MAX, the exclusive broadcaster of the Indian Premier League announced its new marketing campaign.

(L-R) Gaurav Kapur, Farah Khan, Shekhar Ravjiani and Vishal Dadlani

MAX, the exclusive broadcaster of the Indian Premier League announced its new marketing campaign for the Pepsi IPL 2013 called ‘Sirf Dekhneka Nahi’. The campaign ‘Sirf Dekhneka Nahi’ comes from the insight that cricket is not just a game in this country but a passion that moves every Indian to get up to celebrate and dance. Drawing from this insight, MAX has roped in none other than the famous choreographer Farah Khan to establish 3 unique signature dance moves for the campaign, namely for a four, a six and a wicket. MAX’s campaign will feature Farah asking the viewers to let go of their inhibitions and groove to the tune of the Pepsi IPL 2013 in support of their favourite teams. Soon the nation will be seen shaking a leg to these 3 distinctive dance steps.

The campaign will feature a series of three short films, 3 dance instruction videos and one big grand film, all featuring Farah Khan. The three short films will showcase women, working professionals and families celebrating the PEPSI IPL 2013 together with Farah Khan teaching them the signature dance steps. These campaign films will lead to the grand film which will highlight how IPL binds cricket with dance and celebration and nothing can beat the fervour of PEPSI IPL 2013.

To make the campaign a nationwide sensation and to add to Farah’s incredible dance moves MAX has also roped in the popular and talented music director–singer duo Vishal and Shekhar who have composed a very catchy and quirky tune for the Pepsi IPL 2013 campaign.

Commenting on being brought on board as the face for MAX’s PEPSI IPL 2013 campaign, Farah Khan said, “I am extremely excited to associate with MAX for their marketing campaign for Pepsi IPL 2013. Being an ardent cricket lover and a dancer, I can relate to the feeling of celebrating when your favourite team scores a four and a six or takes a wicket. Just the way I train my Bollywood stars to let go of their inhibitions and dance with all their heart, similarly in this campaign I will teach the audience not to hold back and enjoy every single celebratory moment of this exhilarating tournament.”
The campaign has been created and conceptualized by JWT and directed & filmed by noted ad film director Rajesh Saathi of Keroscene Films. Apart from being MAX’s campaign director for the previous edition of the tournament, he is also the story and screenplay writer of the film Main Hoon Na and has directed many award winning brand films.

Talking about the upcoming season of the PEPSI IPL 2013, Mr. Neeraj Vyas, EVP and Business Head, MAX said, “A cricket crazy nation like ours needs to be more involved in the game then just being mere onlookers. Through the campaign ‘Sirf Dekhneka Nahi’ we want to encourage the audience to not just watch the Pepsi IPL but to participate and rejoice every moment of the game with adrenaline-charged dance moves choreographed by Farah and get hooked on to the game by actively participating throughout the season.”

Speaking about the campaign Mr. Gaurav Seth, Sr. VP Marketing & Communications, MAX said, “‘Keeping with MAX’s tradition of launching innovative and clutter breaking communication comes ‘Sirf Dekhneka Nahi’ – a unique thought, based on a key insight as to how Indians view the league. We expect the viewership on the Pepsi IPL to be extremely involved and this is what the campaign brings alive”.

Stretching across a six week period till the launch of the tournament, the Pepsi IPL 2013 campaign will have a complete 360 degree rollout across mass media. Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.

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Radio City 91.1FM takes ‘Love Guru’ directly to the listeners

~ Famed show on Radio City 91.1 FM launches line of exclusive tee-shirts~

Mumbai, 20th Feb, 2013: Radio City 91.1 FM gives its listeners an a chance to get up close and personal with ‘Love Guru’ with the launch of an exclusive line of ‘Love Guru’ t-shirts. Funky love quotes, whacky messages, is something that the listeners can look forward to as ‘Love Guru’ tee-shirts offer all these and more.

