MedScapeIndia is a brainchild of Aryan Educational and Medical Trust, a non-profit charitable trust working relentlessly

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About MedScapeIndia 2013

MedScapeIndia is a brainchild of Aryan Educational and Medical Trust, a non-profit charitable trust working relentlessly towards community welfare since 2006. The vision behind MedscapeIndia is to create a common virtual platform for the medical community to network, share and receive wide ranging reliable medical news and reports. The online web portal thus brings an ideal networking opportunity for the doctors, paramedical and pharmaceutical professionals, healthcare providers and medical equipment manufacturers to get in touch with like-minded colleagues, forge new partnerships, and showcase their work and experiences. Identifying the need to create a ‘one-stop source knowledge base for medical fraternity MedscapeIndia provides updated credible information from the field of medicine, surgical specialties, healthcare business and educational programmes. Establish MedscapeIndia in 2011 works towards bringing the various medical specialty bodies, organizations and individuals onto a common platform so that they can work together to bring a holistic and fair healthcare system in the country that is affordable to the common man. It is supported by presidents of 21 separate councils and association including Maharashtra Medical Council, physiotherapy, federation of gynecology & obstetrics, Neurological Society of India, Association of Pharmaceutical, Indian Dental Association, Dental, Ayurveda Homeopathic council other medical & non medical bodies.

TEN POINT AGENDA: Healthcare for all by 2020.

MedscapeIndia was established with a vision of standardizing the duties and principles of medical practice, research, indigenous equipment, protecting the rights of both doctors and patients and highlighting the social responsibilities of the medical fraternity and motivating them to work as a single unit.

1. Medscapeindia represents not just doctors but also the medical education and pharmaceutical fraternity. That sets it apart from any other body in India. It’s a collective with a 360 degree approach to improving the social and physical environments of medicine in India.

2. Medscapeindia aims to protect the right to natural health against the global interests of the antibiotics-brigade which could be causing more harm than good & focusing on preventive measures to have healthy India.

3. Medscapeindia aims to conduct relevant surveys and provide inputs to budgetary allocations on healthcare at the state level initially. This will help address priorities that need to be put in place.

4. Government formation of policy is reactive. The AMRI fire made the government re-visit fire safety norms. While it is very important to react appropriately to calamities, Medscapeindia will launch an online service where patients can write in with service and treatment problems that they faced at hospitals and collate this into a proactive action report for the authorities. With this feedback program, Medscapeindia aims to identify the roadblocks encountered in implementation of health policies can be overcome by direct involvement of the community, provide guidance on practical issues.

5. Another initiative of Medscapeindia is the the Medscapeindia Awards, to recognize talent, outstanding achievement & excellence in medicine to stimulate people to work better in there filed.

6. Medical students will be provided a special hotline to a panel of experts on Medscapeindia to ask their queries regarding their coursework or practical problems they face.

7. Medscapeindia seeks to rebuild the rapport between the patient and the doctor, which is fast being eroded by the rampant distrust and corruption prevalent in society.

8. Medscapeindia aims to encourage doctors to contribute to the process of research and development by creating a shared bank of knowledge accessible to young scientists and the R&D community.

9. Medscapeindia aims to be a credible source of FAQs for the public at large to dispel common myths and ensure that patients receive the right guidance on symptoms, drugs etc;

10. Medscapeindia aims to identify redundant laws pertaining to the fraternity and make a pitch to alter modify and improve the legislation governing the same, taking cognizance of ground realities.

Aryan Educational and Medical Trust

MedScape India and Aryan Education & Medical Trust have been formed by leading medical professionals and have been tirelessly working for the past 7 years to connect the community together and enable easy transference of knowledge and key developments for the welfare of patients. At Aryan Educational and Medical Trust we believe in expanding healthcare services in the society by lending community support. The NGO is at present spearheading various community health and educational programmes throughout Maharashtra & now across the country

MedscapeIndia Awards 2013

The MedscapeIndia National Award honoring excellence, focusing merits, rewarding best practices & recognizing outstanding contribution has been instituted by the Aryan Medical & Educational Trust to celebrate the grit and contribution of visionaries, both individuals and organizations, who tirelessly work in medical healthcare to heal, renew and better the lives of thousands of Indians across. MedScape India Awards recognizes positive social initiatives, exemplary business practices, patient satisfaction and research. A host of other crucial factors such as training and education, rural health care, teaching, treatment innovations and academic excellence are also a part of the award methodology. In a bid to honour the outstanding milestones achieved in the field of Medicine, MedscapeIndia started conferring with the MedscapeIndia Awards in 2012. The theme for the same was ‘Save the Girl Child’. A Pan Maharashtra event, these awards were initiated with the primary purpose of recognizing and encouraging the many excellent contributions done by individuals and organizations, thus elevating the status of healthcare in India. In its second year, the MedscapeIndia Awards aim to set a new benchmark by being a Pan India event and being a platform that unites the medical and the paramedical professionals. This Year the medical fraternity have joins hand to support PREVENTING CRIME AGAINST WOMEN, 3 Lakhs Doctors & Paramedical have joined MedscapeIndia to support the health & social cause. As Part of the Health care awards event to highlight the issue that have recently been creating both awareness and fear. That our society needs gender sensitization & people should be made aware of their individual responsibilities towards society

MedscapeIndia was established with a vision of standardizing the duties and principles of medical practice, research, indigenous equipment, is protecting the rights of both doctors and patients and highlighting the social responsibilities of the medical fraternity and motivating them to work as a single unit. Since its inception, MedscapeIndia has conducted an array of surveys that point out the issues faced by the healthcare sector. According to its research, there is a massive infrastructural issue that is impacting the basic functioning of healthcare in India. Additionally, it is also observed that there exists communication gap between the patients and the doctors. The team of MedscapeIndia has proposed to the government to introduce SMART DOCS in the MBBS Curriculum that will help better compliance with patient & social responsibility.

Being the world’s largest democracy, India has to fight issues including population, poverty, lack of education and exposure. These issues have a direct impact on the health of the citizens who are left to fight various diseases out of which many being recently detected ones. Awareness and addressing the same is vital. This can be achieved when two crucial qualities – knowledge and easy to connect with the people are present. Today, with technology evolving, many issues can be addressed, if communicated at the right time.

Upcoming events:

The Medscapeindia National Awards 2013.

entire healthcare presence and participation in the ceremony, which will be held on Saturday, 20 April 2013 at Hotel Tulip Star, Juhu, and Mumbai between 6 and 10 pm.

MedscapeIndia is Endeavour of Aryan Medical and education trust since 2006 working for the cause of health, education for the Girl Child and community welfare.

MedscapeIndia is today poised as one of the major organizations for conducting “SAVE THE GIRL CHILD CAMPAIGN”.

MedscapeIndia an Initiative of:

Focuses on changing & shaping the destiny of the girl child which is not an easy task.

Works in underdeveloped areas of India.

Works for the girl child in various orphanages by sponsoring their education & health related issues.

Educates and creates awareness in society about the importance of a girl child.

Save The Girl Child Campaign is now being taken Pan India.

Latest UN report says 50 million girls are missing from Indian population.

Recently few days’ back “Thomas Roiter Foundations Trust law for women, in their survey “most dangerous countries for women in world are:

Afghanistan , 2- Congo, 3- Pakistan , 4- India , 5- Somalia

According to British Magazine Lancet approximate 1 core female feticide done between 1980-2010 in India.

According to the study done by UNICEF 7000 female child are being killed every day in India.

In Rajasthan about 6 to 6.5 lakhs feticide have been done in the past five years.

In Devda Village of Jesalmer district of Rajasthan at present there are only 12 girls in the 25,000 population.

In Varucha area Surat district of Gujarat the sex ratio is 780 females per 1000 males.

In Delhi 5000 females are reported to be lost in the last 6 months

In Punjab 275 girl are killed daily before they born

* The State of World Population Report 2011, suggests that In India
1. A Rape is committed every 54 minutes;
2. A women is molested every 26 minutes;
3. Kidnapping or abduction every 43 minutes;
4.Eve-teasing every minute;
5.Dowry death every 1 hour 42 minutes;
6.Criminal offense against women every 7 minutes.

* Crimes against women and Female Foeticide are an inter-linked issue. Saving Female babies and not being able to protect them in their future is the reason why despite so many campaigns our sex ratios are not picking up. Rape or crime against women will not stop till gender equality issue is not focused .The average sex ratio in India is 940 /1000, and in the 2 major cities- 866 in Delhi, Mumbai 856.

* Crimes will rise in the states, which have poor sex ratio.

* Out of 12 million girls born in India, 1 million die before the first year of their life.

