Hitman Hashmi beats his own box office record with Raaz 3

Hitman Hashmi beats his own box office record with Raaz 3

Fox Star Studios and Vishesh Films , 3D horror, Raaz 3 stormed the box office as it saw its release nationwide yesterday. Just a day after its release, the Emraan Hashmi starrer grossed an unprecedented 11.05 cr nett, making it the 15th film to cross 10 crore nett on its opening day.

The Hashmi mania continues to grow in strength as the film had the cash registers ringing ,with paid previews registering an opening of 80-80 percent,single screens and multiplexes too opened fantastically ,giving the film one of the biggest starts of the year 2012 with a first-day box office opening of Rs. 11.05 crore,Emraan Hashmi’s biggest opening figure till date, edging Jannat 2 by around 25%

Confirms acclaimed critic and trade analyst Taran Adarsh “Raaz 3 opens to extraordinary response. One of the biggest starts of 2012.Small screens/heartland/mass-dominated circuits 80% to 85%, urban centres 45% to 55%… 3D version 90%..*India* Thu previews 58 lacs, Fri 10.47 cr. Total: 11.05 cr nett. Extra-ordinary. Bhatts, Emraan & Bipasha Basu ‘s biggest opener!”.

The film also opened impressively overseas ,adds Adarsh “
*UK* Fri £ 16,985 [2 screens yet to report] … *Australia* Thu A$ 4,109, Fri A$ 9,955, total A$ 14,064 … *New Zealand* Fri NZ$ 10,720”.”

Starring Emraan Hashmi,Bipasha Basu and Esha Gupta,Raaz 3 directed by Vikram Bhatt follows the journey of a fading superstar’s revenge against a rising star .While the film falls well in line with actor Emraan Hashmi’s blockbuster streak,analysts reveal that his openings show similar trends to those garnered by the industry’s most established actors in half the span of time.

Confirms Vajir Singh,Box Office India “The kind of films that Emraan has been doing are all entertainment films. He experiments but doesn’t cross his boundaries. He does very massy movies.His fan following shows trends similar to Salman Khan”

Adds a marketing guru “All of Emraan’s films be it the Murder Franchise,Jannat Franchise,Raaz 2 and The Dirty Picture have done exceptional business – Beating his own record ,Emraan now makes a killing with Raaz 3 ,his career’s biggest opening till date . With the trade and the audiences vouching for him as one of the most saleable stars in the industry today, Emraan Hashmi aka Hitman Hashmi has proved time and again that he is the “darling of the masses” ,seeing a meteoric rise in his popularity and box office figures.”

Things are looking up like never before for Emraan Hashmi who has an enviable list of films lined up cutting across various genres – Raj Kumar Gupta’s Ghanchakkar,Vishal Bhardwaj’s Ek Thi Daayan , Karan Johar’s Ungli and several other projects that are yet to be announced.

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Raaz 3 takes the nation by storm

Fox Star Studios and Vishesh Films , 3D horror, Raaz 3 stormed the box office as it saw its nationwide release yesterday,opening to a record-breaking collection of 11.05 cr nett on its first day,making it the biggest opening day not just for a Bollywood 3D but also for an “A” certified film.

While the film had the cash registers ringing with paid previews registering an opening of 80-80 percent,single screens and multiplexes too opened fantastically ,making it the 5th biggest opening of the year 2012.

Raaz 3 is also the 15th film to cross the 10cr nett on its opening day proving to be production house Vishesh Films and actor Emraan Hashmi’s biggest opening till date.

Talking about the mania the film created says acclaimed critic and trade analyst Taran Adarsh “Raaz 3 opens to extraordinary response. One of the biggest starts of 2012.Small screens/heartland/mass-dominated circuits 80% to 85%, urban centres 45% to 55%… 3D version 90%…Friday total 11.05 cr nett.Extra-ordinary Bhatts,Emraan and Bipasha Basu’s biggest opener”.

Adds Vajir Singh,Box Office India “The Raaz franchise and combo of the Bhatts, Emraan Hashmi Bipasha Basu and added attraction Esha Gupta clicked in a big way….not just single screens but multiplexes too opened fantastically”.

The film also opened impressively overseas ,adds Adarsh “
*UK* Fri £ 16,985 [2 screens yet to report] … *Australia* Thu A$ 4,109, Fri A$ 9,955, total A$ 14,064 … *New Zealand* Fri NZ$ 10,720”.”

Commenting on the figures says Mr.Vijay Singh,CEO Fox Star Studios ” Raaz 3 has started on a spectacular note – audiences are loving the human drama of a man caught between two beautiful women , the never before seen 3D quality in a bollywood film , and in particular, the cockroach scene which compares with the best of Hollywood – it’s to be seen to be believed!!”.

Starring Emraan Hashmi,Bipasha Basu and Esha Gupta,Raaz 3 directed by Vikram Bhatt follows the journey of a fading superstar’s revenge against a rising star.

And while the film is expecting to fare better over the weekend, critics too didn’t hold back on their support for the film.

Says Rachel Saltz,New York Times ” “Raaz 3” seems most conspicuously a Bollywood product: a hybrid that takes what it needs from myths and movies to tell a romantic story with a neat moral.“Raaz 3” delivers other goods: some horror thrills, some true-love-versus-evil thrills and some unusually steamy bits.”

Says Taran Adarsh “RAAZ 3 is a story of staunch Indian beliefs and convictions in conjunction with a lethal combo of sex and horror in 3D, competent performances, an engaging human drama and most significantly, there’s a gigantic brand value attached to it, which has worked extraordinarily well with the masses in the past.

Adds Joginder Tuteja ” Vikram shows once again that he knows how to ‘climax’ well. No punintended 😉 He gets it right, and how. This year so far, Bipasha only has Vidya Balan (Kahaani) as her competitor at awards. A promise well kept by her. While Bipasha is fantastic, it is good to see Emraan in a role where he can’t be his ‘shaana’ sorts and instead plays a regular guy. Raaz 3 is all set to be a sure shot hit especially with good returns in interiors. Bhatts can celebrate.”

Elated with response the film is receiving ,says producer Mahesh Bhatt “I can smell roses everywhere. I am intoxicated with the response we got on the opening day, what staggers me even more is the fact that the figures are higher on the second day. I couldn’t have asked for more “.

Adding to that ,says director Vikram Bhatt “I’m overwhelmed with the response the film is receiving….As a director there’s nothing better than knowing that audiences are embracing the film and that our efforts are bearing fruit”.

Fox Star Studios and Vishesh Films Raaz 3 directed by Vikram Bhatt starring Bipasha Basu,Emraan Hashmi and Esha Gupta released worldwide 7th September,2012.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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