MakeMyTrip releases Hotel Tariff Tracker for Summer 2014

MakeMyTrip releases Hotel Tariff Tracker for Summer 2014

Mobile bookings contributed to 27% of Online Domestic Hotel Transactions this year

Alibaug, Thekkady, Pondicherry and Allepy show highest growth while Goa, Ooty, Mysore and Jaipur are most popular summer destinations

 

Top Growth Centres
City Growth
Alibaug 205 %
Thekkady 125%
Pondicherry 103%
Allepey 100%
Mahabaleshwar 85%
Lonavala & Khandala 65%
Shirdi 62%
Darjeeling 54%
Puri 49%
Katra 42%

New Delhi, 28 May 2014: MakeMyTrip, India’s leading online travel company today revealed insights from its Hotel Tariff Tracker for the summer of 2014. The tracker has been conceptualized to analyze the state and potential of the Hospitality industry in India, especially from an Online booking perspective.  MakeMyTrip observed an 11% percent increase in hotel tariff this summer compared to last year. The hotel tariff hike is higher in the 2-3 star categories compared to the 4-5 star categories, which have demonstrated a 5 percent increase in tariff rates.

 

27% of MakeMyTrip’s online domestic hotel transactions in financial year ending March 2014 were contributed via mobile – showcasing the increasing propensity of Indian travellers to look and book Hotels through smartphones. MakeMyTrip witnessed a 45% increase in hotel bookings (web and mobile) for summer holiday period.  The highest transaction amount for hotel booking on mobile this year was Rs. 1.15 lakh while the minimum traction recorded was Rs. 260.

 

Elaborating on the Hotel Tariff Tracker, Mohit Gupta, Chief Business Offer, MakeMyTrip.com said, “Being the top-seller for online hotels in India, we are glad to come up with a definitive list of top –selling destinations and highest-growing centres. We intend to build this into an annual property that will provide insights and emerging trends in the online hotels segment. Last year, we undertook key initiatives to build customer confidence and encourage online hotel-bookings. Our results in the Hotels & Packages (H&P) segment where transactions grew 53.1% YoY and Revenue less Service Costs increased 54.1% YoY are testimony to the success if these initiatives. H&P contributed to Revenue less Service costs increased to 36.6% in FY14 versus 31.3% in FY13.”

 

The Hotel Tariff Tracker estimates that online hotel bookings have grown phenomenally this summer for destinations like Alibaug, Thekkady, Pondicherry and Allepy. Business cities like Delhi, Mumbai, Bangalore and Chennai continue to be popular among travellers in regard to hotel bookings but the top-selling destinations for leisure travel hotel booking this summer are Goa, Ooty, Mysore and Jaipur.

 

Highest-selling cities for Online Hotel-bookings
1 New Delhi And NCR
2 Bangalore
3 Mumbai
4 Goa
5 Chennai
6 Ooty
7 Pune
8 Hyderabad
9 Mysore
10 Jaipur
11 Kolkata
12 Shirdi
13 Katra
14 Manali
15 Kodaikanal
16 Amritsar
17 Agra
18 Chandigarh
19 Darjeeling
20 Srinagar

 

 

* The Hotel Tariff Tracker data is based on check-ins from April to June 2014.

 

About MakeMyTrip India:

MakeMyTrip was launched in India in September 2005 as the first comprehensive online travel site with real time booking for flights, hotels, holidays and cars.  The site offers innovative products and services and attracts over 7.2 million unique visits every month. MakeMyTrip has also established an offline presence through 61 stores across India. The Company has received numerous accolades for providing best-in-class services to travellers. It has also been ranked among the Ten Best Employers in India for four years in a row (2010-2013). MakeMyTrip Group achieved sales exceeding INR 7600 crores in the financial year ending March 2014.

 

For more information about MakeMyTrip visit: www.makemytrip.com

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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