Hokey Pokey Ice Creams today launched its FMCG line at a fun event


Hokey Pokey Ice Creams today launched its FMCG line at a fun event in its newest outlet at Churchgate with founder Rohan Mirchandani being joined by youth icons Actor Tanuj Virwani and Olympian Swimmer turned golfer Rehan Poncha for the first scoop from retail tubs.


Hokey Pokey Ice Creams will now be available in 35 general trade stores in Mumbai and 15 modern retail stores around the country.


Says Rohan Mirchandani, “ We are the first Indian brand to be stocked by many premium retailers who otherwise only stock premium international ice cream. This is a testament to the taste and quality of our product. Bestsellers such as Fussy French Vanilla, Mad King Alphonso, Double Chocolate Therapy, Knight in Armor, Black Forest Blend, Live and Laugh Brownie Break, Verry Verry Berry and Manic Monkey will soon be available across the country.”


Said Rehan, “I love ice cream. And to know you have Hokey Pokey ready and stocked in your fridge after a hot morning on the Golf Course, is a great feeling. I’m here in the city training competitive swimmers, and it feels nice to being this good morning with a great ice cream. I hope it’s available in Pune soon!”


Added Tanuj, “I’ve loved ice cream ever since I was a kid but though I was a healthy child, I had cavities, and my mum wouldn’t let me eat too much. I still love ice cream, but indulge in it only once in a while, and yes, that’s nice.”


The brand is looking at reaching 10 more modern retail stores at the end of this month including Delhi and Bangalore.


About Hokey Pokey:

Hokey Pokey is a premium ice cream brand in the QSR (Quick Service Restaurant) and Catering space. Company outlets offer a unique interactive experience by mixing super premium ice creams with a wide variety of mix-ins from chocolate chips to gulab jamuns on a frozen cold stone. All of this in a live kitchen counter format allowing you to “Create Your Own” unique ice cream dessert.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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