Hungama, the ONLY Indian Digital Entertainment entity becomes a part of prestigious Qualcomm Design and Wireless Innovation Summit in Shenzhen

Hungama, the ONLY Indian Digital Entertainment entity becomes a part of prestigious Qualcomm Design and Wireless Innovation Summit in Shenzhen

National, May 16, 2014 – Hungama.Com, India’s largest Digital Entertainment Company becomes a part of Qualcomm Design and Wireless Innovation Summit. This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers to develop devices as well as explore new business opportunities in the rapidly evolving era. This will help Hungama.com innovate and differentiate, as well as build new business relationships with other associates from hardware and digital entertainment ecosystems including Alibaba, Baidu, OmniVision, Reverie Language Technologies, Samsung Electronics (CMOS Image Sensor), SK Hynix, Sohu and Tencent.

Hungama.Com will explore the following at the Qualcomm Reference Design and Wireless Innovation Summit program:

· Innovations powered by 4G LTE and the Qualcomm RF360™ Front End Solution

· Regional software packages, modem configurations and testing for certain regional operator requirements

· Potential global opportunities to help international commercialization

· New wireless vertical opportunities

· Hands-on commercial technology across the Snapdragon portfolio, including 4K Ultra HD, advanced camera features and the latest in graphics technologies

· Differentiation through software, including new options for Windows Phone

“The Qualcomm Reference Design (QRD) program by Qualcomm Technologies, Inc. offers industry-leading technical innovation, differentiated hardware and software and customization options that are designed to help save engineering costs and accelerate development time,” said Larry Paulson, vice president of product management, QTI. “This is our fifth summit and it promises to be one of the most rewarding for the ecosystem that has developed around the QRD program.”

To date, more than 425 commercial QRD-based devices have been launched in 21 countries and more than 40 OEMs and IDHs have commercially launched QRD-based devices. The expanded QRD portfolio includes Snapdragon 610, 615, 400, 410 and 200 processors by QTI with support for the Qualcomm RF360™ Front End Solution, Qualcomm Global Pass and Windows Phone 8.1.

About Hungama.Com:
Hungama.com is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com . The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application.

Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and developmentfunctions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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