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Bihari actress Divyaa Dwivedi achieves a rare golden jubilee in films

If Bihar is the flavor of the season with ‘Gangs of Wasseypur’ so is a Bihari actress, who has completed a rare golden jubilee in films. She is a mysterious yet mystical rustic actress, who came from nowhere and yet made her mark in the film capitals of India. She acted in 50 Indian language films (Hindi, Bhojpuri, Tamil, etc), many more plays and television shows but actress Divyaa Dwivedi feels that her best work is yet to come despite a golden jubilee in films! The Bihari actress feels that today the film industry doesn’t have a Meena Kumari or a Madhu Bala and she wants to pay homage to them by doing a role like the ones they attempted.

Divyaa is sad that Indian filmmakers haven’t truly exploited her potential even though she has a lot to give. She says, “Now I want to work with the Top 20 Hindi filmmakers to get a wider audience for my talent. I have never tried to be part of any big Groups and have remained independent because I want to work with one and all. I’m flexible and I will give my 200% to any role that is given to me. I am looking for a wide range right from an impactful item number to a full fledged performance oriented role. I have a flair for glamour and comedies even though people feel my emotional drama talent hasn’t been fully utilized. I want to do work that makes me happy and fulfilled.”

Lamenting the desperation that other actresses are showing in terms of stirring up controversy, Divyaa avers, “I have never been publicity hungry and created controversies even when I could! I have always let my work-talent speak for me. I believe that I have been honest and truthful with this industry and want to stamp my mark in it forever. The opportunity can present itself through a big budget film or banner or through a niche talented filmmaker.”

Talking about Bhojpuri film industry, Divya feels that the Bhojpuri film industry has blossomed and has become bigger than even before. “However, filmmakers have to be more creative and original. They have to be experimental and try new themes to change the mindsets of the audiences, who are used to a particular style of story telling. Also, there is tremendous scope to saw the depth and variety of Bhojpuri culture and traditions. And enhance the technical aspects of the filmmaking! Bhojpuri audiences are still in their infancy curve and there is tremendous opportunity to take them through an evolutionary curve,” she adds.

Born as Rekha Kumari Dwivedi in Patna, Divyaa, the eldest of 3 sisters and a brother, was eyeing a medical career after finishing her 10 + 2 from JD’s Women’s College. However, on an impulse, the daughter of an army officer decided to express her creative side in terms of the 500 poems she had written under the encouragement of her school principal. She walked into All India Radio’s studio and met the Station Director. She was asked to participate in a show along with stalwart poets and she ended up reciting 3 of her best poems. She got a cheque of Rs. 150 at a time when she didn’t even have a bank account. And the rest, as they say, is history! She went on to host a radio show on children and their hair raising feats – ‘Nanhe Munne’. She also honed her skills in theatre with Neelakamal Kala Parishad acting in plays such as Gunghroo, Show Must Go On, Aashad Ka Ek Din, Maans Ka Bilap, Hum Panchi Ek Daal Ke and Rajnigandha amongst others. The budding actress realized that she had a flair for learning pages and pages of dialogues by heart and expressing them effortlessly.

Divyaa moved on to Doordarshan and then did what truly marked her debut and foray into tinsel town. She played Rajeshwari, the lead role on a Doordarshan TV serial, where she metamorphosed from a 16 year old girl to a 70 year old girl. Then followed another award winning Lekh Tandon serial ‘Bikhri Aas Nikhri preet” (DD1) where she did the role of Chandrika –– a dream role as it was initially offered to her idol Meena Kumariji. The story of this serial is of a young girl who has lot of aspirations in her life but what happens is something quite different. Divyaa earned a lot of popularity across Indian households but she wanted to do something more.

Divyaa came to Mumbai and pitching for feature films, ads and music video shoots. She also started learning dancing from dancing maestros such as Saroj Khan, Shakur Master and Vijay Oscar. She started doing music videos for Venus and T-Series. She got her first feature film break in Tushar Kapoor’s film ‘Yeh Dil’ and Arbaaz Khan’s ‘Alibaba Aur Chhalis Chor’. She also did ‘Khanjhar’ with Sunil Shetty and Tabu; Kuch Kaha Aapne and Campus (Tamil). She moved into big league with a film ‘Jahaan Jayega Humein Paayega’ with Govinda and Krishna. She became a producer of a play at a very young age and presented ‘The Grieving Soul’ at IskCon theatre in Mumbai. Ahead of her times, she experimented with Internet TV playing Savita Bhabhi character in Jay Hind, India’s 1st internet based comedy show.

When asked about her change in name, Divyaa says, “There was already a Rekha in the film industry at that point of time. In the initial days of my career, film producers kept my name ‘Divy..’, which means divine. And it was good from the numerology point of view.”

“My father always took the name of Shah Rukh Khan and his achievements. He also wrote several inspirational letters to me telling me that no work is too small. He helped build my mental strength and also maintain my equilibrium with his friend, philosopher and guide stance. Many a times, people tell me that I am not cut out for this industry because of my innocent, frank and straight-forward behavior. I have been hurt many times in the past but my burning desire to leave my footprints in the sands of Indian film history keeps me going,” avers Divyaa.

“Well, it’s true that I don’t have any Godfather but several good Samaritans and angels have come into my life at various points of time and helped me. I believe that my pure open hearted approach and crystal clear frank attitude has helped me appeal to the good aspects of different people in the industry,” adds Divyaa.

