Garnier Men with John Abraham launches PowerLight A Village’ campaign

Nathalie, John & Satyaki Ghosh

Garnier Men with John Abraham launches

n‘PowerLight A Village’ campaig

An initiative to provide solar electricity to remote villages in India

Mumbai, March 5, 2013: Standing true to its tagline ‘Take Care’, Garnier Men along with John Abraham launched a unique social campaign – PowerLight a Village with an aim to light up hundreds of villages in India that are without any electricity. Along with John, the announcement of this meaningful campaign was made by Mr. Satyaki Ghosh, Director, Consumer Products Division at L’Oréal India and Ms. Nathalie Gerschtein, General Manager, Garnier. Garnier Men has collaborated with Chirag Rural Development Foundation (Project Chirag) as their implementation partner. The Foundation has been championing the cause of rural electrification and has been instrumental in providing electrification to over 125villages across the country

The Garnier Men PowerLight a Village campaign will provide villagers with one solar lamp that also has an in-built mobile charging unit, 1 solar tube light and 1 solar panel to charge their equipment. In a country like India which receives 300-325 sunny days a year, these units will help villages get continuous supply of electricity. The campaign aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power.

Speaking about the Garnier Men ‘PowerLight a Village’ campaign, John Abraham said, “PowerLight a Village’ is an amazing and powerful initiative taken by Garnier Men. An initiative that will help us spread light across hundreds of villages by using natural resources like solar energy. I urge all my fans to get out and make difference and ‘take care’ of not only themselves but the ones around them as well.”

Present on the occasion, Nathalie Gerschtein, General Manager, Garnier said, “Garnier is a green brand at heart and it has been our endeavor to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. Garnier Men has enjoyed great success in India and we are pleased to take a step forward and contribute to our society willingly. We have initiated this campaign in order to spread light across the less fortunate, remote areas of India by using natural resources like solar energy. Our consumers need not have to contribute anything in cash or kind, just their support towards the initiative online, will help the team light up another village. ”

Present on the occasion, Satyaki Ghosh, Director, L’Oréal, Consumer Products Division, India said, “Garnier has taken a wonderful step by keeping up to their tagline ‘take care’ and initiating a fruitful social campaign. ‘PowerLight a village’ is a great message especially for the youth of the nation. According to us, we feel that if we can work efficiently with our conscience and consumers, then we can make our society a better place to live in. ‘PowerLight a village’ will help us spread smiles and bring light by using renewable sources of energy like solar energy. Consumers are invited to make a difference in simple and multiple ways like actively participating in digital forums like Facebook and Twitter and also peddling on cycles that will be placed at some locations in the city.”

Through the simple medium of social media, Garnier Men aims to reach out to more than a million consumers and encourage them to participate in the campaign. ‘PowerLight a Village’ is an extension of the ‘Men Who Matter’ initiative and will be driven via digital, allowing Garnier Men’s 1.6 Million Men Who Matter on Facebook to contribute virtually to the electrification drive. Every like, share and comment, will contribute a predetermined unit of energy. This will be coupled with activations on-ground that will allow Men to come and pedal bicycles which will be recording the energy generated. A summation of these activities will eventually be translated into actual energy donation through the solar equipment. John Abraham, the brand ambassador for Garnier Men has also made an appeal to his fans to take up the cause and support the venture. Consumers who wish to be an active part of the campaign can log on the Facebook page for Garnier Men and contribute to the cause.

Twitter: @GarnierMenIndia

About Garnier Men:

Garnier Men is a pioneer and driver of innovation in the skincare market for men in India and was launched in May 2009. Garnier Men understands the grooming needs of Indian men and offers a range of effective, high-quality product range of face washes, moisturizers and deodorants that are perfectly suited for Indian men and their skin types and skin tones. PowerLight franchise of moisturizers and facewash is the most iconic franchise under Garnier Men and thus the name “PowerLight a Village”

For further information, please contact:

Vignesh Shankar | Henna Punjabi

Genesis Burson-Marsteller

9833387338 | 9820880243 |


Produced by Fox Star Studios, Subhash Kapoor’s Jolly LLB floors the industry much before its release

Celebrating the spirit of the common man looking for justice and drawing parallels from experiences of real-to-life episodes that most Indians have faced with the legal system, Fox Star Studio’s satirical comedy Jolly LLB directed by Subhash Kapoor, is already popularly being spoken of ,days before its release.

Talking about his aim behind the film says director Subhash Kapoor, “I am welcoming people to the courts of India — where you may neither find the Bhagwad Gita to take an oath on, nor chaste Hindi/ Urdu-speaking lawyers. Rather, you will see everyday life being presented as it is. A court proceeding has all the elements of drama; it’s a slice-of-life. It’s a biting comic satire that will make you laugh at situations that seem serious.”

In fact so impressed are the few who have seen the film that apart from congratulatory calls,the director also bagged the next leg of the Munnabhai franchise – Munnabhai Chale Delhi ,having floored filmmakers Vidhu Vinod Chopra and Rajkumar Hirani.

Talking about the rave reviews the film is receiving says Vijay Singh,CEO,Fox Star Studios, “Jolly LLB has been getting fantastic word-of-mouth from those who have seen the film. It’s a very special film that we are extremely proud of — it not only entertains but also makes you think and reflect”.

Jolly LLB, produced by Fox Star Studios and directed by Subhash Kapoor,starring Boman Irani and Arshad Warsi is scheduled to release15th March 2013.


Singers Anup Jalota & Jaspinder Narula liven Shri Radhe Maa birth celebrations in Mumbai

Mumbai. For the tenth year, devotees in the city organised a Maa Jagdambe’s Chowki on Sunday 3rd March 2013 at Kora Kendra Ground, Borivali( West),Mumbai to commemorate the birthday of Shri Radhe Guru Maa. The musical evening was opened by devotional singers Indu Khanna and Kamal Anand from Delhi. Later Gazal maestro Anup Jalota and Punjabi singer and Bollywood playback singer Jaspinder Narula, mesmerized the devotees who gathered in thousands.

Shri Radhe Maa is a spiritual teacher in ancient Sanatan Hindu traditions. She hails from Dorangalal Village in Gurudaspur, Pujab. As a child she was drawn to both Sikh tradition in which she was born and a temple of Hindu deity Maa Kali in her village.
She was initiated into spiritual practice by her Guru Shri Shri Mahant Ramdeen Das 1008 of Paramhans Bagh Dera, Hoshiarpur,Punjab, when she was 23. She considers worship of lord Shiva as an antidote for all ills.

