HEROINE” – BRING OUT THE STAR IN YOU! Priyanka Chopra as the brand face of HEROINE!

HEROINE” – BRING OUT THE STAR IN YOU! Priyanka Chopra as the brand face of HEROINE!

 

Priyanka Chopra is the face of ‘HEROINE’, a premium fame inspired fashion label from the house of Jinaam Dress Pvt. Ltd!

 

Jinaam Dress Pvt. Ltd, which is a renowned name in the textile industry, has cemented their reach in the market through the introduction to their extended line of fashion wear, Heroine. In keeping with the aspirations of their vivacious new brand, Jinaam Dress has chosen Bollywood Superstar, International pop sensation and global fashion Icon Priyanka Chopra as the face of the brand.

In an exclusive photo shoot for HEROINE, Priyanka Chopra mentions, “Fashion has become a household word today & having access to the best in Fashion has become an important requirement for today’s generation. Jinaam Dress & the brand HEROINE promise to bring alive the Indian ethnic wear the Indian ethnic wear market with attractive collections that are in line with the latest fashion trends. I’m very pleased to be associated with the brand & look forward to a successful relationship.”

Says Mr. Rahul Oswal, founder, Jinaam Dress Pvt. Ltd, “It is an honor for us to name Priyanka Chopra as the face of our new brand HEROINE, she is hugely successful & a versatile personality who has achieved both national & international fame & acclaim and she does it all with great style & panache being recognized as a fashion icon not just in India but also internationally. We believe she is a great fit for our brand.”

He adds further, “We have been manufacturing Indian ethnic styled clothing for over 12 years now; there is huge demand for Indian women wear in this dynamic market along with sophisticated and newer/fresh designs. Our fundamentals are very clear, every single thread needs to be designed and manufactured keeping in mind both the physical and emotional needs of a woman. “HEROINE” is all about those aspirational feelings of a woman in terms of dressing, where we feel a huge gap and is the inspiration for us to fill this gap with such a high-end brand.”

HEROINE is distinctively a fame inspired fashion label, augmenting the fusion of tradition and contemporary, Jinaam Dress Pvt. Ltd has very aptly created this range which will be admired by all generations and ages.

In a bid to maximize the reach of “HEROINE” at the global level, the company has set its priority for the Indian market first. The brand HEROINE will soon be available at selected Multi-brand outlets/ large format stores across India & would also be available at Jinaam’s online retail partner www.manndola.com . The idea is to maximize the reach in a short span.

 

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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