Talking about Bhojpuri films, Divyaa says, “I have done more than 20 Bhojpuri films till date. It happened by chance. In many ways, I didn’t imagine I would do well in Bhojpuri films because I was slim and not very well endowed! I was happy doing Hindi films but was still getting several Bhojpuri offers because of my Patna origins. I didn’t accept any of them till I got an offer for a film ‘Ganga Jaisan Paawan’ to be directed by Govind Moonis (Nadiya Ke Paar fame) and produced by Sadhana Singh. I was cast opposite Ravi Kishen and then started a spate of offers with all superstars such as Ravi (Kishen), Manoj (Tiwari) and Dinesh (Yadav).”

Divyaa has submitted a pilot of a comedy show called ‘Saath Saaliyan’ to Doordarshan. She believes that DD doesn’t have many comedy shows and there is tremendous potential to have a good comedy on air.


Moms of Indian Olympic Athletes join P&G to wish “Good Luck “to their children

· Mothers of Ashwini Ponnappa, Deepika Kumari, Sandeep Singh and Yogeshwar Dutt join hands with P&G to wish “Good Luck” to Indian Olympic Athletes

Mumbai, July 21, 2012 – “Behind every athlete is a loving mom.” P&G, a company that is committed to helping moms make the most of their everyday, today invited the moms of the Olympic athletes to wish their children good luck, as they go out and prove their mettle in the world’s largest sporting event. P&G through its “Thank You Mom” campaign is celebrating that special person in the lives of everyone who supports their child selflessly to help them succeed. This campaign is in conjunction with P&G’s Global partnership with the Olympic Movement to sponsor the next 5 Olympic Games till 2020.

P&G recognises the silent sacrifices that each mom makes in raising an Olympian and every mom wants to see their kids achieve their dreams at the Olympic Games. To celebrate this spirit, moms of notable sports icons from various fields like badminton – Ashwini Ponnappa, archer – Deepika Kumari, hockey – Sandeep Singh and wrestler – Yogeshwar Dutt joined hands with P&G to extend their best wishes to the entire Indian Olympic contingent. ‘The Good Luck’ squad comprising of moms to wish well for their children was led by none other than the gorgeous Bollywood actor Neha Dhupia. She is cheering for team India, and extended her support for the “Good Luck!” campaign by being present at the event with her source of inspiration and motivation – her mom! Not only this, she also showed her support to the Indian team by writing her good luck message on the flag that had been signed and collected by P&G from all across the country. Thousands of good luck wishes had been collected for the team India which encompasses spirit, solidarity and goodwill of millions of Indian moms supporting the Indian athletes participating in The Olympic Games. On this occasion; P&G honoured and thanked each mom of the Olympic athletes who have sacrificed their lives in doing whatever it takes to make their child’s life the best it can be. The company’s purpose is to make small but meaningful differences to the lives of the people who use their products every day, both in the India and around the world, such as Pampers, Ariel, Tide, Whisper, Olay, Oral-B, and Whisper amongst several others. P&G took this opportunity to also announce that they are committed to promote youth sports and consumers can help the company in its endeavour simply by buying P&G products during the months of July, August and September, and help build playground for children*

Neha Dhupia said, “I’m honored to be partnering with P&G in their association at the 2012 London Olympic Games this year. I am proud to extend my association to this wonderful initiative – Thank You Mom. My mom has been my biggest inspiration and the key motivation behind me joining Bollywood and becoming an actress. I am sure moms play a similar role in other people’s day-to-day life too. Through this good luck campaign, I offer warmest congratulations to each of the athletes who have been chosen to represent our country. We know that you will compete with ability, resolve, and sportsmanship.”

“P&G has entered into a global partnership with the Olympic Movement to sponsor the next five Olympic Games till 2020. In the spirit of this partnership, we are here to celebrate and express our best wishes to the Indian athletes representing India in the London 2012 Olympic Games. This collaboration is about bringing together our purpose of touching and improving lives and the Olympic Games’ purpose of building a better world through sports. It is also about supporting athletes and serving moms and families as a company through our brands. Through the campaign, we aim to promote youth sports in the country and consumers can help us in building playgrounds for children in the country simply by buying P&G products in the month of July till September” said Sharat Verma, Country Marketing Manager at Procter & Gamble

Akham Kom, mother of five times world champion woman boxer Mary Kom said, “I wish Mary good luck as she prepares herself for the world’s most celebrated sporting event. I am very thankful to P&G for facilitating my visit to London, and this will be the very first time that I will get a chance to see Mary perform at The Olympic Games.”

Actress and mother Sharmila Tagore said, “I wish all the athletes the best of luck. They are flying the flag for India. I know that they have worked very hard in the run up to the games, and I hope all their efforts pay off and they achieve the success they deserve.”

P&G’s purpose is to make small but meaningful differences to the lives of the people who use their products every day – both in the India and around the world. These include brands such as Pampers, Ariel, Tide, Whisper, Olay, Oral-B, and Whisper amongst several others.

To learn more, consumers can visit

* donations upon purchase of specific P&G products brought between July 1st and September 30th

About P&G

P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. P&G operates under three entities in India, two listed entities ‘Procter & Gamble Hygiene & Health care Limited’ and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’. Please visit for further details.

Media Contact

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Round 2 of 9th JK Tyre Rotax Max National Karting Championship gets underway in Hyderabad

~ Round one leaders face the heat from contenders ~

~ Defending champion in the Senior Max category – Chiteesh Mandody impresses with his first outing of the season ~

Hyderabad, July 21, 2012: Round 2 of the 9th JK Tyre Rotax Max National Karting Championship was flagged off today in Hyderabad at the Kart Center, Lahari Resort. The proceedings got underway under overcast skies, so while the temperatures were much lower and pleasant, the wet track conditions resulted in a cautious start by the teams. However the action heated up as the track dried out and the teams came out in full force.