Sanjeev Gupta, the managing director and CEO of outdoor advertising firm, Global Advertisers, who is also one of the staunchest devotees of Shri Radhe Maa said ” Thousands of Guru Maa flew in from US, UK, Switzerland, Singapore,Dubai , Australia and Hong Kong for the celebrations. There was a large attendance from Mamtamai Shri Radhe Maa’s home state Punjab. Devotees from other parts of the country including a large contingent fromDelhi also have arrived.”

The celebrations will see social service, blood donations and other activities during the month.

Sanjay Sharma Raj



Kangana Ranaut –Fashion’s eccentric poster girl

Constantly testing the limits of her versatility, Kangana Ranaut who has never made a fashion faux-pas , effortlessly transforms her looks from traditionally Indian to chic conservative to runway diva.

Ask the actress about her favorite designers and she is quick to reply “It’s not the designer but the design you fall in love with. With any fashion sense, you must know that looking beautiful is looking graceful. In terms of clothes I like Louis Vuitton ,Bottega,Anna Sui,Moschino..the list is endless.From India I’m partial to Sabyasachi and Reza.A favorites list would be difficult.But I’m not somebody who believes in only wearing brands.Even if I wear a designer outfit,it is often something that a girl can look at and get her tailor to make”.

While the actress’ sartorial choices have several gung-ho on the social media front, sporting the biggest names in fashion with élan ,Kangana who loves to experiment is also a favorite with designers on home turf who rave about her sense of style.

Says a source, “Young girls in their prime look upto Kangana as a huge fashion icon because she dares to be different and has an individual sense of style that reflects the sensibilities of the modern-age woman….While several of her contemporaries are impeccably dressed Kangana sports designs that girl’s today can sport boldly without inhibitions or the need to walk the red carpet and that’s what makes her so relatable”.

Costume designer Rushi Sharma who worked with the actress on her look in Once Upon a Time in Mumbaai , all praise for her says, “Kangna knew exactly how she wanted to look and guided us. Her interest in fashion is tremendous and the best part is that she does a lot of the research for the roles that she takes up which makes our job simpler.”

Make-up artist Albert Chettiar furthers, “It was great to see an actor so professional. She has directions ready for hair styling too. She had notes with her and constantly told us what she wanted. She is the de facto stylist and make-up person for her films.”


Bhushan Kumar ropes in the music rights of Salman’s next 2 films

T-Series has locked another vital music deal for Salman Khan’s upcoming two films. It has acquired the music rights of ‘Kick’, a Sajid Nadiadwala film, and ‘Mental’ by Sohail Khan.

Bhushan Kumar says, “We have got the music rights of Salmanbhai’s home production Mental and Sajid Nadiadwala’s next Kick. Right from Tere Naam, we have believed in getting all the music rights of his projects. He tells me he is expecting an X amount and then leaves it to us. I always make sure that both of us are happy with the deal. Our friendship spans many years.”

Bhushan further adds adds, “He has complete faith in us when it comes to promoting and marketing his films. In fact I bought the rights of Dabangg 2 three months before the film went on the floors.”

Adds, Bhushan Kumar, “ He tells me he is expecting an X amount and than leaves it to us. I always make sure that both of us are happy with the deal. Our friendship spans many years.”


Dia Mirza at the TOIFA Women's Day Celebration at British Columbia

TOIFA Hosts Evening to Celebrate Female Thought Leaders

March 5th, 2013 Mumbai – In celebration of International Women’s Day on March 8th, organizers of TOIFA had assembled an evening of thought provoking discussion and exciting entertainment, bringing together some of the most beloved female entertainment icons and business leaders from India and British Columbia.

Held at the River Rock Casino Resort Show Theatre on Saturday, March 2nd, the TOIFA Women’s Day event was a global gathering dedicated to celebrating the spirit and power of women. The women participating and attending this event were from various backgrounds, industries and ages – yet each one had an impactful story to tell and has made a significant difference to the world.

The exclusive event, hosted by renowned CBC news reporter Belle Puri, featured an in-depth panel discussion on top issues facing women globally today, with a number of high profile participants from India including Dia Mirza, former Miss Asia Pacific and Actress; Perizaad Zorabian, Entrepreneur and Actress; and Diana Hayden, Former Miss World and Actress, along with some of British Columbia’s top female leaders including The Honourable Stephanie Cadieux, Minister of Children and Family Development; Shushma Dutt, Entrepreneur; and Dr. Shimi Kang, Clinical Associate Professor, University of British Columbia.

The Honourable Stephanie Cadieux, Minister of Children and Family Development said, “Our government is proud that the Times of India is showcasing British Columbia to its millions of newspaper readers and television viewers. The Women’s Day fundraiser will be covered across the Times Group’s unparalleled media network and is an extraordinary opportunity to show India that B.C. is a place where women, their families and their businesses, can prosper. Today’s forum reminds us that as British Columbians, South Asians, and as women, there is much more that unites us than divides us. I hope this event is just the beginning of many career-building experiences and life enriching relationships.”

As part of the evening, BC-based fashion designer Davi Bains-Gill wowed the audience with the vibrant colours, pure fabrics and intricate embroidery showcased throughout her spring collection. Bains-Gill is renowned for creating fusion garments worn by celebrities and fashion enthusiasts around the world.

The fashion show portion of the evening, choreographed by Marc Robinson also featured fashions from India’s premier designers, Satya Paul. The designer garments showcased reflect the signature prints, evocatively feminine designs and timeless style that sets the Satya Paul label apart. Iconic pieces included those from the label’s Pop Art, Back to the Future and Lumiere collections. Models also showcased the latest Anarkalis from the bridal range.

A special performance by local ensemble Sticks n’ Skins caps brought the evening to a close. The group, brought together by the legendary Vancouver musician and producer Sal Ferreras, showcased the percussive sounds of India, Africa, Brazil, Cuba, Japan and the First Nations people of Canada.

All proceeds from the evening were in benefit of the Minerva Foundation for BC Women whose mission is to elevate the visibility, influence and contribution of women leaders.

