KKR win trophy, but KXIP win Twitter battle in IPL Final

KKR win trophy, but KXIP win Twitter battle in IPL Final


IPL Final most tweeted match of IPL 7, Chawla’s winning boundary most tweeted about moment of the Final


Mumbai 2nd June 2014: Kolkata Knight Riders might have sped through to a second IPL championship, but Kings XI Punjab won the Twitter battle in the IPL final last night. According to the fan meter on iplt20.com for the match, #KXIP clocked 28,125 Tweets while #KKR had 23,085 Tweets.


Most tweeted moments of IPL 7 Final


The most tweeted moment of the IPL Final were Piyush Chawla’s winning boundary to seal the title. Wriddhiman Saha’s six to reach the first ever century in an IPL Final was a close second, with Manish Pandey’s dismissal, Chawla’s match-turning six off Mitchell Johnson and Saha’s consecutive boundaries in the last over of the Kings XI innings bringing up the top 5.


Most tweeted about players in IPL 7 Final


Wriddhiman Saha was the most mentioned player in the final for his scintillating century. Man of the match Manish Pandey was second, and Kolkata Knight Riders captain Gautam Gambhir was the third most tweeted about player during the final. Top 5 list below.


Some of the most retweeted Tweets around the IPL 7 Final


Kolkata Knight Rider co-owner Shah Rukh Khan’s Tweets after the final were some of the most retweeted. Among others, Virat Kohli’s Tweet complimenting Shah Rukh on his sportsmanship after the final (1411 ReTweets) and Preity Zinta’s message to her team (953 ReTweets) were retweeted many times over as well.


Most tweeted matches of IPL 7


With a thrill-a-minute run chase, the IPL Final was the most tweeted about match of the IPL 7, with KXIP’s win over CSK in Qualifier 2 making it to the Top 2. The MI-RR final match of the regular season was pushed back to third spot. A full list of the Top 10 most tweeted matches of IPL 7 is in the list below.


Most tweeted about teams in IPL 7


Based on the figures from the IPL on Twitter page of iplt20.com, the Mumbai Indians remained the most tweeted about team in IPL 7 with 415K tweets related to the team, followed by Kings XI Punjab with 333K who edged  into the Top 2 after the Playoffs and Final. Chennai Super Kings were third with 331K related tweets while champions Kolkata Knight Riders sneaked into 4th place with 290K related tweets.


Rising IPL Fan Engagement on Twitter


Despite being 7 days shorter than IPL 6 (53 day event in 2013 vs 46 day event in 2014), Tweets mentioning the official handle @IPL are up 24% over 2013 and tweets mentioning the official hashtag #PepsiIPL are up an impressive 59% over 2013. Fan engagement with IPL on Twitter is growing, and fast!





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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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