Lux Chennai Express contest winner gets to enact the legendary train scene from the movie with King Khan himself

Swarnim Bharadwaj-Senior Brand Manager LUX & Shah Rukh Khan

Lux puts SRK fan on Chennai Express

Lux Chennai Express contest winner gets to enact the legendary train scene from the movie with King Khan himself

Mumbai, 19th October 2013: Iconic brand LUX, today hosted a dramatic evening to celebrate the record-breaking success of its LUX Chennai Express Contest at a suburban hotel in Mumbai. The brand, along with superstar Shah Rukh Khan, fulfilled a lucky consumer’s Bollywood dream into reality at the event.

The 20 shortlisted participants of the LUX Chennai Express contest were invited to the venue, and, Zarina Parveen from Mumbai was chosen as the ultimate winner through an on-the-spot lucky draw. Zarina got an opportunity to enact the legendary train scene with none other than King Khan himself from his blockbuster movie Chennai Express.

The LUX Chennai Express Contest was a one-of-its kind campaign where LUX presented consumers with a chance to go on “a romantic train ride with SRK”. All they had to do was to give a missed call on the listed LUX number. The contest received a phenomenal response, garnering over 50 lakh calls from across the country, making it an astounding success.

At the event, Shah Rukh was in his true element and floored the cheering crowd with his wit and charm. He interacted with his fans and members of the media and broke into an impromptu jig as the popular notes of music from Chennai Express played on.

An overwhelmed Zarina Parveen exclaimed, “This day has been like a dream come true! I adore SRK and I am grateful to LUX for giving me this chance to meet my idol. I am delighted and will never forget this unique train ride!”

“I would like to thank LUX to give me another opportunity to interact with my adoring fans. I am proud to be associated with this iconic brand which also happens to be the world’s largest soap brand. The fantastic response to this contest by Lux reflects the love people have for me and my films. It is always humbling and heartwarming to be showered with so much love”, said Shah Rukh Khan.

About Lux:

Lux stands for the promise of beauty and glamour as one of India’s most trusted personal care brands. It has fine fragrances composed by the world’s best perfumers. Lux is the market leading soap brand in India and is also the world’s largest soap brand.

Since its launch in India in the year 1929, Lux has offered a range of body washes and soaps in different sensuous colors and world class fragrances and it continues to be a favorite with generations of users for a sensuous bathing experience.

Lux has also been “the beauty secret of filmstars” and has been endorsed by India’s most beautiful women. From Nargis to Zeenat Aman, Hema Malini to Sridevi to Madhuri and then Aishwarya and Katrina Lux has been the choice of filmstars for generations and continues to be so today.

About Hindustan Unilever Ltd (HUL)

HUL is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

For further details please contact:

Sana Ahuja | Deepanshi Tandon

Edelman India Pvt Ltd

9820286866 | 9833070872

Sana.ahuja@edelma.com | deepanshi.tandon@edelman.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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