“I am incredibly proud to be participating in this wonderful event celebrating women in leadership on a truly global level. The richness of knowledge and vast array of talents that are represented in one room is such an inspiration and I’m honoured to have been asked to bring my expertise to the mix.” – Dr. Shimi Kang, Psychiatrist, Author & Clinical Associate Professor, University of British Columbia

“I am very honored to be showcasing my latest collection in this particular event as it recognizing powerful women and their contributions to society.” – Davi Bains-Gill, BC Fashion Designer

“A modern progressive world needs equality in all aspects, more so in education. With more women in the corporate sector, and in the government, with greater equality in legislative rights, and an increased critical mass of women’s visibility as impressive role models in every aspect of life, one to a point of contention could think that women have gained true equality. The debatable and rather unfortunate fact is that women are still not paid equally to that of their male counterparts, women still are not present in equal numbers in business or politics, and globally women’s education, health and the violence against them is worse that that of men. Each one of us needs to get proactive and do our bit in ensuring that the future for girls’ women is bright, equal, safe and rewarding.” – Marc Robinson, Choreographer

“It gives me great pleasure to be involved with this progressive initiative taken by the Times of India by organizing a Women’s Day Special evening. I feel as much as we have made our mark and proven that women are no less than men, encouragement, support and appreciation can never go amiss. If through this panel discussion we manage to make a difference to even one woman, where she feels the power and recognizes the strength within herself, we would have accomplished plenty.” – Diana Hayden, former Miss World and Actress

“Satya Paul is proud to be associated with TOIFA as these awards not only celebrate talent but they also celebrate art, culture, innovation and diversity, which is everything the brand stands for.” – Sanjay Kanpoor, CEO Genesis Group

“Minerva’s Vision to ‘Change the Face of Leadership in BC’, and our focus on Values-Based Leadership, is a perfect complement to the theme of tonight’s event – finding success by following your passion. The Minerva Foundation for BC Women is honoured to be the beneficiary of this event, and we are thrilled that TOIFA’s generous support will help us to elevate the visibility, influence and contribution of women leaders.” – Fiona Douglas-Crampton, CEO, Minerva Foundation for BC Women

” I am very pleased to be part of this historic gathering of successful Indian and Canadian women at an event that celebrates international women’s day” – Shushma Datt, Entrepreneur

“THIND Properties shares a common objective with the Times of India Group in that we are continually striving to enhance the communities in which we have the ability to bring positive change. Tonight’s event is about sharing common goals and celebrating the leadership of countless women throughout British Columbia, India and beyond. There was no question that we wanted to stand up in support of this inspiring cause.” – Mr. Daljit Thind, THIND Properties Ltd.

Log on to the TOIFA website to watch trailers of all nominated movies and vote for your favorite stars and movies.

For more information on TOIFA:


On Twitter: @toifaawards

On Facebook:

On YouTube:

About TOIFA:

The TOIFA are a smart choice awards with a global IPR envisioned to felicitate outstanding movies and personalities in the Hindi Film Industry. These awards shall be held annually at diverse international destinations, thus taking the charm of Hindi Cinema to global destinations and engaging with the audiences worldwide. TOIFA is a popular choice award where Hindi film fans across the world vote on the nomination categories to determine the winners. The first ever TOIFA will be hosted in Vancouver, British Columbia, Canada from April 4 to 6, 2013. For further information log on to

For any queries, please contact

Radhika Mehta | Genesis Burson-Marsteller | 96192 00115 |

Siya Belliappa | Genesis Burson-Marsteller| 9819995578|


Preety Bhalla’s birthday bash a danceful evening

Singer Preety bhalla’s birthday bash was a danceful evening with loads of fun and spirits.preety looked gorgeous and had trio cake queued up for cutting.

Deepu paul put up a lovely party for the wife preety bhalla,which witnessed meet bros harmeet and manmeet with their wives,amy billimoria and farzad which happened to be their wedding anniversary too,ramji gulati ,avesh dadlani,priya patel burned the dance floor with sandhya mamik and prashant sharma throughout the evening .
vivek mishra ,shibani kasyap with rajeev all rocked the evening .

Thanks & Regards,
Piicture N Kraft Team
Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053 &
Tel Nos.9833577407/ 022 -22926509


“I Love his Music & he loves my Yoga”; when Vivek Mishra met Edward Maya.

Once again the witty & funny Vivek Mishra, a name hit in all the happening parties of the town, surprises everyone.

He was seen busy having a pretty much candid chat with the Romanian musician, composer & performer Edward Maya during the latter’s recent visit to Mumbai for a concert.

A yoga trainer by profession, Vivek Mishra has a huge client base comprising of the who’s who of the party circuit leaves no occasion to party & he was seen grooving to the music of Edward Maya at his recent concert.

Vivek , the music lover that he is, wanted to personally meet Edward after the concert to let him know how fantastic he was & as luck would have had it, Vivek’s manager managed to sneak a meet.

To Vivek’s surprise, Edward welcomed him & they instantly hit off after Vivek excitedly told him how thoroughly he enjoyed his music.

But the yoga trainer inside Vivek could not stay inside for long & sources saw them talking about how yoga helps to de stress oneself as Edward is busy travelling & performing which Edward took it pretty seriously.

Vivek Mishra always gets his way… after the encounter he exclaims, “I love his Music & he loves my Yoga.”


SAB TV announces 20 year leap on FIR

~Chitrashi Rawat signed on to play Jwalamukhi Chautala~

Delhi, Tuesday, March 5th 2013: SAB TV’s much loved show FIR has garnered a tremendous viewer response and is all set to take an exciting 20 year leap where the lead protagonist of the show will be ‘Jwalamukhi Chautala’, played by the power packed actress, Chitrashi Rawat. The 20 year leap ensures double entertainment and action as the powerful characters such as Jwalamukhi Chautala, Gopi and Billu continue to indulge in entertaining antics while they attempt to solve cases. With the increasing crime rate in Ravanpur, the docile, innocent Jwalamukhi Chautala transforms into a fiery woman who leaves no stone unturned to stand up for the right things in life. The atmosphere in Ravanpur changes for the good after the entry of Jwalamukhi who takes over Iman Chowki with her unique style of simplicity as well as dabbang attitude.

The show produced by Edit 2 productions will air on March 16th 2013 at 9.00pm, only on SAB TV.

