Manish Chaturvedi launches calendar in association with VEMB Lifestyle

Manish Chaturvedi launches calendar in association with VEMB Lifestyle

Calendar features Sara Loren- Actress of Murder 3

Mumbai, January 27, 2013: Manish Chaturvedi- an independent fashion photographer launches ‘Manish Chaturvedi Calendar 2013’ in Mumbai today amidst much fanfare. The calendar has been launched in association with premier fashion brand VEMB Lifestyle Private Limited. Manish Chaturvedi’s theme for the annual calendar is to project women as the driving force of Indian society’. The calendar launch saw eminent bollywood personalities like Vindu Dara Singh, Dina Singh who were present at the launch. Also present were model Nikola Markovic and model turned actress Jasmine May from London. Anastasiia Vygovska from Ukraine is the lead model in who has been featured in the calendar.

“This time around, we thought of having a different theme where the new age woman is not merely a catalyst or a woman of substance, but is a driving force in the Indian society. Women have come on par with men in all walks of life and this was the rationale behind the photo shoot this year. The pictures have been beautifully shot with the same line of thought, explained Manish Chaturvedi.”

On this occasion, Punit Agarwal, Managing Director, VEMB Lifestyle, said, “We are happy to associate with Manish Chaturvedi for the second time in a row as each year he has come up with a very innovative theme. His sense of style, concept and fusion of various objects makes his photographs more appealing. Besides that, working with Sara Loren was an absolute pleasure.”

About VEMB Lifestyle Private Limited:

VEMB Lifestyle Private Limited was formed in 2003 with the intention of taking the rich family legacy (of 37 years) in the field of hand embroidery to the next level. Right from inception, the company’s philosophy was to become a valuable partner to all its customers through innovation, unmatched quality and craftsmanship. This is evident from the fact that till today VEMB Lifestyle Pvt. Ltd. (VLPL) has resisted the temptation to go en mass and remained a niche player despite having expanded its portfolio. The VLPL presents its collection Bi–annually namely Spring–Summer and Autumn–Winter internationally as well as in the domestic market under the brand name VEMB.

Embroidery

VEMB Lifetsyle Pvt. Ltd. focuses on hand embroidery and beading. In fact so passionate is VLPL about hand embroidery that it has worked on surfaces like leather and even cardboard besides just fabrics to create designs that are lapped up world over.

Garmenting

Inspired by the response from the world of international fashion VEMB Lifestyle Pvt. Ltd. ventured into Garmenting in 2005. With this venture, VLPL was able to offer the global fashion houses top quality merchandise for their brands. This was the first non embroidery foray of VLPL as the garments were not necessarily embroidered garments.

Retail

The next foray for VEMB Lifestyle Pvt. Ltd. was organized retail with the formation of a separate division – VEMB Lifestyles in 2007. Through this initiative, the company aims to launch some of the best international brands in India for the discerning Indian customer. The first in line was the Marc Cain store in Mumbai. Marc Cain is a German High Fashion women’s wear brand. It truly embodies the spirit of a women and VEMB Lifestyle Pvt. Ltd. is proud to be associated with Marc Cain as its favored franchise in India & UAE.

Fabrics:

The latest addition to VEMB Lifestyle Pvt. Ltd. is VEMB Fabrics (retail initiative). The first store was launched in 2008. The stores offers a range of low to high end fashion fabrics. The merchandise comprises of embroidered as well as non embroidered fabrics. International and domestic fabrics are offered at the store to help create either fusion, traditional or western garments for the Indian customer.

About Manish Chaturvedi:

Hailing from a background of Commercial Arts, Manish realized his passion for photography while learning the finer nuances of painting, sketching, drawing and advertising. Now the passion has turned into a full-time profession which has now become the language of his life. He connects with the various elements involved in photography such as concept, environment, costume, styling, atmosphere, lights make-up and models and translated this jointly into a picture which creates the right impact.

Manish has worked for a fashion magazine and has worked on some renowned brands like Graveria, Big Jam, Chromosome and Sahara Amby Valley. He has completed his graduation in Advertising and Design from College of Arts, Lucknow University.