Having been around for more than 10 years now, Radio City ‘Love Guru’ is a brand on its own. One of the most recalled radio shows in the country, ‘Love Guru’ is the one-stop destination for all love problems. Love Guru’s presenting style and his inimitable voice blends the best of old-school radio and modern relationship advice. Complete with cute and funny love quotes these tee-shirts are sure to bring a smile on the face of the listeners!

‘Love Guru’ t-shirts will be available in various designs for girls & guys. Apart from the individual t-shirts, there will be co-related quotes made for couple t-shirts. High on coolness quotient, these t-shirts not only make for awesome gifts but can make one look one’s casual best anytime, anywhere!

Check out these cool t-shirts exclusively on www.CaptainKYSO.com or like us on Facebook – www.facebook.com/radiocityindia

Ms. Apurva Purohit, CEO, Radio City 91.1 FM is helming this extension and is open to all queries regarding the same.

For further information, please contact:

Aesha / Aritra

aesham@myradiocity.com / aritrac@myradiocity.com

+91 9819421220 / +91 9167848422

Regards,

Aritra Chowdhury.

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Lyricist Naqsh Layalpuri spotten at Mumbai event

Mumbai.Naqsh Layalpuri, who has been writing lyrics for Indian cinema since the times of Kishore Kumar, was honored at a recent Anubhuti Kavya Sandhya at Borivali (W), Mumbai on Sunday. The event was organized by Gandhi Vichar Manch & Anubhuti & a poem book released which is written by Manmoan Gupta, a social worker and Chairman of Gandhi Vichar Manch in Malad(W),Mumbai.

Other poets present at the occasion were Alok Bhattacharya, Kailash Saigar, Khanna Muzzafarpuri, Santosh Shrivastava,Devmani Panday, Rekha Roshini,Meenu Madan,Neha Vaidya etc and Bjp MLA Gopal Shetty, Capt.Harchet Singh Brer(Retd.), Jayprakash Pandey are guests.

Naqsh Layalpuri first wrote lyrics for Deewaangee in 1976. He also wrote the song “Kadar Tune Na Jaani” for movie Noorie. His last known movie was Babal Da Vehra in 1986.

Sanjay Sharma Raj

(P.R.O.)

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Team Kai Po Che Bowls Out Team India!

With the onset of India-Australia Test series planned for the weekend, the latest search trends for this cricket crazy nation come as a bit of surprise! The star cast of the movie ‘Kai Po Che’ slated to be released this Friday outnumbers Dhoni’s Team India in the search trend index. In a nation where we see film releases being shuffled around to avoid any major cricket series, this proves that movie buffs of the nation are not willing to sacrifice their love this time around. Although the Kai Po Che leads by a small margin, but if the search trends are to go by, we can easily say that Indians are more eager for the movie than they are for the cricket series.

Kai Po Che, a film based on the book – Three Mistakes of My Life by Chetan Bhagat, is set in Gujarat and therefore coming as no surprise, the city of Ahmedabad tops the list of cities searching for the movie followed by tinsel town-Mumbai, Noida and Pune. The cricket fanatics of South India take the top spot for searches on Dhoni’s Team India with Chennai on top, followed by Bangalore.

While the two biggest passions of India battle it out on popularity index, the audiences are sure in for an action packed weekend!

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One97 appoints CFO, also expands the Board

Raj Ahuja, from Star India joins as the CFO and
Vivek N. Gour, CEO Air Works joins the Board

New Delhi, February 20, 2013: India’s leading Mobile-Internet company, One97 Communications Ltd. today announced expansion of its key finance leadership. Raj Ahuja will be the new Chief Financial Officer and Vivek N. Gour will join as Independent Board Director.

Raj Ahuja comes to One97 from Star India where he was Executive Vice President of Finance. With over 21 years in the industry, Raj has been General Manager Business Finance with Wipro and Director, Finance & Operations at NXP.