* 1 out of 6 dies out of gender discrimination

* The sex ratio in India has been steadily decreasing from 972 in 1901, to 933 females per 1000 males in 2001.

MedScapeIndia hopes to spread the message of girl infanticide and foeticide through ways reaching the Common man, including awareness camps, street plays, pamphlet distribution ,counseling session with Religious Heads like priests, gurus, maullanas who will reach out to the community the importance of females.

An empathic plea – a way to appeal to the next generation youth-The Maa Song. Dedicated to the Girl Child by legends of the Indian Music Industry

A song on female infanticide and foeticide

Lyrics by Sameer, who has written over 5000 songs for bollywood and non-film albums.

Music by Shameer Tandon, who composed music for national award winning film – Page 3

Singer, the legendary Asha Bhosle, a wife, mother and grandmother, who has won over hearts with her golden voice.

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The All Stars Football Club unveils its first look

Managed by GS Worldwide Entertainment, the All Stars Football Club – a property of charitable trust, Playing for Humanity –spearheaded by Bollywood icons Abhishek Bachchan, Ranbir Kapoor and several others will play their first game on the 30th of March 2013 at the Jawaharlal Nehru Stadium in New Delhi, against the All Hearts Football Club comprising of the Indian Cricket Team, led by captain Virat Kohli.

With the aim to raise funds for one of India’s largest non-profit organization -Magic Bus that works towards creating a better future for over a million children living in poverty from childhood all the way through to gainful employment, “Playing for Humanity”, has used the ever growing game of football as a platform. This venture looks at bringing Sports and Entertainment together to demonstrate each other’s strengths by adding immense value to the business of brands.

Bunty Walia, GS Worldwide Entertainment says, “When we met and brainstormed we thought the ideal way of going about raising funds was through a sports platform and football was the ideal channel– This year we look to raising funds for Magic Bus and everyone on the team is kicked about it and going all out to ensure the campaign is a success”.

Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment says, “It has been my endeavour for some time now to bring together our Cricketing stars to collectively give back to society through a singular and credible platform and at the same time have fun while doing so. This is a perfect opportunity to for ASFC and AHFC to announce the forming of the Virat Kohli Foundation to raise money for the Magic Bus Foundation. We’re hoping for a fantastic turn out for the match and hope to see you there!”

ASFC captain Abhishek Bachchan along with captain of the AHFC Virat Kohli come together to launch the initiative and also unveil the trophy along with Mr.Mohit Hemdev, Vice President Business Development Gitanjali Group and a senior representative from the Sahara Group.

The personalities will also take the opportunity to launch the official jersey of ASFC and AHFC, along with launching the Virat Kohli Foundation, which is a non-profit charitable organization established by Virat Kohli with the aim of showcasing philanthropic side through a credible medium. The foundation will be managed and implemented by its trustees-Virat’s brother, Vikas Kohli, and Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment in Conjunction with Virat Kohli.

Talking about the initiative says Abhishek Bachchan, “I am a huge football fan and enjoy watching the sport immensely. We had an opportunity to popularize the sport in India and to also make a difference to society and that is the main reason why we got involved in setting up the All Stars Football Club- a property of charitable trust, ‘Playing for Humanity’. We are a passionate group of football fans and through this we have got a brilliant opportunity to raise awareness. I am actually a basketball player and not a football player; however, I decided to be a part of this club as it’s for a very noble cause. As a captain I would like to create a benchmark for leadership and fair play. We have been working very hard to try and prepare a competitive team and strive to do our best.”

Virat Kohli adds, “It is quite obvious that football is our second most favorite sport and this match presents a perfect platform for all of us to come together for a noble cause and what makes this match even more special is the fact that it announces my foundation, currently in the process of being established. We hope that this match will be a super success with everyone’s support and be the first of many more to come, not just in India but overseas as well.”

About All Heart Football Club (AHFC):

Cornerstone Sport and Entertainment started the All Heart Football Club, as they saw this as an excellent platform for cricketers to express their softer side in a more relaxed environment by playing second favourite sport one of their favourite sport—football. The overall idea is to offer all our cricketers an opportunity to give back to society through this medium.

About ALL STARS Football Club (ASFC)

Managed by GS Entertainment, The All Stars Football Club spearheaded by Bollywood icons Abhishek Bachchan (Captain), Ranbir Kapoor, Dino Morea, , Arjun Kapoor, Varun Dhawan, Marc Robinson, Shabir Ahluwalia, Karan Wahi, Ameet Gaur, Aditya Roy Kapoor, Sachiin Joshi, Raj Kundra, Caesar Gonzalves, Bosco Martis, Romeo Gates, Mazhar Dalvi, Jignesh Antala, Jas Bilang, Rohan Shreshta, sporting icons Leander Paes, Nishant Mehra and Ritwik Bhattacharya and other icons from the Entertainment industry. The main aim of the All Star Football Club is to collect money for charity while using the ever growing game of football in India as a platform to do so. This is in turn also helps promoting the sport Football in India. ASFC will bring Sports and entertainment together and demonstrate each other’s strengths by adding immense value to the business of brands.

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Blessings from Elders and Greetings

To My Younger Ones on Holi

-Kailash Kher

The month of March is always associated with the colorful festival of Holi. It is celebrated with a great enthusiasm across India. Even the Indians, who stay abroad, celebrate Holi in the traditional style. People celebrate Holi by playing with abeer-gulal, greeting one another and having delicious sweets. This colorful festival is always accompanied with dance and music. Common people celebrate Holi is the similar fashion. On asking ace singer Kailash Kher, how he celebrates Holi? He says,

“As far as I can, I try to celebrate the festival of colors with my family. I try my best to celebrate it in a traditional way, just as the way we used to celebrate when I was I little kid. The reason behind me celebrating in a traditional way is that my son Kabir is growing up, and I want him to know each and every minute detail of our festivals. I want him to know our culture. When he grows up, I don’t want him to Google for any information on our culture, traditions and festivals. We burn the Holi and on the next day we play with colors, there is music and dance also.

I like to play Holi with my family and friends. I follow the tradition of blessings from elders and greetings to my younger ones.”

-H.S. Communications.


Harish Sharma
098102 34130 & 09967788500
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2D/604, New MHADA, Lokhandwala, Andheri (W), Mumbai 400053
Ph. 022-26329047,
———————————————————–
www.hscommunication.in

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Captain Sunil Nangia releases “Chal Diya”, a Sailor’s Song as a dedication to his fellow Sailormen in the Indian Navy.

`Chal Diya’ is a Sailor`s Song, depicting his Life…Always on the move…between the Land and the Sea.

The heartfelt-sensitive song is in the voice of Kamal Mahrshi, who has also composed and written it.

Caught between the dilemma of two loves, that of his Ship at Sea and Lady Love at Home the Sailor tries to strike a balance between both the worlds he values equally.

Like the Soldiers defending our borders a Sailor`s Life is just as precious, as he faces the turbulent waters and solitary life away from his loved ones…yet unlike the Soldier he rarely gets the fame and respect due.

A Sailor is a silent and selfless worker…moving more than 90% of the day to day commodities we enjoy. He is thus the backbone of any economy.

`Chal Diya’ is a tribute to all Sailors…the video was shot on a Ship which is their home for most of the year… The song touches our hearts as it is emotional, sweet and hummable and it certainly grows on you from the very first time you hear it.

Produced by Captain Nangia who is Master Mariner himself and owner of “Sailor Today” an international shipping magazine being published since 1991 and having a circulation of above 55000 copies a month, `Chal Diya’ is a fine example of showing his gratitude to the Seas and the Sailor who rules over them.

Video:-

http://www.sendspace.com/file/pbn2cj

For Further Information Contact Parul Chawla: 9833577407/ 9004136155

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South Indies presents the Streets of South India from 20th – 31st March, 7pm onwards

22st, March, 2013, Bangalore: In a vast country like India, known for its culture and tradition, the south Indian tradition and culinary arts constitutes one of the significant features of the tradition. Keeping up to this traditionSouth Indies, the pure vegetarian restaurant initiative of Billionsmiles Hospitality Pvt. Ltd, brings to Bangalore for the first time “The Streets of South India”, showcasing the best of the street food from all the four states of South India. The gastronomical extravaganza begins from 20th March till 31stMarch, 2013 everyday in the evening, 7pm onwards at South IndiesIndiranagar and Infantry Road outlet.

