Jabong.com launches exclusive fashion collection inspired by “Main Tera Hero”


Pravin Sinha, Co-founder & Managing Director, Jabong.com along with Varu...
Jabong.com launches exclusive fashion collection inspired by “Main Tera Hero”

Mumbai, March 27, 2014: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

The association was announced in a much hullaballoo with the Main Tera Hero star cast – Varun Dhawan and Ileana D’cruz along with Mr. Praveen Sinha, Co-Founder, Jabong.com.
The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.”

Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

About Jabong

Jabong.com is India’s favourite fashion multi-brand-store and caters to the fashion aspirations of modern India.  With more than 1000 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 125,000 The website offers latest trends, coolest styles, wide Variety. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.


Arjun Kapoor & Alia Bhatt go ‘Mast Magan’ in Radio City 91.1FM

Mumbai, March 27, 2014: The studios of Radio City 91.1FM buzzed with high level energy as Alia Bhatt & Arjun Kapoor interacted with RJ Salil & RJ Archana whilst promoting their upcoming movie – 2 States. The duo was really excited about the radio premier of their brand new song ‘Mast Magan’.  Talking about the experience of shooting for the song, Alia revealed that there was no song when they actually shot for one!  The shooting for the song took place much before the actual song was recorded!

The film has music by the melidious – Shankar, Ehsaan and Loy. The vocals for ‘Mast Magan’ are by Arijit Singh and Chinmayi Sripada.

2 States is based on a novel by Chetan Bhagat & the movie directed by Abhishek Verman is slated for a release on April 18, 2014


‘Idea Filmi Nilaami’ auctions costumes worn by Bollywood Stars on www.ideapopcornstreet.com

Users get a unique chance to win costumes worn by Priyanka Chopra, Kareena Kapoor and Ranveer Singh in their performances during Idea Filmfare Awards Night
First cashless auction through ‘Idea Filmy Nilaami’

Mumbai, 28th March 2014: Adding to the bouquet of its innovative offerings, Idea Cellular, India’s 3rd largest telecom operator announced ‘Filmy Nilaami’ on its flagship digital property – Idea Popcorn Street. This is a first-of-its-kind ‘Cashless auction’ of costumes, worn by Bollywood superstars during their performances at the Idea Filmfare Awards night. Filmi Nilaami offers a unique opportunity for its users and cinema lovers to bid and win their favourite stars’ costumes. The first round of auction starts on 28th March and has costumes of Priyanka Chopra, Kareena Kapoor and Ranveer Singh up for grabs.

To participate in ‘Filmi Nilaami’, one has to collect points on www.ideapopcornstreet.com and use them to bid for costumes. Points can be accumulated by sharing content from the section – Gupshup; Voting for a movie on the section – Hitegi ya Pitegi; or by writing a movie review. One can start bidding with these points on ‘Filmi Nilaami’ page for any of the costumes displayed in the gallery. Participants can also bid for multiple costumes. Auction will be on for a week, allowing participants to outbid one another. Final results will be announced at the end of the week and the highest bidder will take these costumes home!

According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Idea Popcorn Street is a one-stop destination for cinema lovers, and Idea will use this platform to enthral our audience with innovative and engaging content and initiatives. Idea Filmi Nilaami is a unique concept in digital media activation and I am confident that this will delight users and help us build strong customer connect in this medium.”

Idea Filmfare Awards is one of the flagship properties of Idea. Brand Idea used an integrated approach using multiple digital platforms such as www.ideapopcornstreet.com and Idea’s social media pages to ensure an enhanced Bollywood experience to not just subscribers but to every Bollywood fan! There were engagement activities planned for every phase; pre, post and during ‘Idea Filmfare Awards’. Some of them were:

·         Shoot to fame – A three step contest for fans from Mumbai to get a chance to attend Bollywood’s most sought after awards night – Idea Filmfare Awards.

o   Crack clues on www.ideapopcornstreet.com (these clues revealed filmy destinations in Mumbai).

o   Visit the filmy location and take a selfie at the location.

o   Upload this picture on www.ideapopcornstreet.com and race to the winning post

o   Anirban Sanyal and Ananya Sanyal, the first two winners of Shoot to Fame contest got their once-in-a-lifetime opportunity to meet Idea Brand Ambassador ‘Abhishek Bachchan’

·         Online voting for ‘Best Male Debut’

·         Live tweeting from nominations night and Idea Filmfare Awards night, showcasing pictures of stars and glitterati of Bollywood walking red carpet as it happened.