Defending champion Chittesh Mandody (Team Mohites Racing) in his first appearance of the season turned the tables completely in the Senior Max category by bettering his opponents in all three – Qualifying, Heat 1 and Heat 2. Close on his heels was Amey Bafna (Team Rayo Racing) who was beaten by Chiteesh by 0.225 seconds in Heat 2. From the looks of it, leader from Round 1 and star performer of Round 1, Raj Ganatra (Team Rayo Racing) will have his hands full tomorrow trying to stave off a stiff challenge in the form of Chiteesh and Amey.

The Junior Max class was a well contested battle between Round 1 leader Krishnaraj Mahadik (Team Meco Racing), Dhruv Mohite (Team Mohites Racing) and Kush Maini (Team Maini Racing). While Kush topped in the Qualifying (33.234 seconds) and Heat 1, he had a forgetful Heat 2 finishing seventh. On the other hand Dhruv put in a consistent performance and ended the day by finishing first in Heat 2 beating the number two by over 10 seconds. Round 1 topper Krishnaraj was the proverbial brideamaid through the day finishing second in both Heat 1 and Heat 2 despite clocking the best lap of Heat 2 at 32.877 seconds.

In the Micro Max category the fight for superiority continued between Round 1 leader Pradyum Danigod (Team Mohites Racing) and number two Mira Erda (Team Maini Racing). While Pradyumn topped Mira in both Qualifying and Heat 1, the time difference between the two was less than half a second, while Mira clocked the fastest lap at 36.583 seconds. In Heat 2 Mira stepped on the throttle right from the word go and eventually over the 10 laps left the number two behind by over 5 seconds. Whether Mira continues her surge ahead or does Pradyumn have a trick up his sleeve remains to be seen tomorrow and keeping them on their toes will be HB Phaneesh (Team Mohites Racing).

The performance of the day was no doubt the stunning performance by Chiteesh who stunned the day lights out of his competition by putting in a stellar performance to top all the three outings of the day.

At the end of Round 1 held on June 9 and 10, 2012, Raj Ganatra (Team Rayo Racing), Krishnaraj Mahadik (Team Mohites Racing) and Pradyumn V Danigond (Team Mohites Racing) led in the Senior, Junior & Micro Max categories respectively. They will be back to defend their leadership positions in the pre-final and final races scheduled tomorrow (July 22, 2012).

For all the latest news, photos, videos, and updates, please visit us at:

About JK Tyre Motorsports

JK Tyre has always been closely associated with the world of sports. Almost three decades back the company laid down a long term and sustained approach to promote Motorsport. Participating in this form of the sport has helped the company in continuously updating its products to meet the challenges of gruelling Indian conditions. The sport at that time in India was perceived for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company not only made the sport affordable but also equivalent to International operating standards. JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.

In 2011, the company acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series (JKRAS). With this acquisition, JK Tyre created history in Indian Motorsport by becoming the first Indian company to acquire an FIA accredited series. The series has to its credit of producing as many as six of the current Formula One drivers, including reigning two- time champion Sebastian Vettel. By taking over the series, JK Tyre promises to utilize it as a platform to encourage and support the world’s best racing drivers and promote India as one of Asia’s motorsport capitals. Thus, JK Tyre has conquered two steps in the motorsport program where the new racing aspirants first establish themselves in India, then graduate to Asian level i.e. to Formula BMW, which is now JKRAS and then they move to higher levels of racing. JK Tyre now stands closer to achieving its mission of bringing world-class motorsport to the Indian masses.

The Racing and Karting programme by JK Tyre has been the breeding ground for the country’s motorsport talents like Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Aditya Patel and other emerging talents.

For further information, please contact:

Neha Tiwary

JK Tyre & Industries Limited

Mobile: 09717222586

Email Id:

Geeta Fadnavis / Mitesh Shah

Zzebra Sports

+91 9849256292 / +91 9341321422


The cast and crew of Paparattzy Productions’ ENEMMY got together for the on location of the film at Malad. Seen were actors KK Menon, Johnny Lever, Zakir Hussain, Mithun Chakraborty, Suniel Shetty, Mahaakshay Chakraborty, Sharad Saxena and director Ashuu Trikha.


Country Club India Limited launches The Billionaire Gold & Billionaire Premium Cards:

Bollywood star SONU SOOD unveiled the card along with the CMD, CCIL Mr. Rajeev Reddy.

Mumbai,21st July 2012: Country Club India Ltd (CCIL), India’s largest global holiday , clubbing and entertainment conglomerate that offers the widest range of holiday options , state-of-the-art clubbing facilities and endless entertainment has unveiled the latest products from its stable. Catering to the growing demand for its membership, CCIL launched two new cards catering to its premium segment. The launch for this new campaign showcases the dynamic Mr. Reddy taking on the skydiving himself to encourage the members. Bollywood’s star SONU SOOD and Mr. Rajeev Reddy, unveiled the cards at the Andheri Club in Mumbai. Also present was Mr. Mani Shankar who has created the latest skydiving campaign.

Speaking about the launch Mr. Reddy said, “We shot for this new campaign in Dubai and it was a thrilling experience, taking a jump out of a plane at the height of thirteen thousand five hundred feet. This Billionaire card manifests the aspirational and adventurous spirit for the members.”

The Billionaire premium card : Priced at Rupees ninety thousand to one lakh ten thousand , offers members 6 nights and 7 days holidays for 10 years for two adults and two children under the age of twelve. The holidays can be availed at the most exotic locations within India and internationally. An additional bonus holiday of six nights and seven days at Bangkok (Accommodation only) to be used within the first year. Member is also entitled to a Life time membership of The Country Clubs.

