won tele-viewers’ hearts with her chirpy persona in the television commercials, has signed a renewed contract to endorse the brand for an extended period of two more years,making it a 10 year association with the soft drink brand,a feat that no actor has managed to achieve this far in the soft drink section.

Says a brand source, “ Mirinda has extended its association with Asin with a renewal of contract which speaks highly of the kind of professional she is.No other artist has been a brand ambassador for any brand for such a long period of time,making this a rare endorsement association.The landmark 10 years is an exemplary reestablishment of the kind of brand value Asin has brought to Mirinda”.

Says Asin, “It is always great to be part of such fun-filled campaigns by Mirinda.. I’m sure the viewers will love this fresh dose of absolute fun and pagalpanti”.]]


Afghanistan-born Arshi Khan to play Aurangzeb’s wife in India’s first 4D Bollywood film

While director V Ganesh Kumar is busy preparing for India’s first mainline Bollywood 4D film and would like Salman Khan and Hrithik Roshan to play the lead roles in the film, Afghanistan-born, Bhopal girl Arshi Khan is fine tuning her Urdu-speaking skills. The production house Ganesh Saraswati Films has announced that Arshi Khan will play the role of Aurangazeb’s first wife – Rabia-ud-Daurani in the historical film to be produced at an approximate budget of Rs 120 crore.

Who was Emperor Aurangzeb’s first wife?

Rabia-ud-Daurani (1622 – 1657) was the Empress of the Mughal Empire as the first wife and chief consort of Emperor Aurangzeb, the last of the great Mughal Emperors. She is also known by her birth name Dilras Banu Begum. The Bibi Ka Maqbara at Aurangabad was commissioned by her husband as her final resting place. Dilras Banu Begum was born a princess of the prominent, Safavid dynasty, the ruling dynasty of Iran (formerly Persia) and one of its most significant ruling dynasties. She was the daughter of Mirza Badi-uz-Zaman Safavi (titled Shahnawaz Khan and popularly known as Mirza Deccan) whose great-grandfather was the son of Shah Ismail I Safavi. Shahnawaz Khan was the governor of Gujarat.

The wedding of Aurangzeb with Dilras was one of the grandest of affairs in the history of Mughal weddings in the World – and will be portrayed in the film tentatively titled as The Last Emperor. Dilras Begum married Prince Muhi-ud-Din who later came to be known as Aurangzeb on 8 May, 1637 at Agra. As decided by the imperial court astrologers, their marriage ceremony was held at four hours to dawn, amid lavish and grand celebrations and took place at Shahnawaz Khan’s mansion.

As Aurangzeb’s chief consort, Dilras wielded considerable influence over him, and ruled his zenana and harem. She was amongst the highest ranked figures at the Mughal court unlike her husband’s secondary wives, who were very unpopular at court. However, Dilras did not take part in court politics and in administrative affairs as her husband did not seemed to have allowed even her to interfere in such matters.Her known physical and personal attributes describe her as being beautiful, vivacious, charming, and fair colored. Pertaining to her character, she seems to have been a proud and self-willed woman and her husband stood in some awe of her.

Bibi Ka Maqbara at Aurangabad

After giving birth to her fifth child, Muhammad Akbar, Dilras possibly suffered from puerperal fever, due to complications caused by the delivery and died a month after the birth of her son. Upon her death, Aurangzeb’s pain was extreme. Three years after her death, in 1660, her husband commissioned a mausoleum at Aurangabad as her final resting place, known as Bibi Ka Maqbara which means Tomb of the Lady. It is notable that Aurangzeb never raised monumental edifices during his half-a-century reign, but made just one exception, to build the mausoleum of his wife. Here, Dilras was buried under the posthumous title of “Rabia-ud-Daurani”. The Bibi Ka Maqbara bears a striking resemblance to the famous Taj Mahal, the mausoleum of Dilras’ mother-in-law, Empress Mumtaz Mahal, who died in childbirth. Bibi Ka Maqbara was the largest structure that Aurangzeb had to his credit. Aurangzeb, himself, is buried a few kilometers away from her mausoleum in Khuldabad.