Speaking about the leap; Mr. Anooj Kapoor, EVP and Business Head, SAB TV, “Since inception, FIR has received an overwhelming response from the viewers and it continues to generate popularity. Backed by a powerful concept and strong characters that redefined television, the show has been a runaway success. The 20 year leap has been conceived to add more elements of entertainment to the show. We are confident that with the new cast and a progressive storyline, the viewers will continue to enjoy the show.”

Taking over the mantle of Jwalamukhi Chautala, Chitrashi Rawat shares more about the show, “I am truly honored to be a part of the FIR team and moreover, to play the successor of Chandramukhi Chautala. My role is that of a sweet shy bespectacled girl who believes in pleasing people who turns into a super woman when she sees atrocities committed against women. This avatar of mine will make my viewers see the resemblance between me and my mother. I’ve given my best shot as Jwalamukhi Chautala and I hope my audiences love me in my new avatar.”

With the 20 year leap, the story progresses with Chandramukhi Chautala being transferred and ever since, the crime rate in Ravanpur has been out of control. This becomes a serious situation and requires the appointment of someone as fierce as Chandramukhi Chautala. This marks the entry of ‘Jwalamukhi Chautala’ who succeeds her mother and is the perfect match for the position of a Sub Inspector. She has a strong personality and changes the atmosphere of Ravanpur by taking her dabang mother’s avtaar.

FIR boasts of a strong cast comprising of Chitrashi Rawat, Gopi Bhalla, Sandeep Anand, Sapna Shikarwar, Dipesh Bhan, Manju Sharma, Prana Mishra, Mohit Mattu, Suresh Chatwal and Nirmal Soni.

Watch FIR every Saturday at 9:00 p.m. only on SAB TV

About SAB TV: SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience. Its programming mix includes Taarak Mehta Ka Ooltah Chasmah, Baalveer, Chidiyaghar, Waah Waah Kyaa Baat Hai, Jeannie aur Juju, R.K. Laxman Ki Duniya, Chintu Ban Gaya Gentleman, Tota weds Maina ,Hum Aapke Hain Inlwas ,FIR & Gutur Gu-Season 2, and features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.

For further details, please contact:

IPAN H+K Strategies

Priya Bendre (077385 70894)

Prachi Uppal (098200 30576)


Pradnya Dike (099207 18428)


Swipe Halo Value is India’s First 2G Calling Tablet with Dual SIM and Android 4.1 Jelly Bean

The Swipe Halo Value is priced at an amazing Rs. 6990/-

New Delhi, 5th March, 2013: California based Swipe Telecom, a leading innovator in the Tablet industry in India; today announced the launch of Swipe Halo Value- First 2G Calling Tablet in India with Dual SIM and Android 4.1 Jelly Bean OS. The device is expected to cater to the need of the hour by offering cutting edge technology at an astounding price of Rs.6990/-. Swipe Halo Value is the brand new addition to the Swipe Telecom series of calling Tablet PC’s- “The Halo”, consisting of the products: Halo Tab X 74S, Halo Edge and Halo 3G. Swipe Telecom has an array of revolutionary products that cater to the requirements of their consumers across the country.

KEY FEATURES SWIPE Halo Value: ü 1.5 GHz Processor (Cumulative Frequency) ü 512 MB DDRII RAM ü Android Jelly Bean 4.1 ü 2G Dual SIM ü 17.8 cms TFT LCD Screen, Full HD- 5 point Multi-touch capacitive Screen ü 2 MP (rear) & 0.3 MP (front) Camera ü Big 3400mAh Battery ü Face recognition Security feature ü 4 GB memory, Expandable upto 32GB ü Bluetooth 2.1 and Wi-Fi 802.11 b/g/n, 2.4 Ghz ü Dimensions- 197*124*10.9 (mms) ü Weight – 335 gm ü USB, G Sensor, Accelerometer – Description: Blue tissue paperSwipe Halo Value supports data and calling via 2G Dual SIM and video calls through Skype. With Dual SIM, one can have double the mobility and operate two different calling networks. Swipe Halo Value Tab has a call receiver that allows one to make and receive calls just like any other smartphone. It comes with the latest Android Jelly Bean 4.1 Operating System, Face Unlock Feature and other revolutionary features that help in smoother functioning and higher levels of multi-tasking. The tablet is powered by 1.5 GHz powerful processor which is a must for graphic heavy games and complex applications and comes with a 512 MB DDRII RAM.

Weighing only 335 gms, the Swipe Halo Value comes with a 7 inch Enhanced Display with 5 Point Capacitive Multi-Touch Screen that helps in providing clearer pictures with a wider viewing screen and a premier quality silver body with a smooth finish. The Tablet has a 2 MP rear and a 1.3 MP front camera that helps in clicking high quality pictures and video chat effectively. The camera is also loaded with the latest features like Panoramic Shots which is a great way to share a sweeping shot of landscape or to capture all the friends sitting on a dining table. The Multiple shots feature allows you to click pictures in rapid succession.

Swipe Halo Value comes with a Face Unlock Feature which allows one to unlock their Tablet using Facial Recognition Mechanism which has now been enhanced by liveliness check where a person has to blink their eyes in order to unlock their Tablet PC. Longer Battery life of 3400 mAh allows you to use your Tablet for hours at one go. The Tab is pre-loaded with amazing applications covering games, entertainment, education and social networking in addition to the 60,000+ available through Google Play Store. There is ample space for all requirements such as applications, movies etc with a 4 GB in-built memory expandable upto 32 GB through the Micro SD card. Swipe Halo Value comes with Bluetooth 2.1 connectivity and Wi-Fi Module 802.11 b/g/n. Other stand out features includes Flash Support 11.1, Olive Office Premium, Ebook Reader and audio recording. The tablet comes bundled with accessories like AC Power Adaptor, USB Cable, Head Set, User Manual and Warranty Card. Swipe has introduced this phenomenal device with a free premium leather sleeve worth INR 699/- which comes bundled with the accessories in the box.

Note: Swipe Halo Value is available on all top online portals as well as at Swipe Telecom’s or call 1800-1038-038 to book it.

