Gayle-Storm Kabhi Toh Priyanka-Charm Kabhi Par Pepsi Oh Yes Abhi!

Priyanka Chopra in her spiritual diva look for Pepsi IPL_3

Gayle-Storm Kabhi Toh Priyanka-Charm Kabhi

Par Pepsi Oh Yes Abhi!

The New Pepsi IPL Commercial Brings Together Chris Gayle and Priyanka Chopra
Takes Forward the Mega Campaign That Celebrates Fans’ Multiple Loyalties

Link to making video + TVC: Pepsi IPL_2nd Campaign_Making of TVC & ad-film

Link to high res images: Pepsi IPL_2nd Campaign_High Res Images

New Delhi, April 16, 2013: Pepsi’s journey to make this year’s IPL the fizziest and best ever experience for cricket fans started with a series of innovative engagement initiatives and an on-air campaign featuring Ranbir Kapoor. Taking the excitement forward, Pepsi is bringing together one of Pepsi IPL’s biggest superstars, Chris Gayle along with the hugely talented Priyanka Chopra for the second edition of the campaign. Scheduled to go on-air on April 18, the new ad takes forward the insight of fans supporting multiple teams and the creative theme, ‘Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!’

Chris Gayle or Gayle-Storm, as he is popularly known among his fans, is one of the hottest players of Pepsi IPL with his powerful game that has taken India by storm for the past many seasons. Fans of other teams also look forward to his game and his on-field antics to celebrate a boundary or a wicket. In the new Pepsi IPL commercial he manages to convince Priyanka, a Chennai Super Kings (CSK) fan, to support his team but with a little help from Pepsi. Priyanka plays an over-the-top spiritual diva in the commercial who leads her followers to pray for CSK win but ends up supporting RCB due to the Gayle-effect and of course the irrepressible temptation of a chilled Pepsi.

Speaking about the Pepsi IPL and the latest campaign, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India said, “Our marketing and activation plans launched around the Pepsi IPL have received an excellent response from consumers and the excitement is only slated to build further as the tournament progresses. The second leg of our on-air campaign featuring Chris Gayle and Priyanka Chopra takes forward the insight of fans’ multiple team loyalties and presents it with an irreverent Pepsi twist. We have brought together two of the brightest stars from Bollywood and cricket in this film and are confident that the consumers will enjoy it”.

“I’m happy to be a part of the Pepsi IPL campaign and reaching out to my fans in India in a different manner. I have tried to entertain my fans in the new ad film and promise them that I will continue to entertain on the field. It will be Oh Yes Abhi entertainment on TV and during the match with a bat and a ball”, added Chris Gayle.

Priyanka Chopra added, “I have played a lot of different characters in my films but I haven’t played a spiritual diva yet! We had a lot of fun putting together this look – it’s extravagant but goes perfectly with the idea. I am really excited about this new Pepsi IPL ad film… it’s cheeky… it’s naughty and it captures the crazy kind of fan support for the various teams!”

Evident from the various activations planned, this season of Pepsi IPL is all about the fans – whether it is the on-air campaign dedicated to the way cricket lovers follow the tournament, or the limited edition gold coloured ‘FAN CAN’, or ‘Pepsi VIP Box’ amongst others. The game continues on social media with activations like the Pepsi IPL Tweet20 contest creating buzz on Twitter. Further, the brand will soon launch ‘The Pepsi World App’, a mobile application available across android and IOS devices which gives the user access to live social feeds, lets them play games to win access to the Pepsi VIP Box and also allows them to download wallpapers/ringtones.

Visit www.pepsiohyesabhi.com for a lot more excitement.

Facebook: www.facebook.com/PepsiIndia | Twitter: @PepsiIndia

TVC details:

· Creative Agency: Taproot India; Agnello Dias, Santosh Padhi

· Production House; Director: Corcoise Films, Prasoon Pandey

· TVC duration: 35 seconds

· Media Planning: Mindshare

· Language: Hindi

For further information, please contact:

Ruchika Gupta / Parakram Hazarika / Harpreeti Bassi

Genesis Burson-Marsteller

ruchika.gupta@bm.com / parakram.hazarika@bm.com / harpreeti.bassi@bm.com

+91-9873551248 / +91-9711311668 / +91-9999380178

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

+91 9811278920

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

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Mumbai: The Times of India Group thanks British Columbia for an amazing inaugural event.

“When we began this process we were hopeful for a successful event which would more tightly bind our two nations and their business communities,” says Times of India COO Sameer Soni. “The result has far exceeded our expectations, and as we return to India we wish to thank the people of British Columbia for their hospitality – we look forward to returning for future business soon.”