Media Contacts:

Priyanka Bhatt

Canvas Public Relations

priyanka.bhatt@canvaspr.co.in

Mob: +91 9820077148

Smita Banerjee

Canvas Public Relations

smita.banerjee@canvaspr.co.in

Mob: +91 8879619641

Thanks and Regards,

Smita Banerjee

Account Coordinator

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Canvas Public Relations

Sunteck Centre

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Mumbai-400057

Tel-40350707 Ext :- 740

Mobile: +91-8879619641

E-mail: smita.banerjee@canvaspr.co.in

Web: http://canvaspr.co.in/

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Tanya Rossi: The Perfect Valentine’s Day Gift
Woo your loved one with Tanya Rossi this Valentin’s Day

February 2013: Tanya Rossi, Italian Sterling Silver Jewellery, marketed & distributed by the House of Rose, introduces its Coral and Solitaire jewelry to capture the hearts of your loved ones this Valentine season. Tanya Rossi with its freshness in colour, design, shapes & sizes, stands out as the perfect gift this Valentine’s Day. Offering elegance and contemporary design, Tanya Rossi jewelry is sure to impress your beau and make this Valentine’s Day unforgettable.

Tanya Rossi, the leading fine silver jewellery brand, has something to suit every taste. From traditional diamond solitaires to trendy fashion jewelry, Tanya Rossi carries only the best selection of women’s jewelry — rings, earrings, necklaces — at the most irresistible prices. Corals have been a priceless addition to every woman’s collection of jewellery. This new Line of the Coral Collection celebrates the eternal bond of love and beauty like never before.
Express your love and pamper your loved ones this Valentine’s Day with a range of precious and alluring coral and diamond solitaire jewellery pieces. Whether to gift something to the one you adore or to indulge yourself, the Valentine’s Day Collection Is here and sure to be a trend setter.

Product Price Points-

TRE312A – MRP 2950
TRE314C – MRP 2650
TRE393A – MRP 2099
TRE407A – MRP 6675
TRP140A – MRP 1600
TRP174A – MRP 1099
TRR176A – MRP 4150
TRR179A – MRP 2000

Availability –
MUMBAI:
– CR2, Nariman Point & Grand Galleria, High Street Phoenix
– Watches And More – High Street Phoenix, Lower Parel, Infiniti Mall Andheri (W) & Infiniti Mall Malad (W), Korum Mall, Thane

DELHI:
– Shoppers Stop Ambience Mall, Vasant Kunj & Rohini
Also available at all leading Shoppers stop & Lifestyle stores across India.

For further information please contact: I:Connect Enterprise PR
Ms. Smiti Talwar, 09999384214, smiti@iconnectenterprise.com
Ms. Moyna, 09819955992, moyna@iconnectenterprise.com

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Bloomberg TV India announces DOWN TO EARTH

· A special series that captures the passion of Social Entrepreneurs who are silently changing the face of India.

· Will be telecast starting February 2nd, 2013.

January 28, 2013: Bloomberg TV India, India’s premier business news channel, today announced the launch of “DOWN TO EARTH’, a special series that will highlight cutting edge developments in philanthropy and the social sector in India. It is a series that celebrates the spirit of social entrepreneurship. Dasra, India’s leading strategic philanthropy foundation is Bloomberg TV India’s ‘Knowledge Partner’ for this unique series.

Down to Earth chronicles the stories of four social entrepreneurs viz., Inir Pinheiro of Grassroutes, Naveen Krishna of SMV Wheels, Rajesh Shah of SABRAS and Shilpi Kapoor of Barrier Break Technologies who are leading organisations that are successfully applying business ideas to create social good, employment and provide access to improved livelihood opportunities for the poor and downtrodden.

Grassroutes is based on the concept of responsible rural tourism owned and operated by local village communities. Community based tourism, where the community is at the centre of ownership, decision making and management, would ensure economic development with a check on the undesired effects of tourism. Till date, Grassroutes intervention in two villages has resulted in an average increase of approximately Rs 1,800 in the annual income of each of 90 households.