Food enthusiasts, who take a fancy to street food during melas, can explore the true and authentic South Indian Street food in a rustic ambience with food being served in clayware to make it a perfect experience for them. South Indiesinteriors seems to be in perfect sync with a lot of diyas and rural lanterns setting the mood for some ‘kottuparathas’ prepared under your eye, ‘idiappams’and ‘steamed podiidlis’ from the live steamed counter,some ‘pazhampori’ and ‘bhajjis’, the festival features an amazing variety of starters ranging from the fries to the hot steamers to the tawas!!

Continue this gastronomical journey with the main course, which boasts of specialties like EnnaiKatrikai, TarkariKotuamongst others. The baby dosas, appamsand the smoked corn kernels add to the feast. The Live KulfiFalooda Station serving the HyderabadiKulfiis completely juxtaposed to the occasion.

“South Indian Street Food is mostly available during the temple melas. At South Indies we are trying to recreate the magic of those melas with the food festival – The Streets of South India. The Bangloreans are guaranteed to have a time of their life, enjoying the fries and the steamers along with a large spread of main course and desserts to choose from”, said Mr. Vijay Abhimanyu, MD, Billionsmiles Hospitality Pvt. Ltd.

So what are you waiting for? Come lets munch at the Streets of South India at South Indies from 20th -31st March and enjoy the delicious treat!!

For reservation, please call:

SOUTH INDIES INFANTRY ROAD: 080 – 41636362 / 9945116501

SOUTH INDIES INDRANAGAR: 080-41636363 / 9845493769

For MEDIA QUERIES, please contact:

PRaxis Media

Mahesh Babu – 09844379722, 07846924680, Saima Gaziani – 09819795289


Warm Regards,
Pallavi Khandelwal
PRaxis Media
+91 9552981682
pallavik.praxis@gmail.com

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Ajay Devgn pledges his support for Earth Hour 2013 to curb climate change

Mumbai, 22 March, 2013: Bollywood’s superstar Ajay Devgn has joined hands with WWF-India to pledge his support to the Earth Hour 2013– WWF’s global campaign, to raise awareness and inspire action on climate change. The official event, where he signed the pledge, was held at the ITC Maratha this year. Earth Hour is now the largest global environmental movement that enables individuals, organizations, governments and groups to show support for policies and practice that balance development and environmental concerns.

The message of Earth Hour 2013 is to make the switch to renewable energy. Running in its fifth year, this time, Earth Hour will be observed on 23rd March 2013 from 8:30 – 9:30 PM, and calls for:

· Individuals to adopt household products powered by renewable energy;

· Organizations to adopt renewable energy solutions to run their business operations and production processes;

· Governments to promote policies favorable to the production and uptake of renewable energy

The speed and scale of climate change, fuelled by ever increasing consumption of the Earth’s resources, is impacting the whole world. Unless we make efforts to transform our energy production systems to renewables, as far as possible, we will enter into a trajectory of climate instability and energy insecurity that will affect each one of us. Every individual has the power to make this transition possible by taking small, yet significant steps.

Highlighting his association with Earth Hour, Ajay Devgn said, “Earth Hour is a peoples’ movement and a live example of what individual action can do. It is truly inspiring to see billions of people coming together for a common purpose. A movement starts with a simple action, a small change that we all commit to in our lives can have a huge impact in curbing climate change. Earth Hour gives each one of us a chance to show our individual commitment towards the cause.”

Speaking on the occasion, Sejal Worah, Programme Director, WWF India, said “In its fifth year in India, Earth Hour has moved beyond a being just a symbolic lights out campaign. This year, Earth Hour aims to inspire individuals, organizations and governments to make the shift towards renewable energy, through simple and do-able steps. Last year, Earth Hour reached more than 150 cities. This year, we aim to break old records and reach out to more cities across the nation.”

Mr. D Kavarana, Area Manager (W) & General Manager ITC Maratha says, “Being LEED® (Leadership in Energy and Environmental Design) Platinum certified hotel in Existing Building category, we realize that future cannot be sustained unless resources are deployed efficiently. Therefore, we now have an even bigger responsibility in spreading the message of energy conservation to our patrons. To enjoy the spirit and ambience of the evening on 23rd March 2013 candle lit dinners will be served at our restaurants. All safety equipment and emergency lights will remain functional, but all nonessential lighting will either be switched off or dimmed to mark the Earth Hour 2013.”

Earth Hour will be observed on 23rd March 2013 from 8:30 – 9:30 PM and calls for individuals and organizations to adopt simple renewable energy solutions in their lifestyle and business operations to more towards a sustainable future. Governments are encouraged to promote policies favorable to the production and uptake of renewable energy. In 2012, more than 150 Indian cities participated in Earth Hour. Globally, Earth Hour reached more than 5200 cities from 150 countries. This year, the campaign has received the support of Telugu actor Shruti Hassan, Tamil actor, Jiiva, former cricketer Venkatesh Prasad, Bengali actor Parambrata and boxer Mary Kom.

About WWF Earth Hour

India joined the Earth Hour movement in 2009, where 5 million Indians across 56 cities showed their support by switching off non-essential lights. Subsequent years registered a 40% increase in participation as 7 million individuals across 200 cities switched off non-essential lights for Earth Hour in the year 2012.

Hundreds of educational institutions, over a 100 top public and private sector organizations, and governments of various cities participate in the campaign each year. Over 1,000,000 students have joined Earth Hour as young environmentalists. Several State and city governments appeal citizens to observe Earth Hour and lead by example, and switching off lights across government buildings, iconic monuments and Chief Ministers’ residences. Reiterating India’s commitment towards environment conservation, for the first time ever, the Rashtrapati Bhawan switched off lights in 2011, so did the Prime Ministers’ residence.

The Earth Hour campaign in India is meant to focus on a specific target audience —the growing middle class and those that demonstrate a lifestyle of conspicuous consumption. It also appeals immensely to the youth bracket especially to those who want to make difference through their ideas and actions. The campaign has been endorsed by well-known celebrities like Aamir Khan, Sachin Tendulkar and Vidya Balan, whose support has helped take the message out to the masses.

About WWF

WWF-India is one of the largest conservation organizations engaged in wildlife protection and environment preservation in the country, for over four decades. As a part of the WWF-International network, the organization has made its presence felt through sustained interventions towards both nature and wildlife conservation and reduction in humanity’s ecological footprint. With its extensive network of state offices, the organization sensitizes people through creating awareness, building capacity and offering enviro-legal support. A challenging, constructive, science-based organization, WWF-India addresses issues like the survival of species, habitat conservation, water management and climate change.

Hospitality partner

Description: Description: http://www.itchotels.in/Hotels/flash/logo/306_logo.jpg

For more information, contact:

Ritika Bhalla | rbhalla@wwfindia.net | 8527727444

Kavita Menon | Kavita.menon@bm.com | 9833663629

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92.7 BIG FM URGES LISTENERS TO CELEBRATE A WATER-FREE HOLI

LAUNCHES ‘HOLI SI SURAT’, A SOCIAL MEDIA CAMPAIGN INCREASING LISTENER ENGAGEMENT AND INTERACTION

mumbai RJs HARSH AND RANI VISIT SOCIETIES WITH A SPECIAL SURPRISE

Mumbai, 22ndMarch 2013: With the city preparing to celebrate Holi with full masti, mazaak and hungama, one cannot avoid the severe and critical drought that Maharashtra is currently facing, touted to be the worst one since the one in 1972. Reinforcing the message to save water, India’s No 1 radio network 92.7 BIG FM pledges to celebrate a water-free Holi with its unique campaign ‘Ye HoliPaaniKeSaathNahi, Harsh AurRaaniKeSaathManao’.

In an effort to spread maximum awareness, 92.7 BIG FM urges its listeners to register with the station via SMS and pledge their dedication to the environment by promising to celebrate a dry Holi. These supporters of the environment can also look forward to a great treat in store as RJ’s Harsh and Rani will visit their societies and make their Holi celebrations super special followed by a BIG surprise for them.The campaign is being promoted extensively on-air with RJs highlighting Holi-related facts and statistics. Additionally, tips and suggestions for celebrating a dry Holi will be shared by various experts, specialists, authorities, celebrities and even listeners.

To enhance social engagement during the colourful festival, 92.7 BIG FM has also launched the Holi Si Surat campaign encouraging listeners to share pictures of their most memorable Holi celebrations. Every hour, the best photograph stands to win exciting prizes with the announcement of winners being made on-air.