Ahuja sees a wealth of possibilities in his new role: “I am excited to join the executive team at One97 that has been so smart and financially savvy with its operations. I am impressed by the team’s dedication growth and customer focus. I look forward to help driving and developing One97’s business.” Raj Ahuja has a Bachelor of Commerce degree from Sri Ram College of Commerce and holds ICMA of the Institute of Cost and Works Accountants of India-ICWAI and FCA of The Institute of Chartered Accountants of India.

Nasdaq-listed MakeMyTrip’s board member, Vivek N. Gour’s appointment brings the number of board members to six for One97. In addition, he will be the Chairman of the company’s Audit Committee. Gour is currently the Managing Director of Air Works, an Aviation MRO Refinishing Services. Prior to that Gour was Chief Financial Officer of NYSE listed Genpact Limited. He played an integral role in transforming Genpact from a captive unit of GE into a highly profitable public company.

“I am honored to join the One97 board and work with this exceptional team,“ comments Gour on his appointment. “Over the years, I have come to know and admire One97’s management team. I am confident they have the leadership and vision to ensure One97’s success.” Vivek is an MBA from the Faculty of Management Studies, University of Delhi, and holds a Bachelor of Commerce Degree from Sydenham College, University of Bombay.

On the occasion Vijay Shekhar Sharma, Chairman and Managing Director of One97 said, “With the scale that we are aiming, the addition of Raj and Vivek leadership brings a great strength to us. The Mobile Internet business opportunity is immense and their experience will go long way in the creation of a great company.”

About One97 Communications

One97 Communications Ltd. is the leading mobile Internet Company from India. Driven by great consumer experience, it offers digital goods & services to mobile consumers under Paytm brand. One97 also provides mobile advertising, marketing and payments for merchants.

One97 is backed by marquee investors SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank and has offices in India, Middle East and Africa. To find more about One97 visit www.One97.com

For further information, please contact:

Ketchum Sampark

Harpreet Singh Marwah

M: 91 9810276332

Email-id: harpreet.singh@ketchumsampark.com

————–
Ketchum Sampark Pvt Ltd, Mumbai, India

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Myriad colours dot Amisha Mehta’s show

Colour therapist-artist Amisha Mehta’s vibrancy of works lit up the Bombay store as celebrities braved the evening traffic to get to town to be part of the opening. With candles lighting up a red sky, blue, green, red, purple, white circles shining brightly, not just smiled from the canvas, but also from trays, table tops, cups, saucers and teapots among others.

Said Amisha, :”The choice of colours reflect a person’s personality. and he gets drawn to his colour by himself. Colours help you evolve, grow and be at peace. Colours resolve conflicts, problems… I have tried to integrate colours in our everyday life through these simple yet effective range of products.”

Urvashi Sharma went in for a painting in all its myriad hues, while Sucheta Sharma chose maroon. Meera and Hrishitaa Bhatt picked up blue, while Mudasir Ali chose green, Asim Dalal and Aditi Dalal chose purple, each taking time to ask the artists what that signified about them. Mudasir Ali’s soothing sufi vocals added to the already ethereal ambience.
As the place sparkled with laughter from those who came to be part o the exhibition, Amisha Mehta’s homecooked idlis that vied for space with piping hot samosas and diet coke and chai, had many takers.

EVENT: Inauguration of Amisha Mehta’s art show titled Colour Dance.
CELEBS: Actors Hrishitaa Bhatt, Urvashi Sharma and Pakistani actress Meera, model Sucheta Sharma and Sufi singer Mudasir Ali, Aditi Dalal and Asim Dalal of The Bombay Store.
VENUE: The Bombay Store, Fort.

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Jolly unveils his Kathghara!

Jolly has begun his search for witnesses for the case of his life that is about to reopen on March 15th across theatres in India. For this, he unveiled his witness box, at a Multiplex theatre in Andheri West, Mumbai on Saturday, 16th Feb, 2013. He requested the people to come forward and support him in his battle.