·         One-of-its-kind RFID check-in which allowed every person walking the red carpet to instantaneously upload pictures and status updates on their profiles on various social media platforms by just scanning their RFID band.

Filmi Nilaami is yet another initiative to provide an opportunity to Bollywood fans to get closer to the stars.

Idea has always been committed towards introducing innovative products and offerings to enhance mobile telephony experience. Going forward too, the company will remain focused on creating a great brand experience through path-breaking campaigns and unique customer service touch points.

About Idea Popcorn Street

Idea, as a brand has always been the torch bearer for innovative advertising & consumer engagement activities. Idea launched a Bollywood destination site this year called “Idea Popcorn Street” with the URL www.ideapopcornstreet.com. It is the first of its kind branded content site hosted by the telecom giant offering Bollywood fans an array of interesting trivias, videos and updates on Bollywood. Along with daily dose and trends of Bollywood, this site offers fans/users a never before opportunity to get closer to their Bollywood dreams through engaging contests. It promises fans Bollywood like never before.

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with more than 130 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

For further information, please contact:

IDEA Cellular Limited

Corporate Affairs, New Delhi

Shivanjali Singh

Ph:+919911005955  shivanjali.singh@idea.adityabirla.com

Genesis Burson-Marsteller

New Delhi

Naushi Ahmed

Ph: +91 9873570081




~ The popular play promises to make you laugh till you drop~

A high octane comedy play with celebrity actors like Delnaaz Irani (Kal Ho Na Ho, Nach Baliye fame), Barkha Bisht (Ram-leela, Comedy Circus fame), Nasir Khan (Baghban, Kasauti Zindagi Kii fame) will set the stage on fire with the three remarkable actors on stage – Balvinder Singh Suri (Dil To Pagal Hai, Paying Guest fame), Jayesh Thakkar (Paying Guest, Dhamaal fame) & Paritosh Painter (Paying Guest, Dhamaal fame).

The play ‘Get Rid Of My Wife’ written & directed by Paritosh Painter is comedy theatre at its best!  It is about three friends Shree, Adi and Manav, who live together with their handicaps (one is blind, one is deaf and one is mute) and creditors like Mario, a goon who is hired to recover their debts. After realizing that the three do not have the capacity to repay, Mario offers them a job to kidnap a rich industrialists’ wife. That’s when the roller coaster ride of comedy and laughter begins, which is sure to keep the audience in splits. A play in two acts guaranteed to entertain audiences of all ages. The comic travails of the three friends, Mario and his wife will get the audiences rolling with side splitting laughter……….The best medicine for stress relief in the big city! We are here to entertain the audience with the funniest play ever to go Live!

Get Rid Of My Wife will be staged on Sunday, 30th March 2014 at Tata Theatre NCPA at 7pm. Tickets are priced at Rs.1000, 800, 600 & 400 and are available at the Venue on 6622 3724 & online at http://in.bookmyshow.com/ncpa/Get-Rid-Of-My-Wife/ET00004654.

For more details log on to www.agpworld.com .

Follow AGPworld on Facebook: www.facebook.com/AGPWorld

And on Twitter: www.twitter.com/AGPWorld

About Ashvin Gidwani Productions:

Over the last 20 years, Ashvin Gidwani Productions has conceptualized, produced, created, marketed and promoted commercial theatre. Fuelled by a long term vision, its unstinting commitment to offer the average theatre aficionado the ultimate entertainment experience in theatre environs through the provision of quality content across a diverse spectrum has seen AGP sculpt more than a veritable niche for itself in an industry that grappled with moderate financial success and other disparities at one point of time.  AGPs passion to promote art, theatre and music experiences across the world has enthralled audiences and critics who appreciate the quality and originality of a producer setting new benchmarks with every new production. Since its inception in 1995, AGP has looked to uphold the high standards of quality and performance that it so espouses with a representation across 17 cities in India and 12 countries globally. Today, through its proactive strategies that revolve around large scale corporatization and holistic consumer value delivery through its many productions and other undertakings, AGP has not just revitalized the fortunes of Indian theatre…it has charted a spectacular course towards the pinnacle of burgeoning success, having revolutionized the very business as we know it today.