Taking the campaign straight into the lives of their listeners, on-ground activities have been scheduled on the 24th and 25th where BIG FM will take to the malls of Mumbai and challenge people to put on display their ‘craziest Holi faces’ with colours provided by BIG FM

Mr. AshwinPadmanabhan, Business Head – 92.7 BIG FM said, “Holi is the festival of colours and the true joy of the festival is shared by celebrating it your friends and relatives. This Holi, we urge our listeners to be mindful of the acute water shortage faced by the residents of Maharashtra and celebrate the festival while conserving the environment. Through our comprehensive on-air and on-ground offerings, we are looking forward to engaging our listeners at various touchpoints thereby heightening their involvement in celebrating Holi without harming fellow citizens.”

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International, offering 3 English Entertainment Channels – Prime, Love, Spark, as well as a regional General Entertainment Channel for the PCHP region called Spark Punjabi; BIG RTL THRILL – the first channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and is positioned as the ultimate action destination; BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland, which has also expanded into the US, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

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NEW MAIDENS TO BOWL YOU OVER IN

EXTRAAA INNINGS T20 ON SONY MAX & SONY SIX

~ Rochelle Maria Rao and Karishma Kotak are the new hosts of the popular cricket wrap around show~

Mumbai, 22nd March 2013: It’s that time of the year again when cricketing fever is at its zenith. To make sure that viewers do not miss out on all the adrenalin packed action, SONY MAX & SONY SIX the official broadcasters of the Pepsi IPL 2013 have roped in two fresh faces to host their flagship show ‘extraaa innings T20’, the first and the only cricket wrap around show that has transformed the way audiences consume cricket.

This edition of extraaa innings T20 will be co-hosted by the gorgeous and beautiful actor, Karishma Kotak and the dazzling Femina Miss India International 2012, Rochelle Maria Rao. These dashing damsels will take the audience through the hits and misses of the game without missing any of the facts, analysis and trivia associated with the forthcoming Pepsi IPL 2013 extravaganza. The channel is gearing up to bring to your homes, the excitement, glamour, chutzpah and LIVE analysis of the world’s biggest cricket extravaganza, the Pepsi IPL 2013 through EI T20.

Commenting on this new development, Neeraj Vyas, Business Head, MAX said, “extraaa innings T20 has always been a thrilling entity that brings in-depth cricket analysis to fans in the most entertaining way. This year we have roped in two vibrant and striking personalities Karishma and Rochelle to provide freshness to the show along with our seasoned anchors Gaurav Kapur and Samir Kochhar. They are not only accomplished presenters, but also passionate cricket buffs and will take us through the high octane action of the Pepsi IPL 2013.”

Being a part of extraaa innings T20, a delighted Rochelle Maria Rao said “I have been a big fan of the leauge since its inception. Being a part of this huge tournament has always been my dream. I used to watch Gaurav Kapur and Samir Kochhar host extraaa innings T20 live from the ground. Now, I’m really excited to co-host the show with this brilliant duo. The countdown to Pepsi IPL and extraaa innings T20 has begun and I am really looking forward to being a part of this this electrifying atmosphere”.

Karishma Kotak thrilled with the opportunity, stated “Cricket is very close to every Indian’s heart, including mine. I got a taste of the game when I hosted the auctions on MAX recently and realized how exhilarating the tournament is going to be. I am definitely looking forward to hosting EI T20 and the opportunity to interact with so many cricketing stalwarts and experts on the show”.

MAX will present the in-depth analysis of the game from the extraaa innings T20 studio with an expert panel, which include cricket stalwarts like Navjot Singh Sidhu with his unique ‘Siddhuisms’, Sunil Gavaskar, Ajay Jadega, Harsha Bhogle, Rameez Raja, Isa Guha and for the very first time on EI, the inimitable Kapil Dev.The extraaa innings T20 studio this year will be larger-than-life and the design will strive to recreate the theatrical atmosphere that one associates with a cricket stadium. Viewers can also look forward to some snazzy moves of professional cheerleaders from the NFL New York Giants team. EI T20 will also feature entertainment acts and performances throughout the duration of the tournament.

Watch Pepsi IPL 2013 starting 3rd April on SONY MAX & SONY SIX

Anchal Arora

Management Associate

anchal.arora@hkstrategies.com

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‘Music Kiosk’ released music album, ‘Holi Ke Bahane’

The Music Company “Music Kiosk” released a collection of Modern Holi songs on occasion of Holi. The music album is titled after its title song “Holi Ke Bahane”. The Album has 5 songs. Music Dirctor: Jogeey; Lyrics: Atit Jaideo. Faraz Ahmad; Singers: Jogeey, Prachi Shrivasava.

Sanjay Sharma Raj

(P.R.O.)

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Global Advertisers joins hand with ‘Mathemakid 2013’

Mumbai: 22, March, 2013: Mathemakid 2013 is a competition of mathematical skills, conceptualized by ibrand in association with Global Advertisers. As an outdoor media partner, Global Advertisers is promoting Mathemakid 2013 across Mumbai on hoardings.

Keeping in mind the future of students, Mathemakid is a platform for them to showcase their intelligence and prove that he or she is the next Srinivasa Ramanujan who was India’s most acclaimed mathematician.

Sanjeev Gupta, MD, Global Advertisers said that “Mathemakid 2013” is an initiative to find young achievers from various cities. In Mumbai, we have created buzz for Mathemakid by putting up hoardings at school areas, shopping malls and market places.”

The competition will be held in three phrases including school, state and studio level.


With Best Regards,
Divya Khare

Senior Manager- Branding & Communication
AN ISO 9001:2008 CERTIFIED Company

Mobile : 9820146183
Phone : +91 22 28939400
Email : divya@globaladvertisers.in
http://globaladvertisers.in/

Join us on

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The Fashionable Environmentalism: Green Fashion Show this summer

Ecological initiative by The School of Fashion Technology & DyStar, ‘Consortium of Green Fashion’ to present the most interesting Green Fashion Show this summer, a grand ending to the most enlightening fashion conference on the 5th- 6th April!

Consortium of Green Fashion, one of a kind initiative aiming to create a platform for exchange of ideas, information & sustainable practices making Green Fashion as the only choice of present & future will present Green Fashion Show featuring the nationally acclaimed models choreographed by Achala Sachdev, felicitating the ace designers who have made prominent & significant changes to our fashion industry, Anita Dongre, Hemant Trivedi, Rajesh & Payal Pratap Singh.

The Consortium of Green Fashion, that brilliant initiative having partners like NIFT, B.D. Somani, M.S. Baroda University, Bannari Amman Institute of Fashion Technology, Ichalkaranji Seneca Institute of Fashion which are renowned fashion institutes worldwide will present revolutionary designs at the Green Fashion Show, the show that follows the Fashionable Environmentalism convention attended by the fashion connoisseurs ,fashion students & professionals who have made considerable contribution to Green Fashion.

Green Fashion Show, to be held on 6th April at The Lalit Intercontinental shall showcase the Genuine Initiative in Green Fashion. A show that is purely meant for increasing ecological awareness in Textile & Fashion Industry that continuously facilitates & promotes ‘Green Fashion’, ‘Fair Fashion’, & ‘Responsible Fashion’ that aims to reach the grass root level to strengthen that particular stratum of industry which ultimately leads to healthy fashion.

The MD of School of Fashion Technology quotes, “Everything that we do today, reflects the way we treat & think about our environment tomorrow.”

The Green Fashion Show shall be an Ecofashionable affair instead…

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Songs from Sony Music’s Indian catalogue didn’t just top charts in 2012, but also won prestigious awards across different award functions. To add to the awards list, songs from Sony Music’s repertoire also won 4 big awards at the recently held MTV Video Music Awards 2013.

The award function that recognizes the best in music video, had awards across categories. From the categories, Sony Music songs won for the Best Bollywood Video- The Disco Song from Student of the Year, Best Bollywood Song Male– Sonu Nigam for Abhi Mujh Main from Agneepath , Best Bollywood Song Female – Shalmali Kholgade for Pareshaan (Sony Music has the digital rights for this song) and Best Indi Video – A R Rahman Infinite Love.

Winning in the categories that the award function excels in was a huge triumph for the label. Commenting on the same, Sanujeet Bhujabal, marketing Director, Sony Music India said, “We are extremely happy that our songs have been recognized across award functions and this addition is simply overwhelming. We have always believed in presenting the best music to our listeners and promoting the same innovatively so as to reach out to each and every fan. We would like to thank all our partners for supporting us”

This year the label has already signed films with Balaji Motion Pictures – Ek Thi Dayaan, Shootout at Wadala and an un-announced project, Dharma productions – Ungli, Gippi & Gori Tere Pyar Mein , Pooja films Rangrezz and has created hits with Murder 3 songs, Yaaram- Ek Thi Dayaan and the recent smash hit Babli Badmaash .