TOIFA BY THE NUMBERS:

· 400 million – estimated number of viewers globally who will see the Awards ceremony broadcast later this spring by Sony Entertainment and Asian Television Network (Canada)

· 6000 – direct and indirect employees hired in British Columbia to stage the TOIFA events

· 101 – number of Bollywood celebrities who attended the Awards

· 7 – number of performances which were part of the Grand Awards Ceremony

· 75 – number of media outlets accredited for the Red Carpet event at the Grand Awards Ceremony

· 24 – number of local corporations contracted to provide services to the Times of India Group in British Columbia (including security, ground transportation, media relations, catering, technical support, logistics, printing)

· 3000 – room nights booked in Vancouver for TOIFA 2013

The three-day celebration included musical performances by some of Bollywood’s biggest stars at a special concert at the Pacific Coliseum on April 4th; the Technical Awards at the Vancouver Convention Centre on April 5th; and the Grand Awards Ceremony at BC Place on April 6th. The Awards Ceremony included performances by top Indian celebrities including Shah Rukh Khan, Ranbir Kapoor, Katrina Kaif, Abhishek Bachchan and Priyanka Chopra.

For more information on TOIFA:

Visit: www.toifa.com

On Twitter: @toifaawards

On Facebook: www.facebook.com/toifaawards

On YouTube: www.youtube.com/toifaawards

About TOIFA:

The TOIFA are a smart choice awards with a global IPR envisioned to felicitate outstanding movies and personalities in the Hindi Film Industry. These awards shall be held annually at diverse international destinations, thus taking the charm of Hindi Cinema to global destinations and engaging with the audiences worldwide. TOIFA is a popular choice award where Hindi film fans across the world vote on the nomination categories to determine the winners. For further information log on to www.toifa.com.

For any queries, please contact

Radhika Mehta | Genesis Burson-Marsteller | 9619200115 | Radhika.mehta@bm.com

Siya Belliappa | Genesis Burson-Marsteller | 9819995578 | siya.belliappa@bm.com

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The Shiva Trilogy now has a Mobile App

After the successful launch of the album Vayuputras – The Official Soundtrack of the Shiva Trilogy books by Amish Tripathi, Times Music has now created a Shiva Trilogy mobile app for iOS and Android. The app features music from the album along with stunning wallpapers of characters from the book that have held readers spellbound for the past 2 years. The idea behind the music was to lend a background score to the most important chapters in the book like Shiva’s fiery tandav sequence and his Har Har Mahadev speech. The idea of the mobile app is simply to make it easier for readers to access this music while they’re on the move.

Times Music COO Mandar Thakur said “The music on this album really takes the books to another level. Hence we wanted each and every one of the millions of Shiva Trilogy fans to experience the music. And since most people today consume their music on their phones, we didn’t think twice about doing a mobile app”.

Warm Regards,

Vijay Nikam

PR – Times Music, Junglee Music & Times Wellness

8th Floor, Times Tower,

Kamala Mills Compound,

Senapati Bapat Marg,

Lower Parel, Mumbai – 400013

Tel: +91 22 30989105

Fax: + 91 22 30989114

Mobile: +91 9892080109

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Varun’s impromptu act

Having signed multiple brands along with the youth favorite – Coke, Varun Dhawan’s latest commercial, an impromptu act is sure to grab eyeballs.

The ‘Yak Dance ad’ of Coke sees Varun dancing with the yak and offereing a coke extending the coke theme. Sources say that for this particular ad where Varun is seen grooving to the tune of Coke, Varun had to dance impromptu. The makers insisted on not having any choreographers on set. When Varun learnt that he just has to be himself and dance unrehearsed to make it look natural, he was all in for it.

Varun, who is a good dancer himself had no reservations for the act and is glad that it has come out so well in a single take.

To View the ad: http://www.youtube.com/watch?v=s9-J1E4Q8ao

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~Introducing the world’s first fully composite monolithic modular building system- INPOD~

Mumbai, April 16th, 2013: INPOD was launched today in a specially built site ‘INPOD World’ at Thane. With the leading players of the building fraternity present, the PODs are slated to bridge the gap in the current market for portable structures that have the highest standard of quality and luxury. Mr. Ganesh Naik, Minister for Labour, Excise and Environment & Thane Gaurdian Minister was also present as Chief Guest of the event.

The structures or “PODs” are portable, lightweight, strong and yet beautifully designed. Each INPOD is four times stronger than its RCC counterparts. They are built using INSKIN, which is a unique composite building material developed from German methods so far used in the creation of yachts and floating homes. The technology lends the structures qualities such as scratch resistance, extreme robustness and a tactile, hygienic surface. The PODs have a unique plug and play model and thus are almost immediately installed and ready to use.

