John Abraham Launches North East United Football Club



John Abraham Launches North East United Football Club

Football fans across the North East were ecstatic when Guwahati was selected as one of the

eight franchise cities of the proposed Indian Super League (ISL). The ISL is a football League

promoted by IMG , Reliance and Star India which is all set to kick off from mid September to

November 2014.

The ISL received an overwhelming response as numerous corporate houses of the country and

top sporting institutions as well as a galaxy of top Bollywood stars bid to own a team from the

proposed 9 cities of Delhi, Mumbai, Kochi, Bangalore, Chennai, Pune, Goa, Kolkata and Guwahati.

In April this year, the winning bids were announced and the consortium comprising of

Bollywood actor John Abraham and Shillong Lajong FC were awarded the Guwahati Franchise.

Guwahati had found its place in the list of 8 cities for the 1st

edition of the Indian Super League

(ISL) in place of Chennai.

The team was unveiled in an event held in the city today and named “North East United Football


Speaking at the function, John Abraham said “I am a firm believer in the footballing talent that

exists in the North East and proud to be associated with owning a football Club from the region.

Our objective is to harness the talent and combine the footballing potential of the region into

one team that we hope shall become an engine and platform that will power Indian football

forward in the future.”

The event was also attended by a host of actors and personalities from the Assamese film

industry who were present to lend their support and encourage the team besides officials of

the Assam Football and Guwahati Sports Association and other dignitaries. Also present at the

function were Bolywood Producer Ronnie Lahiri who is a designated advisor and mentor of the

Franchise and Sanjiv Narain co – promoter of the Franchise.

Larsing Sawyan, Managing Director of Lajong said “A United Team of the North East based out

of the region’s largest city has the potential to compete at the highest level in the country and

with North East United, we hope to continue to fulfil the sporting aspirations of the people of

the region and assist in propelling football in the country to higher levels”.
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India is a country of 1.2 billion people where over 50% of the population is below 25 years of

age. Sports is therefore gaining traction in the country and is mostly followed by everyone in

this age group. The aim of the Franchise is to take football to the next level in the North East in

order improve the overall development of the sport in India and also provide new opportunities

to talents across the region.

The league which will be organised by IMG-Reliance and Star India which has the support of the

All India Football Federation, promises to bring international football stars who will be playing

alongside the Indian Footballers and create a new era of football in the country.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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