Everyone is a winner this Diwali with 92.7 Big FM

THIS DIWALI, 92.7 BIG FM MAKES EVERYONE A WINNER!

LAUNCHES ‘BIG SOCHO… BIG JEETO’, A pioneering RADIO GAME SHOW an opportunity to win big and donate big this festive season!

Mumbai, October 21, 2013: 92.7 BIG FM, India’s No.1 FM radio network, known to offer its listeners highly engaging entertainment, announces the launch of an exclusive national campaign titled BIG Socho…BIG Jeeto. The all-new radio based game show is a unique initiative for the festive season, giving listeners across India a fantastic opportunity to win big prizes and donate the same to the less fortunate. Listeners of 92.7 BIG FM can stay tuned to the excitement which will air every hour for 7 days starting 28th October between 9 am and 7 pm.

BIG SOCHO – BIG JEETO – The Game Format

To participate in the contest, people across India need to register on SMS. Through a random selection every hour between 9am to 7pm, one listener will get a chance to play. There will be a set of five questions in two different stages in BIG Socho BIG Jeeto. Once a participant answers three successive questions correctly, he or she wins a gift hamper. The participant will be given the option to claim this hamper or go ahead answer 2 more questions and win a bigger prize. If s/he wins, they claim the bigger prize(BIG Jeeto) and BIG FM will donate Rs 500 to a prominent Non Governmental Organisation (NGO)(BIG Socho). If the answers are wrong, the player is eliminated.

Commenting on this initiative, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “BIG socho, BIG jeeto stays true to our brand philosophy of Suno Sunao Life Banao, as we give audiences the opportunity to win big for themselves and also do good for the society. Our interestingly designed radio game format allows listeners to win prizes (Big Jeeto) and also contributing to charity (Big Socho), while enjoying the festivities. We as a responsible broadcaster, through this offering, positively engage with our consumers while offering excellent value propositions to our advertisers.”

Each 92.7 BIG FM station will invite officers from the government, police, and Bollywood celebrities to participate in the contest on-air. Contest winners will also get to speak about their experience and what they’ve won. By enabling others to give, it comes as a breath of fresh air, reinforcing the fact that as a medium of entertainment, radio has immense power to change lives and contribute to betterment of society.

The Diwali special programming also includes other interesting segments such as Char Gaano ki Chakri or a sweep of four songs, humour capsules called Hassi ke Patake, capsules of encouraging news called Khushiyon ki Phuljhari, and Diwali ke Rang, where RJs will talk about how Diwali is celebrated in a particular region or state.

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; The Company has further launched a channel called BIG MAGIC Bihar and Jharkhand, with specifically created programming for the market. BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes BloombergTV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

For more details, please call:

Concept PR

Neha Kandalgaonkar- + 91 9892194965- neha@conceptpr.com
Madhavi Mhatre – +91 9867841985- madhavi@conceptpr.com


Neha Kandalgaonkar | Principal Consultant

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900| M: +91 9892194965| F: 022.40558901

E: neha@conceptpr.com

www.conceptpr.com

Camaal Mustafa Sikander is an independent Creative Consultant from India for Print, Web, OOH, TV & Films. Camaal also provides Bollywood Portfolio and other Photography solutions to his clients in India and abroad. Camaal can be reached on +91-9619111577 or +91-9167942001

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