The inventor and lead designer for INPOD, Nilesh Jadhav, is a British citizen of Indian origin, and has studied and trained in London. On the launch of the INPOD, Nilesh said, “We have been working on the R&D for INPOD for over a year and a half now. Through all its iterations this is the most exciting time for INPOD.I wanted to bring a product to the market that had personality and gave a unique and pleasurable customer experience. I feel we have successfully achieved that”

Jens Wieland, technical manager and composites expert for INPOD, commented on the launch, “Using German technology similar to luxury yachts as a basis for our production methods, we have modified it and created a building that is Indian at its core. I am happy to see this new design philosophy emerge within India with the evolution of this unique structure. We have used lean manufacturing and tried to produce a sophisticated space that is simply built.”

Office spaces are the first line being produced. These PODs will be suitable even for challenging terrain such as building sites or beaches, as well as uneven hilly areas. They include top of the line features like wall coverings by Jotun and Nippon, floor coverings by Egger and Laminam, joinery and sealants by Bostik. Also, the bathroom equipments are by Grohe, sanitary ware by Duravit, plumbing supplies by John Guest UK and Architectural Hardware by Dorma. It is the most luxurious fully composite instant modular building in the world.

INPODs can withstand water erosions, earthquakes, fire of upto1250 degree Celsius for over a period of 30 minutes, strong winds of upto 300 kmph and assault of rods shot through a cannon @ 60 feet per second on the same area. Moreover, the highly insular nature of the material used regulates the pods interior temperature with minimum outside assistance. In the future the INPOD line of portable structures will expand into second homes or luxury villas, exhibition centres, kiosks and more. These PODs are perfect for those who realise the value of having the freedom to put together living spaces at the click of a button.

About BBJ Worldwide

BBJ Worldwide has been in existence since the last 25 years. Primarily based in Mumbai, it is one of the leading real estate groups in the country. Formerly known as the Mayuresh group it was started by Nilesh’s father Mr. Balkrishna Jadhav and is overseen by his brother Yogesh Jadhav. It has been one of the eminent pioneers in the development that has been carried out in Navi Mumbai. Currently it boasts of various projects across Mumbai including Shivaji Park and an SRA at Andheri.

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RUSLAAN TAKES ‘GURU’ SHIAMAK’S BLESSINGS!

As Ruslaan Mumtaz gears up for his upcoming release, I Dont Luv You, he came forward to seek blessings from a teacher who is very dear to him, Shiamak Davar.

Ruslaan tweeted ‘ Shiamak Davar My GURU, need ur blessings for my latest release.’ Shiamak who has always been there for all his students replied ‘looking forward to the release! such a faithful n loyal student. good luck and God Bless!’

Shiamak through his dance school has groomed some of the leading stars in Bollywood including Shahid Kapur, Varun Dhawan, Sushant Singh Rajput, Vidya Balan and Darsheel Safary to name a few has made sure that the new new lot in Bollywood has got all the right moves!

For more queries, please mail back or contact Bharat Gupta (09810909005).

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Mumbai, April 16, 2013: Beat the scorching summer heat with the coolest programming line-up and a mouth-watering contest only on Cartoon Network. Catch the television premiere of Oggy and the Cockroaches season 4, the best and latest movie premieres every Saturday on ‘Cartoon Network Popcorn’ and a summer contest called ‘Oggy Fun in the Sun’ that will give kids a chance to meet Oggy and the cockroaches!

Cartoon Network has entered into an exclusive co-production agreement with leading French animation studio, Xilam, to create season four of the hit animated comedy series Oggy and the Cockroaches. This latest installment will comprise of 26 half-hour episodes with a brand new twist: Oggy is in love! For the first time ever, Oggy falls head over heels for newcomer Olivia, his pretty next door neighbor, while pesky cockroaches, Joey, Marky and Dee Dee do their best to wreak havoc on his home. Oggy and the Cockroaches season 4 starts April 22, 2013 and will air every Monday to Friday at 3pm on Cartoon Network.

The summer fun continues on ‘Cartoon Network Popcorn’ with a new movie premiere every Saturday at 12pm including movies such as Batu Gaiden, Krish Trish Baltiboy 4, Chatpat Jhatpat, Tom & Jerry meet Sherlock Holmes and many more! Kids can also gear up to celebrate Environment Day with marathons of their favourite alien-morphing superheroes – Ben 10 starting 7pm on June 05, 2013. To end the holidays with a bang, kids can join Henry in School Nahin Jaunga Main marathon all day on June 14, 2013.

