Lay’s Launches 2 New ‘Magical’ Flavours

Lay’s Launches 2 New ‘Magical’ Flavours

Brings in two new offerings – Lay’s Chile Limon and Lay’s French Salt & Cracked Pepper

Hi – resolution images

New Delhi, February 21, 2012: India’s leading potato chip brand, Lay’s, from PepsiCo India, is all set to add more magic to the consumers’ snack-time with the launch of two new lip smacking treats – Lay’s Chile Limon and French Salt & Cracked Pepper. With these innovative additions to its existing flavour portfolio and the promise of a magical experience, the brand is looking at further strengthening its leadership position in the category.

Made with Best Quality Potatoes, these two new flavours have a very different but familiar taste appeal. The stimulating sharp taste of Lay’s Chile Limon is a great combination of chilli and lemon flavours, much loved by Indian consumers. Chile Limon experience is asuch a burst of delicious tangy flavour in your mouth, that it leads you to add ‘spice’ to any non-descript moment and make it fun! On the other hand, Lay’s French Salt & Cracked Pepper, as the name suggests, is a perfect combination of salt and cracked pepper inspired by the subtle flavours in the French cuisine. This innovative offering guarantees a ‘joie de vivre’ zesty taste for your palate, so you can sit-back and season up your conversation, French Style.

Gaurav Mehta, Director, India Foods, PepsiCo India said, “As market leader, PepsiCo Foods is committed to delivering new taste experiences to our consumers. Lay’s is known for its great tasting and fun offerings and with this new launch, we are adding delight to the young consumers’ snack basket. Chile Limon and French Salt & Cracked Pepper, brings Lay’s signature ‘unlimited fun’ to snacking, resulting in crunchy and enjoyable treats for our consumers. We are confident that consumers will fall in love with these new flavours”

Now available nationally, Lay’s Chile Limon and French Salt & Cracked Pepper are available in 12.5g, 26g & 57g packs, priced at Rs. 5, Rs. 10 & Rs. 20 respectively.

The launch will be supported by a 360-degree integrated communication, including national TV campaign, print, on-ground sampling & trial generation and a significant online component that includes social media.

About Lay’s:

Launched in 1995 in India, Lay’s is the World’s No. 1 and India’s favourite Potato Chip brand. Lay’s has wide range of offerings under its umbrella, with unique & indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream & Onion, Caribbean Hot & Sweet Chilli and Classic Salted for consumers. Consumers can also log into the Lay’s facebook page at http://www.facebook.com/laysindia

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For more fun, join Lay’s Facebook page: https://www.facebook.com/LaysIndia

For further details, please contact:

Sophia Christina/ Parakram Hazarika

Genesis Burson-Marsteller

Mob: +91 9999161478 / +91 9711311668

Email: sophia.christina@bm.com / parakram.hazarika@bm.com

Sandipan Ghatak

PepsiCo India

Mob: +91 9810776182

Email: sandipan.ghatak@pepsico.com

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Veena Malik is going to be kissed more than 100 times in a minute on her birthday

Bollywood hot bombshell Veena Malik is going to be showered by kisses on her birthday. She will be kissed more than 100 times in 1 Minute to break most number of Kissing Guinness book of world Records. Where her contestants of “The City that Never Sleeps-Bollywood Hunt” are coming there to set a new kissing world record on the occasion of her Birthday. She had set screen on fire while giving kisses but this time Veena is ready to give a chance to her Bollywood Hunt Hero to kiss her.

Veena Malik said, “I am really excited about this I can’t wait to break Guinness world record which is going to be a huge birthday gift for me. And my film The City That Never Sleeps where the contestants are going to come and kiss me. I am happy that the producer Satish Reddy and director Haroon Rashid is giving me a chance to mark my name in the world record and I am thankful to them for giving me such a great opportunity”.

For More Info Please Log On http://www.thescribesinc.com/


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Nilofer Ansari
Mobile : 07666989939
Email : niloferscribes@gmail.com

Abhishek Dubey
Mobile : 09699384240
Email : abhiscribesinc@gmail.com

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Live from The Console date & the line-up for listings.

