Coca-Cola XI to face off with Sri Lankan National U-16 team in a three match series

Grassroots cricket initiative undertaken by Coca-Cola India in partnership with Procam International to unearth the country’s best cricketing talent

Mysore, May 7, 2012:

Fifteen of India’s leading under-16 cricketers will represent the Coca-Cola XI against the visiting Sri Lankan National Under-16 side in a three-match series to be played in Mysore on May 8, 10 and 11, 2012.

This was announced by PN Sankaran – Director Operations, Procam International & Mr.Gautam Trehan, Coca-Cola India.

The 15 players have emerged after seven months of intense cricketing action, covering around 700 schools in 65 districts across ten states and involving the participation of around 11,000 young cricketers.

Following the initial Intra-State matches, ten champion schools, winners from their respective states travelled to Mumbai to play in the Inter-State round of the Coca-Cola U-16 Cricket Cup Tournament. The week-long event saw KDMA, Kanpur emerge the Coca-Cola Cup champions after defeating Springfield Rizvi in the final. KDMA were awarded a cash prize of Rs.1 lakh while Rizvi took home Rss.70000.

The Inter State matches were watched closely by the selection panel comprising of Saba Karim, Lalchand Rajput, Nilesh Kulkarni & Ajit R, who picked 20 of the most talented players. These players then underwent a week-long coaching camp, following which the best 15 were picked to represent the Coca-Cola XI.

The Coca-Cola U-16 Cricket Cup is an initiative undertaken by Coca-Cola India as part of its commitment to promote a sporting culture and healthy active living in the country and is being promoted by Procam International, India’s largest sports and leisure management company.

Speaking on the occasion, Mr.Gautam Trehan of Coca-Cola India said, “It gives us all at Coca-Cola India, immense pleasure and a great sense of satisfaction that many talented young players have been identified at the grassroots level and will now get groomed to go on to play bigger league games in the future. We are certain that this foundation laid for nurturing cricketing talent in the country will go a long way in taking cricket to the next level. On behalf of Coca-Cola India, I would like to congratulate all the fifteen players for an astounding display of talent and wish them the very best for the future. Coca-Cola India has always believed in promoting healthy, active lifestyle through sports. We believe that India has great sporting talent. Some of the best sportsmen and women have come from the most unassuming of places, and it is our endeavour to give this talent a platform with robust grassroots initiatives like the Coca-Cola U-16 cricket cup. I wish the Coca-Cola XI the very best for the match. We are looking forward to some great cricketing action”.

Mr. PN Sankaran Director Operations, Procam International, said “It’s been an exciting period of competitive cricket that has now reached its climax. So wide has been the net cast by the Coca-Cola Cricket Cup, that the champion school emerging from the Inter-State Leg can truly wear the mantle of the best under-16 cricket playing school in the country and the pool of 20 players selected for the coaching clinic were absolute best under-16 cricket playing talent in the country. We are delighted to have Coca-Cola India as our partners for The Coca-Cola U-16 Cricket Cup and this partnership has enabled us to encourage young cricketing talent in the country and served as an ideal platform to promote grassroots cricket, identify promising talent and groom the country’s next generation of International cricketers.”

Speaking about the initiative, Mr. Saba Karim, former Test cricketer and Chief Mentor of the initiative, had this to say “At the end of the program, three best players –‘the Coca-Cola Cricket Stars’ will be groomed for a period of three years enabling them to realize their dream of donning International colors. Depending on their core strength, they will also get an opportunity to further hone their skills by attending training camps under the guidance of prominent ex-cricketers. The elaborate structure of the Coca-Cola Cricket Cup ensured that players played some tough cricket and prepared themselves to face bigger challenges.”

More About the Coca-Cola U-16 Cricket Cup

The Coca-Cola Intra-State Challenge was played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (six major districts and 14 minor districts), Baroda, Tamil Nadu (6 districts), West Bengal (18 districts), Uttar Pradesh (Lucknow and Kanpur) and Madhya Pradesh. The format of the Coca-Cola Cricket Cup was structured to begin with the Intra-State Challenge, which was open to all schools in the respective cities and districts. The centers that have more than one city or district played their own inter-district before one winner emerged from each center. The winners from the ten centers will feature in the Inter-State Challenge.

Coca-Cola Cricket Cup’s Vision

BCCI over the past several years has done a tremendous job of enhancing the growth of cricket in India. They have done so by adopting a result oriented approach of organising age group tournaments all over the country through their state associations.

This has helped immensely in carving out talented individuals on a regular basis. Most of these cricketers have moved ahead and have brought laurels for their states and the country.

