Miss India Navneet Kaur Dhillion to represent the brand Pond’s white beauty TM BB+ fairness cream

Navneet Kaur Dhillon - fresh face of Ponds White Beauty BB+ cream - 2

The future of fairness is here

The new, all-in-one

Pond’s white beauty TM BB+ fairness cream

Instantly spotless + all day radiance

Miss India Navneet Kaur Dhillion to represent the brand

MUMBAI, APRIL, 2013: Pond’s, the pioneer in face care with over 160 years of face care expertise, introduces the revolutionary Pond’s white beauty™ BB+ fairness cream. The first of its kind innovative beauty solutions from the Pond’s white beauty portfolio combines the dual benefit of instant coverage of spots as well as lightening skin from within to help reveal perfect natural look. Pond’s white beauty™ BB+ fairness cream with SPF 30 PA++ and GenWhite TM cover formula provides natural coverage suited for Indian skin that conceals spot instantly while working from deep within epidermis to lighten stubborn spots for all day spot-less radiant skin.

The newly crowned Miss India 2013 Navneet Kaur Dhillon, who is currently basking in the glory of her prestigious win, has been announced as the face of Pond’s white beauty BB+ Fairness cream. This association marks the beginning of Navneet’s career as she features in the TVC for the latest innovation from the Pond’s portfolio.

The evolution of BB cream

BB cream, also known as Blemish Balm cream, was originally formulated in the 1950s by German dermatologist, Dr. Christine Schrammek, to protect and provide natural light coverage for patients’ sensitive skin, who had just undergone laser treatments and surgery. Recently, it was introduced in South Korea and Japan and it has been named “the secret of Korean actresses” for their fair and flawless skin.

The science behind Pond’s white beauty ™ BB+ fairness cream

With the Pond’s Institute’s dual-acting sophisticated skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen protection, Pond’s white beauty™ BB+ fairness cream not only improves skin texture and effectively lightens skin from within but also provides Natural looking instant glow for Indian skin.

Clinically proven to lighten skin tone and reduce dark spots, GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and advanced superior sunscreen protection.

About Pond’s:

Pond’s is a global face care expert that has a presence in over 50 countries including Asia (Philippines, Thailand, Indonesia, China, Vietnam, Korea and Japan) and USA – making it a skin care brand to reckon with. The brand boasts of state-of-the-art R&D facilities led from Ponds Institutes
at New York, Tokyo and Madrid, helping it create international beauty solutions for the discerning woman. The Pond’s philosophy is based on the application of leading-edge technology to face care, and giving customised solutions for different skin care needs. By combining this with an intimate understanding of the woman’s skin care needs and requirements, Pond’s delivers results women can see and feel.

About Hindustan Unilever Limited:

Hindustan Unilever Limited (HUL)
is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Vitamin B3 – Pond’s signature ingredient, helps to reduce and control melanin accumulation on the skin

Vitamin E – A potent fat soluble anti-oxidant to neutralize the harmful effects of free radicals which can trigger melanin production which leads to darker skin
Allantoin – Recognized as an anti-inflammatory by US FDA found
in the comfrey plant and helps to reduce processes that can lead to increased pigmentation
Advanced Superior Sunscreen Protection SPF 30 PA++ SPF 30 PA++ – Helps to protect against skin tanning and photo ageing

A great complement to the Pond’s face care regime:

Pond’s white beauty™ BB+ fairness cream also completes the daily Pond’s face care regime with its instant natural coverage and advanced sunscreen protection, in addition to superior skin lightening and brightening benefits.

How to apply?

Cleanse your face with Pond’s white beauty face wash, squeeze a small amount of Pond’s BB+ cream on your fingertips.

2

Dot your forehead, cheeks and chin.

3

Blend and spread outward toward the hairline and jaw line for an even coverage.

With its smooth and light texture, Pond’s white beauty™ BB+ fairness cream is applied in three easy steps after cleansing with Pond’s white beauty face wash. For a smooth, flawless complexion, simply squeeze a small amount of Pond’s white beauty™ BB+ fairness cream onto fingertips, dot the forehead, cheeks and chin. Then, blend and spread outward towards the hairline and jawline for an even coverage.

Providing multi-targeted coverage with skin lightening benefits that lasts throughout the day, Pond’s white beauty™ BB+ fairness cream is the perfect complement to the Pond’s daily face care regime.

Pond’s white beauty™ BB+ fairness cream is available at for Rs.125 for 18 gm and Rs.69 for 9 gm.

For Further Information, Contact:

Reshma Golatkar

+919920018732 | reshma.golatkar@edelman.com

Vaibhavi Parekh

+91 9833287008| Vaibhavi.parekh@edelman.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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