Saturday | 02nd March 2013

Stage 2, Mehboob Studio, 6.30 pm onwards

Documentary | Special fan screening

6:30 pm : Sound City (Real to Reel) – Directed by Dave Grohl

Deep in the San Fernando Valley, amidst rows of dilapidated warehouses, was rock n’ roll’s best kept secret: Sound City. America’s greatest unsung recording studio housed a one-of-a-kind console, and as its legend grew, seminal bands and artists such as Fleetwood Mac, Neil Young, Rick Springfield, Tom Petty, Metallica and Nirvana all came out to put magic to tape. Directed by Dave Grohl (Nirvana, Foo Fighters) and featuring interviews and performances from the iconic musicians who recorded some of rock’s greatest albums at the studio, Sound City doesn’t just tell the story of this real-life rock ’n’ roll shrine, it celebrates the human element of music as Grohl gathers some of rock’s biggest artists to collaborate on a new album. Using Sound City’s legendary analog console, together these artists continue to create musical miracles in a digital world.

Trailer: http://www.youtube.com/watch?v=HQoOfiLz1G4

8:30 pm: Robin Sukroso (Berlin)

Without turntables only using one guitar, Robin Sukroso could be considered a very unusual “Live Dj” in Berlin. His own invention “The Acpad Guitar” enables him to lead smoothly from one song to another like a dj, through a long night of dancing. Musically and technically, he closes the gap between acoustic and electronic music.

— Acoustic guitar playing with virtuosity meets the “4 on the floor” together with live looping on stage // Influenced by the electronic music culture of Berlin —

Robin Sukroso performs at clubs, festivals, parties and multimedia events. (s.a.: Katerolzig (former bar 25), Fusion Festival, Sisyphos, Ruigoord Amsterdam, Dubai Chill Out Festival)

Promo Clip:

Website:

www.robinsukroso.com

(Promo pics can be downloaded from this link: https://www.dropbox.com/sh/ey4e9v6l9fqidy5/yHqZCZ3z60)

9:15 pm: MADBOY / MINK (Mumbai)

Madboy/Mink are a Noise Pop-Dirty Disco duo made up of producer & singer Imaad Shah and singer Saba Azad based in Mumbai. Mashing up Dirty Electro and Funk with Electro Swing influences.

Solo producer-performer and one half of noise pop- dirty disco duo MADBOY/MINK Dirty Electro + Funk mash up — Inspired heavily by European synthpop and the French Ed Banger Collective — MicroKorg + Sawtooth + destroyed vocals and vocoders + old school Moog textures – mod – nu disco anti aesthetic.

Facebook:

http://www.facebook.com/MADBOYMINK

Soundcloud:

10:15 pm: Sandunes (Mumbai)

Live music backgrounds blended with quality dark-studio-production hours, and a heavy dose of UK underground electronica, Sandunes’ tunes bounce between 2 step, future garage, post dub step and experimental electronica. From an innovative live set that includes a range of controllers and instruments, to an old school meets nu school garage DJ set, the B.P.M. swings roughly between 130 to 140 (read: dance, dance, dance)

With new tools and toys, a promising future in AV experiences, and a barrage of live and impromptu FX, Sandunes makes studio meet stage.

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Ketchum Sampark Pvt Ltd, Mumbai, India

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India Defeat Russia 1-0, Top the Points Table of the Hero Women’s Hockey World League Round 2 Delhi 2013

New Delhi, 23 February 2013: Twelfth-ranked Indian women’s team outplayed twentieth-ranked Russia 1-0 in a tough contest on seventh and final day of the Hero Hockey World League Round 2 Delhi 2013 at Major Dhyan Chand National Stadium today.

Both the teams played defensive shots fairly well, due to which none of the team scored in half time. Score-line was changed in 51st min as Rani scored the lone goal to win the match for India.

India and Japan top the points table with 13 points each but India is ahead of Japan as India won four matches and drawn one. Whereas, Japan won three matches and drawn two.

Rani was adjudged as the Hero Player of the Match and for this achievement, Hockey India awarded Rs. 1 Lakh cash prize to Jaspreet Kaur. Also, title sponsor Hero MotoCorp awarded Rs. 2 Lakh to Jaspreet Kaur for being adjudged Hero Player of the Tournament.

Meanwhile, twenty second-ranked Malaysia women’s team gave frustrating competition to ninth-ranked Japan in first half but lost the battle 0-4 on seventh and final day today.

The match started with felicitation of Japan’s Miyuki Nakagawa who completed her 200 international matches today.

Malaysian team didn’t give enough space in the midfield and kept Japanese team engaged through-out the first half. However, Ayaka Nishimura from Japan broke the wall and scored first goal in 31st min followed by Aki Mitsuhashi (45th min – PC), Akiko Kato (51st min) and Aya Ueda (55th min).