The Billionaire Gold : Priced at Rupees One lakh thirty thousand to One lakh Eighty thousand, offers members six nights and seven days holidays for 30 years for two adults and two children under the age of twelve. The holidays can be availed at the most exotic locations within India and internationally. An additional bonus holiday of six nights and seven days at Bangkok (Accommodation only) to be used within the first year plus two complimentary three nights and four days holidays at Dubai (Accommodation only) to be used within the first two years. Member is also entitled to a Life time membership of The Country Clubs.

The Billionaire card which was launched earlier was a grand success.


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Percept Launches Percept Live – A Global Entertainment Venture

To invest INR 200 crores
Live Entertainment business to be segregated and consolidated in Percept Live
Manuj Agarwal appointed CEO, Percept Live

Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of INR 26 billion (FY’11). Percept companies construct tailor-made solutions that deliver in both local and global markets. It services hundreds of customers in India and West Asia catering to national and multinational clients.
Now, Percept Limited has announced an investment plan of INR 200 crores into it’s newly launched global entertainment venture Percept Live. This announcement comes on the back of a complete restructuring of its businesses.
On the restructuring Mr. Ajay Upadhyay, Chief Operating Officer, Percept Ltd, said “the restructuring is a strategic decision which was taken over the last year. We have always been in the “EMC – Entertainment, Media and (marketing) Communication” space. However in each of these areas we had both a “service” business and an “asset” business. Along with the varying business focus of the service businesses and the asset businesses; they have completely different capital and resource needs. And last but not the least while the services business is a B-2-B business, our asset business is a B-2-C business. It is these imperatives that have led us to restructure our business into two verticals which are “Marketing Communication Services” and the “Filmed, Live Entertainment & Digital Asset” business”’.
Percept Live business will include all the IPs created and owned by the Percept Group, including IPs in the Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the renowned IPs currently owned by Percept Limited includes Sunburn, Fight Nights, Bollywood Live, Lost Music Festival, Fan Football Championship, Champions of the World & Windsong Music Festival.
Commented Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “We have been in the ‘Ideas’ business for the past 28 years and have been instrumental in creating many legendary ‘Intellectual Properties’ in the past for our clients. The launch of a dedicated ‘Intellectual Properties’ vertical is but a further extension to our existing knowledge and expertise in the Entertainment, Media and Communications domain and is in keeping with the growth plans of Percept in the coming years. Our vision is to convert path breaking innovative ideas into Assets in order to create long term value for Brand Percept as well as our Clients and Investors.”
Manuj Agarwal has been appointed Chief Executive Officer (CEO) of Percept Live and will be responsible for providing strategic direction to Percept’s IP business.
Prior to coming back to Percept, Manuj was CEO Television at Balaji Telefilms Ltd. He had originally joined the Percept Group in the capacity of COO, PDM in 2002 and in his llustrious career in the Entertainment and Media industry, Manuj has also worked with Zee TV and the Walt Disney Group, India.
Said Mr. Manuj Agarwal, CEO, Percept Live “I am delighted to take on this new and challenging role. this new initiative is designed to consolidate our efforts in the area of IP creation and management, and will ensure that we take ownership of our ideas and convert them into Assets that would benefit our Clients and Percept in the long run.” The investment of Rs.200 crore, of which Rs.50cr has already been raised will be used in creating innovative IP’s with global appeal as well as scaling up existing IP’s.
Elaborating on some of the IPs currently owned by Percept Limited : Sunburn – Asia’s biggest and most desired electronic dance music festival, has completed 5 years and in its 6th year the brand is going truly global with Sunburn already finalized for SL, Singapore, Jakarta & dubai besides a big domestic calendar. Fight Nights – India’s first ever indoor boxing bouts between leading Indian and International boxers; Bollywood Live – the first ever multi-city Bollywood Dance Music Festival; Champions of the World – bringing together under one roof celebrated super-icons in the arena of Sports, Cinema, Business, Entertainment & Entrepreneurship; Lost – a music festival extravaganza featuring International and domestic talent across various live music genres such as Pop, Rock, Dubstep, House, Reggae, Metal and R&B – Lost will be India’s largest Live Music Festival.
Said Mr. Karan Singh, CEO, Sunburn, “The plans for Sunburn are very aggressive and international is a big part of the same. Sunburn this financial year has 40% turnover projected from International markets and we already have Singapore, Colombo, Jakarata confirmed and discussions on with Mexico.
Elaborated Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “The restructuring and launch of Percept’s Intellectual Properties vertical is in keeping with the evolving and dynamic changes and growth in the Entertainment & Media Industry and would enable Percept to bring greater focus, synergy, efficiencies and diversity in its service offerings. As India’s economy and business continue to thrive and expand rapidly, its communication needs are becoming more sophisticated. This new structure along with our committed capital investment of INR 200 crores in Year 1 of operations will offer our stakeholders a wider range of innovative properties in the entertainment domain, scale up the existing IPs, and cater to the diverse and evolving needs of our clients and consumers in the future.”


Relaxo’ signs Salman Khan as brand ambassador for its slipper brand ‘Hawaii’

Indian footwear biggie ‘Relaxo’ signs Salman Khan as brand ambassador for its slipper brand ‘Hawaii’ to showcase the “mazbooti”/strength and toughness of the product.

National 20th July’12:- In the latest development, Relaxo, the second largest producer of footwear in India has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers that boast exciting features like long lasting durability, supportive design, superb comfort and supreme quality, making it a favourite among all age groups. Furthermore, Hawaii has now introduced the new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.