As someone who hasn’t won a case in his life and has faced struggles in every sense of the word so far, Jolly also distributed pamphlets advertising himself to get the attention of the movie goers. All that he wants right now is to win the case on March 15th. He hopes this will help him get a few big cases in his pocket!

Jolly has meanwhile, knocked up a few voices of support. Vijay Singh, CEO, Fox Star Studios, India, adds, “ We are supporting Jolly whole heartedly in his battle to win the case of his life. We came up with an innovative idea of placing a witness box at theatres in order to introduce the common man to his story and support him. Yes Jolly is considered an underdog by many, but we believe he connects with the common man out there, who is sincere and wants to make it big.We wish Jolly a big success!”

Director SubhashKapoor, who gave us Phas Gaye Re Obama adds, “ Life in film, in real life too Jolly came searching for clients, he tried to convince people that he is a good lawyer. He might be funny and might come across as good for nothing but he is a lawyer with noble intentions and big heart willing to fight for justice. I am sure that people will come to seehis brilliance and sincerity on 15th March”

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Sonal Chauhan makes her singing debut…

Sonal Chauhan debuts as singer with her forthcoming Eros International & Next Gen Films’ psychological thriller 3G. Sonal has lent her voice to the melodious song ‘Kaise Bataoon’

Taking her passion for music one step further Sonal sung this song with KK which has been released online. Music director Mithoon has composed this romantic track very beautifully which is soothing to the ear and manages to leave a mark with listeners wanting more. Sonal has always been affectionate of singing and its nothing less than ‘dream come true’ for her.

Talking about her experience says Sonal Chauhan, “One day I got a call from the producer asking me to reach a music studio. When I was told I had to sing, I was skeptical as I am not trained in it. They however insisted and when I recorded, they liked it. I have been a big KK fan and it was a great experience singing with him,”

Adds actor turned singer Sonal, “The director and producer of the film knew my liking for singing but I never thought I would end up doing that for the film!”

Adds producer Viki Rajani, “I have heard from director Shantanu that during the shooting of the movie the whole crew went for karaoke; at that time everyone realised that Sonal has a very good voice. As soon as I come to know about this I have asked her to reach studio immediately. After the recording we were so surprised and happy with her hidden talent. We tried several voices but felt that Sonal’s voice suits best with the song which benefited movie also. I am sure it will be a chartbuster song.”

Produced by Next Gen Films and Presented by Eros International , the psychological thriller starring Neil Nitin Mukesh and Sonal Chauhan is scheduled to release 15th March 2013.

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Chhota Bheem travels to Africa to solve the mystery of the Broken Amulet

~‘Chhota Bheem and the Broken Amulet’ premieres on Feb 24 at 12pm on POGO~

Mumbai, February 19, 2013: POGO fans are in for another treat with the launch of the first Chhota Bheem movie for 2013! POGO, India’s leading kids’ entertainment channel will premiere the 12thChhota Bheem television feature titled ‘Chhota Bheem and the Broken Amulet’ on Sunday, February 24, 2013 at 12pm!

Chhota Bheem and the Broken Amulet (Movie 12) (3)

When an evil tribal lord threatens to destroy the world with a powerful amulet, a brave warrior from the tribe breaks the amulet and sends one piece to India and the other to Africa. Upon his death bed, this brave warrior entrusts his two sons to reunite the pieces before the evil lord does and save the world! While the elder brother travels in the evergreen forests of Savanna, the younger brother explores the traditional land of India. During his search, the younger brother meets Chhota Bheem and his friends who help recover one half of the amulet and join him in his expedition to find the other half. From battling treacherous landscapes, to wild animals, to schemes by the evil tribal lord, Chhota Bheem and his friends defeat the evil tribal lord and destroy the amulet to ensure safety of the world.

Commenting on the launch of new movie, Krishna Desai, Director, Content, Turner International India Pvt. Ltd. said,” We are thrilled to launch this new Chhota Bheem movie and are certain it will fare as well as, if not better than, its predecessors. The continued appreciation from kids and parents has encouraged us to invest in making diverse and engaging content on this franchise across platforms.”