Aki Mitsuhashi from Japan was adjudged as the Hero Player of the Match for her tactical attack penalty corner.

In the first men’s match of the day, 15th -ranked Ireland whipped 18th -ranked China 4-0 in a one-sided Round 2 match here. Though, the match was tough but Ireland team performed extremely well as per their ranking and didn’t give space to their opponents throughout the match.

Peter Brown scored the first goal of the match in the 12th minute and Shane O Donoghue scored hat-trick in 35th, 39th & 50th min through penalty corner due to which is was adjudged Hero Player of the Match.

Thirty sixth-ranked Oman men’s team beat seventieth-ranked Fiji 7-3 in a hard fought match earlier today.

Fiji played an attacking game since the first minute of the match and kept the Omani defenders busy in the first half. Fiji opened the account with Captain Hector Smith’s goal in the 2nd min. Within a few seconds, Oman Captain Samir Haliyas Al Shibli equalised the score in the 2nd min.

Fijians fought back as James Saqacala (4th min) and Leevan Dutta (14th min) scored two back to back goals to take the lead in the match. Before the half-time whistle, Oman’s Ahmed Sabeel Al Balushi scored the second goal for his team in the 22nd min.

Oman team came back in the second half strongly and very soon they scored three goals with the help of Mahmood Salim Al Hasani (40th), Ahmed Sabeel Al Balushi (42nd) and Mohamed Hubais Al Shar (48th) to dominate the match there on.

In the 68th minute, Oman got their sixth goal through an own goal. In the very next minute, skipper Samir Haliyas Al Shibli scored again and took the score to 7-3.

Fiji could not come back in the match and lost their last league match of the Round 2. Oman Captain Samir Haliyas Al Shibli was adjudged Hero Player of the Match for his two goals and leading the team to victory.

In the first women’s match of the day, 33rd-ranked Kazakhstan thrashed 59th-ranked Fiji 4-0 in the Round 2 match here.

Kazakhstan Captain Natalya Gataulina opened the account in the 5th min through a penalty and kept the domination through-out the match. The No. 10 jersey holder Vera Domashneva scored two goals in both halves in the 10th and 48th minute.

Gulnara Imangaliyeva scored the fourth goal in 63rd-minute and maintained the score-line till the final whistle. Fijian girls gave some tough time to their opponents but their poor ball possession cost the match.

Vera Domashneva was adjudged Hero Player of the Match for her two goals.

Awards in Women’s Category

Top Goal Scorer – Rani (IND)

Best Player of the Tournament – Jaspreet Kaur (IND)

Best Defender – Jaspreet Kaur (IND)

Best Goalkeeper – Susana Mudunatagi (FIJ)

Best Forward Player – Siti Rahmah Othman (MAS)

Best Mid-fielder – Sachimi Iwao (JPN)

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Concept Public Relations India Ltd.

Mohammad Mati Senior Associate Consultant
Plot No. 264 | 3rd Floor | Okhla Industrial Estate | Phase III | New Delhi 110020.
O: +91.11.66471300 (ext – 346) | F: +91.11.6647349 | M: +91.9650604255 |
E: mati@conceptpr.com
W: www.conceptpr.com

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Cast: Nana Patekar, Sanjeev Jaiswal, Atul Kulkarni and others
Director: Ram Gopal Varma
Producers: Parag Sanghavi of Alumbra Entertainment; Eros International
Music by: Rooshin Dalal, Sukhwinder Singh, Amar Mohile, Vishal Khosla, Sushil Khosla, Mohan Khan
Singers: Sukhwinder Singh, Rooshin Dalal, Jaspreet Jasz, Suraj Jagan, Sanahmoidutty, Anita Sridharan, Bornalee Deuri, Vishal R Khosla, Arun Jugle, Nana Patekar, Madhushree
Music on: Eros Music
Release Date: 1st March 2013
Censor Certificate: A

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Ramji Gulati with Tochi Raina are out there with the to- be- wedding anthem ‘Control Nai Hunda…Mera Viyah Kara Do’ under the banner United White Flag

This Wedding Season, you surely would want to get Married grooving on to ‘Control Nai Hunda, Mera Viyah Kara Do’

The power packed singing sensations Ramji Gulati with Tochi Raina are out there with the to- be- wedding anthem ‘Control Nai Hunda…Mera Viyah Kara Do’ under the banner United White Flag.

