Fox Traveller celebrated its successful transition to FOX Life

Fox Traveller celebrated its successful transition to FOX Life

 

The grand launch party was attended by bollywood actors, musicians, cricketers, designers and socialites

 

New Delhi, 20th September 2014: FOX Traveller celebrated the channel’s rebranding to FOX Life at a grand party at Shiro, New Delhi on 18th September 2014. The new vibrant avatar of India’s #1 Lifestyle and Travel channel was unveiled with a high energy carnival dance performance by the popular The Imperial Fernando Ballet Company (IFBC). The dazzling performance also revealed the channel’s new philosophy and tagline- GO PLACES!

 

It was an evening of food, music, travel enthusiasts, glitter and glam. It was raining celebrities at the FOX Life launch and everyone was there to let their hair down. The night also saw an electric musical performance by Delhi’s popular Sufi rock band, Nasya and the very talented Gurdeep Mehndi, son of Daler Mehndi.

 

The party was attended by the who’s who of Delhi’s tinsel town including Ajay Jadeja who looked dashing in a white linen shirt; restaurateur and socialite Ady Singh, and many more. Adding glam to the party were FOX Life faces like model and anchor, Kirat Bhattal, designers Rina Dhaka, Shantanu and Nikhil, and Indian Ocean’s Amit Kilam. The party was also attended by Bollywood celebs like Evelyn Sharma – who will be seen in the new season of FOX Life’s popular series, Life Mein Ek Baar – and Keith Sequeira,

 

The night also saw talented mixologists concocting delicious cocktails at the bar. All these elements made for a high voltage launch for FOX Life (India).

 

Mr. Keertan Adyanthaya, Managing Director, FOX International Channels (India) said, “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey with FOX Life, it will only get bigger and better. We’ve had an extremely successful transition to FOX Life. The party was an occasion where talents, business partners and affiliates came together to celebrate the new look of the channel. It was great to see everyone having a great time and appreciating the new avatar.”

 

Talking at the launch, the stylish, Evelyn Sharma said, “I am delighted to be here in Delhi today and I congratulate the channel on the re-launch of FOX Traveller to FOX Life. The new avatar looks awesome and I am sure this journey will be bigger and better. Most of all I am excited to be a part of the Fox Life family with the show Life Mein Ek Baar!”

 

 

The glamorous Kirat Bhattal said, “I have been associated with FOX Life for shows like Life Mein Ek Baar and Style and The City and it’s been an amazing journey for me. I absolutely love the new avtaar of the channel and I am sure the viewer’s love it too.”

 

India’s hottest designer, Rina Dhaka said, “I have been associated with the channel for the show Style & the City and have had an amazing experience. I am so honoured to be a part of the Fox family and now that FOX Traveller has become Fox LIFE I look forward to the new experiences.”

 

Credits to all our sponsors and partners for the FOX Life launch – venue partners Shiro; beverage partners Kingfisher Premium (Packaged Drinking Water), Ballantine’s (Golf Retreat) and Banquet Garni; mobility & technology partner Uber.

 

About FOX Life

India’s number #1 travel and lifestyle channel, FOX Traveller is now FOX Life.

FOX Life is FOX Traveller plus a blend of existing content and new content beyond the filter of travel. From travel and lifestyle to travel and MORE lifestyle. FOX Traveller goes global with the re-launch to FOX Life.  FOX Life is global brand, the mother of all lifestyle channels in the FOX International Channels portfolio. FOX Life will continue to showcase the existing content that the viewer’s love and add many more interesting and fun journeys to the kitty from a mouth-watering array of food from around the world-street to gourmet, to fashion, to music, to party, to reality, to sexy destinations, giving viewers a lot more variety of content.

 

FOX Life reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages- English, Hindi, Tamil and Bengali and is also available in High-Definition.

 

For more media related information, please contact:

Genesis Burson-Marsteller

Srishti Soni / Harleen Saroya

Contact No: 9953505512 / 9899597987

Srishti.Soni@bm.com/ Harleen.Kaur@bm.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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