Nazara Technologies Launches ‘Bang Bang’ Mobile Game

Nazara Technologies Launches ‘Bang Bang’ Mobile Game

 

As part of the multi-movie deal between Nazara and Fox Star Studios, ‘Bang Bang’ star Hrithik Roshan launched the game designed on the theme of the movie.

Mumbai, September 22, 2014: Nazara Technologies, a leading mobile game developer and publisher, today launched a game based on the much anticipated action romance of the year ‘Bang Bang’ releasing on October 2. The game was officially launched today by superstar Hrithik Roshan in the presence of Nitish Mittersain – CEO, Nazara Technologies.

The third-person action adventure game features both the lead actors and follows the storyline of the film, where the protagonists Rajveer (Hrithik Roshan) and Harleen (Katrina Kaif) fight the enemy to retain the Kohinoor, the world’s most expensive diamond, stolen by Rajveer. The game is available to download for free on the Google Play store and soon it will be available on all other major stores too.

Speaking on the launch of the game, Nitish Mittersain, CEO, Nazara Technologies said, “India has witnessed an unprecedented surge in subscribers using internet on mobiles with the number crossing 100 million last year. This clearly makes it one of the largest and most effective medium for brands to reach out to consumers, or fans in the case of movies.” He further added, “Hrithik Roshan and Katrina Kaif are undoubtedly among the top actors in the country today, in fact they have gone beyond being just actors and are brands in themselves. This initiative will allow fans to step into Hrithik and Katrina’s shoes, giving them an opportunity to get closer to their favourite stars.”

Shikha Kapur, Chief Marketing Officer of Fox Star Studios, says, “Bang Bang is an action entertainer like no other. Its replete with thrilling chases and audacious stunts that will be a first for Indian audiences. It gives us great pleasure to translate some of this action of the film to the mobile screen in the form of the Bang Bang mobile game. This is our endeavor to give users a taste of the thrill and adventure of the film through engaging gameplay and vibrant graphics. As a studio, we have always believed in the expansion of platforms so that our content reaches out to maximum users in varied ways, and bringing the Bang Bang game to the mobile screen, fits right into our strategy.”

The mobile gaming industry is at an inflection point and according to a report by KPMG and FICCI, it is expected to touch INR 19.6 billion by 2018 largely due to the growing smartphone market in India and the improved connectivity offered by telecom operators. The Indian film industry too has been growing at a phenomenal pace with multiple films breaking the INR 100 crore barrier over the last couple of years. Given these two factors, movie-based mobile gaming should be an exciting space to watch out for.

About ‘Bang Bang’ Game:

‘Bang Bang’ is an action game where you play as Rajveer who is on the run with the Kohinoor, the world’s most expensive diamond. The game has three levels and each level has a set of objectives that the player needs to accomplish. The player can clear a level only after clearing all the objectives in that level. Player needs stamina to complete each objective. Clearing each objective in level 1 and level 2 will reward the player with faith points. However, failing to achieve an objective in these levels will deduct faith points. While levels 1 & 2 require progressive clearance, level 3 requires a set of faith points to unlock. This is because Harleen must have enough faith to cooperate with Rajveer. The game comprises of Hand-to-Hand‎ combat, Shooting and a Bike chase.

 

About Nazara Technologies:

Incorporated in 2000, Nazara Technologies is a leading mobile games developer and publisher focused on the large mobile consumer base in India and emerging markets including the Middle East and Africa. Nazara works with majority of the operator in India and globally with its strong team base of 250 plus dedicated workforce in India and Dubai. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club” and also serves as an exclusive distributor for key game developers such as Electronic Arts. Its customers include mobile carriers as well as handset manufacturers. Nazara also owns “Playcaso” – an iOs and Android developer / publisher brand, “nzLabs” – a work-for-hire apps studio & “gCity” – a social gaming platform.

For more information on Nazara Technologies, log on towww.nazara.com

 

About Fox Star Studio:

Fox Star Studios is an India based movie production and distribution company, a joint venture between 20th Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, India’s media and entertainment company.

Media Contacts:

The PRactice

Farooque Shaikh: M: 9323671307 / 9594777764, E: farooque@the-practice.net

Bhakti Dalal: M: 9321589098/ 9819118 807, E: bhakti@the-practice.net

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login