Everyuth Naturals launches Face wash @ just Re.1/

Everyuth Naturals launches Face wash @ just Re.1/-

Everyuth Naturals' Brand Ambassador, Nargis Fakhri with Mr. Elkana Ezekiel, MD, Zydus Wellness Ltd., unveiling first-of-its-kind Re. 1 sachet of Everyuth Naturals Advanced Tulsi Turmeric Face

 

Mumbai, 12th September 2014: Zydus Wellness Ltd (NSE: ZYDUSWELL), a listed subsidiary of Cadila Healthcare Ltd., announced the launch of India’s first Face Wash sachet priced at Re.1/-. Nargis Fakhri, the brand ambassador for Everyuth Naturals who was wearing special designer dress made with one rupee coins, unveiled the new Everyuth Naturals Advanced Tulsi Turmeric Face Wash sachet at the launch event in Mumbai. Everyuth Naturals Advanced Tulsi Turmeric Face Wash has a unique combination of Tulsi, Turmeric and Nano Active which not only helps prevent pimples but also reduces marks, dark spots and blemishes.

 

Speaking at the launch event Mr. Elkana Ezekiel, Managing Director, Zydus Wellness Ltd. said, “With Everyuth face wash sachets we want to create a totally new segment in the category to drive exponential growth. We launched Advanced Tulsi Turmeric Face Wash at Rs.35/- in March 2014 to open up a new popular segment. Now with this Re.1/- sachet, which is the 1st ever in the face wash category, we are again pioneering a breakthrough. This sachet will make face wash accessible to the masses and drive penetration of the category. Since anti-pimples and anti-marks is a major need segment in the face wash category, we launched Advanced Tulsi Turmeric Face wash as an innovation to address consumer needs.

 

Unveiling the product, Nargis Fakhri said, “It is a unique offering from Everyuth Naturals. Since prices of all products are going up, launching a face wash at Re.1/-, which not only prevents pimples but also reduces marks & blemishes, is a gift to the masses.”

 

With a strong backing from its parent, pharmaceutical major Cadila Healthcare Ltd, Everyuth Naturals has designed and created products that are infused with unique Nano actives along with the goodness of natural ingredients. Hence they are effective yet safe for any skin type. Today, Everyuth Naturals is the market leader in the Scrub and Peel-Off mask segments and is one of the top players in the face wash category.

 

The dress made with rupee one coin was designed especially for this event by renowned designer Neelu Oberoi.

 

Best regards

 

Shubhangi Chaturvedi
Management Associate
shubhangi.chaturvedi@mslgroup.com
Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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