According to Kumar, the film will also be released in a normal cinema-scope version and a 3D version, as there are not many 4D equipped screens in the country. The Last Emperor will be shot predominantly in Maharashtra, but will also have schedules in Andhra Pradesh and other parts of South India. The film also has a mention of the Nizam of Hyderabad and a huge set is being planned on the outskirts of Hyderabad to replicate and old 17th century fort.



The Hindi film MIDSUMMER MIDNIGHT MUMBAI ‘’ M3 ’’ produced by Gudnet Production is now ready to release after Holi. The film is being produced by M A Guddu, written and directed by Braj Bhushan, with the screenplay by Majid Parvez & Neelam Kushwaha, dialogues by Majid Parvez, Neelam Kushwaha & Shantanu Shukla, has music by Sujeet Chaubey, Afroz Khan and Dushhant.Lyrics are by Ahmed Siddiqui, Amitabh Singh and Hina R Khan, choreography is by Sanjay Korbe and Sanjeev Mehta. cinematography is by Anjani Singh. The Executive Producer of the film is Shantanu Shukla.& nbsp;editor is Dharam & Action is by Darshan Singh, while the art directors are Rehmat Ali Khan & Saroj. It stars, Sara Khan, Paras Chhabra, M A Guddu, Pooja Thakur, Kiran Kumar, Milind Gunaji, Pramod Moutho, Raju Kher, Shiva Rindani, Mushtaq Khan, Dilip Sinha, Brajesh Tripathi & Suman Gupta in key roles.Mohammad Ali Guddu is playing a pivotal role as the honest ACP in the film, which will be released all over the country after Holi.

Says director Braj Bhushan, “The film is an interesting suspense thriller and a riveting love story, which will keep you on the edge of the seat and the USP of the film is that it has been targeted at the youth who will love the intimate lip locks indulged in by both Sara Khan and her real life boy friend Paras Chhabra in the film. The seventeen kissing scenes by Mallika Sherawat in the film Khwaaish will seem very pale in front of the kissing scenes of Sara and Paras in the film becau se not only did the script demand that Sara shed her inhibitions and kiss her boy friend in the film but also both really enjoyed doing the intimate scenes since they are in love in real life with each other


Hasee Toh Phasee springs a surprise at the box office.

Aided by positive word- of- mouth and rave reviews from audiences and critics alike,Dharma Productions & Phantom Films’ Hasee Toh Phasee, opened to 18.5 crore ,with the current total of about 24.1 cr.

The film directed by Vinil Mathew starring Sidharth Malhotra and Parineeti Chopra , opened nationwide only to be received with unanimously rave reviews and a steady growth at the box office; with trade pundits now expecting it to do well in the second week too.

Says Karan Johar “ HTP worked because it has an individual voice and broke the standard formula”. Adding that “What’s worked for the film majorly is the chemistry between Sid and Pari.It has the audience cheering and rooting for them in the theatre and in return the audience has given the film much love,which is truly gratifying”.

If that wasn’t all,the film’s overseas collection too have been encouraging especially in centers like UK,UAE , US and Australia.

Says Taran Adarsh, “HASEE TOH PHASEE has emerged the dark horse in the international arena. Like SHUDDH DESI ROMANCE, which caught everyone by surprise, the opening weekend business of HASEE TOH PHASEE has also proved that a well-made film is sure to find acceptance”.

Say Mahesh Ramanathan ,COO Reliance, “We are delighted at the strong reliable numbers of the film in the overseas market .Reliance Entertainment released the film in 35 countries internationally.The impending success of the film globally stands testimony to how films can push above their weight when 2 powerful banners collaborate. The film collected over 1million dollars in the US over the weekend”.