Several people have bought to Aamir Khan’s notice that there is a social campaign doing the rounds that Aamir Khan is supporting AAP and that’s not true at all.
Hence Aamir Khan has written to the election commission clarifying that he is not endorsing any particular political party.

Lots of candidates of AAP have used twitter has been populated with an image that is making an impression that the actor Aamir Khan has been endorsing Aam Aadmi Party.

The actor is not okay with this as it is giving a false impression of him. Even though Aamir Khan from the start has been supportive to encourage people to vote, he has never endorsed a specific political party

The actor has so written to the election commission to take immediate action on the same as this has been done without his consent

The actor does not want his name to be misused like this.

Spokesperson of Aamir confirms the news and adds “Aamir Khan from day one has made it clear that he will not be endorsing a particular political party. He is not supporting or campaigning for any political party.”


Mayank Singh of  Check & Mates Entertainment , owner of the team along with the captain Sara Khan bring the masti of Soorma Bhopali back!

Soorma Bhopali, one of the strongest teams of the Box Cricket League had all the reasons to celebrate unveiling their Team Jersey!

The cricket fever is in the air with the BCL launching its Cricket team; team ‘Soorma Bhopali’ captained by Sara Khan & team owner Mayank Singh (Real Estate Developer) of Check & Mates Entertainment unveiled their team jersey with all the members and the unveiling was done by the Hon’ble minister shahid ali khan and the cake cutting ceremony was in high spirits

The real Soorma behind Soorma Bhopali, Mayank Singh of Check & Mates Entertainment exclaims, “We are impassioned by courage, youth, talent, ambition, dedication & focus and armed with the recognition that with great honor comes great responsibility. Responsibility of Professionalism, wisdom, ethics, perseverance and morality which, we maintain as a benchmark of Our Brand and in everything we do.

The golden shield is a symbol of our focus and commitment to always achieve the highest accolades in all fields. We fight as a team, using our collective strengths as individuals to always win.”

The Team has a youthful balance of talented cricketers as well as well known celebrities Mentored by former Indian Player “Chetan Sharma” as an integral part of the coaching setup.

Meanwhile the team members joined in for the official launch of Soorma Bhopali Team Jersey. The team members are Sara Khan, Prateik Babbar, Ravi Kishen, Ashmit Patel, Manish Raisinghani, Shahwar Ali, Sayed Zulfi, Vindu Dara Singh, Sidharth Bharadwaj, Avika Gor, Rishabh Sinha, Manish Naggdev, Ashita Gulabani, Sailesh Gulabani, Paras Chabra, Muskan Nancy, Arjit Taneja, Abhi Gail, Shrikant Maski, Aslam Khan, Abhinav Kapoor, Pooja, Shishir Vishal, Shabbir Beig and Mayank Singh.

The team is closely followed by numerous fans across the globe. It is the largest social BCL brand in INDIA with a huge fan base on Facebook alone. One of the main reasons for such a strong fan base can be well ascribed to the strong team values both on and off values that are seen & felt in the enigmatic city of “MUMBAI”

The household name Sara Khan stands tall as the captain of the team, “Our team is set, and we are positive, excited, and high on adrenaline. The team jersey for Soorma Bhopali stands for the spirit of our team brings us together. This is going to be some serious fun. Our audiences have loved us on screen; hope they love us on ground.”

The league matches will be held on 23, 28, 29, 30 March and 4 April, whereas the semi-final is on 5 April followed by the final match the next day.

The successful party hosted by Mayank Singh witnessed names like Mishti Mukherjee, Ajaz Khan, Shweta Tiwari, Ankit Gera, Kamal Khan, Avinash Wadhwan, Shahid Ali Khan and Many

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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