Zaheer Chauhan

Senior Associate

+91 22 4042 5575

+91 9920202720

Ketchum Sampark

break through

PRNews Top Places to Work in PR

A proud partner of Room to Read. World Change Starts with Educated Children®

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New Delhi, March 22, 2013: More adventure, more excitement and more fearlessness! PepsiCo’s Mountain Dew dares consumers to look their worst fear in the eye as the brand unveils its inspiring brand campaign featuring Bollywood’s youth icon, Hrithik Roshan. The new Mountain Dew commercial created by Agnello Dias of Taproot India and directed by the Cannes Gold-winning director, Prakash Varma is all about embracing courage and overcoming one’s apprehensions; embodying the brand’s philosophy of ‘Darr se Mat Daro, Darr Ke Aage Jeet Hai’. Set to go on air on March 20th 2013, the exciting film will see Hrithik facing his fear of the deep blue sea and taking a plunge into the icy waters from a cliff.

This is the first campaign that Hrithik Roshan has shot with Mountain Dew coming on board as brand ambassador this February.

“Fear is common to everyone. Each and every one of us have had that moment in our lives when we knew we had to let go of our doubts and just plunge headfirst into it. . Indeed, Darr se mat Daro, Darr Ke Aage Jeet Hai. You just have to go ahead and challenge what terrorizes you the most. Only when you rise above your fear, can you look down upon it. The novelty of this TVC is that it is relatable. I am very excited to be associated with this daring brand,” said Hrithik Roshan, the brand ambassador for Mountain Dew.

The new TVC presents a perfect blend of adventure, boldness and excitement that captures the true spirit of the brand. The thudding heart, that constant feeling of trepidation and finally finding the strength within you to just face that inner demon- fear; has been perfectly captured in this commercial. Hrithik is seen enjoying at the beach with his friends who urge him to come for a swim. But Hrithik who has an immense phobia of deep water predictably refuses. Not being able to even justify his fears to himself, he takes a swig of his Mountain Dew. After a while, to everyone’s shock, Hrithik is seen atop a cliff, poised to jump into the abyssal ocean. It is this moment when he is on the brink of overcoming his worst terror by taking that one leap of faith, which destroys his fear completely rather than just fighting it.

Ruchira Jaitly, Category Director- Flavours, PepsiCo India said, “We are excited about the new summer campaign by Mountain Dew, with our brand ambassador Hrithik Roshan. This campaign is true to the brand philosophy ‘Darr Ke Aage Jeet Hai’ and brings alive how one can face the worst fears and vanquish them. It was a challenge to shoot this ad, given the location and the need to look authentic, and we had the perfect partner in Hrithik, who went all out to make the dive come alive. We look forward to a strong surround campaign to bring alive this new creative.”

Prakash Varma, Cannes-Gold winning Director said, “This is my first commercial with Mountain Dew as well as Hrithik. And I must say, it was an exhilarating experience. Hrithik is a very effortless actor and is the perfect person for the dramatic climax of the dive. His fans would be very pleased with his heroism and in-your-face attitude in this commercial.”

Agnello Dias, Creative Director, Taproot said, “Everybody feels fear. To be courageous is defined by one’s fear rather than the fact that they feel no fear at all. Hrihitk’s personality in real life and on-screen is well rounded and multi-dimensional. That’s a great thing about him because he can be vulnerable and fearful like a normal person and transform into a heroic and fearless performer the next moment. He has the ability to carry off both with equal ease.”

The on-air campaign will be supported by robust outdoor, online and on-ground activation.

Mountain Dew is also the Broadcast Partner for Pepsi IPL 2013, and will leverage the presence on this impactful summer property with the new creative.

Mountain Dew is available in various pack sizes of 200 ml and 300 ml returnable glass bottles; 500 ml, 1 litre, 2 litre and 2.25 litre PET bottles.

Celebrating the spirit of confronting fears to win, Mountain Dew’s ‘Darr Ke Aage Jeet Hai’ campaign has always urged consumers to shrink their fears, move ahead with a self- belief and explore new boundaries. The brand enjoys high salience in the Indian market via an engaging platform of experiencing action sports like never before.

Over the last 5 years, Mountain Dew has been the fastest growing brand within the Carbonated Soft Drinks category in India with a turnover of over INR 1000 crore.

Campaign details:

· Creative Agency: Taproot India

· Director for the films: Prakash Verma

· Media Planning: Mindshare

· Language: Hindi / other regional

· Duration: 45 seconds

· National Campaign Launch: 25 March, 2013

For further information, please contact:

Sophia Christina

Genesis Burson-Marsteller

Mob: +91 9999161478

sophia.christina@bm.com

Nitin Yadav

PepsiCo India

Mob: +91 9811278920

nitin.yadav@pepsico.com

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

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Mahindra Racing Concludes Pre-Season Testing in Positive Mood

Mumbai, March 22, 2013: Mahindra Racing completed its programme of pre-season testing in glorious sunshine at Jerez in southern Spain today (Thursday). The Indian team’s new riders, Portugal’s Miguel Oliveira and Spaniard Efrén Vázquez, ended the three-and-a-half days with the 6th and 16th (seventh on day four) fastest times in the Moto3™ class respectively out of 33 participating riders, adding to solid performances at the previous tests in Valencia and Jerez in February.

The new look Mahindra team has made steady progress throughout the winter tests. The focus this week has been to work on set-up for the all-new red and white Mahindra MGP-3O motorcycles and to record as many kilometres as possible to identify any issues. The riders have completed a combined total of 2,427 trouble-free kilometres at Jerez, venue for the third round of this year’s MotoGP World Championship. The bikes will now be packed up and shipped directly to Qatar for the season-opening race on 7 April.

“I am very satisfied with the package we have put together since last season in terms of the riders, team and bike,” explained Mahindra Racing CEO Mufaddal Choonia at Jerez.

“Everything has gelled well and we are achieving the targets we set after some very hard work from all concerned over the winter. This is an entirely new bike developed between our new Swiss base and Mahindra in India. I think it looks great and the feedback from the riders has been good. It is encouraging to see that our times have not been far from the top group during these tests, but we are not getting ahead of ourselves. This is only testing and we have a long season ahead of us, but it is nice to go to Qatar having made a solid and positive start to 2013. I am looking forward to it.”

Miguel Oliveira’s best lap time of 1’47.548 (almost half a second quicker than he went at the February test), was the fourth fastest of the final day. The 18 year old from Pragal near Lisbon suffered a small fall in the windy conditions, but was nevertheless pleased with the test. “We have created a good, solid base to start the season,” he said. “This has been a really good start with no problems with the engine and we have not finished developing the bike yet, so I am sure we can make more improvements. What is interesting now is to go to other circuits and work on setting up the bike for those. I can’t wait until Qatar, as racing is different from testing and so only then will we have a true indication of where we are.”

His Spanish team-mate, Efrén Vázquez, echoes Oliveira’s desire to get to Qatar. The 26 year old, explained: “In testing you have four days to produce a lap time, whereas in Qatar we’ll only have four sessions of 40 minutes before the race. We now have a good base and seem to have a good rhythm from our first laps out in each session, so I am looking forward to it. I am very happy with the Mahindra team. We have a good group and we are all very together and motivated. This will be important during the long season ahead. We still have a bit of work to do with the engine and chassis setting, but on the whole this experience has been very positive. I now have a few weeks of solid training to prepare myself physically and mentally for the season.”

Ends

About Mahindra Racing

Mahindra Racing became the first Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship in 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012.

Racing in the Moto3™ class in MotoGP, Mahindra Racing enters the 2013 season with its own new 4-stroke, single-cylinder 250cc motorcycle developed in conjunction with experienced Swiss firm Suter Racing Technology AG. Experienced Spanish rider Efrén Vázquez (26, from Bilbao) is teamed with exciting Portuguese teenager Miguel Oliveira (17, from Pragal near Lisbon) in the team.

In the 2012 CIV season, Mahindra Racing competed in the 125 GP Class and became the first team from India to win an international motorsport event, eventually recording six victories from eight races and securing the Constructors’ Championship. In 2013, Mahindra Racing will enter the Moto3™ class in CIV.

For further information please visit: www.mahindraracing.com

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

Visit us at www.mahindra.com

Our Social Media Channels –

For further enquiries

Roma Balwani

Senior Vice President – Group Communications

Mahindra & Mahindra Ltd.

Phone: +91 22 2490 1441

Email: balwani.roma@mahindra.com

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DSK digital unveils multi-purpose unique solar powered portable computing device ‘DSK mobiliz’

· Solar-powered device to revolutionise rural banking

· Door-step banking gets effective tool

· High mobility of PDA, convenience of Tablet and efficiency of Desktop

· Ideal for spreading computer literacy and bridging digital divide

PUNE, March 22, 2013: Seeking to bank the unbanked villages, diversified business conglomerate DSK today launched an eco-friendly multi-functional portable device called ‘mobiliz’ that can work like a bank at door-step and Help Bridge the urban-rural digital divide.