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Birla Sun Life Insurance launches a new campaign for its Savings with Protection Solution

Campaign addresses the need for regular savings to safeguard against future uncertainty

New Delhi, February 12, 2014: Over the past many years, India has been undergoing a palpable transformation. The Indians of yesterday were steadfast savers as they spent as little as was necessary and saved as much as was possible, all towards ensuring a safe and secure future. In contrast, modern Indians no longer hesitate in spending to enjoy their today but are also conscious to ensure that they are not reckless about the future.

Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group through its latest campaign on Savings with Protection Solutions seeks to bring certainty and confidence in customers’ lives in line with the Group’s commitment to empowering mass India to self realize the benefits of financial planning. BSLI’s Savings with Protection Solution offers a bouquet of products that are designed to help consumers achieve the fine balance of maximising today while securing tomorrow. It enables them to save for future needs by setting aside a small amount regularly, allowing them to maintain their current lifestyle as well as to secure the future. This solution offers tax-free savings with life cover.

The TVC on this new solution captures the customers’ desires to live in the present together with the anxiety to secure the future. Life may continue to surprise us with its many uncertainties but if we have smartly planned our finances, money will never have to be the reason for breaking the heart of our loved ones.

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group says, “We live in rapidly changing times where the needs of mass Indians are fast expanding, and so is our spectrum of solutions. Our Savings with Protection Solution enables you to strike the right balance between living comfortably today and staying financially secure in the future, with small disciplined savings at regular intervals.”

He adds, “Through our new TVC we wanted to take this thought to the masses taking inspiration from everyday situations in Indian households.”

Agnello Dias, Chief Creative Officer, Taproot India says, “Life is what happens to you when you’re busy making other plans. That’s the insight this campaign stems from. It tells the audience that you cannot predict what will get in the way of your plans, but you can prepare for it, in a way that lets you enjoy today and secure tomorrow.”

Creative Execution:

Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing rising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he isn’t worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

The television commercial (TVC) breaks on-air on February 12, 2014 and the campaign duration is of 5 weeks. The campaign will be present across different mediums including television, radio, and digital, along with ample support from on-ground activation. BSLI will for the first time associate with a cricketing event and engage in content integration on radio to drive the savings message.

This TVC has been worked upon by some very creative minds in the business including Shimit Amin of Chak De India fame as Director and features Swanand Kirkire, award winning lyricist and playback singer as the lead actor.

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc., one of the leading international financial services organisations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and is currently one of the leading life insurance companies in the country. BSLI has a customer base of over two and half million policy holders and has attained recognition as the 3rd Most Trusted Life Insurance Company in the ‘Most Trusted Brands’ survey 2013 conducted by Brand Equity (The Economic Times Group) with Neilsen. The Company offers a complete range of offerings comprising protection solutions, children’s future solutions, savings with protection solutions, wealth with protection solutions, health and wellness solutions, and retirement solutions. It has an extensive distribution reach in over 500 cities through its network of over 550 branches, more than 1,05,000 empanelled advisors and over 100 partnerships with corporate agents, brokers and banks. Birla Sun Life Insurance has total assets under management of `22,300 Crores and a robust capital base of over ` 2,200 Crores, as on 30th September, 2013. For more information, please

About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding banks and LIC) with an AUM of ~ $ 19.86 billion. Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management, and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. The seven companies representing ABFSG are: Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd. and Aditya Birla Insurance Brokers Ltd. In FY 2012-13, ABFSG reported consolidated revenue from these businesses at `6,390 Crores (1.17 billion) and earnings before tax at `761 Crores. Anchored by about 14,200 employees and trusted by about 5.3 million customers, ABFSG has a nationwide reach through more than 1,550 points of presence and about 1,60,000 agents/channel partners.