This wedding season get ready to groove nonstop beyond control to the music by Ramji Gulati in the most Dhamakedaar album ‘Control Nai Hunda’ having Tochi Raina sung the songs & rapped by Ramji himself.

Ramji Gulati nominated at the Global Indian Music Awards (GIMA) as the best debutant singer, lyricist & composer for the popular album ‘Haseena Jeena’ after having given the international club anthem with Manake ‘Hun Taitho Mera Dhoor Jaan Nu ‘ recently featured for Yash Raj films-Y films in ‘Mere Dad ki Maruti mash up’, where music director Sachin Gupta Feat Ramji Gulati & Singers Yo yo Honey Singh, Mika & Diljeet.

And now Ramji Gulati teams up with singer Tochi Raina who has super hit Bollywood songs to his credit like Gal Mitthi Mitthi Bol, Saibo, Ik Tara,o pardesi, Dilli Dilli & many more and now bringing ‘Control Nai Hunda…Mera Viyah Kara Do’ , dance single this wedding Season.

Ramji has remixed many blockbuster songs like Tere Liye, Yeh Dooriyan, Doorie & many other hit tracks which have been enjoyed thoroughly.

‘Control Nai Hunda’ album produced by United White Flag & directed by Jaspreet Rajan Also featuring Neeru Rawal brings Ramji Gulati doing what he is best at, which is Music.

You surely would want to get married this wedding season with the new anthem,

‘Control Nai Hunda…Mera Viyah Kara Do’

thanks & regards
mahen
mahen@picturenkraft.com

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Nana Patekar on RGV’as The Attacks of 26/11 produced by Alumbra Entertainment and Eros International…

Nana Patekar plays the role of a Joint Commissioner of Mumbai Police based on the character of Mumbai supercop Rakesh Maria in the film The Attacks of 26/11 directed by Ram Gopal Varma. The film produced by Alumbra Entertainment and Eros International to release on 1st March is a blow by blow account of what happened on the night of 26/11 when terrorists attacked Mumbai.

You were playing the role of a well known cop Rakesh Maria from Mumbai. And you happen to know him as well. So what preparations went into playing Maria who already had a tough time dealing with the attacks?

Rakesh Maria is a very good friend of mine and so are most of the cops. I always maintain a very good rapport and relationship with the cops because it is good for us to do so. (Winks). But then if you ask me whether I am trying to talk like him, walk like him, well that is not how I did it. I merely adopted the attitude that he has and that was enough for me to perform the role.

Tell us more on the character of Maria that you play in RGV’s The Attacks of 26/11 produced by Alumbra Entertainment and Eros International.

Rakesh Maria was accused of not being able to handle the situation and the pattern of the screenplay is thus that it follows his answers that were put forth in front of the Pradhan Committee. Ramu has presented the film in a very different manner and patters,

The Attacks of 26/11 is based on a tragedy… what is your comment on it?

Yes, this is not an incident that we can remember and be happy about it. This is a very horrific incident which we would ideally prefer to forget. We would not like to watch it again in the form of documentation. Ram Gopal Varma hence has tried to in fact do something, which I would not like to call documentation. What is being said through the film is said through a certain character played by me in the film and that is perhaps what I would have said as well. You will see the film and agree with what is being said. There is nothing that you like and be happy about after seeing the film. There are no songs and no dances that will entertain you. And that is one reason why I am a part of this film.

How is The Attacks of 26/11 different from every other film you have worked in?

But then coming back to the point, this is not a movie. If you think that this comes across as a film then we have not been successful in our endeavour to depict it well. But then i am very sure that this will not seem like a movie to you. I am very sure that people will not clap after seeing the film and every one will come out of the movie hall with their lips sealed. Ram Gopal Varma wanted to present the film like this and the success of the film will lie there.

Being a Mumbaikar and witnesseing the attacks on TV, was it difficult to work in the movie?

Normally when you play other characters, one comes and does his role and goes away. But then that was not the point with this film and this role. This is not just a film for me. It was a huge responsibility playing the character in this film because it carried a lot of weight and responsibility for me to play the role of a man who had defended Mumbai.

It is an incident. I cannot say how the director perceived the scene and what he thinks of the entire incident. It is not merely about the recreation of the scenes in the film. But what is important is what kind of comment does the film make? What is the impact of what happens in the film make on the society? So you cannot dismiss this as a film and we cannot promote this film as a movie.