Mr. Inir Pinheiro, Owner, Grassroutes said “The greatest challenge in India is the lack of opportunities, especially livelihood opportunities. With this thought in mind, we explored tourism, which is known to be a good mechanism for economic development. The key to developing any livelihood is sustainability and that is the prime reason I chose social entrepreneurship. In order to preserve this country we need to create sustainable livelihood opportunities and our endeavour is to create a million such opportunities”.

SMV Wheels’ goal is to help atleast 10 million cycle rickshaw pullers in India achieve ownership and in doing so, transform the way they perceive themselves and, in turn, how they are perceived. The idea of starting SMW Wheels was born out of interactions with 10,000 rickshaw pullers across 5 states in the country in a span of 4 years. Due to SMV Wheels for the first time cycle rickshaw pullers are able to truly profit from their power and achieve upward economic mobility.

Mr. Naveen Krishna, Managing Director, SMV Wheels said, “I had witnessed the social and economic exploitation of cycle rickshaw pullers since my childhood and wanted to do something to improve their lives. If we support a community that works the hardest, yet amongst the poorest, and bring a small change in their lives it will be the best success story for the other similar communities. The smile and confidence they have after becoming the owner of their cycle rickshaw is my biggest encouragement.”

SABRAS was set up in 2007 to find institutional solutions which can bring the poor together, help them climb the next step of the value chain and in the process increase their productivity and profitability. SABRAS have created a model through which labourers in the world’s hardest conditions, through collective action, can build sustainable livelihoods. It is currently working with 43,000 marginalized salt producers located in the Little Rann of Kutch in Gujarat to help increase their overall profitability and productivity.

Mr. Rajesh Shah, Chairman and Founder, SABRAS said, “My journey into social entrepreneurship started 35 years ago. After lobbying with the government to provide land to poor agriculture labourers, I realized the need to focus on wealth generation for these farmers by increasing their access to technology, markets and institutional credit. I was driven to find solutions for mainstreaming the marginalized through combining cause and commerce. I believe that in order to achieve inclusive growth one needs to reach out to the poor and help them run their enterprises professionally and achieve wealth generation.”

Barrier Break has initiated the first step of accessibility in India by creating an inclusive society. A society where equal opportunity is provided to all, ease of access to employment, education, social life, and encouraging independent living for all. Their aim is to make a difference in the lives of the people with disabilities and provide them with equal opportunities.

Ms. Shilpi Kapoor, Founder Director, Barrier Break Technologies said, “I always wanted to work with technology but didn’t want to do the usual things. I realised that it was difficult for the disabled to move around or use infrastructure and the use of web and technology could help solve this problem. I was intrigued by how people with disabilities would be impacted by technology and decided to pursue this as a career. . I had always wanted to be an entrepreneur because I believe that a team of passionate and committed people can achieve lot more than what a single person could. I wanted to make a difference and this proved to be the right path for me.”

DOWN TO EARTH will be telecast every Saturday at 1:30pm and Sunday at 11.30 am exclusively on Bloomberg TV India. The first episode of this special series will be telecast on Saturday, February 02nd 2013.

About Bloomberg TV India

Bloomberg TV India, nation’s premier business news channel with unique access to newsmakers and research-based data, illuminates stories that affect companies and industries. Bloomberg TV India provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, global network of 150 bureaus and 2500 professionals, we deliver actionable insights to our viewers.

Bloomberg TV India’s focus on delivering breaking news and key insights aligns with Bloomberg’s overall goal of being the world’s most influential news organization. The core of the channel’s viewership is formed by influential leaders, business executives, and affluent professionals.

Bloomberg TV India is distributed by Reliance Broadcast Network Ltd., the multi-media entertainment conglomerate from the Reliance Group specializing in creating and executing integrated media solutions for brands.