In the past, POGO has co-produced 11 successful Chhota Bheem television features that have become immensely popular and have earned an average of 2.1 TVR. Chhota Bheem was also voted the favourite character in the kids’ genre by Cartoon Network New GenerationsTM 2012 study and Front Page 2012 (by Ormax Media). POGO continues to lead the genre by striving to be the best kids’destination for imaginative fun with its unique and engaging offerings!

ABOUT POGO:

POGO, a multi-genre channel created exclusively for kids in India. It was launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 27 million cable & satellite homes. Today, POGO is the leading channel in the kids’ genre.

www.pogo.tvis a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 7 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: OmnitureSiteCatalyst, December 2012).

Regards

Manva Hunswadkar

White Marque Solutions

Creative Positioning | Public Relations | Events & Activations| Digital Outreach

M: +91- 9028709384

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Harvard University Press Completes 100 Years of Publishing; Partners With Harvard Business Publishing in South Asia

NEW DELHI, INDIA (February 19, 2013) —Established in 1913 “to advance knowledge,” Harvard University Press will this year commemorate its centennial with a range of endeavors designed both to celebrate its publishing heritage and to reach an expanding global audience, Susan Donnelly, Assistant Director Harvard University Press, announced today.

As part of the centennial celebrations, one of the main initiatives is an expanded sales and marketing presence in South Asia, made possible through a partnership with Harvard Business Publishing, India. The association will leverage Harvard Business Publishing’s established sales and distribution network in the region to increase availability of the entire range of titles offered by Harvard University Press. The partnership will also focus on localized marketing activities and special South Asia pricing for some of the more important titles. “After establishing the HBR Press range of business and management books, and making them accessible all over South Asia in the last 3 years, we are excited to partner with HUP in its centennial year. Through this partnership, we will bring to readers in South Asian markets, HUP’s range of books on various topics such as literature, social sciences, economics, philosophy, law and lots more”, said Vinay Hebbar, Managing Director, Harvard Business Publishing India.

Other projects inaugurated in 2013 that will extend HUP’s legacy into wider technological and geographical spheres are ambitious interactive digital works, such as the Emily Dickinson Archive and the digital Dictionary of American Regional English; an e-ditions program that will make available for sale worldwide virtually all the books HUP has published since its founding; and an anniversary website, www.hupcentennial.com, that will regularly post excerpts from 100 significant HUP books published since 1913.

In the 100 years since its founding, Harvard University Press has published over 10,000 new books across various fields and disciplines, including such iconic works as Bernard Bailyn’s The Ideological Origins of the American Revolution, John Rawls’s A Theory of Justice, and Carol Gilligan’s In a Different Voice.

“As we enter our second century and continue to engage an evolving publishing environment, we remain mindful of the constant that drives us: to be a worldwide publisher of works of the highest quality and enduring value, consistent with the standards of one of the world’s great universities,” Donnelly said.

About HUP

Founded in 1913, Harvard University Press is the publisher of such classic works as John Rawls’s A Theory of Justice, E. O. Wilson’s On Human Nature, and Helen Vendler’s Dickinson. Harvard University Press continues to be a leading publisher of convergent works in the sciences, humanities, and social sciences, while also taking bold steps in exciting new directions, from innovative partnerships, to a diverse translation program, to an expanded commitment to facilitating scholarly conversation around the globe.

As it marks its centennial, HUP is also embracing new digital products and platforms, driven by the belief that books from academic publishers—on paper or on screen, in your hand or in the cloud—are more essential than ever before for understanding critical issues facing the world today.

About HBP India

Harvard Business Publishing (HBP) is a U.S. based not-for-profit subsidiary of Harvard University that publishes premier business content for individual managers, corporations, and academic institutions worldwide. HBP’s mission is to improve the practice of management and its impact in a changing world.

HBP established its Indian subsidiary in Nov 2008 and has since grown its presence and business across all 3 audience groups.

