Hero Indian Super League’s Ambitious Broadcast Plan:

Hero Indian Super League’s Ambitious Broadcast Plan:

Multi-lingual. Multi-channel. Multi-platform.

League to be broadcast LIVE across 8 television channels in 5 languages

and a multi-screen experience on starsports.com

 

Mumbai, 19th September 2014: Hero Indian Super League will be the first sporting event in the country to be backed by a never seen before ubiquitous broadcast platform plan, with a potential to reach around 85 per cent of India’s television audience. This ambitious plan is expected to herald an unparalled reach for any content, in the history of Indian television.

 

In a pursuit to enthrall football purists as well as generate mass fan-following for Indian football, Hero Indian Super League will be telecast LIVE on a range of Star India’s sports, movie and regional channels – a first in the history of broadcast in India.

 

Spanning over eight channels in the sports and general entertainment category across five languages, the Hero Indian Super League will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada).

 

Live streaming on www.starsports.com

 

“We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the Birth of India as a Footballing Nation and as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted.” said Mr. Sanjay Gupta, COO, STAR India

 

Hero Indian Super League is scheduled to kick off from 12th October 2014, featuring eight clubs, 56 league matches followed by two-stage home and away knock-out leg and final on 20th December 2014.

 

The Hero Indian Super League’s official TV campaign – a panoramic 100-second film – launched earlier on 7th September. The first TVC sparked the start of the League’s lead up to a 36-day, 360 degree marketing campaign, bringing alive the hopes of over a billion people to live their dream of building a footballing nation.

 

About Indian Super League

Hero Indian Super League is India’s unrivalled football championship scheduled to kickoff on 12th October 2014. It is co-promoted by IMG-Reliance (the joint venture between IMG and Reliance Industries), Star India and supported by All India Football Federation (AIFF). India’s leading industrialists and celebrities from sports as well as the Indian film industry have invested in owning the Indian Super League’s eight clubs. These are Club Chennai, Delhi Dynamos, FC Goa, NorthEast United FC, Kerala Blasters FC, Atletico de Kolkata, Mumbai City FC and FC Pune City. The League has technical tie-up with English Premier League and has committed to investing in stadium refurbishment in the eight identified venues and also to a strong grassroots development programme that will create a platform to groom football talent in the country. For the first time in Indian football, globally renowned footballers will be playing alongside the best Indian footballers. With a mission to revolutionise the sport, Indian Super League is positioned as a high quality and dynamic league that will elevate Indian football to an international level.

 

For Further Details, Pls Contact:

Leeladhar Singh, +91 7738216155Leeladhar.singh@ril.com

 

 

Rohit Hire

Trainee Account Executive, Sports

 
Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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