Various banking operations like opening an account to deposits and withdrawals can be performed by the foot soldiers of banks called the correspondents with total electronic security with the help of DSK mobiliz, manufactured by DSK Digital Technologies. DSK Digital Technologies is part of the four decade-old Rs 4,000-crore DSK Group, one of the leading and diversified business conglomerates in India. DSK Group operates in sectors like Construction, Real Estate, Automobiles, IT & ITeS Products, Education, Investments, Pharmacy, Travel and Leisure, Hospitality and Infrastructure.

Unveiling the made-in-India product, Dr. R.A. Mashelkar, Chairman of National Innovation Foundation, said: “I am proud to be a part of this historic occasion and I extend my hearty congratulations to DSK group for developing this unique product that helps bring the rural poor into the financial mainstream. DSK mobiliz has shown India can produce a world class IT product, which is beneficial for the society at large and not merely to a particular class. It truly empowers rural India.”

He expressed the confidence that DSK mobiliz will prove handy for the local unemployed youth as they can set up village kiosks to provide computer literacy, Internet access, value-added services with voice, video and data services.

Mr. D.S. Kulkarni, Founder Chairman & MD of DSK Group, said: “Our team has done us proud. We are happy to dedicate DSK mobiliz to the nation. DSK mobiliz a unique solar powered computing device that combines the high mobility of a PDA, convenience of a Tablet and the efficiency of the Desktop into an integrated, compact portable package. This device will act as a knowledge-delivery tool for the villages. It is robust with features and even very affordable and will help bridge the digital divide.”

DSK mobiliz helps eliminate frauds thanks to its inbuilt e-security system. It has a built –in camera, biometric sensor, smart card reader and writer and security access module. Transactions can be updated real time with the help of inbuilt GPRS. As a mobile computing device “DSK mobiliz” comes with a host of applications for financial inclusion, microfinance, BFSI, dairy segments, e-Governance, field workers in healthcare, data collectors, insurance agents and medical representatives. It can be used for imparting education and by Self Help Group Members to maintain their accounts.

This enables local unemployed youth to set up village kiosks to provide computer literacy, Internet access, and value-added services with voice, video and Data applications. mobiliz affordability and technological robustness can help in working out viable and scalable models to bridge the “digital divide”.

DSK mobiliz is a one stop solution that caters to multiple verticals right from internet connectivity, browsing, documentation & presentation, entertainment, data collection, secured transactions, which are going to be Inhouse/Onfield using open source technology at an affordable cost. Since it can function on solar power, DSK mobiliz can function even in areas that suffer chronic power shortages. College of Agriculture Banking “STUDY ON ICT BASED FINANCIAL INCLUSION” document mentions that “Khopi Village earned the distinction of becoming the first Village in Maharashtra State to become 100% ICT Model Village as it has issued 279 biometric smart cards as against 242 households in the village. This was achieved using the DSK Mobiliz

About DSK Digital Technologies

DSK Digital is embarking upon an inspired journey of making technology “easy to use” as well as “cost effective” for the common people. DSK Digital Technologies brings convergent Internet technologies and mobility for common people at affordable cost. The Company is focused on bringing IT and Digital products driven by cutting edge technology with innovations. Our quest is to make the common people “Use Technology in everyday life.

For further details, please contact Concept PR: Kunal – 9833391790

Thanks Regards,
Kunal R. Gupta
PR Manager
Concept PR Ltd
Queen’s Mansion, 1st Floor | Next to Cathedral School | Prescot Road | Fort, Mumbai 400001.
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M: +91 22 9833391790
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P Consider the environment. Please don’t print this e-mail unless you really need to

Sanjay Kadam

Client Executive

Concept Public Relations India Ltd.

Queen’s Mansion, 1st Floor,

Next to Cathedral School, Prescot Road,

Fort, Mumbai 400 001. India.

url: www.conceptpr.com

O: 022-4055 8900, F: 022-4055 8901
D: 022-4055 8950, M : 9594404666

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W HOTELS WORLDWIDE TO MORE THAN DOUBLE

ASIA PRESENCE OVER NEXT FIVE YEARS

Recent W Hotel Openings in Singapore and Bangkok Ignite Asia Pacific Growth

That Will See Nearly 20 W Hotels and Retreats in the Region by End of 2018

NEW YORK – March 21, 2013 – On the heels of recent W Hotel openings in Singapore and Bangkok, W Hotels Worldwide today announced plans to more than double its Asian presence by the end of 2018, offering global jetsetters nearly 20 W Hotels and Retreats in nine countries in the region. More than half of the W brand’s global pipeline is slated for Asia Pacific, including the first W Hotel in mainland China opening in Guangzhou later this month, followed by other China openings in Beijing, Shanghai, Changsha, and Suzhou over the next five years. Additional W Hotels have been announced in India, Indonesia and Malaysia.

“Asia is a rapidly growing market, long known for exemplary, traditional service in hospitality,” said Paul James, Global Brand Leader, W Hotels Worldwide, St. Regis, and The Luxury Collection. “With each new W Hotel opening, we are able to reinvent the luxury hotel landscape, offering cutting-edge design, whatever/whenever service, and insider access to what’s new and next for both our guests and locals alike.”

The W brand first entered Asia in 2004 with the opening of W Seoul – Walkerhill. Since then, W Hotels has strengthened its presence in the region with eight hotels and retreats in seven countries, including properties in Thailand, Singapore, Indonesia, Taiwan, Maldives, and Hong Kong.

“The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “In addition, we believe W Hotels’ reinterpretation of luxury is what contributes to the brand’s success. W Hotels have now become a landmark and symbol of transformation in key cities and premier resorts across Asia Pacific.”

W Hotels will open eleven new properties in the Asia Pacific region by 2018, including:

W Guangzhou Hotel & Residences – March 31, 2013 – Amid old Chinese opera stages, charming dim sum teahouses and dusty curio shops, W Guangzhou is located in the heart of Pearl River New Town, a new upscale district featuring luxury shopping and world-class entertainment. Introducing a new style of modern luxury, featuring cutting-edge architectural and interior designs, W Guangzhou will offer 317 contemporary guestrooms and suites, seven restaurants and bars, an AWAY® Spa, and SWEAT® state-of-the-art fitness center.

W Beijing – Chang’an – 2014 – Steps from the mystical Forbidden City, vibrant Silk Market and famed Tiananmen Square, W Beijing – Chang’an will light up the city’s bustling Diplomatic District with a potent remix of high style, exhilarating history and pulsating nightlife. Luxe enough for ancient royals, but updated with modern treasures, W Beijing will feature 340 lavish guestrooms and suites with stunning city views.

W Changsha – 2014 – W Changsha will offer travelers 330 guestrooms, a restaurant that is sure to provide epicurean adventure fitting of one of China’s top gourmet cities, and signature indoor heated WET® pool, SWEAT® fitness center and AWAY® Spa.

W Shanghai – The Bund – 2014 – Towering above one of the world’s most stylish streets, W Shanghai – The Bund will become the epitome of city lifestyle. Boasting spectacular Huangpu River views, the hotel will feature the W brand’s signature WET® pool, 600 rooms designed in Shanghai style, and a spa for guests to escape the bustle of the city below.

W Retreat & Spa Goa – 2015 – Unwind by the Arabian Sea in a tropical paradise lined by dramatic red cliffs, soft, pristine sands, coconut palms and scenic views of Goa. Located on Vagator beach on the north shore of Goa, the hotel will offer 105 guestrooms amid beautiful and secluded beaches, colorful fishing communities and electrifying performances and nightlife.

W Mumbai – 2015 – Overlooking soaring skyscrapers, the Arabian Sea and the Mahalaxmi Racecourse, and steps from ancient temples, chic boutiques and colorful bazaars, W Mumbai will capture and amplify the pulsating energy and ancient charm of this cosmopolitan capital. Each of the 325 guestrooms and suites will offer sparkling views of Mumbai’s skyline and city. The hotel will also offer 25,833 square feet of meeting and event space.

W Noida – Delhi NCR – 2016 – Located in the modern Yamunotri complex, W Noida – Delhi NCR will redefine the look of one of India’s most dynamic commercial and lifestyle centers. The hotel will feature 581 avant-garde guestrooms, WET® pool, AWAY® Spa, and an elevated restaurant and bar.