Speaking on the occasion, Mr. Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said “Hawaii has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light, the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. Salman, the heartthrob of India, depicts strength, attitude and style, thus making him the perfect blend for being the brand ambassador of Hawaii slippers. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers. “

Highlighting the same, Salman Khan said “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona. The product and the ad are both very appealing and I’m sure the viewers would like them a lot.”

The brand association With Mr. Khan has been done by Mr. Ricky Singh Bedi, Passion Films. Salman will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic and leaves a shocked expression on the viewers’ faces, Salman appears on screen and says, “Yeh thodaa zyada ho gaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that think of Relaxo Hawaii, think of strength and toughness. It creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.

About Relaxo Hawaii

Since its inception in 1976, Relaxo has gone on to become the seconds largest producer of footwear in India, offering a unique blend of performance and style that consumer’s today expect. A brand synonymous with quality products and affordable prices, Relaxo is adorning millions of the feet across the globe. One of its most popular brands, Relaxo Hawaii, in over three decades has created a niche market for itself. One of the most important properties of Hawaii apart from being comfortable is that it’s strong. For more information on Relaxo, visit

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Swami Nithyananda bowled over by daily soap Devon Ke Dev… Mahadev

The Life OK channel wouldn’t have ever expected this in their wildest dreams! In a big surprise coming their way, spiritual leader Paramahamsa Nithyananda, popularly known as Swami Nithyananda, showered praises on the mythological daily soap, Devon Ke Dev… Mahadev, this week.

In his discourse titled Inner Awakening at the lush green hill station of Kodaikanal in Tamil Nadu, he told his devotees that the daily soap, which revolves around the life of Lord Shiva; the most powerful God within the Hindu culture, is one of the best things to have happened to the Vedic tradition in recent times.

“Bringing a mythological story to life is not a joke. If I put all my intelligence, philosophical strength, understanding and abilities, to try and make a serial on Shiva, it will not be better than Devon Ke Dev… Mahadev,” said Swami Nithyananda, recommending it to everyone.

“There are a lot of subtle points it portrays; like what happens when Devi assumes a human body, concepts of incarnation, why tapas (tapasya) is needed, and lots of such aspects, which the programme is presenting beautifully,” he said.

Praising the show’s production values, set designs and costumes, the Swami remarked that the makers, writers and actors are doing an “amazing job,” bringing the story of Shiva alive with beautiful visuals and concepts which can be understood by the common man.

“This correct depiction and representation of facts is a true service to the Vedic tradition,” said the Paramahamsa, who has recently been anointed the 293rd pontiff of the Madurai Adheenam; the oldest Saivite mutt established more than 1,500 years ago in South India.


Coca-Cola India in partnership with Procam International Announces Season II of Coca-Cola Cricket Cup Under-16 Cricket Tournament

~ Marks the successful completion of Season 1 and announces the three Coca-Cola Cricket Stars, selected after completion of 1st Season of the grassroots cricket tournament post their training in UK~

· Season II begins end July 2012. This 9 month tournament will involve participation from over 11,000 young cricketers across 780 schools in 67 districts across 10 states

· Partnership to involve coaching clinics, sports medicine and sports nutrition camps, international exposure and training for selected cricketers

· Entire program to be mentored by former Test Cricketer Saba Karim

· Coca-Cola Cricket Cup takes forward Coca-Cola India’s commitment to promote a sporting culture and healthy active living in the country

Mumbai, July 20, 2012: Coca-Cola India, the country’s leading beverage company, today announced the 2nd season of the Coca-Cola Cricket Cup Under-16 Cricket Tournament, a major initiative in promoting grassroots cricket in the country. Organized in partnership with Procam International, this year, the inter-school cricket tournament will be played in 67 districts across 10 states, under the aegis of the respective State Cricket Associations. The Coca-Cola Cup is the largest Inter-School Cricket championship in India. The 2nd season was announced by Ms. Sujatha V Kumar, Director- Marketing, Coca-Coca India along with Ajit R, Vice President, Procam International, Saba Karim, Chief Mentor & former international cricketer, Lalchand Rajput, former international cricketer and Dr. Samir Pathak, representing Hull Cricket Club.

Launching the 2nd season of the Coca-Cola U-16 Cricket Cup, Sujatha V Kumar, Director – Marketing, Coca-Cola India said, “It gives us all at Coca-Cola India, immense pleasure and a great sense of satisfaction that many talented young players have been identified at the grassroots level and will now be getting groomed to go on to play bigger league games in the future. On behalf of Coca-Cola India, I would like to congratulate all the three talented Coca-Cola Cricket Stars for an astounding display of talent and wish them the very best for the future. Coca-Cola India has always believed in promoting healthy, active lifestyle through sports. We believe that India has great sporting talent. Some of the best sportsmen have come from the most unassuming of places, and it is our endeavor to give this talent a platform with robust grassroots initiatives like the Coca-Cola U-16 Cricket Cup. We are excited about Season II and look forward to engaging more youngsters through this program.”

Launched in September, 2011, the Coca-Cola U-16 Cricket Cup tournament has emerged as one of India’s largest Inter-school Cricket tournaments. In season 1 the tournament spanned across 66 Districts in 10 states, involving participation from almost 11, 000 young cricketers from over 700 schools. The initiative was also supported by various State Cricket Associations, former Test players and eminent Cricket administrators.

The likes of Professor Ratnakar Shetty, Lalchand Rajput, Sunil Dev, Shivlal Yadav, I S Bindra, Jagmohan Dalmiya, Sanjay Jagdale, Arshad Ayub, V Raju, amongst many others lent their support. The program stretched over a duration of 8 months and over 1500 matches were played by talented young cricketers who also underwent a national training camp and got an opportunity to train with the IPL Teams; Kings XI Punjab and Mumbai Indians. The final Coca-Cola XI team also got the wonderful opportunity to play a 3 match series against the Sri Lankan National Under-16 Team. Finally, KDMA School (Kanpur, UP) beat Rizvi Springfield School (Mumbai) in the finals to emerge as the Champions of Season 1 of the Coca-Cola U-16 Cricket Cup.