————–
Ketchum Sampark Pvt Ltd, Mumbai, India

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Bringing together India’s youth to crowdsource the National Anthem

Join the movement with ‘My Nation My Anthem’

National, January28, 2013: Our National Anthem is something that unites each one of us: young and old, male and female, rich and poor. In a unique, first-of-its-kind initiative, people across the country will now get a chance to show their love for the Anthem through India’s first-ever crowdsourcing of the Anthem. Called My Nation, My Anthem, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Anthem. The shortlisted entries will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices. This is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.

The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for our Anthem.

Crowdsourcing may be relatively new concept in India. An example of this, however, was the Government of India crowdsourcing the Indian rupee symbol wherein the new rupee symbol was chosen amongst thousands of new designs as proposed by the citizens of the country. The power of this mechanism is only set to grow. From the entries that captured various interpretations of the symbol, the then Finance Minister Pranab Mukherjee, India’s current President chose the design submitted by D Udaya Kumar, a B.Arch student of IIT Bombay.

Similarly, Talenthouse will now empower the people of India by giving them an opportunity to contribute to a fresh take on the National Anthem.

This creative invite is open to three different categories of budding talent – music composers, film makers and singers. Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar along with Ronnie Lahiri and Ram Mirchandani to create a final film of The National Anthem to be showcased at PVR Cinemas before a movie screening.

Aspiring music composers and musicians are invited to create a new rendition of the background score for the National Anthem and the winning entry will receive Rs. 30,000/- to produce the final track.

Ambitious film makers get a chance to share their work that captures their representation of the National Anthem. The winning entry will receive Rs. 50,000/- to produce the final film. Apart from this, upcoming singers can render their voice to the National Anthem by submitting samples of their singing.

With submissions open till 21st February, 2013 the winners will be announced by 23rd February, 2013. They will then get a chance to be mentored by the established mentors in their creation of a final film of the National Anthem that will be showcased at theaters.

Shoojit Sircar of Rising Sun Films said, “India has more than 50% of its population below the age of 25. In times where there is unnecessary discord between communities and regions, My Nation My Anthem promises to be an exciting project to evoke the patriotism within us towards our country and fellow Indians. I look forward to working on this initiative that embraces the diversity of our country, while bringing people together.”

Gautam Dutta, COO, PVR said, “My Nation My Anthem has been designed to be a true representation of our diversity, captured by the youth. Movies bring people from all walks of life together and PVR is proud to showcase this version of the national anthem across our theatres.”

Speaking on the launch of this new project, Mr. Arun Mehra, CEO, Talenthouse India said, “We are incredibly excited to launch My Nation My Anthem. At Talenthouse, we believe that crowdsourcing has a unique power to bring out the best talent. This project is even more special as it is an inclusive initiative that every Indian will be inspired by.”

For more information, log on to: www.talenthouse.co.in

About Talenthouse India:

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, Vidhu Vinod Chopra, Rocky S and big brands like Pepsi, Airtel, Micromax, AXE, Kurkure, Tropicana, Nerolac, etc. It is the only platform to boast of over 3,00,000 artists and a 40-member outreach across the globe.

Talenthouse India, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at an international level as well. Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects.

For further details please contact:

Randall Fernandez – Chief Marketing & PR Manager, Talenthouse India – 9820404400

Gloria Salis – Marketing & PR Executive, Talenthouse India – 9920928577

For further information, please contact:

LinOpinion – A Lowe Lintas PR division

Averil Gouria

+91 9820778275

Averil.Gouria@loweandpartners.com

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Radio’s biggest music fest, Musical-E-Azam, had a grand start today as it rolled out the red carpet for Salim-Sulaiman. The music composer duo completely rocked ‘Kasa Kai Mumbai’ with RJ Salil and RJ Archana, playing out all their popular tracks.

Musical-e-Azam is the festival of live music on Radio City 91.1 FM where renowned singers visit our studios, belting out their popular tracks exclusively for our listeners. Musical-e-Azam on Radio City 91.1FM is the biggest platform of live music on radio.

Regards,

Aritra Chowdhury.

