Exelixi Management Company in association with SIMBA Toys India brings life-size Lightning McQueen for the first time to India

Shree Narayan Sabhrawal, Business Head SIMBA India with Apnalaya NGO Kids enjoying with the life-size Lightning McQueen Car, brought to India for the first time by Exelixi and SIMBA Toys at O

Exelixi Management Company in association with SIMBA Toys India brings life-size Lightning McQueen for the first time to India

24th April, 2013, Mumbai: Exelixi Management Company in association with SIMBA Toys, showcased for the very first time in India, the life-size Lightning McQueen car at Oberoi Mall, Goregaon (E) and Korum Mall in Thane from 22nd April to 28th April. The protagonist of Cars & Cars 2 movie became a hot favorite at the malls with kids and adults.

Exelixi Management Company also organized a fun-filled afternoon for the under-privileged kids of the NGO, Apnalaya, at Oberoi Mall on 24th April, giving them an exclusive time with Lightning McQueen. The shining red and giant Lightning McQueen, measuring 10/4 ft, was an instant hit with kids. They were very excited to click photographs with the car, which were printed instantly and given to them in a funky Lightning McQueen frame as a souvenir. The kids had fun during the drawing session, which was followed by a tour of The SIMBA Store at the mall. While the boys were thrilled to see the car-racing track and enjoyed a game of Squap, the girls enjoyed themselves at the Steffi dollhouse. The special gift hamper from SIMBA was a beautiful surprise for the kids.

“We are very excited to bring the life-size Lightning McQueen car to India for the first time. The car is coming to India after a very successful stint in many countries around the world and will be showcased exclusively at SIMBA Stores for three weeks during its India Tour”, said Mr Prasar Sharma. Further adding Mr. Amit Chaudhary said “Wherever displayed the response from children and adults has been phenomenal and we are hoping the same from the Indian market too. After Oberoi and Korum, the car will move to R-City Mall in Ghatkopar and eventually to Bengaluru and Delhi”.
Mr Prasar Sharma and Amit Chaudhary are Co-Founders of Exelixi Management Company

“This is the best that it can get for kids this summer from the SIMBA stable. We hope to continue to entertain and excite them in future and keep them smiling through various activities and events”, said Mr. Shree Narayan Sabhrawal, Business Head, Simba India

“I have clicked 5 photographs with the car”, chuckled 7 year old Avinash. “I had seen this movie some years ago and I loved Lightning McQueen’s character. I am so excited to be here”, smiled another 6 year old Shreya.

Exelixi Management company has organized lot of engaging activities for kids through out the week at both Oberoi and Korum Mall. Along with the opportunity to click images with their favorite car and an opportunity to get funky frames of Lightning McQueen, the kids can participate in exciting quizzes, drawing competitions and remote controlled car racing over the weekend at the SIMBA stores in these malls. Registrations for the lucky draw are open through the week at Oberoi and Korum mall. There will be a special prize distribution ceremony on Sunday, 28th April where winners of the competitions will be awarded and one lucky winner from the lucky draw will be announced.

About Apnalaya NGO

An NGO founded in 1973 to help children living in slums towards a better life, Apnalaya strives to achieve this through urban community development projects in Mumbai. Its role is one of empowerment: of encouraging ordinary people to believe in themselves and in their abilities to change their lives for the better.

About EXELIXI MANAGEMENT COMPANY PVT LTD

Exelixi is a retail franchising & management company and brainchild of two IIM Bangalore graduates. It is set up with the intention of helping international and regional iconic brands access the attractive Indian retail market. They work with partner brands to establish their presence in different parts of India through an extensive retail and distribution network. The retail network is primarily franchisee driven.

About The SIMBA Store

Slated to be India’s largest toy chain in 2013 with a pan-India presence, SIMBA is the world’s 3rd largest toy maker with a footprint in over 25 countries. With a host of international movie licenses in its kitty, more than 6500 SKUs to choose from and the widest price range to fit all budgets, The SIMBA Store is all set to be the next destination for kids in India. From traditional toys to electronic games, and plush toys to educational ones, it is the store that has it all. Covering a TG that includes all age groups across toddlers to teenagers, no one goes away disappointed once they meet the affable red elephant. The SIMBA Store offers a refined shopping experience with the highest quality international products, enthralling kids across the globe for over 3 decades. Now in India!

Regards

Tanushree Nayudu

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Prithviraj Chauhan Celebrates Mahavir Jayanti

MPCC (Maharashtra Pradesh Congress Committee) President Nizamuddin Rayeen with Vice President Parvez Lakdawala and others had organized a 2612th Bhagwan Mahavir Janma Kalyanak Mahotsav on the eve Mahavir Jayanti where they honoured the minorities with Jain Samajh Ratna Puraskar who have excelled in their respective fields. Maharashtra Chief Minister Pritviraj Chauhan and Mumbai Congress President Janardan Chandurkar were present to honor Jain Samajh.

Maharashtra CM Prithviraj Chauhan said, “I am very happy to present here. Minorities are playing a vital role toward the growth of our country. I am very thankful to MPCC to organize such a great Mahotsav on the eve of Mahavir Jayanti and make the day memorable.”

Mohd Arif Naseem Khan was seen presenting award to great achiever of the minorities. The event seen full of traditional were girls performing the Puja of Mahavirji and dancing on traditional song. Nadeem Lakdawala and Advocate Waris Pathan were also present at the event.


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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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