W Jakarta – 2016 – Located in the heart of Jakarta’s Central Business District, W Jakarta, will be the W brand’s second hotel in Indonesia, featuring 300 guestrooms, WET® outdoor pool, AWAY® Spa, and an innovative restaurant and bar offering.

W Kuala Lumpur – 2016 – In the heart of The Golden Triangle, where the city’s hottest action unfolds, W Kuala Lumpur will offer travelers 150 rooms with spectacular sights of the skyline and the most sophisticated art, design, music, fashion and culture in one sensational skyscraper.

W Delhi NCR – Gurgaon WTC – 2017 – Located in one of India’s most up-and-coming commercial centers, W Delhi NCR – Gurgaon WTC will offer 225 guestrooms and suites, enabling travelers to absorb the unbridled energy from the city’s multinational corporations, progressive residents, vibrant performing arts and ancient monuments.

W Suzhou – 2017 – Set among the scenic Jinji Lake and gleaming high-rises in the ultra-modern Suzhou Industrial Park (SIP), the city’s central business district, W Suzhou will consist of 366 stylish rooms and 71 serviced apartments. The hotel will offer four unique food and beverage venues, including a signature interactive dining restaurant, innovative Chinese restaurant, specialty restaurant and bar, and striking Living Room lounge.

For more information, please visit www.whotels.com or www.facebook.com/whotels. Follow @WHotels on Twitter and Instagram.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 43 hotels and retreats, including 15 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 14 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Guangzhou, Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur, and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and Mexico’s Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.

# # #

Best regards,

Zahabia

Description: Description: New LinOp sig

ZAHABIA MAHIMWALLA

MANAGER

T +91 22 30253702

D +91 22 30253702

M +91 98190 51044

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Zahabia.mahimwalla@loweandpartners.com

The Phoenix Complex B wing

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www.linopinion.com

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Ranvir Shorey the perfectionist

Ranvir Shorey has been busy shooting in Bangkok for his upcoming movie, titled ‘On The Ramp’ The Movie is Produced by Rajeev Bhatia,Nitin Arora and Co-Produced by S R Agrawal. The entire cast and crew were impressed with the dedication their lead Actor Ranvir Shorey, showcased during the shoot. The talented actor left no stone unturned and put a near perfect performance each time he faced the camera.

Director Imraan Khalid who calls Ranvir a perfectionist recalls, “Ranvir came up with the idea ,He used to call his co-star Urvashi Sharma and other 9 models cum actresses early on the sets to rehearse the scenes,As the Gang of Models also includes Newcomers.” While the crew members used to be busy setting up lights and other necessary equipment. Ranvir ,with his co-actors used to rehearse their scenes to get into the skin of the scene.He was very supportive to Debutante actresses in the film.

A source from the unit says, “Director Imraan Was surprised,that every time he used to call Action ,It turned out to be,the final Shot without any re-take .” This activity of rehearsing continued as and when they got time which left the producer and director impressed. This idea of Ranvir really made sure that no video stock or time was wasted rehearsing and giving extra takes. Everyone loved Ranvir’s gesture and the effort taken by the talented actor and kept praising about him in the Bollywood fraternity.

Ranvir plays a fashion designer in the film ,and carries a new look to support his role .

For Further Information
Please Contact
Vedant
9769831994

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Sonu Kakkar Wins Best Indie Artist Award at the MTV VMAI

Mumbai, March 22, 2013 – Queen of Individual Albums Sonu Kakkar won the Best Indie Artist Award (Female) at the Video Music Awards India 2013 for her song ‘Mahi Bin’. With more than 9 albums to her name, she has also performed in over 1000 shows all over the globe. Apart from singing soulful Sufi music, the versatile singer has also lent her voice to numerous popular and massy dance numbers.

Music director Sandeep Chowta noticed her voice in a contest and the result is “babuji zara dheere chalo”. The song turned out to be one of the most popular dance songs and her grainy, powerful and unconventional voice received much attention and appreciation. Since then she has been regular in Bollywood playback singing. Some of her popular numbers are “Babuji Zara Dheere Chalo” from the movie “Dum” , “Ye Kasoor” from “Jism 2” ,“Sing Raja” a peppy number from the movie “Joker” , “Aali Re Sali Re” from the movie “No One Killed Jessica” , the very famous “O Sikander” from the movie “Corporate” , “Bareli Ke Bazaar Mein” from the movie Jail, “Sawariya” from the movie “Boom” and now the latest being the very catch number “Hip Hip Hurrah” from Mere Dad ki Maruti.

Regards,

Prerna Vasandani

+91 9833865355

Image Management , Percept Talent

P2, Level 2c, 11/12, Raghuvanshi Estate, SB Marg, Lower Parel (W), Mumbai 400013

Handphone. +91 9833865355| Ph. +91 22 30448300 | Fax. +91 22 30448321 | Website. www.percepttalent.com | Email. info@ptmindia.com

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perceptLogoAbout Percept
Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over 1200 employees spread across 62 offices in India and the Middle East.
Percept Picture Company • Percept Talent Management • P9 Integrated • PDM India • PDM Gulf • Allied Media • Percept Out-of-Home • Percept Knorigin • Media Agency Middle East • Percept/H • Hakuhodo Percept • AMO Communications • IBD India • Percept Gulf • Percept Profile India • Percept Profile Gulf • Perspectrum

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On the Onset of Holi Unveiling of the “Color Blast” By the Bold & Stunning Poonam Pandey.

A one of a kind initiative by Actor Rahul Raj Singh

founder of ‘Yuva Tiger Entertainment’ and in assciation with purple stone entertainment

With support from Saloni Sharma co founder of yuva tiger entertainment, DJ angel ,dj notorious,dj bunny were present along with Rahul raj singh

It was the Unveiling of the “Color Blast” By the Bold & Stunning Poonam Pandey. It is one of a kind initiative by Rahul Raj Singh founder of ‘Yuva Tiger Entertainment’ It was a celebration in Support of an NGO, Apna Ghar

Poonam Pandey Grooved on to the worldwide famous Harlem Shake at the event.,she is the first one to do a Harlem shake in India on Holi and donating for apna ghar.

She posed boldly and played with the colors to celebrate Holi.

Bold and Sensuous Poonam says, “I love the festival of Holi, people should forget all the differences and should celebrate this festival with all. And this one is for a cause, so it gives much pleasure.”

Yuva Tiger Entertainment is a multi-faceted entertainment business with a global approach. We specialize in the coordination and production of films, music videos, commercial ads, corporate ads, festivals, open air concerts, social, corporate, lifestyle events and exhibition spaces. All events and work are custom tailored to fit the specific needs and interests of each client. Whether it is a product launch, corporate dinner, fashion show or fundraising gala our company will handle every detail to make your event unique and hassle-free.

Yuva Tiger Entertainment formed in the year 2006 has been carried forward with the joint efforts and dedication of a few young business aspirants.

Yuva Tiger Entertainment is continuing to build on its reputation of providing a platform for artists of various genres to get on the ‘scene’. It has come a long way since its foundation. From boardroom meetings to entertainment extravaganzas and anything in between, whether its events, festivals, movie production or experiential marketing you’re talking about, we have the skill, dedication and the in-house resources to make it happen. Our attention to detail is renowned and is evident across every aspect of our work – from creative visualization, décor and entertainment to current legislation, crowd control and security management.

DIRECTLY FROM THE TIGERS:

Rahul Raj Singh

It wasn’t easy at first but nothing worthwhile comes for free, one has to earn it. I had a Business plan and a big dream; these two things were my only weapons to fight against all odds and criticism. I followed my heart and went ahead to form Yuva Tiger Entertainment. I and not to forget my entire team put in a lot of hard work and time to keep this company going. I believe in being the best so my dedication shall not falter. Yuva Tigers look forward to work with all our clients and provide them with the very best they deserve.

ABOUT HOLI & POONAM PANDEY:

On the Onset of Holi Unveiling of the “Color Blast” By the Bold & Stunning Poonam Pandey. A one of a kind initiative by Actor Rahul Raj Singh, founder of ‘Yuva Tiger Entertainment’. A celebration in Support of an NGO, Apna Ghar. Poonam Pandey to Groove on to the worldwide famous Harlem Shake at the event.

For Further information Contact Parul Chawla: 9833577407/9004136155

Thanks & Regards,
Piicture N Kraft

19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & roofiya@picturenkraft.com
Tel Nos.9833577407/ 9004136155 / 022 -22926509

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Canon India supports WWF for global ‘Earth Hour’ campaign

– Canon Neon Signage at International airports to be switched off

– Observes De-light days on Wednesdays as a yearlong extension of the Earth hour

Gurgaon, Friday, 22nd March, 2013: Canon, a world leader in digital imaging, continues its journey in the eco-friendly revolution by extending its support to the WWF for Earth Hour being observed from 08.30 – 09.30 PM on 23rd March, 2013.