Ketchum Sampark Pvt Ltd, Mumbai, India





Mumbai, 17th January 2013: 92.7 BIG FM, India’s No. 1 radio network and winner of Golden Mikes Broadcaster of the Year Award, today announced the second edition of the BIG Marathi Entertainment Awards. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories including films, television, theatre, and music among others. Renowned film and theatre personality Bharat Dabholkar and popular actor Vinay Apte have been roped in as jury members for the second edition of the awards which will also witness a high level of listener engagement via on-air voting polls.

The BIG Marathi Entertainment Awards is the first-of-its-kind entertainment extravaganza that honors, acknowledges and felicitates the best talent from across various genres from the Marathi entertainment industry. Offering 16 unique categories, these awards will be presented to the best-of-the-best from within the industry through combined votes received from the jury members and 92.7 BIG FM listeners. Being one of the most sought after properties for the Marathi entertainment industry, the BIG Marathi Entertainment awards attract various partners across mediums such as Magazine Partner Majhi Saheli and OOH partner Bright Outdoor to accelerate the visibility and reach of the show thereby facilitating an overwhelming opportunity and platform for brand marketers to tap into a wider audience and consumer base.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said “The BIG Marathi Entertainment Awards is a premier platform in the region which recognizes outstanding talent from the entertainment industry. After the phenomenal success of the event’s first edition, we are really excited to be back while bringing on-board an incredible panel of jury members and great lineup of partners. This year’s awards ceremony promises to provide excellent integration options to our marketers and advertisers thereby enabling them to reach out to their target audiences in the region.”

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International, offering 3 English Entertainment Channels – Prime, Love, Spark, as well as a regional General Entertainment Channel for the PCHP region called Spark Punjabi; BIG RTL THRILL – the first channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and is positioned as the ultimate action destination; BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland, which has also expanded into the US, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information log on to


‘Cross-Tab Group launches Optimizer Suite, world’s most advanced research platform, and a Pioneering 360 approach to market intelligence’

MUMBAI, March 5, 2013: Cross-Tab group endeavours to be a leader in providing innovation to its clients. Two of the Cross-Tab group companies – Cross-Tab Marketing Services and Blueocean Market Intelligence are announcing initiatives to bring new technology and fresh thinking to their clients. Cross-Tab is doing this through launch of its new Cross-Tab Optimiser Suite (ctOS), the world’s most advanced research platform. Blueocean is doing it through pioneering a new 360 approach to market intelligence.

ctOSis the new “Operating System” for market research. It will substantially enhance the efficiency, productivity and speed of global market research. The interface of Cross-Tab Optimiser Suite (ctOS) is user-friendly and helps clients to research data in a faster and a convenient manner.

ctOS works on two levels. The first level of ctOS serves as a unique stage to build up the basic market research processes. It also includes the process of survey scripting, project management, data management and charting. This stage is accomplished by developing and inserting customized technology along with enterprise level industry tools. The second level of ctOS offers an advanced stage of live reporting and data warehousing solutions. This stage not only disseminates information in a rapid and reliable manner, but also extends the life of the researched data and information.

Commenting on the launch, Mr. Ashwin Mittal, President – Blueocean Market Intelligence & Cross-Tab Marketing Services, said, “We are proud to launch the ctOS, which has been designed with cutting edge technology. ctOS is the new age Operating System for market research. An effective research platform has to be accurate and speedy, and at the same time provide thoughtful insights to help businesses make the right decisions, and ctOS delivers on all these counts. We are sure that its user-friendliness, reliability and speed will go a long way in satisfying the varying needs of our clients.”

Today’s businesses have to content with increased levels of complexity in terms of a rapidly changing consumer preferences, fast paced technology innovations, increased levels of competition etc. Business decision making in such complex and dynamic environment needs to be based on analyzing a wide range of information sources, and cannot be based on single source of data. However, organizations struggle to do collate, analyze and synthesize the ever expanding range and depth of data resources. The market research and market intelligence teams that leverage traditional “survey” based solutions to address business questions, are not positioned to help their organizations

Blueocean Market Intelligence has pioneered a 360 approach to market intelligence. The 360 approach is based on collating multiple sources of information, analysing and synthesising information and generating actionable insights. In every project it undertakes, Blueocean Market Intelligence collates all the possible data resources, ranging from primary research studies, analyst content, social media, internal data, etc. The company organises the collated data, and then its team of industry analysts synthesises the data resources, triangulating the findings so that the insights generated are validated. With this approach, Blueocean is able to answer not just the “what” and “so what,” but also recommend to its clients the “now what,” enabling the clients to take the right business decisions.

“It is evident that the need of the hour is have a different approach to market research and market intelligence. An approach that enables organizations to look across multiple data resources, synthesize and triangulate the information, and generate insights that enable effective business decision making. This is where Blueocean’s 360 approach to market intelligence comes in,” said, Dr. Kumar Mehta – CEO of Blueocean Market Intelligence & Cross-Tab Marketing Services.

Currently, Cross-Tab Group is on a revenue trajectory of 35 million US dollars. The company has over 600 employees. The company has grown rapidly over the last seven years as the market has seen increasing adoption for its global research and analytics delivery model. The company plans to invest heavily in its business in the current year and in the next year. Cross-Tab plans to expand sales network to enhance its presence in existing locations in the US and UK, and set up offices in three more cities in the US, in Dubai and in Singapore. The company aims to expand operations in Mumbai and Bangalore and also plans to set up base in a third tier city in 2014. It also aims to expand with Indian clients to bring its learnings from the global market to the Indian customer base. Cross-Tab is targeting a compounded growth of 60% over the next three years and is expected to cross revenue of $100mn and over 2000 employees in three years from now.

About Cross-Tab:

Cross-Tab provides a full range of market research and analytics solutions to global clients. It manages market research operations, data analytics and secondary research services. Cross-Tab has pioneered the globalization of market research delivery. The company has been acknowledged as an industry leader by Red Herring, IAOP, Deloitte and Black Book of Outsourcing. The company has emerged as a leader in providing market research outsourcing services and is presently supporting global market research organisations to transform their businesses.

Cross-Tab has spawned three subsidiary companies and has evolved into a diverse group with over 600 professionals specialising in market research outsourcing, analytics, market intelligence, social media, mobile and emerging markets access.