Music Broadcast Pvt. Ltd.

5th Floor, RNA Corporate Park,

Off. Western Express Highway, KalaNagar,

Bandra (East), Mumbai – 400051

Tel: +91 22 66969100 Fax: +91 22 26429113

“Consistently amongst the Top 2 Radio Networks across India”

Website: www.planetradiocity.com

RADIOCITY 91.1FM, MUSIC BROADCAST PVT LTD, Mumbai, India

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Rahul Dravid cheers runners at the Jaipur Marathon 2013

150 Rajasthan Royals Fans Participate in Dream Run; Sreesanth, Menaria provide support

JAIPUR, 27 JANUARY 2013: Rajasthan Royals captain Rahul Dravid today cheered thousands of runners and Royals’ fans who were participating in the Jaipur Marathon 2013. Rajasthan Royals is the Official Fitness Partner of the Jaipur Marathon 2013 for the second consecutive year.

Along with skipper Rahul Dravid, his colleagues pacer S. Sreesanth and all-rounder Ashok Menaria were also present at the Jaipur Marathon to cheer and provide support to all the runners and young fans of Rajasthan Royals.

Rajasthan Royals had started a campaign called ‘Run with Us’ as part of the Jaipur Marathon on their website and encouraged citizens to run for a healthier Rajasthan. The chosen 150 young fans participated in the Dream Run wearing Rajasthan Royals T-shirts and represented Royals in the Jaipur Marathon. The top ten finishers amongst them were rewarded with a meet-up session with Rahul Dravid and RR tickets for the Pepsi IPL 2013.

Rahul Dravid said: “I have been in Jaipur for the last three years and love to attend public events like this. I am very glad about the tie-up between Rajasthan Royals and Jaipur Marathon. Rajasthan Royals is a sporting team which represents and encourages a healthy and fit lifestyle and we are glad that Jaipur Marathon is the right platform to achieve these goals. I am thrilled to see the passionate participation from everyone,” he told participants from the Grand Stand.

S Sreesanth seconded Dravid’s statement and said: “I am very happy to be here at this grand sporting event – Jaipur Marathon – in the home city of Royals. It’s exciting to see the enthusiasm of participants even on a chilly morning.”

Ashok Maneria wished good luck to all runners and added: “I pray that the best performers get success and recognition in future. We want everyone to be healthy and actively support the Royals at the Pepsi IPL 2013.”

Rajasthan Royals CEO Raghu Iyer thanked the organisers of the Jaipur Marathon for the event and said: “We are very glad to be associated with Jaipur Marathon. We wish all the runners and supporters of Rajasthan Royals the best and seek their support and good wishes for Rajasthan Royals to launch a successful campaign in the Pepsi IPL 2013.”

The association with the Jaipur Marathon is part of the initiatives being undertaken by Rajasthan Royals in its home city to build a long-term bond with its fans and supporters. Rajasthan Royals also partnered the prestigious DSC Jaipur Literature Festival 2013 and had an interactive session with book lovers. For the Jaipur Marathon, Rajasthan Royals created a separate micro-site in their website and gave fans an opportunity to meet their favourite players.

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.

For the latest photos, videos and updates please visit us at

http://www.rajasthanroyals.com

http://www.youtube.com/RajasthanRoyals

http://twitter.com/rajasthanroyals

https://www.facebook.com/RajasthanRoyals

For more information please contact:

Zzebra Sports

Animesh Biswas +91 9891789639 animesh@conceptpr.com

Neha Parab K +91 9892194965 neha@conceptpr.com

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Uttarakhand cultural festival “Kauthig” 2013 concludes

Mumbai recently celebrated and witnessed the colors of Uttarakhand that set the city aglow. The Uttarakhand cultural festival “Kauthig” 2013 was inaugurated by Agriculture minister of Uttarakhand, Harak Singh Rawat and Actor Hemant Pandey. Sunday, 27th January, marked the conclusion of the 5 day festival. The festival came to a closing in presence of eminent personalities- Manikrao Thakre, Maharashtra Pradesh Congress President, Ganesh Naik, MLA, Belapur, Subodh Uniyal, cabinet minister Uttarakhand, Ganesh Godiyal, cabinet minister Uttarakhand, Durga Pal, cabinet minister Uttarakhand, Former Hockey player Mir Ranjan Negi (on whom film “Chak De India” is made)and Actor Sudhir Pandey.

