ETV Marathi’s “Kon Hoeel Marathi Crorepati” – The hot seat to success Maharashtracha Mahamanch – Ithe Nasheebach Nahi Jag Badalel

ETV Marathi’s “Kon Hoeel Marathi Crorepati” – The hot seat to success

Maharashtracha Mahamanch – Ithe Nasheebach Nahi Jag Badalel

~ 6th May, 2013 onwards every Monday to Thursday from 9.00 pm to 10 pm~

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Mumbai, 26th April, 2013: Across a population of over 12 Crores, from 33 zillas and beyond, few will get on the hot seat in Marathi Television’s biggest game changer till date – ETV Marathi’s “Kon Hoeel Marathi Crorepati”, produced by BIG Synergy. The show will for the first time in the history of Marathi Television provide the contestants an opportunity to win 1 Crore of prize money by answering 15 questions of the Paishyacha Zaad. This epic show presented by New Fair & Lovely and powered by Idea premiers on 6th May, 2013 and will air every Monday to Thursday at 9.00 pm only on ETV Marathi.

Taking you through this journey and towards your dream along with “Katekar Kaka” will be Sachin Khedekar your quintessential superstar and actor par excellence. Sachin when asked about what Kon Hoeel Marathi Crorepati represents said “Kon Hoeel Marathi Crorepati is going to be about providing a great opportunity to succeed for all those who celebrate our great culture and most importantly have the power of knowledge on their side. A show of this stature calls for great responsibility and I will endeavor to be a friend and a guide to my contestants”

About launching such a landmark show Mr. Anuj Poddar, Executive Vice President & Business Head – Regional Channels,Viacom18 Pvt Ltd said “We at ETV Marathi were looking at providing our viewers unparalleled experience and scale comparable to the Hindi GEC. We believe that the Marathi audience is very evolved, has knowledge on their side and deserves high quality entertainment. With a show like “Kon Hoeel Marathi Crorepati” we hope to give our viewers an hour of complete quality entertainment that will add to the entire family viewing experience”

On the show’s core thought Amit Phalke, Non Fiction Head at ETV Marathi said “Kon Hoeel Marathi Crorepati facilitates our objective of giving every “Marathi Manoos” by heart and soul an opportunity to get to their dream and most importantly to continue dreaming big. With Sachin Khedekar as the “Marg Darshak” this landmark show is all set to redefine family time in the Marathi Television space and will be that hour where the whole family comes together to root for the one on the hotseat.”

ETV Marathi’s Kon Hoeel Marathi Crorepati’s foray into the buzzing Marathi General Entertainment Channel space creates a compelling and unique experience for viewers. With the launch of this epic show the tables have been turned to favour those who have knowledge and determination on their side. The stage is all set to give a thrust exclusively to the dreams of the people of this Maha – Rashtra. A Paishachya Zaad of 15 question, 3 life lines of “Janmatacha Koul”, “Talayat Malayat”, “Mitracha Madat” and the right answer to your very own “Sanganak Raje” will give the contestant a chance to redefine their destiny.

Speaking on the occasion Mr. Siddhartha Basu, Big Synergy said “Kon Hoeel Marathi Crorepati offers a mega platform of “Maharashtrach Mahamanch”, open to all those from anywhere in the country who love Marathi culture and speak the language, which has the potential to change the life and destiny of the person on the hot seat in a very short duration. For viewers it offers deep engagement of watching a life change before our eyes through a knowledge game, and to be entertained and inspired by it. It is for the first time in Marathi television history that a show and opportunity of this scale and size has been launched exclusively for all those who are rooted to the language and culture of this state”

About ETV Marathi

ETV Marathi is a part of the Prism TV Private Limited Group and is a family entertainment channel that mirrors the ethos and spirit of Maharashtra through a rich range of programming. The first Marathi General Entertainment Channel (GEC) that launched on 9th July 2000, ETV Marathi has shows ranging from fiction to reality and Blockbuster Movies as well. Some of their flagship shows have been programmes like Chaar Divas Saasuche, Shrimant Peshwa Bajirao Mastani, Comedy Express, Ek Mohor Abol, Mejwani Paripoorna, Lek Ladki Tya Gharachi, Asawa Sundar Swapnancha Bangla and Vivaah Bandhana.

Honoured in 2012 with CNN-IBN’s prestigious Indian of the Year award for entertainment, and the Big Star Entertainment Award for the best non-fiction show of the year, BIG Synergy has not just added to its string of awards from its inception as a production house in 1988, but further strengthened its reputation as a leader in the field of factual entertainment in India. The company has been at the helm of producing some of the country’s most critically and popularly acclaimed programmes, noted for engagingly rich content with world class production values, and is now producing programmes for a number of broadcasters out of Delhi, Chennai, Kolkata and Mumbai.

Over the years BIG Synergy has produced more than 4000 hours of original content, in a variety of genres, including both international and indigenous formats. Some of the notable shows produced by the company in recent years are the landmark Kaun Banega Crorepati ’ in Hindi, Tamil, Kannada, Malayalam, Bangla and Bhojpuri, India’s Got Talent, Dus Ka Dum, Jhalak Dikhla Ja-Dancing with the Stars, Aap ki Kachehri, Sach ka Saamna, Sports ka Superstar, Bollywood ka Boss, Tech Grandmasters and Foodistan.

For further information please contact

Deepti Nair| Viacom18| Communications

Email|| Mobile +91 9890267721

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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