Feel like a Rock Star with Nickelodeon’s Back-to-school Range

Feel like a Rock Star with Nickelodeon’s Back-to-school Range




~ It is school time again and Nickelodeon is all set to make you a Rockstar with a wide range of exciting Back-to-School products ~


National, May 20, 2014: Are you all ready to go back to school? No? Wait! We’ll give you a reason. Nickelodeon India will make you feel like a Rockstar in school with an all new range of back-to-school products. In partnership with Mahindra Retail, Nickelodeon launches ‘Back-to-school’ products of your favourite characters, Dora The Explorer, Teenage Mutant Ninja Turtles and SpongeBob, who will join in the ‘School rocks with Nickelodeon’ campaign across India.
Led by Dora the Explorer, the ‘Back-to-School’ range has been designed keeping in mind the needs of the young ones. The range includes attractive Dora the Explorer school bags, play kits, activity books, stationery, water bottles, sippers, lunch boxes and much more. The bright and vibrant array of products ranges between Rs. 49/- and Rs. 1499/-. Kids can find their favourite, Dora’s products at all leading lifestyle, retail and fashion stores across India like Hypercity, Central, Mom and Me,Crosswords,etc.

Adding to the excitement of shopping for new school items, the popular Nicktoon ‘Dora the Explorer’ is travelling across major cities and inviting kids to join her in School Rocks with Nickelodeon celebrations. Many fun activities and workshops are planned to help kids enhance their team building abilities and latent talents, two key skills Dora builds in her fans. Kids will also get a chance to participate and win the title of ‘Student of the Year’ and ‘Student Superstar’ by their very own best friend Dora.


Speaking about the range, Saugato Bhowmik, SVP & Business Head – Consumer Products – Viacom18 Media Pvt Ltd, says, “The theme of this year’s back to school range is to make our young audience feel like Rockstars. Dora the Explorer, who is their best friend on television, can be seen on the products that kids will love to carry to school every day. I hope kids and parents enjoy picking up their favorite products and start their new academic year with full gusto.”


Mr. Vinay Saluja, Assistant Vice President – Distribution, Mahindra Retail Pvt Ltd says, “We are extremely happy to associate with Nickelodeon in introducing our latest back-to-school range of products. The response was overwhelming last year and this year the merchandise is equally unique and innovative. I am sure the kids will like the new range and parents will be equally thrilled.”


The campaign has been kicked off with the most popular and favorite toon, ‘Dora – The Explorer’ travelling to the following cities to host several fun activities and workshops being organized for kids.


City Place of visit Theme Date Time
Bangalore Central, JB Nagar May 11, 2014 12 noon – 2 pm
Bangalore Mom & Me, Mantri Mall May 11, 2014 5 pm – 7 pm
Mumbai Central, Goregaon May 18, 2014 12 noon -2 pm
Mumbai Hypercity, Malad May 18, 2014 5 pm – 7 pm
Mumbai Mom & Me, R City Mall May 25, 2014 5 pm – 7 pm


In addition to the on-ground activities, there will be amplified promotions across various media verticals including on-air promotions, digital activation and in-store promotions. Kids can also watch episodes of their favourite show Dora the Explorer on Nick Jr. at 10 AM, 3 PM and 6 PM everyday.


~So what are you waiting for? Rush to your nearest store to shop for your favorite Dora ‘Back-To-School’ products and get ready for your first day at school! ~



Viacom Consumer products


Viacom18 Media Pvt. Ltd is a significant player in the ever growing consumer products space with its diverse portfolio. Through various associations, Viacom18 has cut beyond the conventional categories giving the consumers a slice of its’ brands such as MTV, Vh1, Nickelodeon, Comedy Central and also some popular non Viacom18 brands, spanning across 50 categories, with over 60 licensees.

Viacom consumer products has launched more than 5000 SKU’s touching 10,000 + retail points since its commencement in 2006. It boasts of a diverse range of products in some iconic properties like Dora the Explorer, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Ninja Hattori amongst others.

MTV Consumer Products has successfully built a strong youth connect by venturing into 18+ conventional as well as unconventional categories like Innerwear for Men & Women, Adventure Bikes, Eyewear, Bags, Body Sprays & EDTs, Consumer Electronics, Mobile Phones & Tablets, Cosmetics and much more.

Viacom18 is also leveraging opportunities with non-Viacom consumer products as an independent business model, which represents 3rd party brands in different genres like Entertainment, Music, Fashion, Sport & Lifestyle. The current portfolio includes Shaun the Sheep, Peanuts, Be Creative (Comedy Central), etc.



Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login