Prof Ratnakar Shetty – “I believe Education and Sports should go together, initiatives like these are extremely important to promote the sport at the grass root level. We are extremely thankful to Coca-Cola and Procam for their support and I am sure these aspiring cricketers have learned a lot from their session and will continue to perform well here.”

Vivek B Singh, Jt. MD, Procam International, had this to say, “We are delighted to continue to have Coca-Cola India as our partners for the 2nd season of the Coca-Cola U-16 Cricket Cup. Coca-Cola’s support for sporting events is well documented, this partnership will enable us to encourage young cricketing talent in the country and serve as an ideal platform to promote grassroots cricket, identify promising talent and groom the country’s next generation of International cricketers. With India’s vast population and geographical spread, it is not easy for talented players to find the right platform and emerge into the spotlight. The Coca-Cola U-16 Cricket Cup aspires to be that platform for every deserving cricketer so that great talent never goes unrecognized”.

The occasion also served as a platform to introduce the three Coca-Cola Cricket Stars — Sarafaraz Khan (Mumbai), Akshay Brahmbhatt (Baroda) and Nitin Tanwar (Delhi), the most talented of the players from the first season, who returned after spending around 25 days in UK on a training-cum-playing trip. This trip to UK was the first step in the mentoring and development of the three players as part of the commitment on behalf of Coca-Cola India and Procam International.

Charting the course for a bright cricketing future, the three Coca-Cola Cricket Stars have been signed up by Coca-Cola and Procam International, who will strive to make available to them the best facilities possible, to help them further their cricket careers. Their expenses arising purchase of kitting and equipment, besides training will be taken care of. Procam International will nurture these boys both on and off the field, hence enabling them to make the best use of their talent and opportunities and succeed in the sport of cricket. The three players were in the UK from June 22 to July 18, 2012, training and playing matches almost every alternate day. Sarfaraz Khan played for the Hull Cricket Club in the Yorkshire League, while Nitin Tanwar players for the senior team of Hymers College, Akshay Brahmbhatt turned out for the senior team of Cheadle Hulme School.

The Coca-Cola U-16 Cricket Cup is an Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. The tournament will be played across 10 states in close to 70 districts involving more than 11,000 young players from more than 780 schools. Chennai will be an additional center and the winner of Chennai and TNCA Districts will represent Tamil Nadu in the Inter-State Challenge.

Speaking about the initiative, Saba Karim, former Test cricketer and Chief Mentor of the initiative, said, “It has been a very healthy learning experience in the 1st season as we got to see some great talent at the under 16 level. Overall we have been happy with the results and look forward more competitive cricket in the 2nd season”

Winners of the Coca-Cola U-16 Cricket Cup will be awarded a cash prize of Rs.1 lakh, while the runners-up would get Rs 70,000/-. 20 talented players selected from the Coca-Cola Inter-State Challenge will get a chance to attend a week long ‘Coaching Clinic’ under the guidance of prominent former cricketers of the country. Post the week long coaching, the final Coca-Cola XI team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-16 team from other cricket playing nations

The winning schools at each stage of the Coca-Cola Cricket Cup stand to win significant prize money. The total purse for this tournament amounts to INR 10 lakh, besides awards and gifts as gratification. While all the teams reaching the pre-quarter-finals stage of the Intra-State championship will be presented with T-shirts and caps, the members of the teams that make the semi-finals will be presented with cricket kitbags. There will also be man of the match awards for each match from the pre-quarter-final stage onwards.

More About the Coca-Cola U-16 Cricket Cup

The Coca-Cola Intra-State Challenge will be played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (six major districts and 14 minor districts), Baroda, Tamil Nadu (Chennai city and 7 districts), West Bengal (Kolkatta & 18 districts), Uttar Pradesh (Lucknow and Kanpur), and Madhya Pradesh (Indore, Gwalior, Saagar & Rewa). The format of the Coca-Cola Cricket Cup has been structured to begin with the Intra-State Challenge, which will be open to all schools in the respective cities and districts. The centers that have more than one city or district will play their own inter-district before one winner emerges from each state. The winners from the ten states will feature in the Inter-State Challenge.

Coca-Cola Cricket Cup’s Vision

BCCI over the past several years has done a tremendous job of enhancing the growth of cricket in India. They have done so by adopting a result oriented approach of organizing age group tournaments all over the country through their state associations.

This has helped immensely in carving out talented individuals on a regular basis. Most of these cricketers have moved ahead and have brought laurels for their states and the country.

Seeing the vast potential and growing popularity of this game, Coca-Cola India has a vision of facilitating BCCI in their quest to tap talent. We believe that the future of Indian cricket lies in these young talented budding cricketers. We intend to provide a perfect opportunity and platform to all the youngsters across the country to showcase their talent, skill and equally important, pride and loyalty to their school. It gives BCCI and their affiliated state units a brilliant arena to scout for potential match winners.

We hope that this initiative will serve as an ideal platform to identify and nurture young talented cricketers for them to be able to get noticed by the state associations and BCCI to represent the country on an International level.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: and

About Procam International

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International.

At a time when sports was considered the private domain of federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.

Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and live television programming.

Procam International has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. They are accredited by the Association of International Marathons (AIMS) and certified by the International Association of Athletic Federations (IAAF) as Gold Label events.