That’s not all! To heighten the excitement in summer, Cartoon Network is conducting the ‘Oggy Fun in the Sun’ contest starting May 06, 2013 in which kids have to tune in to Cartoon Network and answers show-based questions. The bumper prize includes a chance to spend a ridiculously outrageous day of fun and mischief with Oggy and the cockroaches! Other runner-up prizes include PSPS, iPod Nanos and Mobile Phones, etc. Kids can also participate in the contest by logging on to www.cartoonnetworkindia.com.

About Cartoon Network India

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India reaching more than 33 million viewers. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs.

www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 5.6 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, December 2012).

For further information, please contact:

Turner International India Pvt. Ltd. Genesis Burson-Marsteller

Jumana Nagree Roslyn Sinha

jumana.nagree@turner.com; +91 98208 33663 roslyn.sinha@bm.com; +91 99301 96980

Regards,

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Description: Description: Description: Description: Description: cid:image002.png@01CDD48D.3D764210

Padma Rao

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1401 A, India Bulls Finance Centre, Tower II, Senapati Bapat Marg,

Elphinstone Road (W), Mumbai – 400013, Maharashtra, India,

t +91 22 4417 4544 l m + 91 983 318 0409l padma.rao@bm.com

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BLOODY KHOONI MONDAY

Becomes the Most Viewed Song on

MONDAY

~Currently one of the most popular videos on Youtube~Khoon-Choos-le-Banner-First-Watch-200-x-200 (2).jpg

April 16th, 2013: When waking up to go to work, school, and college on a Monday after partying hard on a weekend is utterly dreadful, the words #khoonimonday sound really apt. These very same feelings of Monday blues are evoked really well in the song KHOON CHOOS LE (KHOONI MONDAY) from the film Go Goa Gone. The song has become the most watched song on (the same bloody) Monday and is currently one of the most popular videos on Youtube.

Commenting on the same, Sanujeet Bhujabal, Marketing Director Sony Music India said, “We released Khooni Monday on Sunday evening as the Monday blues set it. We did this with an online campaign stating, ‘if you hate Mondays then you will love this song’ while on twitter the hashtag #KhooniMonday became extremely popular. We are happy the way this song has connected with the youth and are extremely confident of the other songs from the album.”

Featuring Kunal Khemu, Vir Das and Anand Tiwari, the song is sung by Arjun Kanungo, SurajJagan and Priya Panchal. Ace directors Sachin – Jigar have composed this high on energy and yet a mad soundtrack.

Its unique picturisation combined with the catchy lyrics that portray bitterness that people feel on a MONDAY is catching up really well with the youth.

Music directors Sachin and Jigar, say, “We are so happy that the song is become such a viral hit as it relates to everybody. We wanted to keep the music simple yet quirky so it would match with the mood of the film.”

The film releases on May 10th while the music album will be available from April 29th onwards on Eros/Sony Music.

Regards,

Shivangi Jadhav
Consultant

+91 22 4042 5523

+91 916-710-6693

Ketchum Sampark

break through

PRNews Top Places to Work in PR

A proud partner of Room to Read. World Change Starts with Educated Children®

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MSM appoints Vaishali Sharma as marketing head of SONY MAX

Mumbai, April 16, 2013: With an aim to strengthen their philosophy of constantly bringing a fresh perspective through new talent, Multi Screen Media (MSM) is proud to announce the appointment of Vaishali Sharma as its new marketing & communications head for its premium Hindi movies and special events channel SONY MAX.

Vaishali’s twenty year experience has been rich and diverse, spanning across various business verticals including brand and television channel launches, category creation, path-breaking work in building brands in new media and adapting global strategies to bolster local brands.

Vaishali has moved to the Sony family from Times Now, where she had a successful stint as the Vice President, Marketing. Her keen insights into region-specific markets were critical in building business strategies that served as blueprints for success. Her previous assignments were with BBC Global News and Walt Disney Television as head of marketing.

Announcing Vaishali Sharma’s appointment, Mr. Neeraj Vyas, EVP & Business Head – MAX, said, “We are delighted to have Vaishali join the team at this important juncture and we are certain that her experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We look forward to a long and fruitful working association with her.”

Commenting on her appointment, Vaishali Sharma said, “I am extremely delighted to begin my second stint with the network. MAX has always uniquely positioned itself in the television arena, with non-stop high quality entertainment, showcasing the best of movies and cricket. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.”

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as ‘Ab Tak Bachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India. MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.

For further information please contact:-

MAX

Bhharati Kabre

Senior Manager

bhartia@setindia.com

+91 820346384

IPAN H & K Strategies

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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