Seeing the vast potential and growing popularity of this game, Coca-Cola India has a vision of facilitating BCCI in their quest to tap talent. We believe that the future of Indian cricket lies in these young talented budding cricketers. We intend to provide a perfect opportunity and platform to all the youngsters across the country to showcase their talent, skill and equally important, pride and loyalty to their school. It gives BCCI and their affiliated state units a brilliant arena to scout for potential match winners.

We hope that this initiative will serve as an ideal platform to identify and nurture young talented cricketers for them to be able to get noticed by the state associations and BCCI to represent the country on an International level.

About Procam International

Procam International is a full-fledged sports and leisure management company, involved in sports consultancy, innovative television programming, celebrity endorsements and brand management.

Procam International has promoted and conducted over 45 world events in the last 23 years. These prestigious events have elicited player participation of the highest calibre as well as huge public interest. This has established Procam International as the leading sports events creator in India. The professionalism, attention to detail and dedication has won the company the faith of its sponsors and resulted in long-term associations.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Mango, Minute Maid Apple, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Schweppes and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: and


Super K creates History again!!

The Film wins Dada Saheb Phalke Film Festival Award – 2012 for Best Feature Film – Animation

7 May’12, Mumbai: Super K has won another feather in its cap. Super K was the first Indian animation film that released online all over India on 11.11.11 and now it wins the prestigious “Dada Saheb Phalke Film Festival Award – 2012” for Best Feature Film – Animation.

The competition was really tough with more than 250 entries from all over India across categories. But we are really proud that Super K won the award in the Best Animation Feature Film category. A twelve -member jury consisting of industry veterans selected the best amongst all the entries. Only four films managed to bag the awards and Super K is one of them. The other winners sharing the stage were I Am – Best Live action, Ra.One – Best VFX, Rushi – Best Debutante Director.

Smita Maroo, Head of Animation, shares her thoughts on the occasion “It is an extremely proud moment for all of us to be honored with this Award. We are glad that our contribution to the animation industry has been recognized and appreciated on a prestigious platform like this.”

Super K has also been highly appreciated in film festivals like Animabassuri – Animassia – Spain, Cairo International Film Festival For Children, Annecy Film Festival, Hiroshima Film Festival and more.

About Shemaroo

Founded in 1962, Shemaroo Entertainment Ltd is among the eminent Filmed Entertainment “Content House” in the country with activities ranging across Content Ownership, Aggregation and Distribution. The Shemaroo brand is today synonymous with quality entertainment in the Indian entertainment eco system.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators in India, Shemaroo is one of the forefront players of the digital age. The company has also tied up with many content providers across the country.


Youth Leader Sanjay Bedia and Anil mishra hosted a party for pooja misra for a brand ambassdor for peta

Sanjay bedia youth leader hosted a party for pooja misra to be the brand ambassodor for peta
Sanjay is always there for social causes and chose this one for celebration too as he associates with the same cause
Mukesh Tyagi, Anil Mishra, Anaya Brahma, Rashmi Pitre, and many more were present and the party went on till wee hours

Latika Chindarkar

Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
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Tel Nos.9833577407/ 022 -22926509 / 9004136155


Movie with a purpose: 2 LITTLE INDIANS

How many movies have we seen that put out a message to the larger
audience without the help of a superstar? Or use a famous
personality as a crutch to put out a message by means of a children’s
movie? In my opinion none. Most of the movies made for kids today
use a famous celebrity in the lead, take for example ‘Tare Zameen
Par’ had Amir Khan in the lead, or ‘Bhoot Uncle’ had Jackie Shroff,
and ‘Bhootnath’ had Amitabh Bachan, all mega stars. Most of these
movies realy on these stars to make the film a success. However
debutant film-maker Ravi Bhatia is all set to release his child
starrer “2 Little Indians” The film targets children but is a family
entertainer. The Director has cast children in the lead and has also
relied on them to bring out the desired social message through the
eyes of a child. This child starrer does not use a mega star to take
the film to the next level that is of success; he has made children
the center point of his film and has conveyed his message through
them. Film-makers today cast superstars in the lead no matter how low
the budget, these stars then become the face of the film or the film
gets recognized because of their mere presence.

When one thinks of a movie for children one immediately thinks that
the movie will be a complete entertainer filled with instances of fun
and frolic. “2 Little Indians” however has everything that qualifies
it as an entertainer but it also bears a very important thought that
the director feels is important in today’s times. Through the film the
director throws light on the subject of our nation and our obligation
towards it that is by serving our country. The Director Ravi Bhatia
who has previously been a very successful ad maker with more than 300
advertisements to boast about is debuting with a feature film. Being
his first film the director did not want to break away from the
commercial aspect of it, however he did not want it to only be an
entertainer but also wanted to have a strong message. (trishan

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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