Kochadaiiyaan –The Legend supports a unique “Green Marathon”.

Kochadaiiyaan –The Legend supports a unique “Green Marathon”.

Eros International & Mediaone Global Entertainment’s Kochadaiiyaan ,The Legend is set to blaze a trail globally on May 23rd with its Performance Capture Technology, as it rivals and transcends the technological capabilities of Hollywood masterpieces like Avatar, Tin Tin and Beowulf. The magnum opus starring Superstar Rajinikanth ,Deepika Padukone,Jackie Shroff and R Sarath Kumar among others is a tribute to 100 years of Indian cinema and on the occasion, looks to pioneer an environmental marathon ,that would include planting trees from Tirunelveli to Chennai as it propagates the “go green” message.

The Global, Pan-Indian cinematic treat features the unique visual mastery of Photorealistic Performance Capture technology for the very first time in the history of an Indian film and to mark this on the calendar, the makers proposed a Marathon of a different kind to be held between the 18th May to the 22nd May,2014 that will help spread the message of social responsibility across Tamil Nadu.

Eros International & Mediaone Global Entertainment’s Kochadaiiyaan is out in theaters 23rd May 2014.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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