HOKEY POKEY ICE CREAMS ENCOURAGES YOUTH TO VOTE

HOKEY POKEY ICE CREAMS ENCOURAGES YOUTH TO VOTE

Mumbai, 21 April 2014: Drums Foods International’s venture, Hokey Pokey Ice Creams,  is doing its bit before Mumbai goes to vote to ensure that young voters go out and make their vote count.
The ice cream brand had one of India’s finest athletes, Olympian Swimmer and Arjuna Awardee, Rehan Poncha join Rati Agnihotri’s son Tanuj Virwani, who stars in upcoming film from Eros, Purani Jeans join Hokey Pokey founder, Rohan Mirchandani at an event organised specially to encourage young people to go out and vote.
Says Rohan, “Voting is a privilege and very few people around the world have an opportunity to live in a democracy like India. We want to encourage all these people to go out and exercise their right to vote. So we have youth icons Rehan Poncha and Tanuj Virwani here with us today to spread the awareness and encourage responsible action!” 
The brand will also be giving a 20% discount to all customers who show the mark on their fingers to prove they cast their vote on election day.
The two stars judged a photo contest run by the brand to on the theme of “Vote for Change”, with images depicting what could be most improved in the city. The contest had over 200 entries in four days.
Says Rehan Poncha, “There are so many things you see around you everyday that you feel should be different or better in the country. But if you don’t go out and vote, then you’re wasting the opportunity to facilitate that change. I specially want to encourage all the first time voters to find out a little about who is standing from their constituencies and go vote for the person they think will create a better tomorrow for India.”
Adds Tanuj Virwani, “You know in the past, I didn’t take the elections so seriously, but I do believe now that it is critical that everyone exercises their franchise and don’t let their votes go waste. A lot of people I know talk about politics but won’t make the effort to go and vote because they feel it won’t matter. Today I’m here to say, it really does matter – go out make a difference! Vote!”


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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