About Aditya Birla Nuvo

Aditya Birla Nuvo is a USD 4.75 billion conglomerate. Over the years, it has successfully ventured into the service sectors viz., Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle, Telecom, and IT-ITeS. Its razor sharp focus on manufacturing businesses has made it a leading player in the Agri, Rayon and Insulators sectors.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2013, the Sun Life Financial group of companies had total assets under management of $591 billion. For more information please visit Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Campaign Backgrounder – Saving with Protection Solutions

Setting the Context

Philosophy of Brand BSLI

The BSLI way has always been a distinctive approach in a category, full of parity and similarity

· Aimed at making consumers understand the real relevance of the category

· Establish the importance of different solutions in his life

· Provoking consumers from avoidance to self realization and action – unlike category communication adding to the inertia

The financial landscape is vast including banks, post offices, mutual funds and fixed deposits. Each offers customers a solution to ‘grow’ money. However these solutions either require that customers deposit reasonable sums of money or need them to invest in high-risk instruments. Currently, there are limited solutions that allow small savings over a period of time, which are also tax-free and with life-cover.

Opportunity ahead

Leverage the distinct approach to strengthen customer pull, build relevance increase consideration by being an empathetic brand in order to drive preference for insurance as a savings instrument.

Role of the brand

The role of the brand is to provoke the consumer into realizing his latent need with warmth and charm. The consumers see us as a friendly family doctor who “Brings some confidence and certainty into an uncertain world.”

Through this campaign, BSLI provides them financial security to live confidently through small and regular tax-free savings together with the advantage of a life cover.

The Insight

Consumer context: Over the past many years and indeed decades, India has been undergoing a palpable transformation. The needs of modern Indians are expanding. The Indians of yesterday were steadfast savers. They spent as little as was necessary and saved as much as was possible. All towards ensuring a safe and secure future. This is changing. Modern Indians no longer hesitate in spending to enjoy their today. But at the same time, they do not want to be reckless about their future.

Birla Sun Life Insurance’s Savings with Protection Solution offers:

· The ability to save even if in small amounts

· Tax-free savings

· Life Cover

Life may continue to surprise us with its many uncertainties but if we have smartly planned our finances, money will never have to be the reason for breaking the heart of our loved ones.

Campaign Objective

BSLI Saving with Protection Solution helps the consumer realise his need for disciplined savings to build a future corpus for an enhanced lifestyle that too in small amounts and without compromising his current lifestyle, with the additional advantage of life cover.

This has been done by incorporating life’s truths in our campaign

· Life is about enjoying today..even the small moments..while ensuring to secure the future

· You cannot predict your future..but you can be prepared for it

Creative Thought

Consumer context: Confident, Optimistic

Even when they do realize that their future is at stake, they ignore the risk of not saving for the future because that would mean compromising on today’s spends which they are often not willing to do.

BSLI’s Savings with Protection Solution enables the consumers to plan tomorrow’s savings without compromising on today’s joys.

Creative Execution

Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing rising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he isn’t worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

Team on Account

· Creative Team: Taproot India, Aditya Birla Financial Services Group – Marketing team

· Team Taproot:

o Chief Creative Officers: Agnello Dias, Santosh Padhi

o Chief Executive Officer: Umesh Shrikhande

o Creative Director: Pallavi Chakravarti

o Account Management Team: Priyank Misra, Mithila Sharma

o Account Planning Team: Sameer Aasht

· Production House: Red Ice Films

· Director: Shimit Amin

· Producers: Gary G, Vandana Singh

· Actor: Swanand Kirkire, Sonal Jha


Valentine Happy Hours week at Rastafa Hotel

Pune, 2014:- This Valentine celebrate ‘The Valentine Week’ at Rastafa- The Highway Shack, Baner from 14th February to 21st February. Share candle light dinner with your loved one and avail 15% discount on the food and beverages throughout the valentine week. And not just that, Rastafa- the Highway Shack is also offering ‘buy one and get one free’ on the complete menu throughout Feb during happy hours between 7pm-9pm…Exciting, isn’t it? So, now you know where to spend your valentine’s Week.

For reservations, please contact:

Ajay Shirole: 09890343993

Venue: Rastafa-The Highway Shack

Mumbai – Bangalore Highway,

Between Nissan and Mahindra showroom,


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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