Garnier Fructis announces Alia Bhatt as its Brand Ambassador Alia becomes Garnier Fructis’ first Brand Ambassador in India

Garnier Fructis announces Alia Bhatt as its Brand Ambassador

Alia becomes Garnier Fructis’ first Brand Ambassador in India

Mumbai, June 9 , 2014: Garnier Fructis, one of India’s leading hair care brands, has named actor

Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that Garnier Fructis has

signed on a brand ambassador in India. Alia Bhatt will feature in exciting Garnier Fructis campaigns

this year.

Alia has garnered nationwide praise for her noteworthy

performances in films Highway and 2 States. Her uninhibited

acting style has made her one of the most sought after young

talent in the Indian film industry.

Speaking about her association with the brand, Alia Bhatt

said, “My hair is very important to me and I only trust Garnier

Fructis which has always been my favorite shampoo. I love it’s

fruity, long lasting fragrance and the way it leaves my hair

feeling nourished and strong. The new Garnier Fructis

shampoos & conditioners have been specially developed for

Indian Hair. I hope every girl using Garnier Fructis benefits

from it the way I have”.

Commenting on Alia’s association with the brand, Rupika

Raman, General Manager, Garnier said, “We’re very happy

to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great

synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier

Fructis. Alia brings both these qualities to the table with her talent and individuality”.

Alia also endorses the Pure Active range of face washes from Garnier.

***

For further information please contact:

Lisha Jain | Henna Punjabi

Genesis Burson – Marsteller

E: lisha.jain@bm.com | henna.punjabi@bm.com

M: +91 9619308499 | + 91 9820880243

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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