GAS – the premium luxury Italian denim wear brand showcased the bright hues of its Spring Summer 2013 collection

GAS – the premium luxury Italian denim wear brand showcased the bright hues of its Spring Summer 2013 collection in association with Le Pain Quotidien (LPQ).

Colored denims are a large part of the GAS SS’13 collection, starting from classic grey denims and exploring new directions. The basis of the entire range is experimentation with all the shades of indigo.

Women’s collection: Strong, feminine and up to date, the GAS woman chooses an innovative, wearable style in fresh, brilliant COLORS, like homage to spring. For her SUMMER to spend on the seashore and in glamorous beach clubs GAS women choose liquid, smudgy dyes of yellow, pink, green and light blue that color flowing, sensual tops, blouses and overalls or unexpectedly mix with fluo touches on photographic prints and organic, natural graphic elements on oversize t-shirts. This fresh and summery look is completed by hot pants and mini-skirts in destroyed white denim, fluo hot pants and jeggings and two-tone or flowery print reversible jeggings.

Men’s collection: GAS’ metropolitan summer features dusty, neutral shades of gray and light blue and pastel colors like coral, peach and aqua green. Vintage treated yet sophisticated jackets, informal shirts, unevenly-dyed t-shirts and chino are the CALIFORNIAN DANDY must haves.

Please feel free to reach out to us if you require:

· Any products for shoots or sourcing requests

· Any High Res Product images

· Any denim trends for the season

· Product or feature stories

Neha Khetan | Simmi Sharma

Genesis Burson-Marsteller

9820249045 | 9833662995

Neha.khetan@bm.com | simmi.sharma@bm.com

Warm Regards,

GAS Team

Men SS’13.jpg

GAS showcases the bright hues of its Spring Summer 2013 collection

in association with Le Pain Quotidien (LPQ)

Mumbai, December 5’2012: GAS – the international premium luxury denim wear brand showcased its new range of Spring Summer ’13 collection, inspired from the classics, in association with the famous Belgian artisanal boulangerie kitchen Le Pain Quotidien in Mumbai. GAS Spring Summer 2013 collection is an incredible array of bright colors giving homage to spring and bringing alive the brand’s new look that is both casual and dressy.

Colored denims are a large part of the GAS SS’13 collection, starting from classic grey denims and exploring new directions. Denim fabrics colored inside and grey outside as a result of intense washes for the women’s range and lighter ones for the men’s, create chiaroscuro effects and unusual color nuances that go from acid green to teal, mauve and wisteria blue.

The new collection mainly consists of medium to medium light shades treated with sandpapering and light washes to give a “raw used” look that is fluid and pleasing to the touch, or heavier but still discreet and sophisticated treatments with darns and mends that use tone on tone yarns, patches, color spots and dirtying.

The basis of the entire range is experimentation with all the shades of indigo. A large part of the

range is a homage to GAS blue. A fabric in a very deep, intense, almost Indian ink blue, is given treatments of varying intensity from raw to a strong wash that gives brilliant colors, particularly in the women’s range.

About GAS:

Grotto S.p.A. designs, produces and distributes collections of clothing, footwear and accessories with the GAS brand for men, women and children. The company was launched at the beginning of the Seventies out of the passion and creativity of MD and President-Founder Claudio Grotto, in Chiuppano (Vicenza) in the heart of north-east Italy. GAS’s core business is denim, the element around which its quality products revolve – products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. Today, Grotto S.p.A. is an international company, determined to further expand its presence abroad, particularly in Europe and the Far East. The company implements a strong Vertical Retail strategy on a global basis.

About LPQ:

Le Pain Quotidien, “the daily bread” in French, was founded in 1990 as an artisanal boulangerie kitchen by Chef Alain Coumont in Brussels, Belgium. Frustrated by the lack of old-world, quality bread in the city, he decided to go back to making rustic loaves using traditional recipes. LPQ is known for it’s distinctive farmhouse decor and central communal tables which evoke the timeless charm of the Belgian countryside. Today, LPQ is a thriving community of more than 180 boulangerie kitchens that are enjoyed in neighbourhoods in over 19 countries. Each boulangerie kitchen serves soups, salads, hot and cold tartines (open-faced sandwiches), entrees, desserts, homemade drinks, beers and wines, along with specialty dishes inspired by pantry items from all over the world, using fresh, wholesome, and locally sourced ingredients. A wide selection of breads – wheat, rye, five-grain, flute, baguettes, brioche, croissants, muffins, and more – is baked daily. In Mumbai, LPQ is open from 8am to midnight for breakfast, brunch, lunch, happy hours and dinner, and offers takeout items.For more information on LPQ, please visit www.lepainquotidien.in

Best regards,

Neha Khetan

1401 A, India Bulls Finance Centre, Tower II, Senapati Bapat Marg,

Elphinstone Road (W), Mumbai – 400013, Maharashtra, India,

T+91 22 4417 4| Ext. No. 534 l M + 91 982 024 9045.

neha.khetan@bm.com | www.genesisbm.in

Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of Burson-Marsteller shall be understood as neither given nor endorsed by it.

Best regards,

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Neha Khetan

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1401 A, India Bulls Finance Centre, Tower II, Senapati Bapat Marg,

Elphinstone Road (W), Mumbai – 400013, Maharashtra, India,

T+91 22 4417 4| Ext. No. 534 l M + 91 982 024 9045.

neha.khetan@bm.com | www.genesisbm.in

Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of Burson-Marsteller shall be understood as neither given nor endorsed by it.

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Sunil Agnihotri Production’s Film “Balwinder Singh Famous Ho Gaya” grand major schedule in Lalitha Palace ,Mysore.

Starring:-Mika Singh,Shaan,Anupam Kher,Gabriella Bertante,Asrani, Rajpal Yadav, Vindu Dara Singh, Paramvir Singh,Nikhil Chandiramani etc..Starring:-Mika Singh,Shaan,Anupam Kher,Gabriella Bertante,Asrani, Rajpal Yadav, Vindu Dara Singh, Paramvir Singh,Nikhil Chandiramani etc..

The Singer turned Actors Mika Singh and Shaan are going to be seen soon as leading actors in the Film “BALWINDER SINGH… FAMOUS HO GAYA”.

Starring:-Mika Singh,Shaan,Anupam Kher,Gabriella Bertante,Asrani, Rajpal Yadav, Vindu Dara Singh, Paramvir Singh,Nikhil Chandiramani etc..

Produced by Sunil Agnihotri Productions in Association with Vandana Motion Pictures Pvt Ltd.

Directed by Sunil Agnihotri

Music :- Lalit Pandit

Lyrics: Nikhat Kazmi, Kumar

Dialogues:- Tanveer Khan

Story Screenplay:- Rajan Agarwal,

Additional Screenplay-Sanjiv Soni, Shrikant Vishvakarma.

Choreographer:-Rekha Chinni Prakash

DOP: Nirmal Jani

Sound: Uday Inamati

Art: Rangarao Chowgule

Editor: Aseem Sinha

Line Producer: Shiva Rindani

Media Consultant:-Parul Chawla (Picture N Kraft)

The film is a musical comedy

Regards,
Latika Chindarkar
Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
Email- ,
Tel Nos.9833577407/ 022 -22926509 / 9004136155

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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