The colors of Uttarakhand flowed in Mumbai through the traditional classical Uttarakhandi performances presented by famous Uttarakhandi artists like singer Kalpana Chauhan and group, folk dances like “Badi”, performances by Indu Bhatt and group, dramas like Kamalvyuh, Chakravyuh, Jaydrath vadh by Arjuna etc. The festival came to a closing on day five with a grandeur performance staged by Shellnut group on goddess of Uttarakhand “Nanda Devi”. This drama on the local goddess garnered much appreciation and applause from the audience.

The festival brought forth different nuances of culture of gods be it music, dance, dramas or the flavors of Uttarakhand. There were also matrimonial registrations, enrolment for employment and health camp organised. The festival had 40 stalls put up, over 100 Uttarakhandi artists performing and more than 40 prominent personality’s presence. The traditional pahadi instruments like Dor-Thakuli, Dhol-damau, Ransinga, Bhankor, Mochhang, Conch, Bell, Flute etc. were introduced to the Mumbaiites through this festival. Around 10 to 12 thousand audience gathered each day to celebrate the culture of Uttarakhand which was in its 6th year this year. The filmy stage put up which was a replica of pilgrim Jageshwar Mandir became the major attraction of the festival. Ganesh Sanwal, member of Parvatiya Natya Manch and art director of the festival, while talking about the festival said, “The culture of gods which is on the verge of extinction needs to be introduced to the next generation of the nation as also it needs to be preserved and forwarded which is the main aim of our festival.”

Appreciating the festival Ganesh Naik and Manikrao Thakre were not only praises about the festival and sets but also promised to give the renowned Nanda Devi yatra, which takes place in Uttarakhand, a visit next year.

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Classical and fusion vocalist, Sucheta Bhattacharjee’s second album, “Ek Onkar” was released today at the Gurdwara Dhan Pothohar Nagar, Santacruz, Mumbai.

The album was unveiled by Shri Anup Jalota. Also present on the occasion were Bobby Sethi, Nayan Ghosh, Rajesh Roy, Shubh, Manjari Phandis, Linda Arsenio.

Ek Onkar is a musical offering of Shabad Kirtans composed in mellifluous melodies by Sucheta Bhattacharjee and Sant Sukhwant Singh. Releasing the album, Shri Anup Jalota said, “I was thoroughly impressed with Sucheta’s first album Love. Bandish. Bliss, and so had told her then that I would surely be there to support her for her next. Sucheta is blessed with a beautiful voice and her dedication and commitment to music is what has made her a brilliant musician. The Kirtans in this album by Sant Sukhwant Singhji and Sucheta would surely transport you to a blissful state.”

Sucheta Bhattacharjee & Sant Sukhwant Singh performed two beautiful Shabad Kirtans at the event. The Gurdwara premises were resonating with their melodious voices.

Please find attached the release & photographs for your reference.

Regards,
Planman – ICPAR

Prachi Vedant
9967471074

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Rahul Dravid and Sharmila Tagore launch book

on Mansoor Ali Khan ‘Tiger’ Pataudi by Suresh Menon

Jaipur, 26th January 2013: Rajasthan Royals skipper Rahul Dravid and actress Sharmila Tagore launched ‘Pataudi: Nawab of Cricket’, a book on former India captain Mansoor Ali Khar ‘Tiger’ Pataudi written by Suresh Menon at the DSC Jaipur Literature Fest in Jaipur on Saturday.

The book release received a cheerful applause from a huge crowd present at Diggi Palace. Sharmila Tagore, wife of late M.A.K. Pataudi, thanked the crowed and the writer of the book. “I am glad to be here for this unforgettable occasion and deeply indebted to Mr. Menon for this book. I read each word of this wonderful book and it made me emotional. I hope readers will like it also,” Sharmila added.