About Blueocean market intelligence:

Blueocean market intelligence is a fully owned subsidiary of Cross-Tab. It is a leading next-generation marketing services organization that focuses on market intelligence, data analytics and social media engagement for global corporations. Its marketing analysts solve hard problems, provide unique and well-rounded insights, and bring thought leadership and innovation to every area that they are engaged in. Blueocean market intelligence has always been at the forefront of market intelligence and intelligent marketing.

For further details, please contact:

Shaila Parbatani:

Cell No: 9619097565


Bhavisha Upadhayay:

Cell No: 9819872745

Email :


Sony Music launches SONY MUSIC JIVE: A first of its kind music service that enables consumers to download and stream music for free !

Partners with the new range of Sony Xperia Smartphones

Makes available 2 million songs from the Sony Music Catalog

Sony Music partners with the new range of Sony Xperia Smartphones to launch ‘Sony Music Jive’ – a first of its kind music service that allows consumers to download and stream music from the Sony Music Catalog of 2 million songs, for free! Sony Music will look at innovations like premiering content exclusively for Sony Xperia customers for streaming and download and the first one will be a single from the soundtrack of the movie “Ek Thi Daayan” featuring Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin with music by Vishal Bhardwaj.

To meet the increasing demand for easy and legitimate access to music, Sony Music India has launched a unique first of its kind service – Sony Music Jive. Differentiating itself from Nokia Music Unlimited store (offers only download), Saavn (streaming only) and iTunes (consumer paid download), Sony Music Jive- allows Xperia consumers to download and stream music for free.

Commenting on the same, Shridhar Subramaniam, President India and Middle East said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a compelling digital music service. We have been doing a number of digital innovations and the launch of this new hybrid application is another such. I am confident that with Sony Music Jive, the Xperia handsets would be a preferred choice for the customers as it gives them and unmatched offering of songs and an easy and legal access to the global catalogue of Sony Music.”

Kenichiro Hibi, Managing Director Sony India added, “We are excited to partner with Sony Music for the all new Sony Music Jive. Indian consumers are very passionate about music and we feel this compelling service will be huge reason for customers to choose our new range of exciting Xperia Smartphones. We have always been associated with making quality phones and this partnership allows us to leverage our strengths with our group company. This app fits in very well with our brand image of offering a great musical experience to our Customers.”

Sony Music Jive has access to 100 years of music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull, KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more. Keeping with Sony’s global strategy of ‘One Sony’ this service will be first launched on Sony Mobiles’ new range of Xperia Smartphoes.In the coming months it will be available for other operating systems and integrated with operators so that all consumers can avail of this service.

Sony’s exciting new range of Smartphones Xperia Z, ZL and E have already created positive ripples in the market. These Smartphones will have Sony Music Jive embedded in the phone. This service is free for the first six months from the date of purchase and consumers can then opt to subscribe to it after the initial free period. Consumer research has shown that Indian consumers attach great value to owning music and are in search of a hassle free download service. At the same time they like to discover new music through playlists that a streaming service offers. This insight led to the development of the Sony Music Service.

The service is being powered by technology partner Indent (Infibeam Digital Entertainment Private Limited), a music tech start-up formed by Infibeam one of India’s largest ecommerce companies and the service uses a scalable cloud platform to provide a robust and quick experience.

The users can browse through over two million songs across multiple genres -pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to keep, create a playlist or just listen on the go. The songs can be downloaded in MP3 format with variable and adaptive streaming technology for a great listening experience and 128kbps MP3 downloads. Sony Music will offer users of this service a number of unique benefits like ‘First on Jive’ which will be content exclusives from Sony Music latest International artists and Bollywood soundtracks, celebrity curated playlists and content that will be available only for Jive consumers.

For further information, please contact:

Ketchum Sampark Public Relations Pvt. Ltd.

Vikas S: 9892629404

Shivangi J: 9167106693

Zaheer C: 9920202720


Zaheer Chauhan | Associate |
Mangalam House, 38 Walchand Hirachand Marg,
Ballard Estate, Mumbai 400001
Office : (d)+91 -22 -4042 5575
(m) +91 -9920202720


Aircel renews partnership with Chennai Open for three years

Extends its association as the title sponsor of India’s only ATP World Tour event until 2016

Chennai, March 06, 2013: The organisers of the Aircel Chennai Open today announced that Aircel, one of India’s leading telecom players, has extended its association with the tournament as its title sponsor until 2016. Aircel has been associated with India and South Asia’s only ATP World Tour event since the 15th edition of the tournament held in 2010.

Aircel is India’s fifth largest and fastest growing GSM mobile service provider and a pan India operator. The tournament has not only given the telecom player a phenomenal platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

The announcement of the three-year extension was made at the 18th edition of the event at Chennai’s SDAT Tennis Stadium last month by the Tamil Nadu Tennis Association (TNTA), IMG Reliance, operators and organizers of the Chennai Open, and IMG, owners of the tournament at the 18th edition of the event . The event witnessed an exciting line-up of Indian and International players including four top 20 players in action.

Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Being a young telecom company Aircel has always understood the pulse of the youth. Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We are very happy to be extending this association till 2016 and are confident that not only will it harness the young tennis talent of India, but the property will grow further to become a global platform strengthening Chennai’s position on the international tennis map. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”

Speaking about the partnership with Aircel, M.A. Alagappan, President, Tamil Nadu Tennis Association said, “The Chennai Open is proud to announce the extension of its partnership with Aircel for three seasons starting 2014. We are privileged to have received committed assistance from a leading telecom player like Aircel and thank them for the invaluable support. The Tamil Nadu Tennis Association looks forward to continuing to give the India and the world’s leading players a great playing platform and the people of India a fantastic opportunity to enjoy quality tennis right here in Chennai.”

Fernando Soler, Head of Tennis, IMG Worldwide said, “We are pleased with the extension of Aircel’s contract with the tournament. With this, the road is now set for Chennai to witness three more seasons of exciting tennis action. Thanks to the support received from all our partners and stakeholders, we will continue to provide Indian talent with a great platform to showcase their skills and play against the best in the world. We look forward to Aircel Chennai Open 2014 and beyond.”

Ashu Jindal, Chief Operating Officer, IMG Reliance said, “We’re delighted that Aircel has extended its tournament contract for the next three seasons, this extension is a testament to the value the tournament provides its stakeholders and we are looking forward to working with Aircel to take the tournament to even greater heights. The Aircel Chennai Open has played an important role in growing the sport of tennis in India and this would have not been possible without the relentless support from our title sponsor since 2010 – Aircel, the Government of Tamil Nadu, our sponsors and all stakeholders.”