This has established Procam International as the leading sports events creator in India. Its professionalism, attention to detail and dedication has won it the faith of its sponsors and partners.


After Sholay 3D, Maya Digital Studios converts ‘SONS OF RAM – Heroes will rise’ in 3D, this Diwali

The company will also distribute the film worldwide and release it across 400 screens in India on 2nd November 2012

Mumbai, 16 July 2012: Maya Digital studios, the company that pioneered the art & technology of animation & visual effects in India in the 1990s, is also a leading 2D to stereoscopic 3D conversion studio today.

Maya’s next 2D to 3D conversion project is the path breaking animation film, ‘SONS OF RAM – Heroes will rise’. Produced by the legendary Amar Chitra Katha ‘SONS OF RAM’ will be India’s first ever animated film to be converted from 2D to stereoscopic 3D. Previously, iconic Hollywood films like The Lion King & Beauty and the Beast have been converted from 2D to 3D, and this a first for India. Speaking on the occasion; Ketan Mehta, Chairman & Managing Director – Maya Digital Studios said, “3D is the future of entertainment and we at Maya are extremely thrilled to bring India’s first animated 2D to 3D converted film SONS OF RAM, for the Indian audiences. It is a spectacular film with world-class 3D effects and comes from the house of the legendary Amar Chitra Katha. We are confident that the audiences will enjoy the film.”

Maya has recently completed the entire 2D to 3D conversion work on one of Indian cinema’s greatest films of all time, Sholay. 2D to 3D conversion of content is one of the key trends in the entertainment business today, and Maya being a futuristic company has already setup its production pipeline for the same.

2D to 3D conversion provides an entirely new experience of viewing the content. Maya is the only Indian studio to have worked on the 2D to 3D conversion of a live action as well as animation film. Speaking about the challenges in conversion, Hemant Shinde – Head of the conversion department at Maya said, “We’ve just finished the conversion work on Indian cinema’s greatest film, Sholay. Our next film SONS OF RAM is a visual treat for the kids this Diwali.” While Sholay came with its own technical & creative challenges for conversion, Maya successfully delivered the same within the stipulated timelines. The conversion of SONS OF RAM brought in newer challenges. “The biggest challenge was to eliminate the eye strain entirely since this film is aimed primarily at kids and family audiences”, says Ram Dhumne – Head of the conversion department at Maya.

Based on ACK’s bestselling comic book, SONS OF RAM tells Luv and Kush’s journey through enchanted forests into the revered land of Ayodhya, the home of their fabled heroes. Complete with a brand new gang of loveable characters, this feature is the epic coming-of-age adventure as never seen before.

The much-anticipated film promises to delight the entire family with a score of four original musical songs and international animation. It will release in Hindi and English in over 400 screens Pan-India on the first day of the Diwali school holidays, 2nd November 2012. Select theaters will screen the film in breathtaking stereoscopic 3D. It will also be released in Tamil and Telugu.

This is not just the first Indian animated film to be converted from 2D to 3D, but will also have the widest release for an Indian animation film with 400 screens across India. The film will make history as one of the biggest marketing efforts in Indian animation across television, outdoor, print and school contact programs. ACK Media has teamed up with its parent company – Future Group, to release a full assortment of merchandise from toys, stationary, apparel, and home products for the film to be sold in the Group’s flagship chain Big Bazaar. The deal includes prime promotional support during the busy festive shopping season and special offers for consumers to receive discounted tickets on the film.

Speaking about the wide distribution plan, Devdatta Potnis, Head – Marketing & Distribution – Maya Digital Studios said, “At Maya we believe in the power of content and it is our endeavour to provide the best possible platforms for the Indian animated content. Previously too we had a wide release for Ramayana – The Epic and even with SONS OF RAM we are going deep because we are very confident that the content will be liked by kids and family audiences alike.”

SONS OF RAM will be a Diwali treat for kids in 3D and will hit theatres on 2nd November 2012 and its exclusive 3D teaser will hit the screens with the release of Ice Age 4: Continental Drift and viewers can also enjoy it in 3D with the Indian animated film, Krishna Aur Kans.

About Maya Digital Studios Ltd

MAYA (established in 1996) pioneered the art and technology of Computer Animation and Digital Visual Effects in India. Founded by the internationally acclaimed film maker – Ketan Mehta and renowned film actress, producer and director – Deepa Sahi, MAYA today is one of the largest computer animation and visual effects studios in India. American computer animation & visual effects veteran, Frank Foster is the president of MAYA, and oversees the studio’s daily operations. The studio has specialized in stereoscopic 3D and offers services for S3D visual effects, S3D CG rendered animation, left and right camera live action cinematography and very high quality, cost effective 2D to 3D conversion. MAYA DIGITAL STUDIOS was the first dedicated CG animation and visual effects studio in India. Founded in 1996 as Maya, it has worked with top global clients including BBC, Disney, Google, Sony, Electronic Arts, Ragdoll Inc UK, Rainbow, Mike Young Productions, Activision, Brown Bag Films, VGI Entertainment to deliver prestigious projects in television, film and game animation. Maya’s work has won several international honours & awards including the IFTA, BAFTA, Pulcinella, FICCI and GDC.

For more information please contact:

Nidhi Thakur – 9833723204

(If you would like to add anyone from your team)


Farhan Akhtar recited the poems from the Rajev Paul’s Poetry book “Mumbai ,Mohabbat aur tanhai”

which is a stupendous success

2 poets in powder blue color..with colour coordination..both had fun on stage..good humour…lots of respect for each other Farhan always thought Rajev was special and Farhan has been an inspirational friend for Rajev and so has javed sahab been..

