Entrepreneur Satish Reddy and Ganesh Mandhare launch a Software for Political Parties to Win Election

Entrepreneur Satish Reddy and Ganesh Mandhare launch a Software for Political Parties to Win Election

If you want to win the Election so plan your political carrier with this software. Before you could reach to any conclusion prepare yourself this Election with a new software “Political Assistant”. Every year, thousands of citizens become eligible to enroll to vote for the first time, and this section of the website will help you get on the roll and ready to vote. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. the presence of social media is spreading and media use patterns are changing, online political engagement is largely accepted to people already active in politics and on the Internet. Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other. The role of the Internet as a tool for participation and organization has been considered the most important innovation in the 2008 U.S. presidential campaign and one of the key strategic factors in Barack Obama’s conquest of the Democratic nomination and the White House. Social networking and digital information technologies helped spark the massive increase in youth participation that led to President Barack Obama’s victory. From Google Hangouts with overseas citizens to online political debates organized by Facebook, Indian politicians have turned to social media to woo voters ahead of this year’s general election. In PM Narendra Modi campaign satellite and mobile technologies were used to host live interactions with people. In this flood of online political campaigning, the BJP’s strategy has been effective. Modi’s popularity carried the BJP to victory with 282 seats out of the 543 seats in parliament, the biggest win by any party in India in 40 years. Through its use of social media, the BJP was able to sway many young voters. Social media has become the new election battleground for India’s nationwide parliamentary elections.

In the battleground of social media new software “Political Assistant” is made for the forthcoming assembly elections. It is a unique android app that can help candidate for online campaigning. A software version called campaigner will help in planning and managing of candidate’s election expenditure, work schedule of the candidate & party workers, managing the daily basis. This app will help candidate to connect voters directly, once installed by voters on his/her android phone. Candidate can get voters views and issues through app. Satish Reddy said, “I’ve seen social media become more important in nowadays. Social Media and Politic this amalgamation is the new think that can connect Supporters and the volunteers and I think it is necessary to have a connection. “Political Assistant” App will help Candidate to communicate his campaign schedule; campaign material to the voters directly. Online campaign on social media will be made easier with the help of PA campaigner through sharing to Facebook, twitter, whatsapp. Through this app can print voter slip on the spot. This app is especially useful on the Election Day for booth management.”

India is one of the youngest countries in the world, with an estimated 65 percent of the population under the age of 35. With an estimated 150 million 18- to 23-year-olds eligible to vote for the first time, political parties are actively using social media to reach these young voters. “Political Assistant” Software once installed on a cloud server, person can get complete perspective of his/her constituency. Detailed information can be collated & can help to get analysis easily. The election campaign work needed precise detailing by candidate’s PA and his office. Till now they had to work beyond usual hours to keep track of expenditure, campaign schedule, work responsibilities, planning & communication with party worker. Now this has been put together in unique software, which will reduce dependency on manpower and give the candidate more work forces to work on the field. Through this application candidate can plan campaign schedule, manage expenses, work distribution to party workers, booth wise campaign analysis and voter management. Ganesh Mandhare said, “PA campaigner is a just a small part of the Political Assistant which caters to all need of political campaign. The interesting point is that software can be customized and personalized to every candidate across the parties as per demand of candidates.”

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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