The USD 430,000 Aircel Chennai Open, owned by IMG and operated and organized by IMG Reliance, is India and South Asia’s only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP’s Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).


In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and Management Company announced the formation of an equal joint venture to develop market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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For more information please contact


Puneet Chadha- 09884440937-

Neha Parab Kandalgaonkar- 9892194965-


India’s first e-market to tap trillion dollar halal trade

The Global Halal market is estimated to be of around 3 trillion dollars annually and growing with impressive figures. It is no more in its nascent stage, but a vertical which fulfils the religious needs of the second largest majority of the world. This is a vertical catering to the need of the around 2 billion Muslims across the globe.

Zunairah Commerce is about to launch in the month of March, a comprehensive business portal that will be a one stop shop for most of the Halal needs of Businesses and Consumers locally and globally. bridges the gap between businesses and consumers in this large segment.

This is India’s first portal and will be launched in about 14 countries, to serve the consumption need of Muslims. It is a global directory with business-2-business and business-2-consumer options, thus a medium for marketers to promote their Halal products. will only sell products that are verified for Halal status and High Quality by competent Halal certifying authorities in respective countries. It is built for Importer, Wholesalers, Manufacturers, Exporters, and Service Providers from any Shariah compliant industry.

Speaking on the Nature of this portal, Noor Mohammad, CEO, said, “Strict Halal quality control gives immense confidence to consumers and credibility to Retailers Selling on”

In Indian market is the first and only company to launch a Halal B2B and B2C portal.

For detail contact

Blossom Media Pvt Ltd – india’s only research, advisory & Media firm on emerging muslim consumer market.

Ziaullah Nomani – 9769026661


Soumya Seth aka Aradhya of Khoobsurat- Women is the emblem of beauty, patience, love, passion …every home, every heart, every feeling, every moment of happiness is incomplete without a women. Only a women is capable of completing the world. Often we leave our appreciation unspoken… but today I say HAPPY WOMEN’S DAY.

Vishal Singh aka Jeet Ahuja of Parvarrish – I truly believe that Women are the one who are emotionally stronger than anyone else. They have capacity to deal with the world and today women are the frontrunner. I feel proud for Women’s of India.

Raqesh Vashisht aka Rohan of Hongey Judaa Na Hum- As such I don’t believe on this day. But for Women’s of India I salute them and feel proud. I love all the women who are in my life.

Anchal Munjal aka Ravee Ahuja of Parvarrish- My mother is my father and Mother both. When required she is lenient and strict also. Happy Women’s Day to my Mother.

Sparsh Kanchandani aka Rashi Ahuja of Parvarrish- This year I am going to be awarded as Young Women achiever by my own city on Women’s Day. So I am excited for the day to come.

Chandani Bhagwanani aka Amita of Amita Ka Amit- Currently if you will see what is happening around the country, after that condition of women. How can we celebrate a day when rest of the day in a year you are torturing them.

Rupali Ganguly aka Pinky Ahuja of Parvarrish- I don’t believe in these days dedicating in a year like Mother’s Day, Father’s Day, Women’s Day etc. Specially after the recent cases of Molestation happening in the country. It’s very sad to hear that Females are not safe at her own place. The Only way to change this crime is to educate girls not only from School but also there has to be a change in Women’s thinking. The system has to be very strong. It will take time but Parents should start respecting their own daughters. Early marriage, feticide etc. should have to be stop. If a woman will change herself then only she will be able to change the world.

Ankit Daswani

Management Associate

D : +022 4066 1755

M : +91 9833559433

F : +022 4066 1792

IPAN Hill+Knowlton Strategies


Slice Taste Challenge
“Iske Samne Sab Pheeka Padh Jayega”

Mango Slice promises consumers that after indulging in the Slice experience, they will look no further

New Delhi, March 6, 2013: This season PepsiCo’s popular mango drink, Slice is all set to engage its existing and new consumers with the ‘Slice Taste Challenge’. Featuring brand ambassador, Katrina Kaif, the new campaign promises consumers an unmatched mango experience with Slice, after which they will not look beyond Slice. The campaign reaches out to all mango lovers and entices them with the superior attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is aptly titled “Iske Samne Sab Pheeka Padh Jaayega”.

The main film starts on a playful note with Katrina, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a classic Hindi song “Haal Kaisa Hai Janab Ka” sung by Bollywood’s latest singing sensation, Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Katrina blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

Homi Battiwalla, Category Director – Colas, Hydration and Mango Based Beverages, PepsiCo India said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

“As always, I am very excited to be a part of the new Slice campaign – it’s an interesting concept that highlights the taste and superior experience of Mango Slice. The playfulness about the story is quite infectious and for the first time there is a hint of a love triangle. Slice is the best tasting mango beverage and that’s what the campaign conveys… it invites people to give up any other drink and go for Slice. Sometimes, it’s good to leave old habits behind and discover finer things in life”, added Katrina Kaif, Actor and Brand Ambassador, Mango Slice.

The on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

The campaign coincides with the launch of a new Mango Slice PET pack in multiple sizes. Inspired by a diced mango, the new design gives the bottle a distinct feel that can be recognised even with closed eyes.

Talking about the new campaign, Swati Bhattacharya, National Creative Director, JWT said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit.

The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.

To know more about Slice Taste Challenge, log on to and follow @Sliceaamsutra

Campaign details: (to be checked)

· Creative Agency: JWT Delhi

· National Creative Director: Swati Bhattacharya

· Executive Business Director: Saurabh Saksena

· Director for the film: Karina Taira

· Production House: Cutting Edge

· Media Planning: Mindshare

· Language: Hindi/other regional

· Duration: 45 seconds

· Music: Mikey McCleary

· Song vocals: Shalmali Kholgade

· Senior Creative Director and VP: Sumati Singh

· VP & Client Servicing Director: Kundan Joshee

· VP & Executive Planning Director: Pinaki Bhattacharya

· Strategic Planning director: Bhaskar Thakur

· Client Servicing Director: Mukund Raina

· Account Manager: Shreya Chatterjee

· Agency producer: Mandeep Singh

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

For further information, please contact:

Sophia Christina / Kuheli Ray

Genesis Burson-Marsteller /

+ 91 9999161478 / +91 9999783541

Nitin Yadav

PepsiCo India

+91 9811278920



Attracting Top Talent Across Multiple Functions, Starwood Hotels & Resorts Asia Pacific will hold its First Division-wide Recruitment Event on March 6, 2013

SINGAPORE – MARCH 6, 2013 – Starwood Hotels & Resorts Asia Pacific today launched Asia Pacific Recruitment Day, an innovative division-wide effort aimed at attracting the best and the brightest to explore a range of employment opportunities in Starwood properties across Asia Pacific. To be held on March 6, 2013, the event will take place in more than 85 cities across the region; key cities include Bangkok, Shanghai, Beijing, Sanya, Tokyo, Mumbai, Delhi and Seoul.