· Individual managers: through Harvard Business Review, Harvard Business Review Press books and via the website – hbr.org

· Higher Education: through content developed for MBA and executive education programs—including case studies, articles, videos, simulations, online courses, and additional tools—and through the educator website – www.hbsp.harvard.edu

· Corporate: leadership development through a range of content-led, scalable blended learning solutions

HBP India has offices in Mumbai and Delhi.

Regards,

Juee Jogdand
Sr. Associate
Ogilvy Public Relations, Mumbai
Contact Number – +91 9820055608

ogilvydo.com

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Aspect Software appoints Sanjay Gupta as Managing Director for India, Middle East and SAARC

· A communication industry veteran, with over 20 years of experience, tasked with exploiting Aspect’s go-to-market in India, Middle East and SAARC region

· Sanjay has successfully led multiple portfolio’s including organizational change, go-to-market strategy, vertical industry leadership, customer success, and partner growth

· Proven leadership to drive region’s transformation and growth strategy

Gurgaon, India, February 19, 2013: Aspect Software, a leading provider of customer contact and enterprise workforce optimization today made a significant stride in strengthening its regional management team with the appointment of Sanjay Gupta as the Managing Director for India, Middle East and SAARC region. With an illustrious career history chronicling 20 years, Sanjay Gupta is a veteran in the high growth industry of communications. Based in India, Sanjay will spearhead the company’s growth in the subcontinent. In this role, Sanjay’s key responsibilities include driving market strategies, and go-to-market investments and customer satisfaction for Aspect’s market-leading interaction management solution and workforce optimization portfolio, whilst leading channel partner and alliance engagements.

Commenting on the appointment, Jagan Narendran, SVP, APAC and Middle East, Aspect Software said, “Sanjay is a leader who sees customers, partners and people as the foundation of what we have achieved and everything we will achieve. We are thrilled to have secured a talent such as Sanjay for such a vital role in such an important region for APAC. Sanjay’s combination of deep customer & partner connection, proven leadership capability and broad business knowledge is a great asset for our business and broadly to our company.”

Spanning over 20 years, Sanjay Gupta’s career is comprised of leadership positions at companies such as Dimension Data, Avaya, and Avaya GlobalConnect. In his last assignment, he was the Country Sales Director at Dimension Data and successfully led their go to market strategy in India across all verticals and solutions. Sanjay was also the erstwhile Country Head of Enterprise Sales at Avaya India, where he played a crucial role in scaling the company’s business in the enterprise segment. During a seven year long stint at Avaya, he played a central role in ensuring a sustained growth momentum for their enterprise vertical. He also served as COO at Avaya.

“Aspect’s next generation unified communication portfolio, accelerated growth trajectory and the ever-dynamic nature of this industry, made heading the South Asia and Middle East business a very interesting opportunity,” said Sanjay Gupta, Managing Director, India, Middle East and SAARC, Aspect Software. “I am excited to join the company at this critical juncture of its growth evolution and committed to enhancing its success in the region.” he said.

About Aspect

Aspect builds customer-company relationships through a combination of customer contact software and Microsoft platform solutions along with workforce optimization for the enterprise. For more information, visit www.aspect.com.

Follow Aspect on Twitter at @AspectUC. Read our blogs at http://blogs.aspect.com.

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Aspect and Aspect Software are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

For more Information:

Jayanta Bhattacharjee

Aspect Software

Tel: +917738246404

jayanta.bhattacharjee@aspect.com

Media contacts:

Avantika Ghildyal

Text 100 Global Communications

Tel: 022-61379020

avantika.ghildyal@text100.co.in

Rebecca D’Souza

Senior Account Executive • Text 100, Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

D: +91 22 61 37 90 15 • M: +91 9819716139 • F: +91 22 6659 5524

E: rebecca.dsouza@text100.co.in • Twitter: @bEkz86

Twitter: @text100india • Facebook: Text 100 India • Blogs: Hypertext/ Text 100 India