And now if you ask me how easy or tough was it to play the role, well after spending 40 years in this business as an actor, I will certainly be able to do some kind of a justice to a role with my performance. And if there is a role that is tough, one feels it more challenging to essay such roles. I agree that working in a film like Welcome was not as tough as working in a film like the Attacks of 26/11. I had absolutely no responsibility while playing that role in Welcome, but here I did have one.

What do you think of the film?

I have still not been shown the complete film. But then whatever I have seen of this film, I believe that Ram Gopal Varma has made a very good film after a long time. I am very happy that I am a part of this film and a very important part of the movie as well.

Do you think that the 26/11 attacks was a result of the failure of our security system in the city of Mumbai?

If we are sitting here and then there is an attack, how do you think that it can be handled? Look at the number of policemen as compared to the kind of population we have in our city and the ratio of the cops to the people in the city. I feel that till the time we love each other and we believe and trust in each other, such incidents will keep taking place. Be it people from any religion, unless and until they have a bond, we will not be able to fight terrorism.

What got you to this movie industry?

I am not in this profession only to make money. I am here because this is a great medium and I am here for 40 years because I can use this medium to try and do something. In between all that I do get to work in films like Welcome which I do. But the irony is that unfortunately people like films like Welcome more than movies which have a message.

You have played a policeman in so many films and tried to uphold the dignity of the police every time you wore the uniform…

If there are 100 policemen, there may be one person who is corrupt. The others are actually trying to protect us using a mere lathi. After our parents, it is the cops who are protecting us. I have always tried to portray the good cop in my career. I have fought with a lot of people from the film industry, but I do not have enemies. Through this film we have tried to express the kind of respect we have for the police force.
Nana Patekar in RGV’s The Attacks of 26-11 prod by Alumbra Entertainment & Eros International.jpg Nana Patekar in RGV’s The Attacks of 26-

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Host Sunil Grover impresses Hemamalini on SAB TV’s ‘Safar Filmy Comedy Ka’

Many comical acts have been modeled around Dharmendra’s epic dialogues and antics from his blockbuster movies, some of which Sunil Grover, host of SAB TV’s Safar Filmy Comedy Ka has performed.

Bollywood’s unforgettable Basanti Hema Malini, who makes a guest appearance in the next episode of Safar Filmy Comedy ka, had seen Sunil mimic Dharmendra in one of the previous episodes. On the show, Hema Malini looked miffed and questioned Sunil why he had mimicked the legendary actor. Sunil was left stumped by this question but Hema Malini quickly eased his tension and smilingly said, ‘I really loved your performance, it was hilarious and it was closest to the actual characters that Dharmendraji has played on screen. Take us into the laughter ride yet again, mimic Dharmendraji once more’.

Sunil says, “I have always been an ardent fan of Hemaji. When I met her for the first time on the show, her beauty, her personality and her larger than life aura had me completely intimidated. When she asked me about my mimic performances based on Dharmendraji’s characters, I was taken aback but she smiled and said that she really admired the way I performed it. She said ‘Dharmendraji bilkul aisa hi karte hain’. It was an enriching and overwhelming experience shooting for the show with her”.

Sunil was relieved on hearing this and happily obliged Hema Malini by enacting asked with an impromptu performance.

To catch Hema Malini’s reaction to Sunil’s impromptu mimic act, tune into ‘Safar Filmy Comedy Ka’ on this Sunday at 1pm only on SAB TV!

Thank you!

Warm Regards,

Prerna Jain

Management Associate

prerna.jain@hkstrategies.com

D : +022 40661755

M : +91 9702223456

F : +022 40661792

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IPAN Hill+Knowlton Strategies

http://www.hkstrategies.in

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Yaami Gautam announces her presence on Social Media…

Yaami Gautam has made herself accessible to her fans by starting an official fan page on social networking site Facebook and micro blogging giant twitter.

Yaami Gautam page (Facebook) and @YaamiOfficial (Twitter) finally, came into being after several requests from the fans. Both pages are official pages exclusively for her fans and well-wishers.

Says Yaami Gautam, “I am what I am because of my hard work and my fans. And I think social media is the best and easiest way to keep in touch and follow up with my fans. I want to acknowledge their love n support through these mediums. Thank God we are in the internet age and its so convenient. Everything is just a click away. I am hoping to give it a shot and keep up with everyone. Stay tuned for all my updates”

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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