Piloted in over 100 hotels across Greater China with over 16,000 candidates in 2012, Starwood Asia Pacific Recruitment Day marks the company’s first Division-wide recruitment event. Starwood Hotels & Resorts is the world’s largest luxury/upper-upscale hospitality company with over 154,000 employees in more than 100 countries across nine distinct and compelling lifestyle brands, including St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Méridien, Aloft, Four Points, and Element. In Asia Pacific, Starwood employs over 60,000 associates, and over 5000 are employed in South Asia – which includes India , Maldives and Bangladesh.

Starwood Asia Pacific Recruitment Day is expected to fill about 5,000 positions at all levels and functions in over 240 hotels. Such properties encompass iconic Sheraton and Westin hotels in dynamic locales; underpinned by strong brand equity, these hotels play a leading role in maintaining Starwood’s premier position in the region. Other properties include growing brands that embody uniquely personalized luxury: St. Regis, The Luxury Collection and W Hotels and creative brand such as Le Méridien; as well as brands associated with great value without sacrificing comfort or service, such as Aloft, Four Points, and Element.

Backed by an impressive growth trajectory across all of its brands, Starwood is on track to reach 400 hotels, with approximately 90,000 associates, in Asia Pacific by 2016.

“Our pipeline continues to be robust, and we are poised to become the industry’s leading hospitality employer,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “As such, we are creating new jobs, fostering talent, and sustaining careers through strong professional development programs throughout the region. We hope to attract top talents to join our company, delivering world class services and experiences to our guests.”

Starwood Asia Pacific is committed to building a workforce that is the envy of the industry, with outstanding service and personal touches that transform everyday moments into memorable branded guest experiences. It also aims to nurture its people to become a trusted guest resource, as well as a driver of exceptional business results.

At the same time, Starwood recognizes that its unparalleled experiences extend beyond guests and customers to its global team of associates. All associates are challenged and encouraged to reach their true potential, growing through world class training and development programs to become part of an organization that continuously defines new standards of excellence. The company also maintains an open dialogue among its associates, from leadership discussions to engagement surveys to all manner of live events, ensuring that there is a forum for idea exchange and industry improvement.

In addition, as a truly global enterprise, Starwood supports differences across generations, cultures, and geographies, embracing diversity as a creative force to enhance the business, care for communities, and work towards environmental sustainability.

At the Starwood Asia Pacific Recruitment Day event, candidates will have the chance to explore career options, and meet with Human Resources specialists from different hotels (and differentiated brands) in the city to discuss opportunities and complete application forms. Starwood Asia Pacific is looking to fill positions in Front Office, Concierge, Rooms, Food & Beverage, Housekeeping, Kitchen, Stewarding, Engineering, Security, Human Resources, Spa, Sales & Marketing, Events, Finance, Revenue Management, Accounting, and Administration Divisions.

A career at Starwood is like no other. Starwood Hotels in South Asia invite all interested candidates to attend Asia Pacific Recruitment Day, bringing an up-to-date CV, to The Westin Mumbai Garden City, The Westin Hyderabad Mindspace, The Westin Pune Koregaon Park, The Westin Gurgaon New Delhi, The Westin Chennai Velachery, Le Meridien Jaipur, Le Merdiien Kochi and The Westin Dhaka from 10 am onwards. For more information, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

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Baby Saffron showcased their product portfolio at Gulf Food Exhibition 2013, Dubai

New Delhi: Baby Saffron, a pioneer in Indian saffron industry, after the grand success in Winter Fancy Food Show, San Francisco took a next big step and participated at Gulf Food Exhibition 2013 at World Trade Centre, in Dubai (UAE) to expand its presence and showcase the brand across the Middle East. The eight days exhibition was from February 22nd, 2013 to March 1st 2013. With the launch of all new saffron packs in Dubai food show, Baby Saffron has become the first ever saffron brand from India to foray into the international exhibitions in Middle East. The company presented the product range specially designed for Middle East countries with special Arabic text printed on the boxes of international quality saffron.

Participation in an event like this has given them the opportunity to expand their global base. Once Baby Saffron enters and provides quality saffron at competitive prices, they hope that it would make the customers realize the true value of what they are purchasing and in turn shift to Baby Saffron.

Speaking on the occasion, Mr. Avneesh Chhabra, Managing Partner, Baby Saffron said, “Gulf food Show, being the largest food show in Asia, is a prime medium for us to find distributors/consumers and traders for our Saffron. We wish to appoint stockiest/dealers through this exhibition and sell saffron under our brand name and also target the wholesale unbranded market at the same time and I am proud to say this that like San Francisco exhibition we received a huge response from the end users and traders in Dubai.”


About the company:

Baby Saffron is a family business since 1840 and has an integrated cleaning, sorting and packaging plant which is ISO 9001:2008, HACCP and GMP certified by BSI (UK). The brand name “Baby” was coined in 1965 and has been in existence since then. The company is proud to be the brand leaders in India and also have satisfied customers all over the globe including Australia, UK, USA, Taiwan, Malaysia, Switzerland and the EU. Baby Saffron adheres to very stringent quality standards and you will find that the quality would be consistent as much as is practically possible in an agricultural product. The saffron is manually very carefully checked for any foreign matter and ensured that not one thread of the yellow style finds its way into our aesthetic packs.
Baby Saffron believes in ensuring procurement of Quality Saffron from established suppliers. Company has a commitment to being fairly traded and assuring that there is 100% customer satisfaction. Baby Saffron is the only name in spices and saffron, that is listed in MCX Index.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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