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Ford and National Geographic Channel present MyEndeavour alterrain: an all-new adventure driving series

· MyEndeavour alterrain, a five-part adventure driving series on the National Geographic Channel, will feature five individuals and their unique journeys with the Ford Endeavour Alterrain Edition

· Starting May 2013, this series will be aired at prime time once a week and repeat telecast twice a week

· Ford’s latest Endeavour Alterrain Edition*, with a sharper front grille, a new set of alloys and aesthetic touches in the passenger cabin is set to inspire the confidence through these missions

NEW DELHI, India, 19 February, 2013 – Ford India and National Geographic channel, today announced MyEndeavour alterrain – an all-new adventure driving series. This series will feature five real people, from different walks of life, each who sets out on a thrilling journey, enroute deriving inspiration from an endeavour.

Viewers of this show can watch writer Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in the Ford’s latest Endeavour Alterrain Edition to find answers to their personal endeavours.

MyEndeavour alterrain will be telecast on National Geographic Channel once a week, starting May with repeat telecast twice a week.

“Ford has found a fitting partner in National Geographic Channel to present MyEndeavour alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition,” said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.

The five individuals will drive through diverse terrain seated in the secure confines of the Endeavour Alterrain Edition’s tasteful wood-panelled interior embellished with subtle but classy molten metallic touches in the right places. The Alterrain Edition adds an intuitive dimension to the journeys with practical technology-based features such as shift-on-the-fly (easy shift to four-wheel drive), touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stalk that will complement the tough and practical tasks (off-road, luggage, passengers) that the SUV is meant to do.

On the outside the Endeavour Alterrain Edition features eye-pleasing alloys with a sharp front grille crowned with an aesthetic nameplate badge, a front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror. This edition of the Ford Endeavour can be distinctly recognized by its ‘alterrain’ moniker that adds to the SUV’s impressive road presence.

“MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst. Their journeys will be documented across breathtaking landscapes and all kinds of terrains, this vast country has to offer,’’ said Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India

Nagesh Kukunoor’s ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films while Vijender Singh’s plans to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there.

Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India’s only African tribe. Being a serial road tripper and traveller, Gul Panag will go on a personal endeavour to complete an unfinished business of exploring coastal Karnataka with a drive from Goa to Hampi .

Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.

‘’We are excited to partner with Ford and feature the Endeavour Alterrain Edition in this unique series that packs in both power and soul. We are confident that this show will appeal to everyone who has been bitten by the Wanderlust,’’ added Banerjee

Endeavour’s brand recognition in India comes from Ford’s legendary 4×4 DNA and the SUV bagging the ‘Most Dependable SUV’ recognition in JD Power Asia Pacific Vehicle Dependability Study three years in a row.

“As more customers aspire to get away from the monotony of daily life to find meaningful pursuits along the road less travelled, Ford India has transformed its traditionally practical, versatile and muscular Endeavour to become more aesthetic, fuel efficient and interactive while preserving its bold personality at the core. The MyEndeavour alterrain show is a reflection of that aspiration.” concluded Piparsania.

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Editor’s note: *Ford Endeavour range starts at Rs. 19.11 lakh (ex-showroom, New Delhi) and the Alterrain Edition (including front nudge bar, roof tray, rear spoiler, chrome exhaust trim, fifth door mirror and ‘alterrain’ decal) is priced at Rs. 23.20 lakh (ex-showroom, New Delhi)

About Ford in India

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Ford Classic, Endeavour and the All-New global Fiesta.

Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.

For more information, visit www.india.ford.com

Contacts:

Deeptie Sethi Sushant Balsekar Siddharth Bijpuria

+91-9811101383 +91-9717833266 +91-9811664667

sdeeptie@ford.com bsushant@ford.com siddharth.bijpuria@bm.com

About National Geographic Channel India

National Geographic Channel India launched on July 1st, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel is currently distributed to over 45 million homes in India and on an average gets over 54 million viewers a month.

For more information, please visit www.natgeotv.co.in.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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