Fox Traveller dons a new look-FOX Life

Fox Traveller dons a new look-FOX Life

The launch party of FOX Life was attended by various Bollywood actors, socialites and top Corporates

FOX Traveller celebrated the switch toFOX Life at a grand party organized by the channel at JW Marriott Juhu today. The new vibrant avatar of India’s #1 Lifestyle and Travel channel was unveiled with a high energy carnival dance performance by Shiamak Dawar’s dance.

It was an evening of food, music, travel enthusiasts, glitter and glam. Shibani Dandekar looked gorgeous in a golden dressand welcomed the guests on the purple carpet. It was raining celebrities at the FOX Life launch and everyone was there to let their hair down.Keertan Adyanthaya, Managing Director NGC Network India Pvt. Ltd, opened the evening to a dazzling performance revealing the channels new philosophy and tagline-GO PLACES! by Shiamak Dawar’s dance ensemble.

The partywas attended by the who’s who of Mumbai’s tinsel town including Bollywood celebs like Gul Panag, Rajeev Khandelwal, Purab Kohli along with glamorous socialites and tele celebrities like Shibani Dandekar, Kirat Bhattal, Siddhartha Basu, Keith Sequira, Diandra Sores, Sameer Kochchar,Manish Paul, Gaurav Kapoor, Raghu Ram with wife Sugandha Garg, Rajeev Lakshman and many more.

The evening also saw the presence of Michelin Star Chef Vikas Khanna and India’s hottest designer- Rocky S. Some of India’s finest rock stars- Uday Benegal -Indus Creed & Hipnotribe were also present to celebrate the FOX Life launch and soon will be seen in SoundTrek Season 2 on FOX Life in September. The night also saw talented mixologists concocting delicious cocktails at the bar. All these elements made for a high voltage launch for FOX Life India.

Mr. Keertan Adyanthaya, Managing Director, NGC Network India and Fox International Channels said,“Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey with FOX Life, it will only get bigger and better. This night was a celebration of the launch. An occasion where talents, business partners and affiliates came together for a good start to the new fiscal year. It was great to see everyone having a great time and appreciating the new avatar.”

Echoing the excitement,Shibani Dandekar said,“My journey with the channel began with style and the city and has been thrilling and adventurous! I am so honored to be a part of the Fox family and now that fox traveller has become Fox LIFE I look forward to the new experiences. FOX Life is just taking the fun journey a notch higher and I really can’t wait to go places!

The glamorousKirat Bhattal said, “I have been associated with FOX Life for shows like Life Mein Ek Baar-II and Style and The City and it’s been an amazing journey for me. I absolutely love the new avtar of the channel and I am sure the viewers will too.”

Indus Creed lead vocalist,Uday Benegal said, “It’s been a great journey with FOX Life and the show Soundtrek and I am delighted to be a part of this evening. The channel definitely took me on a fun journey and I am certain it will the same for its viewers.”

The Michelin Star Chef at the launch, Vikas Khannasaid,It’s a pleasure to be a part of FOX Life launch. My association with FOX Life for the show Twist of Taste has been a great experience. The channel gave me the chance to explore exciting journeys and I am sure it will do the same for its viewers.”

India’s hottest designer, Rocky S said, “I have been associated with the channel for the show Style & the City and I have had a blast. The FOX Life philosophy of Go Places will definitely urge the viewers to get out there and explore more with life.”

Speaking at the launch Purab Kohli said, “I’m glad to have worked with Fox Life for the show Life Mein Ek Baar. It’s been an amazing and fun filled experience and I hope and look forward to working with them in the future as well. They are a great team and wish them the very best.”

Also present at the launch, Bollywood star and popular TV anchor,Rajeev Khandelwal said, “I really enjoy watching FOX Life as it’s an electrifying mix of fun journeys, personalized diaries, crazy adventures and beautiful destinations. I congratulate the channel on the re-launch of FOX Traveller to FOX Life. The new avtar looks awesome and I am sure this journey will be bigger and better.”

Talking at the launch Gul Panag said,“I am delighted to be here at the FOX Life launch. I wish the channel all the very best and I am sure it will take the viewers on an even more fun journey.”

Credits to all our sponsors and partners for the FOX Life launch – hospitality partners JW Marriott; beverage partners Teachers Origin, SabMiller, Charosa wines, Red Bull & Cocktail & Dreams; mobility & technology partner Uber and Radio partners Oye FM 104.8.

About FOX Life

India’s number #1 travel and lifestyle channel, FOX Traveller is now FOX Life.

FOX Life is FOX Traveller plusa blend of existing content and new content beyond the filter of travel. From travel and lifestyle to travel and MORE lifestyle. FOX Traveller goes global with the re-launch to FOX Life. FOX Life is global brand, the mother of all lifestyle channels in the FOX International Channels portfolio. FOX Life will continue to showcase the existing content that the viewer’s love and add many more interesting and fun journeys to the kitty from a mouth-watering array of food from around the world-street to gourmet, to fashion, to music, to party, to reality, to sexy destinations, giving viewers a lot more variety of content.

FOX Life reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil and Bengali and is also available in High-Definition.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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