Canon India Employee & partner participation for Earth Hour

Ø Pledge Cards and Earth Hour Ballet Boxes at Canon Image Square shops and Master Service Centers for customers to sign up for Earth Hour

Ø E-mailers to the employees and staff making them aware of this global event

Ø Earth Hour mailers sent to partners as well

As a part of this support and commitment, all employees at Canon India have pledged to observe the Earth Hour on 23rd March, 2013. All lights at Canon’s offices and Canon Neon signage at international airports will also be switched off during this time.

As a yearlong extension of the Earth hour, Canon India also observes De-light days on Wednesdays, where Canon employees leave office at sharp 05:30 pm every Wednesday with an aim to save electricity.

Earth Hour is WWF’s global campaign inspiring governments, businesses, communities and individuals to take a stand against climate change. It is that one crucial hour uniting the world and building synergies through the collective action of switching off non essential lights in celebration of life and our planet.

Elucidating his thoughts on the occasion, Mr. Kazutada Kobayashi, President and CEO, Canon India, said, “As a responsible business, Canon India takes pride in being socially inclined and focuses on sustained and effective CSR projects. It is an honor for us to support the global Earth Hour campaign as a part of our CSR initiative towards creating a healthy environment by saving electricity.”

“We have always encouraged our employees to volunteer time for CSR causes. The more support we get, the stronger voice we present for concern on our environment. Doing several small, environmentally-friendly actions every day not only saves the environment, but also helps protect species and their habitats and peoples’ livelihoods in other parts of the world. Such small steps can make a positive difference. Canon India believes in acting now and getting more people acting too.” he added.

Last year, in observation of the Earth Hour, Canon’s Neon and Outdoor signage were switched off. Mailers were sent throughout the month to encourage participation by Canon’s employees and partners. Approximately 30,000 people including CIPL employees, dealers, vendors and customers at CIS stores, QRC and website viewers were influenced. This year too, Canon India aims to enhance the participation since Earth Hour is not just about saving energy for that one hour, but it symbolizes the first step in the direction of adopting environment friendly activities into everyday life, which will lead the way towards a cleaner environment and a sustainable lifestyle.

About Canon Inc.

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 200,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6 billion (at an exchange rate of 78=US$1). Visit the Canon Inc. website at: www.canon.com

Canon in India

Canon India achieved a growth of Rs. 1850 crore in 2012 which is 21% growth over last year. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people. Canon has approximately 400 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has over 93 own retail stores called the Canon Image Square across 48 cities in the country. Canon’s service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centers and 37 Canon Care Centers.

About Earth Hour

Earth Hour was launched in Sydney, Australia in 2007, where 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour. Just a year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a ‘Sydney Event’ to a ‘Global Sustainability Movement’.

New Delhi has always been the epicenter of the Earth Hour movement in India. This year too, the city is expected to rise to the challenge as many schools, colleges, organizations, government buildings, residential colonies, clubs, and individuals will switch off the lights at 08.30 PM. Canon will be capturing these awe-inspiring moments which will be posted on the official website of WWF.

India has celebrated Earth Hour for three consecutive years since 2009, with each year breaking its own records of participation from the citizens of the country. In 2011, individuals from more than 130 Indian cities switching off their lights, showing how great things can be achieved when people come together for a common cause. In 2012, Earth Hour reached more than 150 Indian cities, and touched important milestones.

For Further information, please contact:

Vani Khurana / Aditya Bakshi

Corporate Voice | Weber Shandwick

+91 9810947602 / +91-9873270042

vanikhurana@corvoshandwick.co.in / adityabakshi@corvoshandwick.co.in

Regards

_ _ _

Aditya Bakshi

Corporate Voice | Weber Shandwick
100, Second Floor, Okhla Industrial Estate,

Phase III, New Delhi – 110020, INDIA

T +91 11 40501221

M +91 9873270042
E adityabakshi@corvoshandwick.co.in

W www.cvws.in; www.webershandwick.com

India’s Most Awarded PR Consultancy

Full Service PR Firm of the Year in India – 2012 Corporate INTL Global Awards

Highest number of wins at Indian PR & Corporate Communication Awards 2012

The Holmes Report India Consultancy of the Year 2011

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Pureit crowns the socially responsible Radhika Sharma as the ‘Beauty for a Cause’ at Miss India 2013

Mumbai, March 22, 2013: Pureit, world’s largest selling water purifier brand from HUL has associated with Miss India 2013 to crown Radhika Sharma, from Lucknow as this year’s ‘Beauty for a cause’. The contestants’ from Miss India 2013 were judged by jury members Mark Robinson and HUL Pureit for the ‘Beauty for a cause’ title as they presented and discussed the importance of safe drinking water in India.

Pureit Miss India 2013 ‘Beauty for a cause’ acknowledges the personal visions and the efforts the contestants are willing to take to spread awareness about the cause of making safe drinking water accessible to the underprivileged masses who face the hazards of waterborne diseases in India. Radhika Sharma, from Lucknow won the title after a series of rounds where the contestants were provided a platform to present their thoughts on the subject.

The enigmatic Radhika Sharma, Pureit ‘Beauty for a cause’ says “I’m super excited after winning this title, and I genuinely believe this is a great endeavour by Pureit and Miss India to spread awareness. The pageant is a great platform to present the importance of safe drinking water in India, and I’m privileged at receiving the opportunity to represent the brand at this stage. Awareness is a need of the hour, and each and every one of us should strive to adopt safe drinking water methods while also promoting the same message amongst our peers.”

Says Badri Narayanan, GM Water, HUL Pureit “Miss India is the most esteemed pageant in the country and is loved and followed by the whole nation. Winners selected at this platform go onto do some notable work in the field they decide to pursue and win over the love of their followers. The pageant’s following made it the best platform for us to spread awareness about waterborne diseases, the hazards and the ramifications of unsafe drinking water. The contestants’ showed great enthusiasm in supporting the issue of unsafe drinking water in India.”

Mark Robinson jury member of the Pageant said, “Miss India 2013 ‘Beauty for a cause’ title holds a genuine uniqueness in the pageant. While the title has been a part of the pageant’s rich heritage for a long time, the association with Pureit has created a stronger sense of social responsibility towards the underlying issue of safe drinking water in India. The contestants’ responses were emphatic and, we could sense the honesty and conviction with which they presented their thoughts. It was a truly challenging task to decide the final winner for the title.”

About Pureit-

Pureit, a unique offering by Hindustan Unilever Limited is the world’s most advanced in-home water purification system. Pureit water purifiers meet the stringent standards of US EPA (United States Environment Protection Agency) and provide “as safe as boiled water”.

Pureit range of water purifiers are the largest selling and the most widely available water purifiers in India with 4.5 million households protected across the country. Pureit offers purifiers across a range of price pointsfrom the platform purifiers Pureit Classic priced at Rs. 1,400/- to the wall mounted Pureit Marvella RO priced at Rs. 14,500/-. Pureit is now also available in Indonesia, Bangladesh, Brazil, Mexico, Sri Lanka and Nigeria.

Pureit is the only water purifier which has been rated as the Most Trusted Brand in 2010 and 2011 in the Consumer Durables Industry in India, by an independent brand survey conducted by Nielsen.

For further information please contact:

Sandeep Mosamkar @ +91 98206 73330 and Prateek Pant @ +91 9920025254

Email: Sandeepm@text100.co.in / prateek.pant@text100.co.in

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After 48 years again in 2013 film on Goswami Tulsidas

Vindu Dara Singh is playing again the role of Hanuman in Hindi feature film, ‘Goswami Tulsidas’. It’s produced by Matcha Srinivasa Rao and Screenplay- direction by Allani Sreedhar.The films lyrics & dialogues has by D.K.Goel &Music by Shashi Preetam.It’s presents by Mafatlal Fabrics.It’s ready for release soon.

A movie has been already made on Goswami Tulsidas in 1964. It was directed by B. K. Adarsh, and cast included Shahu Modak, Jaymala, P. Kailash, Tuntun and Sadhna Khote.Now after 48 years again in 2013 film on Tulsidas called, ‘Goswami Tulsidas’ by Producer Matcha Srinivasa Rao & director Allani Sreedhar.Actors Sunil Sharma in Tulsidas role and Pooja Baluti is playing his wife and Vindu Dara Singh is playing Hanuman.

Sanjay Sharma Raj

(P.R.O.)

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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