Rajev says Javed sahab is his dronacharya and Rajev may not be eklavya..
Farhans Jane kyun and Tanhai have inspired Rajev to write his versions of the same..
Farhan read “Kahi Aag Lagti hai” and “Kahi khoon behta hai” ..
Which he thought was awesome,topical,heart touching and thought provoking..

Farhan Akhtar recited the poems from the Rajev Paul’s Poetry book “Mumbai ,Mohabbat aur tanhai”

which is a stupendous success

The atmosphere was shayarana as Famous Director, Producer, Actor, Writer, Singer and a Poet Farhan Akhtar recited the

verses of Actor turned Writer Rajev Paul’s book “Mumbai, Mohabbat and Tanhai” in his inimitable style.

Farhan read which is pertaining to the difficult times now

Farhan Akthar also has a flair of writing which is obvious beacuse of his lineage and appreciated Rajev’s poetry

He was very happy to recite poems of Rajev Paul

the main poem” Tanhai” was inspired from the song tanhai from farhan’s film “dil chata hai

Farhan read two of his favourite poems which he selected himself

Farhan stated, “Reading poems have been always passion and when I read ” Tanhai i figured out rajev is extremely talented and though always knew his flair of writing ”

Hearing this Rajev exclaims, “ Farhan’s gesture to agree to read poetry has been very humbling

and i am indebted to him for the same “.

Other than Farhan who read poetry were Raageshwari loomba,Suchitra pillai,Raghu,lillete dubey,satish kaushik,Shama sikander,raaja bundela

Present at the book reading were Prashant Sharma congratulated rajev paul , Amy Billimoria in a blue outfit looking gorgeous,Rakesh paul the brother stood beside rajev paul ,anjali and madhuri pandey ,prashant shirsat etc

it was well attended affair


“Celebrating the success of Rajev Paul’s Mumbai Mohabbat Aur Tanhai with Farhan Akhtar”

Rajev Paul has been very lucky nowadays, since he has launched his book of poetry “Mumbai Mohabbat Tanhai”. He has got tremendous positive feedback from the readers and it’s a book of poetry that has touched the hearts of all its readers across all age groups.

And now the most talented Director, Producer, Actor, Writer, Singer and a Poet Farhan Akhtar is excited to recite some poetry’s from the book and is coming to celebrate the success of “Mumbai Mohabbat Tanhai” book.

Farhan himself is a famous poet and also the son of one of the most eminent poets in the country Javed Akhtar. Rajev considers it as a huge honor to have Farhan to recite the poetry along with him as Javed Sahab has been his inspiration always.

Farhan Akhtar is going to recites Rajevs poetry “Kahi Aag Lagti Hai…” in his inimitable style. He has been always considered as excellent poet when it comes to recite those poems.

Rajev exclaims, “It’s an honor that Farhan is going to recite my poems at the celebration of the success of “Mumbai Mohabbat Tanhai” as his father Javed Akhtar Sahab has always been my inspiration and Farhan is so excited to recite my poems in his inimitable style.

Mumbai Mohabbat Tanhai is now a best seller. It’s a book of poetry that has touched the hearts of all its readers… across all age groups. The poetry in this book is about love, separation, loneliness life in a big city and feelings that we all go through in life.

Though the title says Mumbai but the city could be every & any city in the country. Some poetry is also on current political and social situation.

Rajev’s language is simple heart touching and yet meaningful. The book has earned rave reviews from Juhi Chawla, Satish Kaushik, Talat Aziz, Shaan and Sonu Nigam amongst many others.

Life comes full circle little did Rajev knew that when he recited his favourite poetry Tanhai which incidentally was inspired from Farhan Akhtar Dil Chahta Hai song Tanhai. That Farhan himself would be reciting the poetry someday.

Besides Farhan others who will be reciting Rajev’s poetry and are confirmed for the evening are Satish Kaushik, Talat Aziz, Aswini Dheer, Lillett Dubey, Suchitra Pillai, Raghu, Neena Kulkarni, Ravi Kissen, Sara Khan, Vivek Mushran, Rakesh Paul and Raageshwari.

Also Rajev has recorded five songs from his poetry which will be releasing soon and a video will be shot which will star Rajev and soon there will be a contest to find the lead girl to star opposite him in the video.

Gitanjali and 3rd Rock Entertainment proudly congratulates and associates yet again with Rajev Paul as his book of poetry in Hindi “Mumbai Mohabbat Aur Tanhai” scales new heights now being a bestseller.

For Further Information Contact Parul Chawla (Picture N Kraft): 9833577407 / 9594621831

Sambhavna Seth turns Basanti for five Gabbars!

If Gabbar Singh was alive today, he would have gone into a full-on tizzy.

An upcoming slick-flick Qayamat Hi Qayamat has not one, not two, but FIVE villains doing a rehash of Gabbar Singh — Bollywood’s greatest villain ever. And just like Sholay, giving them company, is the nimble-footed Basanti… oops, we mean, the spunky Sambhavna Seth.

But the girl rues the absence of an Amitabh Bachchan or Dharmendra! “The film is surefire fun, but I’d have been happier with a dialogue like ‘Tera naam kya hai Sambhavna?’ from the action men,” she laughs.

In a way, Sambhavna is not new to Basanti. She won the dance reality show Dancing Queen some time ago, which was judged by none other than Hema Malini. In fact, Sam (as she is fondly called), also did a Gabbar-Basanti skit for it, after which a visibly ‘upset’ Hema Malini walked out of the set in a huff!

Sam was shocked and saddened as she otherwise found the yesteryears superstar very loving and affable. It was only when the episode was aired, she realized that Hemaji had actually pulled a fast one on her.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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