Isuzu to Focus on North India, Opens first outlet in New Delhi

Isuzu to Focus on North India, Opens first outlet in New Delhi

·         Launches India-made Range of pick-up trucks “D-Max”, available in 3 variants – two cabin options and two deck options

·         Price starting from Rs. 5,89,000 onwards (ex-showroom NCR)

·         To open outlets in Gurgaon, Noida, Jaipur, Ludhiana this year and Chandigarh, Amritsar, Jalandhar, Lucknow, Kanpur and Udaipur by next year

Gurgaon/ Delhi, May 29, 2014:

With an aim to establish its presence as a key automobile player in India, Isuzu Motors, today announced its entry into North India by opening its exclusive outlet in heart of the country, New Delhi. On the occasion, the company launched its India-made range of “D-Max”, which is one of the largest selling pickup trucks world over. The D-Max range comprises of three models – two cabin options and two deck options. D-Max Single cab will be available in flat deck and the D-MAX Space Cab will be available in both flat deck and arched deck variants. The DMAX Single Cab is priced at an introductory launch price of Rs. 5,89,000 (ex-showroom NCR) and the DMAX Space Cab is priced at Rs. 6,09,000 (ex-showroom NCR) for the flat deck variant and Rs.6,99,000 (ex-showroom NCR) for the arched deck variant respectively.

The company also announced to open outlets in Gurgaon, Noida, Jaipur, Ludhiana this year and Chandigarh, Amritsar, Jalandhar, Lucknow, Kanpur and Udaipur by next year to cater to entire Northern region.

Commenting on the occasion, Mr. Takashi Kikuchi, Managing Director, Isuzu Motors India, said, “We are extremely happy to open our first outlet in North India. North is an important region for us, contributing to approximately 30% of the total pickup sales in the country. With this launch and our global quality vehicles, we are optimistic about establishing a strong foothold in the Indian pickup truck segment.”

He further added “We are observing a gradual shift in Indian customer’s preference from Small Commercial Vehicles to Pick-ups, which is one of largest and fastest growing segments in Commercial Vehicles (CV), accounting to 35% of the total CV market. By 2023, the 1 Tn pickup segment in India is expected to grow to 8 lakh units and become the world’s largest pickup market.”

Mr. Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, added, “D-MAX is one of the world’s favorite pickup truck brands, inheriting Isuzu’s diesel engine technology. World over D-Max is known for its excellent power, torque and operating economy, besides delivering high standards of Durability and Reliability. With these attributes, D-Max will cater to the burgeoning consumer demand for stylish yet powerful, durable and efficient pick-up vehicles that would make their day-to day tasks easier. We are hopeful that D-Max pick-up will be able to establish a strong position in the Indian automobile segment, as it has in other parts of the world and revolutionize the Indian pick-up segment.”

The mighty D-Max is propelled by a 2499cc, 4-cylinder intercooled turbocharged diesel engine, mated with a 5-speed manual transmission. This powerful engine pumps out 134 hp power @ 3600 rpm and 294 Nm torque @ 1800-3200 rpm range, which enables D-Max to carry a payload of 1.2 ton effortlessly.

Isuzu’s D-Max has a heavy-duty chassis, a large cargo bed to “accommodate the bulkiest of loads” and its body structure is made from high-tensile-strength steel. It sports a bold and aggressive look on the outside and sophisticated, passenger-car like interiors, making it a pride for the owner.

Apart from its sleek and stylish exterior, the interiors of D-Max are capacious and stylishly-finished, providing driver and passengers with an SUV-like feel. The seats in the all-new Isuzu D-MAX are designed with long-distance comfort offering excellent support.

A completely new concept in India, the new D-MAX Space Cab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. The D-MAX Space Cab offers advance safety measures along with other significant features like Power steering, Power windows, Centralized door lock, AC with heater etc., making it ideal for commercial use in industries like Agriculture, Retail, Dairy, Engineering, Manufacturing and Small business owners. The Space Cab would be available in three color options including Alpine White, Sterling Metallic Silver and Nautilus Blue.

Isuzu Motors India aims to open 60 outlets across India by end of 2015-16. At present, the company has presence across five states in India including Maharashtra, Tamil Nadu, Kerala, Andhra Pradesh, Karnataka with exclusive dealerships in Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati & Cochin.

About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.

Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, Isuzu has a regional office in New Delhi. At present, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.

Isuzu began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor, AP. The company had acquired 107 Acres of land in 2013 after signing MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/ year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000~3000 jobs. Isuzu Motors India plans to achieve 100% percent localization within three years of commencing production in 2016. It is an exemplary showcase of Isuzu’s long term commitment to the Indian market.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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