Multi Screen Media announces the launch of Hindi General Entertainment Channel ‘SONY PAL’

Multi Screen Media announces the launch of Hindi General Entertainment Channel ‘SONY PAL’

 

SONY PAL announces Juhi Chawla as the face of the channel; unveils a power-packed line-up of new exciting shows!

 

9 unique different shows bring alive the theme ‘Yeh Pal Hamara Hai’

 

Mumbai, 7th August, 2014 – Contemporary, relatable yet inspirational stories which stand for positivity, vigor and contentment! Multi-Screen Media today announced the launch of SONY PAL – a new Hindi general entertainment channel that promises to resonate with the ethos of the traditional yet modern Indian woman. SONY PAL will applaud the entire gamut of emotions of womanhood and celebrate her journey through various moments that define her.

 

Slated to go on air from 1st September 2014, with the tagline ‘Yeh Pal Hamara Hai’, SONY PAL will inspire every Indian woman with the promise of liveliness and cheer. Adding to the elegance is the graceful Juhi Chawla as the face of SONY PAL.

 

Mr. N. P. Singh, Chief Executive Officer, Multiscreen Media Private Limited said, “At MSM, we believe in bringing our viewers content that is contemporary and in line with changing times. Keeping with that belief, we are pleased to announce the launch of Sony PAL, our new Hindi general entertainment channel, which will present an eclectic mix of shows with empowering stories and identifiable characters that will have universal appeal. Our strong distribution network will help Sony PAL reach our viewers effectively across all Hindi speaking markets.”

 

Commenting on the SONY PAL programming strategy, Anooj Kapoor, Sr. EVP and Business Head, SONY PAL & SAB TV added, “Today’s woman has achieved a sense of social and economic evolution while striking a chord between household chores and a self-identity. She connects with people in a moment and can form a lifelong bond with someone in a moment. It is these moments we wish to celebrate. SONY PAL will showcase content which will empower women to embrace the positive aspects of modern India while preserving her traditional responsibilities, familial togetherness and bonding. With the country’s leading producers on board, the channel will offer an entire range of fresh concepts ranging from fiction to non-fiction to period drama.”

 

The exciting line-up includes –

 

The first-of-its-kind chat show, Simply Baatein with Raveena produced by GR8 Entertainment and anchored by Raveena Tandon will be a an interactive chat show where the host will address issues under a collective umbrella of ‘womanhood’ with fun, frolic and expert advice from the celebrated personalities of their selective fields.

 

A norm breaker among game shows, Dil Hain Chotasa Choti Si Asha will be a unique game show featuring charismatic women contestants who will bring to fore their emotional & inspiring stories. The show will see the most adored pairing of the small screen – Ragini Khanna and Jay Soni spreading their oomph and charm as show hosts. The show is produced by SOL production.

 

A modern-day narrative produced by Shashi Summet Productions, Ek Rishta Aisa Bhibrings to fore a unique ‘Jijaa- Saali relationship’ that will question the prevalent societal norms while weaving in a beautiful narrative.  This unique jija will be played by none other than famous actor Rahul Sharma.

 

Produced by Miloni Films, Khushiyon Ki Gullakh Aashi traces the journey of a cheerful, jolly yet dejected Aashi whose life is spent in the yen to grow with parental love! The story takes an exciting twist when her innate desire to obtain parental love inspires her to adopt new parents.

 

Produced by Creative Eye, Singhasan Battisi will be a period drama based on the story of the throne of Raja Vikramaditya with thirty two angel statues. Each episode will present unique collection of these primordial tales.  Helming the show as the show lead will be Sayantani Ghosh.

 

Ada Khan will be seenas Pia in Pia Basanti Re produced by Rashmi Sharma & Pawan Kuma, chronicles the life story of a modest girl Pia who believes that status & class arise not out of wealth but through capability & attitude. She is extremely proud of her mother who is a cook & believes is dignity of labour.

 

Set in the culture-steeped city of Lucknow produced by Sphere Origins, Tum Sath Ho Jaab Apnepresents a special bond between a mother & daughter. Najma played by Anshoor Kaur aspires to achieve her dreams against all odds of life with the help of her Mom, Mariyaam played by Barkha Bisht who fosters her dreams against societal pressures and hardships.

 

Produced by the DJ’s Creative Unit, Sister Didiis the story of Amrita. Post her husband’s untimely demise, Amrita has taken up his dream & passion. She is the head nurse at his hospital. Amrita has a strong belief that apart from medicine, love and affection play an equally important role in healing a person. Amrita’s life takes an unexpected turn with the entry of her ex-husbands friend in her life – Dr Karan.

 

This tale of soul mates, Yeh Dil Sun Raha Hain is set in Bihar and charts the struggle of young lovers who fight against all odds and family opposition to unite with each other. Produced by Balaji Telefilms, this serial traces the life and times of two lovers who are in love but are destined to be apart.

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For Further Information, please contact:

 

SONY PAL

 

Chandan Sawant

 

schandan@setindia.com

 

+91 9920517502

 

 

 

IPAN H+K Strategies

 

Anjita Chaube

+ 91 7738344000

anjita.chaube@hkstrategies.com

 

 

Heena Nankani

+ 91 9920627409

heena.nankani@hkstrategies.com

 

 

 

 

About MSM

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and Sony LIV – the Digital Entertainment Channel, MAX 2, a second Hindi movie channel & SONY PAL, the network’s latest addition to its general entertainment cluster. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

 

Heena Nankani  
Senior Management Associate  
 
Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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