Rajasthan Royals skipper Rahul Dravid praised the book and the author, and stressed for more books on legendary cricketers of the past. “I am very happy to see a book on legendary cricket M.A.K. Pataudi and this book will surely encourage readers to know more about cricket and cricketers. We are thankful to Mr. Menon and I wish we will see more books on this sport and life of cricketers,” he said.

“M.A.K. Pataudi was a great batsman, fielder, captain and above all, he was a great cricketer. Moreover, he was a great team player and knew how to bring all players together to play as a team. Because of his team building, India registered their first Test series win overseas against New Zealand in 1968,” stated Menon.

Suresh Menon is the Editor of Wisden India Almanack and widely regarded as the most literary of India’s cricket writers. He is one of the youngest newspaper editors in India, was still in his 20s when he became Sports Editor of The Pioneer and then Sports Editor of the undivided The Indian Express in New Delhi.

The book launch was followed by a session presented by Rajasthan Royals – Corner of a Distant Playing Field – in which Dravid was joined by Ian Buruma, a Dutch writer and academician, and moderated by Rajdeep Sardesai, son of legendary cricketer Dilip Sardesai and Editor-in-Chief of CNN-IBN.

Rahul Dravid on Indian Premier League:

“The Indian Premier League brought many changes in Indian cricket along with tough challenges to adapt quickly to the shorter format of the game, changes in game plan and quick solutions. It changes the environment of the dressing room as we meet players from different countries. It has been changing relationships among cricketers for the last five years and we understand them better.”

“For example, I was never close to Jacques Kallis (South African cricketer). We just met during the series and said a hi-hello to each other. He also talks less and we both never get enough time to talk. Now, due the IPL, we got enough opportunities to talk and shared our views on cricket during our stint with Royal Challengers Bangalore. We are in touch with each other now.”

Rahul Dravid on celebrity status of cricketer:

“Living like as a celebrity is not so tough. As you play at the highest level, attention and celebrity status becomes part of our life. Nowadays it’s very easy to get celebrity status in cricket. In the early days, you had to be like Sunil Gavaskar or Kapil Dev to draw huge attention and became popular.”

Rahul Dravid on Women’s Cricket:

“Women cricket still has a long way to go. The BCCI is doing its bit and encouraging women’s cricket in all states. It’s a challenge, not easy to bring more girls in cricket. But the development is in process and Indian cricket fraternity is encouraging girls to take cricket.”

“India is hosting the ICC Women’s Cricket World Cup, which is a proud moment for us and it is getting good attention. Competition at all levels in women’s cricket has improved a lot and we have a very good team and legendary players.”

Rahul Dravid on DSC Jaipur Literature Fest:

“I am very glad be here and liking this festival. Very few people these days read books and have interest in reading. It’s really very nice to see the crowd and their immense interests in books and authors. It’s a memorable experience for me.”

Rahul Dravid on cricket reaching all parts of the country:

“It’s very good see cricket is reaching all parts of the country and players such as Mahender Singh Dhoni, Suresh Raina, Praveen Kumar are coming from smaller cities. The BCCI is making efforts to take cricket in all corners of the country and improving the infrastructure. Good facilities are also accessible to smaller towns now and local coaching centres are providing the best facilities, which are helping cricketers to sharpen their skills at an early age.”

“The barrier between metropolitan and small-town cricketers has broken now as young cricketers are playing more inter-city and inter-district matches. They are visiting other states for tournaments and getting better exposure.”

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.

For the latest photos, videos and updates please visit us at

http://www.rajasthanroyals.com

http://www.youtube.com/RajasthanRoyals

http://twitter.com/rajasthanroyals

https://www.facebook.com/RajasthanRoyals

For more information please contact:

Zzebra Sports

Animesh Biswas +91 9891789639 animesh@conceptpr.com

Neha Parab K +91 9892194965 neha@conceptpr.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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